Learn how to design your own qualitative research projects by avoiding these 7 common mistakes!
Qualitative research is increasingly becoming an important tool in business and design to better understand user insights and experiences. With the high demand for qualitative skills in market research and human-centered design, there's no better time to learn qualitative research. Fortunately, this course will teach you how to thoughtfully navigate qualitative methods and design by avoiding 7 common mistakes.
As the course progresses, you'll learn how to take better field notes and map out your research questions and themes early on in the research process. By the end of this course, you'll have a deeper understanding of how to design and lead your own qualitative research projects.
Before you dive into the data, I'll spend some time explaining the importance of building your knowledge base and working out some preliminary themes for your project.
Even if you don't have the budget for team members (students--I'm thinking of you here!), I'll recommend other creative ways to build "teamwork" into your projects.
Before you get deep into data collection, make sure you pilot your research tools first!
Rather than coding by themes and topics, I'll let you know why coding for actions is best.
As with writing more ethnographic notes, I'll let you know why writing memos is so important in capturing those initial insights.
I'm a medical anthropologist and health researcher and educator with over 10 years of research and teaching experience. My work is committed to understanding everyday human perceptions and experiences through qualitative research and design.
I have a PhD in Medical Anthropology from UC Berkeley, and an BA in Psychology from UC Los Angeles. Most recently, I was a public health research fellow at the University of the Witwatersrand in South Africa.