How to Do Qualitative Research Right
4.1 (10 ratings)
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How to Do Qualitative Research Right

7 Mistakes to Avoid
4.1 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
55 students enrolled
Created by Dr. Rachel Ceasar
Last updated 3/2017
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 32 mins on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Thoughtfully design and avoid common mistakes in conducting qualitative research.
  • Integrate qualitative design and methods into your own projects and practices.
  • Advise clients how to structure and organize qualitative projects.
View Curriculum
Requirements
  • We’ll be learning the basics here, so there's no pre-reqs or homework for you to do to get started with this course.
Description

Learn how to design your own qualitative research projects by avoiding these 7 common mistakes!

Qualitative research is increasingly becoming an important tool in business and design to better understand user insights and experiences. With the high demand for qualitative skills in market research and human-centered design, there's no better time to learn qualitative research. Fortunately, this course will teach you how to thoughtfully navigate qualitative methods and design by avoiding 7 common mistakes.

As the course progresses, you'll learn how to take better field notes and map out your research questions and themes early on in the research process. By the end of this course, you'll have  a deeper understanding of how to design and lead your own qualitative research projects.

Who is the target audience?
  • Design Researchers and Teams looking to brush up on their skills before designing a qual project
  • Companies looking for guidance on how get deep insights on a product or strategy
  • Students in business, public health, or communications wanting to sharpen your qual skills
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Curriculum For This Course
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Introduction
1 Lecture 02:22

I’ll be walking you through 7 common mistakes to avoid when designing qualitative projects.

Preview 02:22
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Research Design
3 Lectures 13:06

Before you dive into the data, I'll spend some time explaining the importance of building your knowledge base and working out some preliminary themes for your project.

Preview 06:44

Even if you don't have the budget for team members (students--I'm thinking of you here!), I'll recommend other creative ways to build "teamwork" into your projects.

TIP #2: Teamwork!
04:24

Before you get deep into data collection, make sure you pilot your research tools first!

TIP #3: Pilot your tools
01:58
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Data Collection
2 Lectures 09:08

Better ethnographic notes mean better insights in the long run.

Preview 05:24

To best utilize your time and skills, it's best to hire a professional transcriptionist.

TIP #5: Get a professional transcriber
03:44
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Data Analysis
2 Lectures 07:18

Rather than coding by themes and topics, I'll let you know why coding for actions is best.

TIP #6: Develop a code book with action codes
04:37

As with writing more ethnographic notes, I'll let you know why writing memos is so important in capturing those initial insights.

TIP #7: Write more memos
02:41
About the Instructor
Dr. Rachel Ceasar
4.1 Average rating
10 Reviews
55 Students
1 Course
Qualitative Researcher

I'm a medical anthropologist and health researcher and educator with over 10 years of research and teaching experience. My work is committed to understanding everyday human perceptions and experiences through qualitative research and design. 

I have a PhD in Medical Anthropology from UC Berkeley, and an BA in Psychology from UC Los Angeles. Most recently, I was a public health research fellow at the University of the Witwatersrand in South Africa.