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THIS COMPREHENSIVE COURSE TEACHES YOU PRACTICAL STRATEGIES THAT YOU CAN APPLY TO YOUR BUSINESS TODAY!
In this course, The co-founders of Barefoot Wines and New York Times bestselling authors, Michael Houlihan and Bonnie Harvey, teach everything from how to get the word out for your startup without paid advertising to making your suppliers your bankers in this 49 lecture course with worksheets, templates, and case studies.
Michael and Bonnie are entrepreneurs, best-selling authors, and keynote speakers who know what it takes to succeed in business. They bootstrapped Barefoot Wines, grew the business into an international brand, and it was acquired by the world's largest wine company. Though renowned for Barefoot Wines, Michael and Bonnie are consultants to Fortune 500 companies and high growth startups. One of their clients made the Inc. 500 list of fastest growing companies and the Inc. 5000 list the third year in a row. Their New York Times bestselling book, The Barefoot Spirit, is recommended by the CEO Library in CEO Forum and now is used in more than 40 schools of entrepreneurship worldwide. This entrepreneurial track record is what makes them the ideal mentors for those who wish to launch their own companies.
Many courses claim to teach the same thing but this course is backed by over 50 years of collective experiences of starting a business, growing it into an international brand, and getting acquired. They know what they’re talking about and you’ll want to learn from them.
The course covers the three following big strategies:
Worthy Cause Marketing. How to partner with non-profit organizations to get your message out to your target market without being dependent on expensive advertising. Reduce employee turnover at the same time!
Making Your Supply Chain Your Asset. How to build trust with your suppliers so they offer better credit terms, work with your schedule, and deliver on time. How to look for strategic allies all along the supply chain, even in unexpected places.
Outsourcing. How to outsource your service needs effectively without compromising quality and reduce your need for employees.
The goal of this class is to make the most out of every penny that you put into your business. These three strategies, well understood and applied, can significantly reduce your costs and improve your profitability!
You’ll also understand business tactics with in depth answers to common obstacles facing business owners around the nation. You can hear about real world challenges and the advice that Michael and Bonnie gave to overcome them.
The course contains all the information & tools you need for your success!
Here’s what others are saying about this course:
“If you are a motivated entrepreneur looking to turn a dream into reality, there is no better resource to learn proven business practices taught by the founders of a #1 internationally selling brand. This course will not make you an overnight millionaire (at least until you reach acquisition), however it will provide the necessary mindset for success and the required basis of information to build from. I highly recommend the Entrepreneur’s GPS to ANYONE who is serious about their success.” - Zachary Little, SourceClub Commerce Group
“There you have it! An MBA in an hour!” - Vegar Wiik, Executive Director, FAU College of Business
"They inspired the delegates with the story of the little winery that broke all the rules and left footprints across an industry." - Khairul Dannish, Secretary General, International Council for SME & Entrepreneurship, Malaysia
"Informative, inspiring, and entertaining." -Nolan Bushnell, Founder of Atari
"It was a pleasure to hear you both speak at Cornell this afternoon. The Barefoot Spirit has played an integral role for me when making decisions for my new business. Young entrepreneurs like myself are fortunate to have people like you as a resource to help guide and coach us through our exciting careers." - Chris Kirby, Owner, The Ithaca Hummus Co., and student of entrepreneurship
"I loved how the course wasn't scripted and throughout the course personal examples were given of how to utilize the information that was being given to me. Facts were not watered down. They were to the point and simple to comprehend. Overall worth the investment if you’re truly serious about starting and growing a business." - Roberto Gotay, Udemy Course Student
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|Section 1: Introduction|
This course will be the first of many courses to come that will teach the core Guiding Principles to Success (GPS) that will enable you to navigate the challenges in starting and launching a business.
In the upcoming lectures, we will focus on the first GPS Principle, cash flow management, so you can reduce your need for capital. You will learn how to make suppliers and buyers your bankers, get the word out without paid advertising, and outsource efficiently. Let's get started!
Welcome to our course!
We started Barefoot Wines without prior industry experience or startup capital, but we were able to bootstrap it into one of America's fastest growing wine brands, scale it internationally, and then sell it to E&J Gallo.
We encourage you to watch this course in chunks. Can you watch 3 lectures a day? We think you can. Every lecture was designed to dive into essential business principles that require time to reflect. Our goal is to provide you actionable strategies that you can apply to your business tomorrow.
Our first course dives into the key to cash flow management... Being resourceful.
Who are your hidden assets?
Take out a sheet and brainstorm a few names. We encourage you to give them a call. You'll be surprised by the number of people who are willing to support you. Sometimes all you need to do is ask!
3 - Ask Questions: Seek Help From Others
We added a free worksheet for you to download. It will help you brainstorm all the people who touch your product and how they can help you. Enjoy!
Developing the logo, building your brand, and deciding product features are just a few things on the long laundry list of things to think about. Take that thinking off your mind by simply asking the people who touch your product or your target customer. Who can you ask tomorrow?
What business challenges are you facing? For us, it was missed deliveries and we asked the warehouse workers what the problems were and fixed our packaging.
A huge part of cash flow management is root cause analysis. Drill in deeper and talk to the person closest to the source. You may be surprised by what you find!
|Section 2: Supplier and Buyer Management|
Isn't this interesting? Negotiating extended credit terms can seriously help your cash flow management. Watch on as we explain a step-by-step process to build that trust with your suppliers.
Remember, your business is only as strong as your relationships with people. Trust, empathy, and communication can unlock assets that you weren't even aware of.
Write down 5 ways to start building relationships with your business partners and take that first step tomorrow. It will pay off in the future.
Partnerships are a two-way street. Watch on as we share ways to build trust by communicating the value that your business brings to theirs through quarterly meetings and more.
Do you have quarterly meetings with your key allies? Do they know about your successes, revenue growth, or goals?
Let's get that meeting scheduled so they understand that when you win, they'll win too.
Inventory, size, customer service, and proximity are all great characteristics to look for in your supplier.
However, if a supplier fits that criteria, but is dishonest, disrespectful, or late, that will cost your business. Remember to look for personality traits and habits during the initial meetings.
Who is your linchpin? Pull out your expense sheets today and find out. We included a helpful worksheet to help you start brainstorming. Check out the resource attached :)
Remember, trust is behavior over time.
Case Study: Negotiating Extended Credit and other Terms with Suppliers
9 - Allies Benefit When You BenefitPreview
Being broke can be a blessing in disguise because it forces you to be resourceful.
Luckily, we went through the challenges before you and can share our secrets to success. Using buyers as our bankers was a huge one.
What's the phone number of your biggest buyer? That relationship can bring in cash flow if they buy in quantity and pay you up front faster. Stay tuned for the next lecture that will teach you how to get that conversation going.
FAQ: How do you start the conversation with your buyers?Preview
Okay! Well that sums up our section on managing your buyer and supplier relationships. If you have any further questions, feel free to post a question. We are here rooting for your success and want to help you as much as possible.
The next section breaks down how we were able to grow the Barefoot Wines brand into America's fastest growing wine brand without spending a cent on advertising... Intrigued? Watch on!
|Section 3: Worthy Cause Marketing|
Our concept of Worthy Cause Marketing has been documented in Forbes, National Cause Marketing Forum, Inc, and Fox Business. We were one of the first companies to support causes that were important to our customers as our main way of getting the word out about our products.
12 - Big Wake Up Call
13 - The Beginning
14 - Give To Receive
We wanted you to get an even deeper understanding of how Worthy Cause Marketing works. Check out the
Worthy Cause Marketing can:
1. Help your cash flow management
2. Get the word out without paid advertising
3. Target a specific market
Watch on to hear case studies of how this was applied to businesses outside of wine and how they were equally successful, strategies on how to pick the correct non-profit organization to partner with, and the step-by-step process of building those key relationships.
Remember, Worthy Cause Marketing can help get the word out about your product or service. This concept can even apply across industries.
17 - Cause Marketing versus Worthy Cause MarketingPreview
Worthy Cause Marketing helped us reduce costs, avoid a money war with our competition, and increase employee morale back then.
Imagine the additional benefits this can add to your business today. There is just so much noise, content, and platforms right now that it is increasingly difficult to stand out and reach your end customers. Aligning your brand with the causes that are close to their hearts is a powerful and cost-effective way to get attention for your product or service and get the word out.
Case Study: Nursing and Worthy Cause Marketing
18 - Worthy Cause Marketing is Target Marketing
Key takeaway: Worthy Cause Marketing is more than a donation of products and services.
Have additional questions? Post your questions in the forum or message us on our Facebook Page - The Barefoot Spirit.
Make sense so far? The next two videos do some more deep dives.
Remember, don't hesitate to ask us questions! We want you to be successful in your endeavors.
FAQ: How to make non-profit organizations your strategic allies
Well, that sums up our section on Worthy Cause Marketing!
This was a lot of information so we encourage you to fill out the worksheet and begin brainstorming the non-profit organizations that you can partner with. How can you support their organization and how can they help you reach your end customer?
Take action - Give them a call, attend an event, or compensate your team members to volunteer as a bonding activity. This can be the start of a great alliance and the start of a reduced advertising budget. :)
Stay tuned for our next section where we get into outsourcing. We know that you're passionate about your business and want to grow it to the best it can be. We will teach you some important principles to craft an effective outsourcing agreement, maintain quality, and work effectively with your outsourced workers so your business can thrive and scale.
|Section 4: Outsourcing|
Remember, you can't outsource:
So, how do you maintain quality with your outsourced services?
1. Assign members of your own staff to oversee each contracted service provider
2. Create a contract that clearly outlines requirements, metrics, quality, payment schedule, and payment method
In our next video, we will go into depth about the contract itself... the key to getting both parties on the same page!
FAQ: How do you write a good contract with your outsourced services?
FAQ: How do you outsource if you have a large infrastructure?
Sales Justifies Production
This is a crucial switch in mindset. From our conversations with entrepreneurs all around the world, we found that many became hyper focused on creating their product without finding out first if people would buy it or not. If you have that great idea, we urge you to put on your sales hat and go out there to test demand.
No Brick and Mortar
While it is tempting to open up a brick and mortar facility, all the fixed costs associated with physical buildings can really eat into your costs. It is important to keep this in mind!
Case Study: Reducing costs during the early stages of our business
FAQ: How do you get your employees to reduce costs?
21 - Start Small
Case Study: Starting Small with an E-commerce Business
22 - Make Your Mistakes in a Small Region
23 - Aim Don't Blame
24 - Get Your Act Together
25 - Delegate
Case Study: Inspect What You Expect
We hope that you enjoyed this course and that these principles brought your business to a new level. Our goal is to provide the building blocks to your success. It is now up to you to put them to use.
If you have any questions, feel free to ask us in the Q&A forum. We are here for you!
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book, chosen as recommended reading for the CEO Library in CEO Forum, chronicles their start in a laundry room in 1986 and creating a nationwide bestselling wine label. With virtually no money and no wine industry experience, they employed innovative ideas and strategic alliances to overcome obstacles and create new markets. They pioneered “Worthy Cause Marketing” and performance-based compensation with a comprehensive view of customer service.
In 2005, they successfully sold their brand to the world's largest wine company. Since then, Michael & Bonnie share their experience and innovative approach to business as authors, keynote speakers, corporate trainers and consultants with Fortune 500s. One of their clients made the Inc. 500 list and is on the Inc. 5000 list for the third year in a row. They are sought-after workplace culture experts in both print and broadcast media with hundreds of interviews and articles in professional and national publications that include Bloomberg, Fox Business, USA Today, and Forbes.
They are the recipients of the 2014 Distinguished Entrepreneur Speaker Award from the Turner School of Entrepreneurship and Innovation at Bradley University; and keynote speakers for 2014 SOCAP Symposium (Society of Consumer Affairs Professionals in Business, 2014 World Conference on Entrepreneurship (ICSB) in Dublin, Ireland, and C-Suite Conference. Michael & Bonnie speak throughout the country and internationally to corporations, conferences, universities and symposiums.
Business leaders and professors of entrepreneurship highly recommend them as inspirational speakers and entrepreneurial thought leaders. Their new book The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People was featured in Jeff Hayzlett’s C-Suite TV Network launch and C-Suite Book Club.