Back to Work (B2W) Mom Career Strategy
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Back to Work (B2W) Mom Career Strategy

The Six B2W Mom Career Strategies That Close the Resume Gap and Change the Job Interview Dialogue
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
440 students enrolled
Created by Karen Gurney
Last updated 7/2017
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 6 hours on-demand video
  • 2 Articles
  • 29 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Get back to work.
  • Get back to your full professional (as-if-you-never-left) income.
  • Have a reliable strategy that provides more certainty.
  • Quickly and happily overcome a gaping hole on your resume.
View Curriculum
Requirements
  • Back to Work Mom with a Gap in Employment of 1 to 20 Years
  • Work Experience Prior to or Intermittent During Stay-at-Home Period
Description

My Story and Why This Class is For You

I have been working in the recruiting industry as an Executive Search Consultant and Career Coach since 2004, but in 2010 I signed a client that completely shook the foundations of my coaching business – a Back to Work (B2W) mom with a 17-year gap in employment.

My client, Marie, was going through a horrible divorce resulting in the family business going bankrupt. She had no income, spouse, or health insurance. Her child was about to enter college and she intimated during a coaching session that her self-esteem was in the gutter. 

Marie had no idea where to start with her job search and honestly, neither did I.  How could we reasonably overcome a 17-year gap to achieve any type of meaningful job opportunity?

Before I started her job search campaign, she sent me her original resume - a jpeg snapshot of a resume from 1993. That was before MS Word 1995 and it seemed to be written before the dawn of time. 

But guess what? Marie achieved a dream-fantasy job move despite her barriers to employment and that is not the best part… she was quickly earning her professional rate, as if she had never left the workforce. 

So, what is the secret? Six simple B2W mom strategies that you are about to learn in this book. 

I have been crushing with my B2W mom job candidates. Once you learn this strategy, you can too. 

What You Will Be Able to Do After Reading This Book:

  • Get back to work.
  • Get back to your full (as-if-you-never-left) income.
  • Have a reliable strategy that provides more certainty.
  • Quickly and happily overcome a gaping hole on your resume.
  • Move the job interview dialogue on to your greatness.

This book is a revised strategy specifically for my B2W mom job candidates that includes everything in my book Stacked: Double Your Job Interviews, Leverage Recruiters, Unlock LinkedIn but is uniquely tailored to B2W mom challenges. 

The Stacked Strategy Teaches You How To:

  • Have Recruiters Come Straight to You for Great Jobs.
  • Get Calls for Jobs Without Applying.
  • Double Your Interviews.
  • Tap Unadvertised Jobs in The Hidden Job Market.

The Class Includes:

  • B2W Mom Resume Templates
  • My copyrighted “Core-3©” Career Assessment
  • Fill-in-the-blank Interview Preparation Scripts
  • Salary Negotiation Scripts and so much more!

This strategy is specifically for B2W moms that have: 

  • A 1-year to 20-year gap in employment.
  • A work history prior to the stay-at-home period.
  • Or, a series of intermittent work experiences and gaps.

This book is not written for the moms that went straight back to work after maternity leave. 

These methods have facilitated thousands of career changes, and now you can use them too! 

I look forward to giving you a plan to close the gap and change the dialogue to reach your career goals. 

Sincerely,

Dr. Karen Gurney

Who is the target audience?
  • Back to Work Mom with Employment Gap(s) of 1 to 20 Years
Students Who Viewed This Course Also Viewed
Curriculum For This Course
86 Lectures
05:57:02
+
Back to Work (B2W) Mom Career Strategy Introduction
17 Lectures 21:01
Instructor Welcome
00:35









Myth 8. I Can Single-Handedly Change B2W Mom Culture
01:49

Myth 9. I Will Get Flexible Scheduling
00:51

Myth 10. I Can Get Many Weeks Off
00:52

Myth 11. I am REALLY Angry About B2W Mom Culture
00:39

Myth 12. I am only doing this for the cash
00:40

Myth 13. I can put Stay-at-Home Mom on my Resume
01:20

Myth 14. I will not leave the home unless the job is perfect.
01:26

Myth 15. My employment gap is the biggest problem.
01:45
+
Meet the Back to Work Moms!
20 Lectures 51:48
The 6 Core B2W Mom Strategies
02:52

Strategy 1: Alternative Explanations
02:43

Teri Resume Before and After
04:56

Teri Interview Prep
02:54

Strategy 2: Leverage a Business
01:15

Sheila Resume Before and After
03:21

Sheila Interview Prep
02:37

Strategy 3: Part Time Work
02:24

Andrea Resume Before and After
03:00

Andrea Interview Prep
02:23

Strategy 4: Title Swap
02:32

Priya Resume Before and After
01:57

Priya Interview Prep
02:11

Strategy 5: Back to School
02:25

Amy Resume Before and After
02:58

Amy Interview Prep
02:20

Strategy 6: Leverage Staffing Agencies
03:09

Marie Resume Before and After
03:03

Marie Interview Prep
02:00

So Now What????
00:48

B2W Mom Quiz
10 questions
+
Hiring and Recruiters
6 Lectures 32:51
What The Heck is Wrong with Hiring & What Do These Recruiters Want?
00:44

Hiring is Messed Up- Here is Why.
15:28

LinkedIn Recruiter Training Can Help Us
00:40

3 Step Recruiter Process
02:46

Recruiter Types and Why it Matters
12:06

B2W Moms and Recruiters Wrap Up
01:07

Recruiters only call on professionals that do direct applications.

Recruiter Quiz
10 questions
+
Your Core-3© Career Assessment
5 Lectures 23:54
This assessment is a true career change personality assessment that drives results
Core-3 Intro: You Have Value!
00:31

Discover your power job moves based on the valuable skills and
experiences you have already gained and the demand for those skills in
the job market.

The Core-3 Personality Assessment
03:49

The Core-3 Exercise
05:24

FInding Your Dream Job Using the Core 3
08:53

Spotting Staffing Firms, Recruiters, PT, Temp, Contract
05:17

Core-3 Personality Assessment Quiz
10 questions
+
Market-Based Resume© Template
6 Lectures 45:48
The first document that needs to be keyword stacked so that recruiters can find us easily is the resume/CV.
Market-Based Resume© Intro
00:48

This is the easiest resume to write and recruiters LOVE that they can find you and see what you can offer them front and center.

The 4-Easy Steps to a Keyword-Stacked Resume that Gets Calls
08:42

Market-Based Resume© Tutorial
25:28

Emergency Resume Writing Advisory!!
00:45

Cover letters, are they even read by anyone?  You will get the juicy

info on what is going on with Cover Letters along with your template.

Cover Letter
01:45

Check Your Resume Ranking and Get More Content from the Competition
08:20

See how well you know how to stack your resume.

Keyword-Stacked Resume & Cover Letter Quiz
10 questions
+
Linkedin and Online Profiles That Tap the Hidden Job Market
7 Lectures 45:19
Linkedin and Online Profiles That Tap the Hidden Job Market
03:01

Linkedin Profile Creation Tutorial
13:13

5 Quick and Easy Linkedin Tips
14:15

Online Job Boards Intro
00:35

Indeed.com Optimization
06:17

Monster.com Optimization
05:34

Robert Half
02:24

Linkedin and Online Quiz
10 questions
+
Job Search Campaign Kickoff
1 Lecture 02:07
Kickstart Your Job Search
02:07

Campaign Kickoff Quiz
10 questions
+
Cutting Edge Interviews That Get Jobs
8 Lectures 43:20

If you keep having trouble with your phone screen and in-person interviews-- I have cutting edge strategies that excite the recruiter and hiring manager.

Interview Prep Introduction
00:55

Phone Screen Strategy 1
14:01

Phone Screen Strategy 2
04:08

If you cringe at the thought of seeing yourself on video for a skype interview or some of the new fancy recorded video screens, you are not alone.  This class will make sure you are camera ready and successful.

Video Interviewing Types (Skype of HireVue Types)
05:38

8 Video Interviewing Tips
06:55

Interview Portfolio
03:03

Need help with your in-person face to face interviews with answers to the toughest questions? This is the module for you.  And if you have ever wondered what to ask an employer, then you will love the 'questions for them' that will literally blow their minds. I always here from my students that the recruiter says 'this is the first time I have ever been asked this and these are great questions.'

Behavioral Interviewing & 'Questions for Them'
06:45

Thank You Letter
01:55

Job Interview Quiz
10 questions
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Desired Salary Quoting and Salary Negotiations
5 Lectures 38:31

Salary negotiations is such a critical skill in today's hiring climate. Lets learn how to do it right!

Salary Negotiation Introduction
00:42

We can see salary negotiations on the job application, on the phone screen, and in the interview.  Salary just rears its head all the time in this process.

Salary Negotiations
06:07

Have you ever wondered what a job paid and hoped that your job search would tell you. That is not going to work.  I will show you how to do it so that you keep moving towards an offer.

Desired Salary Quoting
15:27

New Hire Salary Negotiations
09:03

Every time we sit for that annual review we are sitting in a salary discussion of some sort. Learn how to present your background to keep moving forward.

Existing Employee Salary Negotiations
07:12

Do you know how to quote desired salary and negotiate your final offer?

Salary Negotiation Quiz
10 questions
+
Networking to Get a Job
4 Lectures 14:56
Face-to-Face Networking Intro
02:45

Building a List of Champions
04:38

Volunteering to Get a Job
04:11

Gig, Freelance, Temp, Swaps
03:22

Networking to Get a Job Quiz
10 questions
1 More Section
About the Instructor
Karen Gurney
4.5 Average rating
296 Reviews
10,012 Students
6 Courses
Executive Search Consultant

"Karen is a competent, compassionate, relentless professional who cares about what she does and cares even more about the clients that she represents. She under promises and over delivers!" Kim Johnson

I work every day to help professionals live the life of their dreams.  I also work to create as many 6-figure+ earners as possible, in your career and as a coach, freelance, and consultant.

There is a market for what you know-- and I am going to help you find it.

All of my classes are about automated evergreen systems for cold-hard cash.

Take a class today and increase your earnings and revenue!

Sincerely,

Dr. Karen Gurney

Biography Continued....

Dr. Karen Gurney leverages a Ph.D in Economic Development, an MBA, 15 years in hiring, and 10 years of consulting to develop automated money-making marketing systems for job seekers and entrepreneurs.

For job seekers, she offers the 'Six Figure Career Change' that brings recruiters right to you for the jobs you want by matching your value to market opportunities.

For other coaches, consultants, and freelancers, she developed the 'Facebook Marketing: Earning $100,000 Facebook Marketing Funnel.' This is a marketing automation system for people to make money from 'what they know.'

Dr. Gurney brings these methods after thorough client testing and personal use in her own career and business.