Introduction to B2B Sales (Business to Business)
4.5 (3 ratings)
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Introduction to B2B Sales (Business to Business)

Do you want to successfully sell your offer to businesses?
4.5 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
44 students enrolled
Created by Stephanie Bosch
Last updated 8/2017
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 9 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • understand the B2B sales cycle
  • understand the difference between B2C and B2B
  • customise the course for their own product or service
View Curriculum
  • You'll need a PC or Laptop with audio function to play the videos
  • To get out the most of this course you'll ideally be motivated to put in some work, to customise the course for your needs

Hi there,

thank you for taking the time to check out this course. Do you want to sell to business customers? Do you want to be taken seriously as a successful sales person? Do you want to manage the whole B2B sales process professionally and build lasting relationships?

This B2B Sales course might be an option for you!

My name is Stephanie and I am a sales person since more than 11 years. I've done B2B, B2C as well as Business Development as an Entrepreneur. I'm also a certified trainer and the founder of SalesTrainerIn Ltd.

What are we going to do in this course? Well, this course is about B2B sales. This course is meant to help honest, ethical sales people learn about B2B sales. This might be right for you, when you are new to selling. When you are an entrepreneur or want to make the switch from B2C to B2B. This course is NOT about hard selling though. The goal of this course is to help you build long lasting, sustainable and profitable relationships with your clients and not to become a pushy sales person.

Within this course we will talk about the mindset and habits of successful sales people and get you set up for success in the beginning! 

This course will first give a brief introduction about the concept of B2B and the differences to B2C and Business Development. Second we will talk about the B2B sales process. To get you started and take immediate action there will be practical exercises to help you customise the course content to your needs - to make it perfect for your offer.

Finally, there will be a challenge that shall help you succeed and get out of your comfort zone :-)

I'm looking forward to seeing you in the course.

Thanks a mil, take care,



What others say about this course:


Stephanie Bosch offers a great introduction to B2B Sales with this course. I especially liked the overall very motivational teaching style. You will also find lots of helpful tips and exercises inside. A highly recommendable course!

Who is the target audience?
  • Students who are keen to learn about B2B sales
  • Sales people who want to make the transition from B2C into B2B
  • Sales people who want to freshen up their sales knowledge and practice
  • Entrepreneurs who want to build more efficient customer relationships
  • Trainer and Coaches who are new to B2B sales and selling their services
  • Everyone interested in B2B sales
Compare to Other B2B Sales Courses
Curriculum For This Course
21 Lectures
5 Lectures 18:54

Welcome to this B2B sales course. My name is Stephanie and I am a certified trainer with 10 years sales experience in various industries. Thanks for taking the time to checking out this course. 

Preview 03:51

B2B and Business Development do often get mixed up. This video shall get some clarity on what this course is about and what is not part of this course.

Preview 06:02

You are already a sales person and work directly with end customers? Great. This course can add to your knowledge as we focus on the business to business sales. I've done both and this video is about the main differences.

Preview 08:57

The technical sales skills are one part of the success, the right mindset is an important part as well. In this article we'll go over what makes a great sales mindset.

Preview 00:02

Successful sales people do have a couple of things in common. In this article we talk about the habits that can help you to be more successful as a sales professional.

Preview 00:02
The B2B Sales Process & Exercises
15 Lectures 01:26:19

This videos gives a brief overview of the B2B sales process, which we will discuss in more detail in the following lectures.

Preview 10:17

What is prospecting and how can you get the most out of this stage.


Exercise Prospecting

How to approach the client within the first contact.

First Contact

Exercise First Contact - Elevator Pitch

Which problem are you solving? Why should the customer buy from you?

Problem / Need Analysis

How can you get your offer across in the most appealing way?

Pitch like a Pro

Exercise Pitch like a Pro

More often than not the B2B customer won't buy immediately. They are business people so they'll have objections and want to know more. To get the most out of this section and to create your own sales pitch please check the exercise lecture.

Handling Objections

To customise this course for you and your needs it's essential that you sit down, take some time and craft your own answers and solutions. This one is for handling objections.

Exercise Handling Objections

Before the sales is closed you haven't sold. This lecture is about the  important step of closing the deal.

Closing the Sales

Exercise Closing

After the sale is before the sale. Now it's time to make a difference.

Preview 04:26

Exercise After Sales
1 Lecture 02:11
30 Days B2B Challenge
About the Instructor
Stephanie Bosch
4.7 Average rating
93 Reviews
5,641 Students
7 Courses
MSc Global Leadership, Entrepreneur, Founder of SalesTrainerIn Ltd

Stephanie has more than 10 years full-time work experience in Banking, Recruiting, and Consulting - with a strong focus on Sales. In summer 2016 Stephanie realised her dream of starting her own business and is now "out there" with SalesTrainerIn. SalesTrainerIn is a training and consultancy focusing on Sales Training for Recruiters and Talent Acquisition Specialists as well as Consultancy Services and Leadership Development based on Personality Assessments. Stephanie is a certified user of Hogan Assessments and a registered user of British Psychology Society for Level A + B.

Stephanie has international work experience and a BA in Banking from Germany, as well as a MSc in Global Leadership from Goldsmiths, University of London. Stephanie is based in London and bilingual German and English.

Biggest passions are Sales, Recruiting, Personal Development, Blogging, Entrepreneurship and sharing knowledge.