B2B Sales - Close More Deals, Get More Leads, Work Less

Drastically improve lead generation with apps, tools, and outsourcing. Close more deals by using an effective script.
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3,117 students enrolled
Instructed by Dan OnUdemy Business / Sales
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  • Lectures 48
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

  • 2,800+ Happy Students Enrolled!
  • 5-Star Rating Based on Dozens of Reviews
  • Updated and Expanded


Join the ranks of the modern sales elite.

A new breed of B2B sales professionals is making millions. These professionals automate sales results and get their process down to a science.

If you're here, it means you want to close more deals, land more qualified leads, and make more sales. Guess what? The things you learned yesterday probably won't apply for much longer: B2B sales is being massively disrupted by technology. It's time to get ahead of the curve...

You might be wondering:

-How do I close B2B lead opportunities?

Rest easy! You'll learn the whole process from first contact, to qualification, to close.

-I have virtually no experience in B2B Sales. How do I drastically increase my value in a short amount of time?

Check! I fell into the sales world with no experience, and I struggled for a while. Within a year, I figured out how to achieve six-figure results. You'll learn from my experience while avoiding my pitfalls (learn more about me below).

-How can entrepreneurs successfully outsource B2B lead generation?

Don't sweat it! By the end, you'll know how to use VA's and other freelancers to deliver qualified leads on a silver platter. You'll learn a step-by-step process that takes 30 days or less.

-What are the best tools and services for generating high-quality B2B leads and sales?

Glad you asked! You'll learn about dozens of apps and resources that only the most savvy B2B sales professionals know about. Plus, you'll get exclusive access to my very own spreadsheet tools.

Learn the B2B sales strategy that won us business with 16 Fortune 500s. We went from 0 to $1.4 Million. As the first employee and Senior Account Manager at IdeaRocket, a startup that creates explainer videos for businesses, I was thrown into the world of sales with no experience. After floundering for a while, I realized I needed to change my game. I studied intensively, applied new technologies and tools, and practiced through hundreds of calls and outreach opportunities.

Within a year, I tripled the sales of our 2-person company, bringing increase of $282,188. I won business with big companies like Electronic Arts, Verizon, and Bank of America, as well as successful tech startups like Venmo. After hiring a junior colleague, we achieved $1.4M in revenue by the time I departed in late 2014. Now I write books, create courses, and practice sales strategies on an entrepreneurial basis.

If you follow these lessons and take action, I'm confident you'll be on your way to joining the modern sales elite. Among other major benefits, this means generating a continuous flow of leads, sales, and fat commissions.

As a friendly reminder, this is a no-risk course. It comes with a 30-day, no-questions-asked, money-back guarantee. You have nothing to lose and everything to gain.

See you inside,


What are the requirements?

  • You must be willing to learn and take action. If you do, I'm confident you'll win significantly more business.

What am I going to get from this course?

  • Drastically Increase Your Value Within a Short Period of Time
  • Close More B2B Lead Opportunities
  • Successfully Outsource B2B Sales Leads Generation
  • Access the Best Tools and Services for Generating High-Quality B2B Sales Leads
  • Learn the Most Effective Strategies for Selling and Prospecting via Email
  • Bonus If You Enroll Today: Mastering Account Management ($16 Value)

Who is the target audience?

  • Salespeople
  • Business Development Professionals
  • Entrepreneurs
  • Business owners
  • Account managers
  • Anyone Who Deals with Person-To-Person Sales

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

In this lecture, you'll learn my story: how I went from an unguided sales process to one transformed by planning and scripting. You'll see the effects it had:

  • Tripled sales within 1 year, bringing increase of $282,188 (you will see a revenue reports).
  • I and later my junior colleague grew a company with starting sales at ~$104k to $1.3 million in revenue.
  • Grew a 2-person company, myself included, to six full-time employees and 10-15 full and part-time freelancers.
  • Expanded from a small shared office to a large space in the shadow of the Empire State Building.
  • Won business with 16 Fortune 500 customers (more on this shortly), and many others across a wide array industries.

My GOAL for this Course:

Triple YOUR sales within 1 year. WHY? Because that's what I achieved, and I think you're in a better starting position than I was because you're investing in your sales education in a big way.

My GUARANTEE for this Course:

You will significantly increase your sales.

BUT you have to follow all the lessons, do the homework, and take action. If that's not your thing, then I encourage to take advantage of the 30-day money-back guarantee.

Sixteen Customers in the Fortune 500. Only 484 to Go...
Overview and Action Items
Get All and Resources HERE
Section 2: The Lead Generation Blueprint
The Most Important First Step
Use This Tool to Plan for Success
BONUS: Lead Generation Forecasting Tool
Your Framework for Qualified Leads
The Simple & Successful LinkedIn Recipe
Find Any Email Address
BONUS: Free Email-Research App
The 13 Components of a Great Cold Email
BONUS: Library of 101+ Email Templates
The Dark Arts of Email Tracking
BONUS: The Secret to Getting a Response
Intro to Outsourcing Lead Generation
Week 1: Hiring Lead Generation Specialists
Growing Your Talent Pool
Week 2: Research Test Activity
Weeks 3-5: Outsourcing in Full Swing
Lead Generation Recap
Section 3: The Conversation Blueprint

We'll start with some stats: you'll learn what the top 8% of salespeople do differently.

Also, 80% of deals are lost for ONE REASON... you will find out what it is.

Your Most Valuable Asset

A walkthrough of our provided Pipeline Template (below). This is where you'll keep your active prospects organized.


Start qualifying your prospect in the course of your first conversation. This is important so you make sure you're investing your time in the best opportunities. Since most people buy to solve problems, unveiling them is key.


Learn how to get an accurate look at your prospect's budget. You'll do this by helping them identify their goals, and then a target return on investment, even if they had never gone through this exercise. This means digging into the numbers.

Action Items: In Conversation Blueprint, for your product or service, craft a line of questions that reveals your typical prospect's goals, target ROI, and actual budget.

Learn how to craft and present a persuasive, emotionally-impactful pitch. This means going beyond features and benefits.


Learn how to unveil the ideal time for your prospect to engage with you. If you get delays, you will diagnose them as legitimate or as excuses. Next, you will learn how to leverage a timeline for tying prospects to the calendar.

Action Items: in the Conversation Blueprint, write questions that will help you reveal your prospect's schedule in a typical situation.

Respond to common objections when they arise. Even better, you will focus on learning as much as you can and presenting your offering in the right away so you prevent objections.

You will learn strategies for taking the pressure off, uncovering important details about your prospect's concerns, and exploring all opportunities to make things work.

Action Items: in the Conversation Blueprint, write several common objections and responses for your offering


In this lecture, you will learn about your prospect's decision making process AND you will use this context to transition naturally to a follow up appointment. On a high-level, you know how to earn a next step by being continuously helpful.

Action Items: In the Conversation Blueprint, write questions that reveal your prospect's decision-making process, and come up with a few ideas for transitioning to a follow up appointment.


A recap of what we covered in respect to the 1st Conversation.

Section 4: Follow Up Appointments

In this lecture, you will learn how to succeed on your follow up appointments. First, you will handle common resistance and secure a next step.


Get access to a versatile and high-impact email template for getting a response when your prospect goes silent. You will learn why it works and how to use it.


Here you will get access to a play-by-play for making a negotiation work in your favor. Learn the hidden benefits and minor phrasing details that make all the difference in your discussions.

Start by throwing out the stereotypical view of a strong negotiator as a Gordon Gecko-like heavyweight sporting a power tie. Be persuasive by maintaining your role as a helpful consultant. This means deferring power and not making concessions unless they're reciprocated.


In this lecture, you will learn how to close naturally. It means making sure that certain conditions are met beforehand. Next, you will move the sales process to its logical conclusion.

Sometimes the best method is so obvious that it's completely overlooked. This is often the case when it comes to closing. You will learn an intuitive and non-pushy way to make your prospects sign on the dotted line.

Action Items: in the Conversation Blueprint, complete the "Closing" section

Section 5: Getting Started and Staying Sharp

Here you will get an introduction to the section, by the end of which you'll lay the foundation for long-term sales performance.

This lecture focuses on how to start using your script. This means techniques for rehearsing and practicing it, among other instruction.

Next, you'll learn how to test and edit your script so it can meet new situations that arise.

And you will learn general strategies for getting the most out of your conversations.


This lecture will show you how to avoid common pitfalls and achieve ambitious goals.

You will learn specific methods for challenging yourself so you can steadily increase your sales goals.

You will learn how to first identify the symptoms of self-doubt and atrophy, and overcome these problems by keeping the right mindset. It's easier than it sounds!


There's one simple and straightforward physical action you can take immediately for major sales and health benefits.


Referrals are twice as valuable as targeted or inbound leads. In this lecture, you will learn how to set the stage for referrals and ask for them in a way that produces results. You'll get high-value introduction by making a straightforward and persuasive ask.

Here you will get access to a successful referral script, and a play-by-play on how to craft your own.

Section 6: Apps, Tools, and High-Tech Shortcuts
Spreadsheet Tool for Destroying Competition
Tool for Getting Prospects on Your Calendar
App for Automating Meeting Preparation
App for Leveraging News and Events
Become an Authority-->Generate Inbound Leads
  • Section and course recap.
  • Preview of upcoming lectures and resources.
  • Sign off (for now).
BONUS: The Secret to Automating Business with Your Existing Customers
Image & Video Citations
7 pages

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Instructor Biography

Dan OnUdemy, Founder SalesSchema, Bestselling Author, 1st Empl IdeaRocket

Sales, Business Development, Lead Generation, and Video Marketing

Dan Englander is a New York-based author and entrepreneur. He's the founder of Sales Schema. As the first employee, Dan helped launch the animation studio IdeaRocket, where he won business with Fortune 500s and startups like Venmo. He’s the bestselling author of Mastering Account Management, and he teaches high-level courses on sales and marketing. He’s a decent guitarist and he makes a mean paella.

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