Learn how to create a killer Elevator Pitch!
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Learn how to create a killer Elevator Pitch!

How to tell your business story with passion
4.7 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
76 students enrolled
Created by Mike Gospe
Last updated 12/2015
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how and why the Message Box drives better, more relevant and clear communications
  • Learn how to write and critique more effective messaging for your marketing campaigns, programs, and activitie
  • Apply effective messaging techniques to improve lead generation activities.
  • Use the "Message Box" exercise to summarize and tell your B2B story and write your "elevator pitch".
  • Discover how to apply the Message Box template and technique to your own business
View Curriculum
Requirements
  • How to build a persona to represent your target market(s).
  • How to build a product positioning statement.
  • Basic marketing techniques.
  • Marketing communications skills and experience.
Description

What's your story?

You're at a network reception when a prospect walks up to you and asks, "tell me about your new product". What do you say. Your sales reps are setting up appointments to introduce your new product. What do they say? Your CEO is asked to keynote an important conference. What should she say? When the answers to these questions are left to chance, you are bound for disappointment. As marketers and product managers, the words we use are our most important tools. So, why is it that many times the words are never written down, forcing your company employees to make up their own version of your product story? Luckily, there is a better way.

Want to beat those odds?


Want to learn the secrets for creating the most effective "elevator pitch"?


Then this course is for you!

The secret to crafting your core messaging strategy and your "elevator pitch" is called the Message Box. It's a simple, yet powerful exercise that will help you focus your story and align your company so everyone can tell the same, compelling story with passion and confidence.

During this 90-minute course, complete with 11 lessons and 12 exercises, you'll quickly become a master of messaging. This is a must-have technique for driving lead generation activities that engage your prospects and speed them through their buying cycle.

Who is the target audience?
  • Product marketers
  • Corporate marketers
  • Product managers
  • Entrepreneurs
  • All others interested in learning the most effective technique for developing B2B messages.
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Curriculum For This Course
14 Lectures
01:25:15
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Getting Started
1 Lecture 07:52
Pre-assessment Quiz
7 questions

This lesson introduces you to the "Message Box" template and technique for creating relevant and compelling B2B messaging and an "elevator pitch" for your product or company.

Preview 07:52

Post-Introduction Quiz
3 questions
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Self-assessment
1 Lecture 07:42

Lesson 1 requires you to perform a quick assessment of your current B2B messaging. This lesson walks you through 3 important self-assessment exercises. In order to know how to build better B2B messaging, it's critically important to know where your current messaging is weak. These assessment exercises will provide you with important clues on how and where your B2B messaging can be improved. Do not skip this lesson!

Preview 07:42

Post-assessment Quiz
3 questions
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Completing the "Message Box" template in 5 easy steps
5 Lectures 30:02

Messaging starts with a clear understanding of who you are talking to. This is where the magic of the persona comes into play. Review the persona and download the template.

Preview 05:34

"Persona" Quiz
5 questions

The goal of any marketing campaign is to engage your target audience in a dialog. The engagement message is the first of 4 key messages that make up the Message Box.

Lesson 3: The Engagement Message
08:04

"Engagement Message" Quiz
5 questions

The Solution Criteria Message is an opportunity for thought leadership where you can help guide the prospects with a criteria for evaluating potential solutions that solve their business problem presented in the "Engagement Message."

Lesson 4: Solution Criteria Message
06:39

"Solution Criteria Message" Quiz
5 questions

The "Product Reinforcement Message" is all about your product or service. This is where you tell your person why your product or service is the best option for meeting the conditions specified in the "solution criteria" message.

Lesson 5: The Product Reinforcement Message
06:19

"Product Reinforcement Message" Quiz
5 questions

The "Value Message" is where you tell the persona how and why their life will be back to normal, or better than normal, as a result of using your product or service.

Lesson 6: The Value Message
03:26

"Value Message" Quiz
5 questions
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Putting the "Message Box" to Use
7 Lectures 39:37

Lesson 7 explores in details 3 "Message Box" examples introduced in the earlier lessons. Now, we'll look at how the message elements fit together to build the most effective set of messages that entice the target audience to respond, "Tell me more!"

Be sure to download the two files. These will help you follow the video.

Lesson 7: The "Message Box" in Action
15:14

"Message Box in Action" Quiz
5 questions

Now that you've created your "Message Box", here's a fun fast exercise for creating a headline or other summary statement.

Lesson 8: How to Create a One-Liner
02:52

"How to Create a One-liner" Quiz
3 questions

The "Message Box" reflects a hierarchy of messages, that is, an order of messaging that builds on itself over time. Lesson 9 presents a simple framework for helping you document your story. Several business examples are highlighted.

Lesson 9: Hierarchy of Messaging
06:49

"Hierarchy of Messaging" Quiz
3 questions

The "Message Box" exercise works best when a small team is involved. The following tips will help ensure you have a productive and constructive exercise and generate an output you can actually use.

Lesson 10: 10 Tips for Executing the Message Box
06:20

"10 Tips for Executing the Message Box" Quiz
3 questions

So, now that you've completed your "Message Box", what can you do with it? This lesson describes how you can immediately put your "Message Box" to use.

Lesson 11: Driving Better Messaging
06:07

"Driving Better Messaging" Quiz
2 questions

Thank you for taking part in B2B Messaging Boot Camp.

Schedule your 30-minute messaging consultation session.

Conclusion
01:45

Final Quiz
7 questions

Next Steps
00:30
About the Instructor
Mike Gospe
4.2 Average rating
56 Reviews
753 Students
4 Courses
Author of the "Marketing High Ground"

Mike Gospe is a noted author of marketing "how to" books and practical "hands-on" workshops for individuals and marketing teams of all sizes. For more than a decade, he's been inspiring marketers and product managers to reach their "next level" of personal performance. He challenges the status quo and creates a fun, fast-paced environment to help marketers and business people think outside the box. His tools and techniques have been adopted by companies around the world, helping them to get "real work done" as they strive for marketing excellence.

Mike is the author of a number of marketing "best practices" books, including, Marketing Campaign Development, and The Marketing High Ground.