B2B Marketing For Beginners

B2B Marketing Best Practices: How To Reach Decision Makers, Build An Email Database, Optimize Your Website And More!
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  • Lectures 27
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

Senior decision makers at businesses often receive 200-300 plus emails per day... How can you possibly expect to stand out above the clutter, capture your customers attention, show that you understand their goals and sell them on your product or service?

This course is going to teach you tested and proven strategies to succeed at B2B Marketing by giving you a step-by-step blueprint detailing the strategies used by a number of top companies in the B2B space.

More specifically, this course will teach you:

  • How to cut through to senior decision makers through proven B2B best practices
  • How to build a database full of thousands of potential buyers
  • How to create a message that grabs the attention of buyers to separate you from the competition
  • How to build a website that converts visitors to potential buyers
  • How to write and automate winning emails
  • And strategies to help your sales team move prospects through the funnel to drive more revenue

Whether your goal is to start a new business, improve an existing business, raise a new round of funding or get a raise, this course will give you the tools necessary to overcome any B2B marketing challenge and produce results inline with todays top B2B marketing professionals.

By the end of this course, you'll be able to:

  • Quickly build a database full of 1000s of potential buyers
  • Create a website that captures the attention of buyers that results in executives reaching out to you to learn more
  • Market and host a webinar with 100s of attendees
  • Create captivating content that produced immediate and long term results
  • Flood your sales team with leads that can generate millions of dollars of business

Additionally, this course is going to teach you in detail:

  • Buyers Personas: How to have an intimate understanding of who you're selling to
  • Competitive Market Place: How to craft a message so compelling that it completely separates you from the competition
  • Website: How to create a compelling website that grabs the attention of executives, converts visitors to prospects and uses various forms of testing to maximize conversion
  • Database: How to build a database full of 1000s of potential buyers to maximize your ROI
  • Email: How to come up with effective subject lines to maximize open rates and effective copy to maximize click-through rates
  • Content: How to create a year long strategy to engage executives and leave them wanting more

Having worked across eight different B2B industries from retail to finance to oil and gas to sustatainability plus more, I've had the privilege of learning first hand what works and what doesn't when it comes to B2B marketing. Furthermore, I've also worked on the B2B sales side which will allow me to help you better understand how sales and marketing work hand-in-hand in the B2B marketing ecosystem and along the buyer journey.

So if your looking to better connect with executives, improve your marketing funnel, grow your business or improve your overall understanding of the space, I highly recommend you sign up now and take your B2B marketing strategy to the next level.

REMINDER: This is a risk free purchase with Udemy's 30 day money back guarantee.

Best,

James Dean

P.S. Due to the recent launch of this course, the course is currently priced at a discount. I plan to increase the price in the near future so sign up at the current price while you can!

What are the requirements?

  • The desire to take their B2B marketing knowledge to the next level!

What am I going to get from this course?

  • Cut through to senior decision makers through proven B2B best practices
  • Quickly build a database full of 1000s of potential buyers
  • Flood your sales team with leads that can generate millions of dollars of business
  • Create a message that grabs the attention of buyers to separate you from the competition
  • Create a website that captures the attention of buyers that results in executives reaching out to you to learn more
  • Market and host a webinar with 100s of attendees
  • Create captivating content that produced immediate and long term results
  • Write and automate winning emails
  • Help your sales team move prospects through the funnel to drive more revenue

What is the target audience?

  • Anyone with a desire to better understand B2B marketing best practices
  • Anyone involved in a B2B business at any level within the organizastion
  • Anyone involved in a B2B business at any level within the organization

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
03:56

An overview of what you will learn in this course: buyer personas, building email databases, building websites that convert, how to create compelling content, how to host webinars and how to automate your marketing efforts.

Section 2: Buyer Personas
01:54

Buyer personas: what are they and why are they important

Identifying Your Buyer
Preview
09:19
02:39

Exploring the various characteristics that go into creating a buyer persona.

05:51

Digging deep into our hypothetical buyer persona

01:31

How to craft your marketing message to speak directly to your buyer personas

Section 3: Market Places
01:02

A high level overview of how to analyze your market place.

03:54

How to perform competitve analysis plus tools to make your life easier.

03:53

Conducitng a real competitor deep dive based on our hypothetical company.

01:53

How to improve our buyer persona based on our competitive findings.

Section 4: Your Website
01:54

What you must include when building your website.

04:36

Analyzing a real life website that converts.

02:44

Analyzing another real life website that converts.

03:44

Analyzing a few more high quality websites to give you an even better understanding.

01:41

The importance of testing and tracking and what tools you can use for your site.

00:59

The difference between design and UX (user experience)

02:14

The importance of landing pages with examples.

Section 5: Email Databases And Content Strategy
03:07

How to build a database full of 1000s of leads.

04:01

How to find anyones email address.

05:47

The elements of an email that has high open rates and high click through rates.

03:13

How to write an email that converts prospects into customers with a template that you can use going forward.

Section 6: Inbound Marketing And Content Strategy
03:21

Contest strategy best practices and how to think about content marketing in general.

01:19

How to pick content topics that will drive traffic to your site and improve your position as an authority.

02:26

What your content marketing strategy and plan should look like.

05:12

The various types of content you should be producing.

07:58

The importance of a webinar and how to host a successful one.

Section 7: Next Steps
01:02

Next steps and thank you.

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Instructor Biography

James Dean, Events Guru

I have had the pleasure of running over 80 events in four continents across the last 8 years. These events have ranged from small mastermind groups, to webinars, to corporate boat dinners, to 800 person B2B conferences to 900 person parties.

"James has somehow managed to co-opt a number of us and turn us from mere conference speakers into active partners in organizing his very successful NetFinance events. I´m still trying to figure out the trick.

What is clear is that he runs conferences like no one else I´ve seen. He is cool under pressure, highly organized, unflappable, and remarkably knowledgeable about the very intricate substance of these events. One day, the Swiss will boast that their trains run like James Dean events."

- Andres Wolberg-Stok, Global Head, Emerging Platforms and Services, Citi

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