B2B Marketing For Beginners
3.8 (19 ratings)
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B2B Marketing For Beginners

B2B Marketing Best Practices: How To Reach Decision Makers, Build An Email Database, Optimize Your Website And More!
3.8 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,787 students enrolled
Created by James Dean
Last updated 7/2015
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Cut through to senior decision makers through proven B2B best practices
  • Quickly build a database full of 1000s of potential buyers
  • Flood your sales team with leads that can generate millions of dollars of business
  • Create a message that grabs the attention of buyers to separate you from the competition
  • Create a website that captures the attention of buyers that results in executives reaching out to you to learn more
  • Market and host a webinar with 100s of attendees
  • Create captivating content that produced immediate and long term results
  • Write and automate winning emails
  • Help your sales team move prospects through the funnel to drive more revenue
View Curriculum
Requirements
  • The desire to take their B2B marketing knowledge to the next level!
Description

Senior decision makers at businesses often receive 200-300 plus emails per day... How can you possibly expect to stand out above the clutter, capture your customers attention, show that you understand their goals and sell them on your product or service?

This course is going to teach you tested and proven strategies to succeed at B2B Marketing by giving you a step-by-step blueprint detailing the strategies used by a number of top companies in the B2B space.

More specifically, this course will teach you:

  • How to cut through to senior decision makers through proven B2B best practices
  • How to build a database full of thousands of potential buyers
  • How to create a message that grabs the attention of buyers to separate you from the competition
  • How to build a website that converts visitors to potential buyers
  • How to write and automate winning emails
  • And strategies to help your sales team move prospects through the funnel to drive more revenue

Whether your goal is to start a new business, improve an existing business, raise a new round of funding or get a raise, this course will give you the tools necessary to overcome any B2B marketing challenge and produce results inline with todays top B2B marketing professionals.

By the end of this course, you'll be able to:

  • Quickly build a database full of 1000s of potential buyers
  • Create a website that captures the attention of buyers that results in executives reaching out to you to learn more
  • Market and host a webinar with 100s of attendees
  • Create captivating content that produced immediate and long term results
  • Flood your sales team with leads that can generate millions of dollars of business

Additionally, this course is going to teach you in detail:

  • Buyers Personas: How to have an intimate understanding of who you're selling to
  • Competitive Market Place: How to craft a message so compelling that it completely separates you from the competition
  • Website: How to create a compelling website that grabs the attention of executives, converts visitors to prospects and uses various forms of testing to maximize conversion
  • Database: How to build a database full of 1000s of potential buyers to maximize your ROI
  • Email: How to come up with effective subject lines to maximize open rates and effective copy to maximize click-through rates
  • Content: How to create a year long strategy to engage executives and leave them wanting more

Having worked across eight different B2B industries from retail to finance to oil and gas to sustatainability plus more, I've had the privilege of learning first hand what works and what doesn't when it comes to B2B marketing. Furthermore, I've also worked on the B2B sales side which will allow me to help you better understand how sales and marketing work hand-in-hand in the B2B marketing ecosystem and along the buyer journey.

So if your looking to better connect with executives, improve your marketing funnel, grow your business or improve your overall understanding of the space, I highly recommend you sign up now and take your B2B marketing strategy to the next level.

REMINDER: This is a risk free purchase with Udemy's 30 day money back guarantee.

Best,

James Dean

P.S. Due to the recent launch of this course, the course is currently priced at a discount. I plan to increase the price in the near future so sign up at the current price while you can!

Who is the target audience?
  • Anyone with a desire to better understand B2B marketing best practices
  • Anyone involved in a B2B business at any level within the organizastion
  • Anyone involved in a B2B business at any level within the organization
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Curriculum For This Course
27 Lectures
01:31:10
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Introduction
1 Lecture 03:56

An overview of what you will learn in this course: buyer personas, building email databases, building websites that convert, how to create compelling content, how to host webinars and how to automate your marketing efforts.

Preview 03:56
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Buyer Personas
5 Lectures 21:14

Buyer personas: what are they and why are they important

Preview 01:54


Exploring the various characteristics that go into creating a buyer persona.

Preview 02:39

Digging deep into our hypothetical buyer persona

Preview 05:51

How to craft your marketing message to speak directly to your buyer personas

Preview 01:31
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Market Places
4 Lectures 10:42

A high level overview of how to analyze your market place.

Understanding Your Market Place
01:02

How to perform competitve analysis plus tools to make your life easier.

Knowing Who Your Competitors Are
03:54

Conducitng a real competitor deep dive based on our hypothetical company.

Competitor Deep Dive
03:53

How to improve our buyer persona based on our competitive findings.

Improving Your Buyer Personas Based On Your Competition
01:53
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Your Website
7 Lectures 17:52

What you must include when building your website.

The Most Important Factors When Creating Your Website
01:54

Analyzing a real life website that converts.

Analyzing A High Quality Website
04:36

Analyzing another real life website that converts.

Analyzing Another High Quality Website
02:44

Analyzing a few more high quality websites to give you an even better understanding.

And A Few More High Quality Websites
03:44

The importance of testing and tracking and what tools you can use for your site.

How To Test Your Website And Track Analytics
01:41

The difference between design and UX (user experience)

Design Versus UX
00:59

The importance of landing pages with examples.

Landing Pages
02:14
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Email Databases And Content Strategy
4 Lectures 16:08

How to build a database full of 1000s of leads.

Building Your First Email Database
03:07

How to find anyones email address.

How To Find Someones Email Address
04:01

The elements of an email that has high open rates and high click through rates.

Elements Of A Winning Email
05:47

How to write an email that converts prospects into customers with a template that you can use going forward.

How To Write Winning Email Copy
03:13
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Inbound Marketing And Content Strategy
5 Lectures 20:16

Contest strategy best practices and how to think about content marketing in general.

Content Strategy Best Practices
03:21

How to pick content topics that will drive traffic to your site and improve your position as an authority.

Picking Content Topics
01:19

What your content marketing strategy and plan should look like.

Content Marketing Strategy And Plan
02:26

The various types of content you should be producing.

Types Of Content You Should Produce
05:12

The importance of a webinar and how to host a successful one.

The Importance Of Webinars And How To Host One
07:58
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Next Steps
1 Lecture 01:02

Next steps and thank you.

Next Steps
01:02
About the Instructor
James Dean
3.8 Average rating
19 Reviews
3,787 Students
1 Course
Events Guru

I have had the pleasure of running over 80 events in four continents across the last 8 years. These events have ranged from small mastermind groups, to webinars, to corporate boat dinners, to 800 person B2B conferences to 900 person parties.

"James has somehow managed to co-opt a number of us and turn us from mere conference speakers into active partners in organizing his very successful NetFinance events. I´m still trying to figure out the trick.

What is clear is that he runs conferences like no one else I´ve seen. He is cool under pressure, highly organized, unflappable, and remarkably knowledgeable about the very intricate substance of these events. One day, the Swiss will boast that their trains run like James Dean events."

- Andres Wolberg-Stok, Global Head, Emerging Platforms and Services, Citi