Senior decision makers at businesses often receive 200-300 plus emails per day... How can you possibly expect to stand out above the clutter, capture your customers attention, show that you understand their goals and sell them on your product or service?
This course is going to teach you tested and proven strategies to succeed at B2B Marketing by giving you a step-by-step blueprint detailing the strategies used by a number of top companies in the B2B space.
More specifically, this course will teach you:
Whether your goal is to start a new business, improve an existing business, raise a new round of funding or get a raise, this course will give you the tools necessary to overcome any B2B marketing challenge and produce results inline with todays top B2B marketing professionals.
By the end of this course, you'll be able to:
Additionally, this course is going to teach you in detail:
Having worked across eight different B2B industries from retail to finance to oil and gas to sustatainability plus more, I've had the privilege of learning first hand what works and what doesn't when it comes to B2B marketing. Furthermore, I've also worked on the B2B sales side which will allow me to help you better understand how sales and marketing work hand-in-hand in the B2B marketing ecosystem and along the buyer journey.
So if your looking to better connect with executives, improve your marketing funnel, grow your business or improve your overall understanding of the space, I highly recommend you sign up now and take your B2B marketing strategy to the next level.
REMINDER: This is a risk free purchase with Udemy's 30 day money back guarantee.
P.S. Due to the recent launch of this course, the course is currently priced at a discount. I plan to increase the price in the near future so sign up at the current price while you can!
Buyer personas: what are they and why are they important
Exploring the various characteristics that go into creating a buyer persona.
Digging deep into our hypothetical buyer persona
How to craft your marketing message to speak directly to your buyer personas
A high level overview of how to analyze your market place.
How to perform competitve analysis plus tools to make your life easier.
Conducitng a real competitor deep dive based on our hypothetical company.
How to improve our buyer persona based on our competitive findings.
What you must include when building your website.
Analyzing a real life website that converts.
Analyzing another real life website that converts.
Analyzing a few more high quality websites to give you an even better understanding.
The importance of testing and tracking and what tools you can use for your site.
The difference between design and UX (user experience)
The importance of landing pages with examples.
How to build a database full of 1000s of leads.
How to find anyones email address.
The elements of an email that has high open rates and high click through rates.
How to write an email that converts prospects into customers with a template that you can use going forward.
Contest strategy best practices and how to think about content marketing in general.
How to pick content topics that will drive traffic to your site and improve your position as an authority.
What your content marketing strategy and plan should look like.
The various types of content you should be producing.
The importance of a webinar and how to host a successful one.
Next steps and thank you.
I have had the pleasure of running over 80 events in four continents across the last 8 years. These events have ranged from small mastermind groups, to webinars, to corporate boat dinners, to 800 person B2B conferences to 900 person parties.
"James has somehow managed to co-opt a number of us and turn us from mere conference speakers into active partners in organizing his very successful NetFinance events. I´m still trying to figure out the trick.
What is clear is that he runs conferences like no one else I´ve seen. He is cool under pressure, highly organized, unflappable, and remarkably knowledgeable about the very intricate substance of these events. One day, the Swiss will boast that their trains run like James Dean events."
- Andres Wolberg-Stok, Global Head, Emerging Platforms and Services, Citi