Sales becomes simple & straightforward when you've first built trust. A superior content marketing strategy accomplishes this feat. I've spent years in the trenches using special reports and white papers to attracting leads who quickly become six-figure clients. In this course, I conversationally share this winning formula.
Start learning now to shortcut your path to producing powerful B2B content marketing with white papers.
Here is the full outline I'm referencing in the making of the videos:
Types of content
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Some sample titles:
Simple structure for the main body of your content:
Be sure to make it easy to respond to your call to action. A web form and phone number work great.
Since much of the email content itself will be related to your landing page, I'll cover this after the lectures about your landing page.
Landing Page Considerations:
Some example landing page bullets:
It's also a good idea to bold the most powerful phrases in each bullet point.
Big takeaway: to increase your sales-ready response, don't give the content immediately!
Content Fueled Funnel:
I was a programmer and web developer before discovering and pursuing my passion in marketing 8 years ago. I created a content marketing platform in 2006 and sold it two years later. On the back of this sale, I then took a job at a marketing agency where I was quickly put in a position to market the agency itself to prospective clients. I've discovered how properly positioned content can build trust and form a quick gateway to high-value B2B relationships.