Awesome Open Houses
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Awesome Open Houses

The Four Types of Open Houses That Can Help Grow Your Real Estate Business
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
Last updated 2/2017
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 38 mins on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the different levels of open houses and how to hold the most successful open houses for their business.
View Curriculum
  • Basic knowledge of real estate concepts and a real estate license.

Open Houses are under-utilized by most real estate professionals.  They are a great lead generation source, if done correctly.  In this course, I will teach you the four different types of open houses you can use, and I give you resources to make your open houses as successful as possible.

Who is the target audience?
  • Licensed Real Estate Agents
  • Agents looking to increase their leads
Compare to Other Marketing Strategy Courses
Curriculum For This Course
1 Lecture 02:41

Many real estate agents discount the thought of holding an open house, but in this video I discuss the many reasons why open houses can work, and the types of leads they can generate.

Preview 02:41
Types of Open Houses
4 Lectures 13:57

The Traditional Open House is held at the property, open to the public.  In this video I go over all the things you should be doing when holding a house open, and how it can generate you more leads for your business.

Preview 08:48

The Seller Sphere of Infuence (SOI) Open House is a little different spin on the Traditional Open House, and can give you exposure to the seller's circle of friends and family.

Seller S.O.I. Open House

Want to build up urgency for your new listing?  The Caravan Open House sets the stage for a flurry of interest.

Caravan Open House

In this video we discuss the way you can use Social Media to hold a "Virtual Open House".

Preview 01:26
Setting Up An Open House
4 Lectures 12:20

There is a lot of work that goes in to a Traditional Open House, and if done right, it can pull you in the most leads.  Here I discuss what you need to do to prepare for the open house event, and bonus pdf downloads to make sure you have the tools and checklists you need to get the most result for your time!

Preparing for the Open House

In order to have a successful open house, your seller needs to be on board by taking care of getting the house in order prior to the event.  Here I give you a list of ways to prepare them to get the property in the best viewing condition.

Preparing Your Seller

The reason that most agents don't have successful open houses is because they fail to do the marketing needed to get the best results.  Here we cover ideas to get the word out about the event, to give you the best possible chance of getting people to take a look!

Ways to Market Your Open House

It's extremely important to make sure that your seller's home is secure before holding an open house.  In this video I discuss things that the seller needs to do to make sure the house is ready to show.

Preview 01:09
Marketing Your Open House
1 Lecture 08:42

In today's market, you never know where people are looking for homes.  There are many social media tools that are available to get your open house in front of more people.  Check out these ideas to give you the most leverage.

Social Media Marketing
About the Instructor
Michelle Fradella Barfuss
4.2 Average rating
12 Reviews
142 Students
3 Courses
Author, Real Estate Marketing Coach, Broker

Michelle Fradella-Barfuss is a licensed Real Estate Broker. She was originally licensed in Louisiana in 1998, and has been a Top Producing Realtor since 1999. Michelle was the first agent in her market to harness the internet to market her business, which assisted in overcoming the challenges faced from the devastation of Hurricane Katrina.

In March of 2008, Michelle opened her own real estate company and has now transformed that company to focus on coaching real estate agents in systems and marketing. 

A perpetual learner, Michelle has always sought after new tools and techniques to use in her real estate business, and has harnessed internet marketing to put her above her competition. She now showcases that knowledge through training to teach brand new and seasoned agents alike on how to use today's technology to beat out the competition.

Developing a real estate business by leveraging the power of the internet is never easy for individuals who seek to explore this avenue in marketing. Michelle offers assistance with tools, strategies and steps to make things easier, even for brand new real estate professionals.

Michelle is the author of the book "Top 10 Mistakes Agents Make When Marketing Their Real Estate Business", available on Amazon.