Open Houses are under-utilized by most real estate professionals. They are a great lead generation source, if done correctly. In this course, I will teach you the four different types of open houses you can use, and I give you resources to make your open houses as successful as possible.
The Traditional Open House is held at the property, open to the public. In this video I go over all the things you should be doing when holding a house open, and how it can generate you more leads for your business.
The Seller Sphere of Infuence (SOI) Open House is a little different spin on the Traditional Open House, and can give you exposure to the seller's circle of friends and family.
Want to build up urgency for your new listing? The Caravan Open House sets the stage for a flurry of interest.
There is a lot of work that goes in to a Traditional Open House, and if done right, it can pull you in the most leads. Here I discuss what you need to do to prepare for the open house event, and bonus pdf downloads to make sure you have the tools and checklists you need to get the most result for your time!
In order to have a successful open house, your seller needs to be on board by taking care of getting the house in order prior to the event. Here I give you a list of ways to prepare them to get the property in the best viewing condition.
The reason that most agents don't have successful open houses is because they fail to do the marketing needed to get the best results. Here we cover ideas to get the word out about the event, to give you the best possible chance of getting people to take a look!
In today's market, you never know where people are looking for homes. There are many social media tools that are available to get your open house in front of more people. Check out these ideas to give you the most leverage.
Michelle Fradella-Barfuss is a licensed Real Estate Broker. She was originally licensed in Louisiana in 1998, and has been a Top Producing Realtor since 1999. Michelle was the first agent in her market to harness the internet to market her business, which assisted in overcoming the challenges faced from the devastation of Hurricane Katrina.
In March of 2008, Michelle opened her own real estate company and has now transformed that company to focus on coaching real estate agents in systems and marketing.
A perpetual learner, Michelle has always sought after new tools and techniques to use in her real estate business, and has harnessed internet marketing to put her above her competition. She now showcases that knowledge through training to teach brand new and seasoned agents alike on how to use today's technology to beat out the competition.
Developing a real estate business by leveraging the power of the internet is never easy for individuals who seek to explore this avenue in marketing. Michelle offers assistance with tools, strategies and steps to make things easier, even for brand new real estate professionals.
Michelle is the author of the book "Top 10 Mistakes Agents Make When Marketing Their Real Estate Business", available on Amazon.