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Story - The Key to Writing a Best-Selling Nonfiction Book

The Best Way to Engage Readers and Create Word of Mouth Advertising - The Best Book Marketing There Is
4.6 (17 ratings)
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3,130 students enrolled
Created by Ian Stables
Last updated 12/2016
$10 $195 95% off
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  • 1.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Create quality books that readers tell others about.
Get loads of reviews without having to ask.
Teach people in the best way possible.
Demonstrate anything so anyone can understand.
Warn readers in a way that has the most impact.
Persuade people to agree with you or do what you want them to.
Get readers to like and trust you.
View Curriculum
  • You will have written, or will write, a nonfiction book.


Watch the First Five Lectures for Free

More than 3,000 students enrolled.

Kathryn Kistner said, "Engaging Non-fiction Writing Technique -- This course has some really good ideas to make a potentially dry (non-fiction) topic into something as memorable as fun fiction. >>He goes into depth to suggest how to recall or create the ideas that will make your book, tutorial, or course memorable and engaging. >>The production quality was good. The instructor was easy to understand. Great ideas."

- Create a book readers rave about to others.

- Get lots of reviews without having to ask.

- 'Word of mouth' is the best form of advertising there is.

What is it the top echelon best-sellers have?

Dale Carnegie provided the answer in his book, The Quick And Easy Way To Effective Speaking. He said that all the key points of How to Win Friends and Influence People could be written down on two sheets of paper. The other more than two hundred pages were filled with stories and anecdotes.

Look at any of the top best-sellers. I don't mean the ones that sell well for a short time. I mean the ones that have withstood the test of time. You will find they are all filled with stories.

Are these stories just added to increase the page count? Absolutely not.

Stories are one of the most persuasive forms of communication known to mankind.

If you produce a book just containing facts, you will end up with a sort of textbook. Facts are dry and most readers don't like textbooks. I hated textbooks at school.

Stories bring facts to life and allow them to effortlessly enter the mind.

The lessons I remembered most at school were the ones where we were told stories. I always remember the story about the Vikings. I learned more about them in this lesson than in all the textbooks I had read.

I have had my share of best-sellers on Amazon. However, I used to look in awe at the best-selling books at the top of the tree. Titles like Mindset, The Gifts of Imperfection, Influence, and How to Win Friends and Influence People. These books continue to outsell most others, year after year. They have thousands of reviews and people recommend others to buy them. What if I could do that?

I concluded that these books sell well because of 'word of mouth'. What made all these books great is that they teach and persuade readers by way of stories.

Although I haven't produced a book that ranks alongside How to Win Friends and Influence People, the books I have used stories in have generated a lot of sales. Not only that, reviews poured in where readers have said how much they enjoyed reading.

If done correctly, stories allow you to...

- Teach in a way where readers will understand and remember better.

- Demonstrate any idea, method, step, or anything you want.

- Warn readers so they take notice.

- Persuade people to do what you want them to.

- Get readers to believe, like, and trust you.

In this course, you will discover...

- Why stories are the best thing to use in your nonfiction books.

- How to use stories to teach.

- How to use stories to demonstrate.

- How to use stories to warn.

- How to use stories to persuade.

- How to use stories to get readers to believe what you say and trust you.

- The easiest way to come up with a huge list of stories you can use in your books.

- The easiest way to write them.

- A technique for giving your readers that 'Ah Ha' moment.

Watch the First Five Lectures for Free

Enroll now and write nonfiction books readers rave about to others.

Who is the target audience?
  • This course is meant for authors of nonfiction books. This is not for fiction authors.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 24 Lectures Collapse All 24 Lectures 01:41:38
Introduction to the course - Must watch first
1 Lecture 08:56
The golden nugget and why it sells books
1 Lecture 06:36
How to use them for everything
7 Lectures 36:52

The best way to warn your readers

The top way to persuade readers

How to get readers to believe what you say and trust you

A mistake you must avoid
The best ways to come up with them
9 Lectures 23:36
What I strongly recommend you have

The best way to remember them

Time travel method

The places method

The people method

The things method

The done method

The events method

Other goldmines you need to take advantage of
The easiest way to write them
3 Lectures 13:36
The easiest way to write them

The structure

To make it more powerful, you must...
The technique for explaining things and giving readers Ah Ha moments
3 Lectures 12:15
The technique for explaining things and giving readers Ah Ha moments

In a nutshell

Bonus Lecture: Get my other courses for just $10
About the Instructor
4.0 Average rating
345 Reviews
13,784 Students
10 Courses
Best-selling author with more than 13,000 Udemy students

More than thirteen thousand Udemy students.

"We should always continue to improve."

"I love to find better, easier, faster, and more efficient ways to do
things. I then like to help others by sharing what I've discovered."

"You can do anything, within reason. You just need to know how."

I want to help as many people as possible with what they want to improve in their lives. I have done that through my writing since 2001.

Would you like to make nonfiction book writing easy? This is what my first course, Write In Steps, does.

More courses to come.

My history:

I gave my first talk when I was aged twelve. This was in front of over one hundred people. I followed a program designed to improve public speaking and teaching.

I learned computing and went on to develop a computer system to run a business in herbs and spices. This was designed to allow complete novices to generate customer orders and delivery notes. It then allows the finished order to be processed and then invoiced.

I'm telling you this because I want you to understand something. I have always been keen on learning new things. Not only that, but I like to make things work better. So when I found writing books hard, I started to improve my system. The result is that I now have a system that is streamlined and far more efficient. It allows me to produce quality books that readers gain great benefit.

Part of my innovative mentality means that I am always reading about new ideas. I have also learned a lot by viewing instructional videos on Udemy, Youtube, and the like. There's always something new to learn. I take the best from everything and re-assemble it into a better improved process. I temper it with my own personal experience. Continue to make further improvements. Finally, as I like to help others, I teach this knowledge on via books and now video.

I started writing content for the internet in 2001. In 2012 I wrote my first Kindle book, which was published on Amazon.

I have had several best-sellers. My first one was The Easy Way To Clean. It remained my best-selling title for around two years. I currently have more than fifty titles published.

My aim is to help as many people as possible with my experience and knowledge. I also aim to encourage many others to share their knowledge.

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