Selling the First 100 Copies of Your Book
4.2 (78 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,299 students enrolled
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Selling the First 100 Copies of Your Book

Selling Your First 100 Copies is the course we wish we had when we started publishing. Includes printable PDF workbook.
4.2 (78 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,299 students enrolled
Last updated 10/2014
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to evaluate your book listing
  • Ways to gather reviews
  • How to optimize your website and book
  • A walkthrough on build up your email list
  • How to work with other authors
  • How to use your skill set to improve your marketing
  • Methods on experimenting with pricing
View Curriculum
Requirements
  • You should have a book for sale
  • You should want to find ways to reach more readers and sell more books
Description

Are you an author struggling to sell the first copies of your book? Wouldn't you like to have a detailed, insider guide that can show you the steps you need to take for success?

Selling Your First 100 Copies is the course we wish we had when we started publishing. It goes through all the basics from starting a mailing list to experimenting with different prices. If you follow the instructions in this course, you should be primed and ready to sell your first 100 copies, if not many more.

This course was developed and prepared by author Bryan Cohen, as contracted by the Author Marketing Institute, an organization created to advance the practice of author marketing. The course is part of the Author Marketing Academy suite of courses.

Introduction

- In this video, we'll discuss everything you'll learn in Selling Your First 100 Copies, including why we think you should shoot for 100 sales and what you'll need for this course.

What to Avoid

- Learn what shortcuts to avoid in your marketing efforts, including spending too much on paid promotion too soon and engaging in unscrupulous behavior.

How to Evaluate Your Book Listing

- Determine what makes a strong book listing on Amazon, including book cover, reviews, description and sales rank. You'll also learn more about pricing your book and comparing your listing with other books in your genre.

Your First 10 Reviews

- This video provides several methods for gathering your first 10 book reviews, including book bloggers, Goodreads and StoryCartel. You'll also learn some tips for ensuring potential reviewers choose your title over other requests.

How to Optimize Your Website

- Learn what makes a good author website stand out, including a clear message, an email subscription form and ease of use. The video includes information on the fan-favorite WordPress template, Divi.

Your First 10 Subscribers

- A walkthrough of setting up your AWeber account for your first list, creating a sign up form and placing it on your website. Learn how to customize your form and use AWeber to make changes without altering the code.

How to Optimize Your Book

- Learn all about calls to action in your book, including requests for reviews and links to your list subscription page. We'll also go into the importance of using a landing or squeeze page.

How to Network With Other Authors

- Find out about multiple places you can visit online or in person that will facilitate your networking with other authors. Get tips on how to shun self-promotion, choosing instead to forge helpful relationships with other authors.

How to Give Back

- Learn how to take your networking to the next level with stories of how three authors gave back and had significant sales success in return. Includes stories about authors J. Thorn and Jason Gurley.

Price Pulsing & Advertising

- In this video, you'll learn about some of the best advertising platforms in indie publishing, including BookBub, Kindle Books and Tips, and eReader News Today. Get a step-by-step walkthrough on how to change your prices leading up to a sale.

KDP Select Promotions

- Find out more on how to use KDP Select features to drop your book prices. Learn how to run a Kindle Countdown Deal or a Free Book Promotion to push your sales.

Thinking Outside the Box

- Learn how to use other marketing methods like podcasts, blogs and social media to spread the word about your book. The video includes tips on choosing the right marketing method based on what you enjoy doing.

Writing the Next Book

- In this video, we'll discuss the importance of starting to write the next book as one of your best methods for marketing your author platform.

Recap

- This video recaps the entire course from beginning to end.

Who is the target audience?
  • Any author wanting to learn how to start selling their books
  • Any author struggling to get their book sales going
  • Any author who needs a starting plan to find success
Students Who Viewed This Course Also Viewed
Curriculum For This Course
15 Lectures
02:35:53
+
Getting Started
3 Lectures 05:37
Grab this printable PDF recap of the class (with screenshots)
70 pages

In this video, we'll discuss everything you'll learn in Selling Your First 100 Copies, including why we think you should shoot for 100 sales and what you'll need for this course.

Preview 03:42

Learn what shortcuts to avoid in your marketing efforts, including spending too much on paid promotion too soon and engaging in unscrupulous behavior.

Preview 01:55
+
First Steps
4 Lectures 39:34

Determine what makes a strong book listing on Amazon, including book cover, reviews, description and sales rank. You'll also learn more about pricing your book and comparing your listing with other books in your genre.

Preview 08:11

This video provides several methods for gathering your first 10 book reviews, including book bloggers, Goodreads and StoryCartel. You'll also learn some tips for ensuring potential reviewers choose your title over other requests.

Your First 10 Reviews
10:48

Learn what makes a good author website stand out, including a clear message, an email subscription form and ease of use. The video includes information on the fan-favorite WordPress template, Divi.

How to Optimize Your Website
07:50

A walk through of setting up your AWeber account for your first list, creating a sign up form and placing it on your website. Learn how to customize your form and use AWeber to make changes without altering the code.

Your First 10 Subscribers
12:45
+
Optimize & Network
3 Lectures 17:31

Learn all about calls to action in your book, including requests for reviews and links to your list subscription page. We'll also go into the importance of using a landing or squeeze page.

How to Optimize Your Book
06:22

Find out about multiple places you can visit online or in person that will facilitate your networking with other authors. Get tips on how to shun self-promotion, choosing instead to forge helpful relationships with other authors.

How to Network With Other Authors
06:34

Learn how to take your networking to the next level with stories of how three authors gave back and had significant sales success in return. Includes stories about authors J. Thorn and Jason Gurley.

How to Give Back
04:35
+
Pricing & Promotions
2 Lectures 15:44

In this video, you'll learn about some of the best advertising platforms in indie publishing, including BookBub, Kindle Books and Tips, and eReader News Today. Get a step-by-step walkthrough on how to change your prices leading up to a sale.

Price Pulsing & Advertising
08:20

Find out more on how to use KDP Select features to drop your book prices. Learn how to run a Kindle Countdown Deal or a Free Book Promotion to push your sales.

KDP Select Promotions
07:24
+
Final Steps & Recap
3 Lectures 07:27

Learn how to use other marketing methods like podcasts, blogs and social media to spread the word about your book. The video includes tips on choosing the right marketing method based on what you enjoy doing.

Thinking Outside the Box
03:07

In this video, we'll discuss the importance of starting to write the next book as one of your best methods for marketing your author platform.

Writing the Next Book
02:07

This video recaps the entire course from beginning to end. Be sure to download the attached pdf for a printable course instruction.

What You'll Learn:

- How to evaluate your book listing

- Ways to gather reviews

- How to optimize your website and book

- A walkthrough on build up your email list

- How to work with other authors

- How to use your skill set to improve your marketing

- Methods on experimenting with pricing

Recap
02:13
About the Instructor
Jim Kukral
4.2 Average rating
78 Reviews
1,299 Students
1 Course
Founder, Author Marketing Institute

Jim Kukral is the founder of the Author Marketing Institute, the leading author marketing brand for helping authors sell more books. Including the Author Marketing Club, a network of over 22,000 authors working together to advance the practice of book marketing.

More About Jim

Jim Kukral is a 18-year Internet marketing professional who was named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. In addition, SmallBizTrends chose Jim as one of 100 top small business influencers online. You can find out more about Jim, or pick up a copy of one of his books JimKukral dot com.

Bryan Cohen
4.5 Average rating
138 Reviews
7,319 Students
2 Courses
Udemy Instructor. Author. Entrepreneur.

I've written over 30 books in just under four years, which have sold more than 20,000 copies. I'd love to teach as many people as possible some of the creativity tips I've used to create so much content in such a short period of time. My blog, Build Creative Writing Ideas, brings in over 700 unique visitors a day and provides creative tips and prompts for authors, bloggers and more.