Selling the First 100 Copies of Your Book

Selling Your First 100 Copies is the course we wish we had when we started publishing. Includes printable PDF workbook.
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  • Lectures 15
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

Are you an author struggling to sell the first copies of your book? Wouldn't you like to have a detailed, insider guide that can show you the steps you need to take for success?

Selling Your First 100 Copies is the course we wish we had when we started publishing. It goes through all the basics from starting a mailing list to experimenting with different prices. If you follow the instructions in this course, you should be primed and ready to sell your first 100 copies, if not many more.

This course was developed and prepared by author Bryan Cohen, as contracted by the Author Marketing Institute, an organization created to advance the practice of author marketing. The course is part of the Author Marketing Academy suite of courses.

Introduction

- In this video, we'll discuss everything you'll learn in Selling Your First 100 Copies, including why we think you should shoot for 100 sales and what you'll need for this course.

What to Avoid

- Learn what shortcuts to avoid in your marketing efforts, including spending too much on paid promotion too soon and engaging in unscrupulous behavior.

How to Evaluate Your Book Listing

- Determine what makes a strong book listing on Amazon, including book cover, reviews, description and sales rank. You'll also learn more about pricing your book and comparing your listing with other books in your genre.

Your First 10 Reviews

- This video provides several methods for gathering your first 10 book reviews, including book bloggers, Goodreads and StoryCartel. You'll also learn some tips for ensuring potential reviewers choose your title over other requests.

How to Optimize Your Website

- Learn what makes a good author website stand out, including a clear message, an email subscription form and ease of use. The video includes information on the fan-favorite WordPress template, Divi.

Your First 10 Subscribers

- A walkthrough of setting up your AWeber account for your first list, creating a sign up form and placing it on your website. Learn how to customize your form and use AWeber to make changes without altering the code.

How to Optimize Your Book

- Learn all about calls to action in your book, including requests for reviews and links to your list subscription page. We'll also go into the importance of using a landing or squeeze page.

How to Network With Other Authors

- Find out about multiple places you can visit online or in person that will facilitate your networking with other authors. Get tips on how to shun self-promotion, choosing instead to forge helpful relationships with other authors.

How to Give Back

- Learn how to take your networking to the next level with stories of how three authors gave back and had significant sales success in return. Includes stories about authors J. Thorn and Jason Gurley.

Price Pulsing & Advertising

- In this video, you'll learn about some of the best advertising platforms in indie publishing, including BookBub, Kindle Books and Tips, and eReader News Today. Get a step-by-step walkthrough on how to change your prices leading up to a sale.

KDP Select Promotions

- Find out more on how to use KDP Select features to drop your book prices. Learn how to run a Kindle Countdown Deal or a Free Book Promotion to push your sales.

Thinking Outside the Box

- Learn how to use other marketing methods like podcasts, blogs and social media to spread the word about your book. The video includes tips on choosing the right marketing method based on what you enjoy doing.

Writing the Next Book

- In this video, we'll discuss the importance of starting to write the next book as one of your best methods for marketing your author platform.

Recap

- This video recaps the entire course from beginning to end.

What are the requirements?

  • You should have a book for sale
  • You should want to find ways to reach more readers and sell more books

What am I going to get from this course?

  • How to evaluate your book listing
  • Ways to gather reviews
  • How to optimize your website and book
  • A walkthrough on build up your email list
  • How to work with other authors
  • How to use your skill set to improve your marketing
  • Methods on experimenting with pricing

What is the target audience?

  • Any author wanting to learn how to start selling their books
  • Any author struggling to get their book sales going
  • Any author who needs a starting plan to find success

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Getting Started
Grab this printable PDF recap of the class (with screenshots)
70 pages
03:42

In this video, we'll discuss everything you'll learn in Selling Your First 100 Copies, including why we think you should shoot for 100 sales and what you'll need for this course.

01:55

Learn what shortcuts to avoid in your marketing efforts, including spending too much on paid promotion too soon and engaging in unscrupulous behavior.

Section 2: First Steps
08:11

Determine what makes a strong book listing on Amazon, including book cover, reviews, description and sales rank. You'll also learn more about pricing your book and comparing your listing with other books in your genre.

10:48

This video provides several methods for gathering your first 10 book reviews, including book bloggers, Goodreads and StoryCartel. You'll also learn some tips for ensuring potential reviewers choose your title over other requests.

07:50

Learn what makes a good author website stand out, including a clear message, an email subscription form and ease of use. The video includes information on the fan-favorite WordPress template, Divi.

12:45

A walk through of setting up your AWeber account for your first list, creating a sign up form and placing it on your website. Learn how to customize your form and use AWeber to make changes without altering the code.

Section 3: Optimize & Network
06:22

Learn all about calls to action in your book, including requests for reviews and links to your list subscription page. We'll also go into the importance of using a landing or squeeze page.

06:34

Find out about multiple places you can visit online or in person that will facilitate your networking with other authors. Get tips on how to shun self-promotion, choosing instead to forge helpful relationships with other authors.

04:35

Learn how to take your networking to the next level with stories of how three authors gave back and had significant sales success in return. Includes stories about authors J. Thorn and Jason Gurley.

Section 4: Pricing & Promotions
08:20

In this video, you'll learn about some of the best advertising platforms in indie publishing, including BookBub, Kindle Books and Tips, and eReader News Today. Get a step-by-step walkthrough on how to change your prices leading up to a sale.

07:24

Find out more on how to use KDP Select features to drop your book prices. Learn how to run a Kindle Countdown Deal or a Free Book Promotion to push your sales.

Section 5: Final Steps & Recap
03:07

Learn how to use other marketing methods like podcasts, blogs and social media to spread the word about your book. The video includes tips on choosing the right marketing method based on what you enjoy doing.

02:07

In this video, we'll discuss the importance of starting to write the next book as one of your best methods for marketing your author platform.

02:13

This video recaps the entire course from beginning to end. Be sure to download the attached pdf for a printable course instruction.

What You'll Learn:

- How to evaluate your book listing

- Ways to gather reviews

- How to optimize your website and book

- A walkthrough on build up your email list

- How to work with other authors

- How to use your skill set to improve your marketing

- Methods on experimenting with pricing

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Instructor Biography

Jim Kukral, Founder, Author Marketing Institute

Jim Kukral is the founder of the Author Marketing Institute, the leading author marketing brand for helping authors sell more books. Including the Author Marketing Club, a network of over 22,000 authors working together to advance the practice of book marketing.

More About Jim

Jim Kukral is a 18-year Internet marketing professional who was named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. In addition, SmallBizTrends chose Jim as one of 100 top small business influencers online. You can find out more about Jim, or pick up a copy of one of his books JimKukral dot com.

Instructor Biography

Bryan Cohen, Udemy Instructor. Author. Entrepreneur.

I've written over 30 books in just under four years, which have sold more than 20,000 copies. I'd love to teach as many people as possible some of the creativity tips I've used to create so much content in such a short period of time. My blog, Build Creative Writing Ideas, brings in over 700 unique visitors a day and provides creative tips and prompts for authors, bloggers and more. 

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