Building an Author Platform
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Building an Author Platform

Set yourself up for success while your writing so you have an audience to market your book to upon publication!
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
19 students enrolled
Created by Shanda Trofe
Last updated 11/2016
English
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 2 Articles
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop your unique brand, create a website, write your bio, craft an elevator pitch, create a lead magnet (freebie), email marketing, how to create social media graphics and business pages, etc.
View Curriculum
Requirements
  • This course offers many options and I teach free software options as well as paid including PicMonkey, Canva, WordPress, Aweber, Convertkit, MailChimp, Microsoft Word.
Description

Perhaps one of the most important aspects of becoming an author is creating a solid author platform. But what does that mean…author platform?

Once your book is complete and you publish, then what? If you think your readers are going to come seek you out or are going to stumble upon your book, I’m here to tell you, it doesn’t work like that. Marketing your book is an ongoing process, and the best way to prepare for a book launch is by setting up a solid author platform well in advance. Your publisher may join you in some marketing, but the majority of marketing efforts are all your own.

As a publisher and author coach, I’m often asked by my clients, “When should I start building my platform?”

My answer is simple: “The moment you decide you want to write a book.”

You might be wondering why you would want to start building an author platform before you even begin writing. Simply stated: Finding your tribe takes time, as does gaining their trust, often more time than it takes to write the book.

If you are an aspiring author, or perhaps even a published author who is having trouble finding an audience to market your book to, then Building an Author Platform may be right for you.

You'll learn...

Section One: Branding YOU and Finding Your Target Audience

  • Develop your unique brand that sets you apart from your competition
  • Clearly define your ideal avatar and the best ways to reach your target audience
  • Create an author biography, both a short and long version (Yes, you need both! I'll teach you why, when and where to use each.)
  • Create a Branding Board with Pinterest
  • Create a Mood Board with PicMonkey

Section Two: Your Author Website & Blog

  • Step-by-step process to build an author website (and all the key pages and elements you need to add!)
  • Tutorials for many platforms including WordPress, Weebly and Squarespace
  • Domain registration and web hosting (where to get it and how to integrate it)
  • How to add a blog to your site
  • What a blog post should entail including SEO, word count, topics of interest, keywords and categories

Section Three: Setting Up Your Mailing List & Newsletter

  • Step-by-step instructions to set up your list and start collecting leads
  • How to add an email signup form to your website
  • Tutorials for many platforms including Aweber, MailChimp and Converkit
  • Create a lead magnet (freebie) that entices your target audience to join your list
  • How to create a quick and easy lead magnet with Canva or Microsoft Word
  • Design an email header using Canva
  • Set up an email sequence to begin communicating with your list regularly

Section Four: Let's Get Social!

  • Which social media platforms to join and how to set up your business/author page
  • Design tutorials to show you how to easily create logos, banners & graphics that match your unique branding
  • How often to post and what to post to grow your following and entice interaction
  • How to use Facebook advertising and promoted posts effectively to drive traffic to your website and grow your list
  • Clever ways to reach your target audience through blogging, guest blogging, social media and video!
  • Everything you need to know to get started on Facebook LIVE! (The fastest growing tool you can use to reach and grow your tribe!)

In this course I'll show you step-by-step how to create your unique brand that sets you apart from the competition, how to craft an author bio and find your target audience, how create an author website, how to set up and grow your list, and how to utilize social media to your advantage. 

This course is packed full of design tutorials for free and easy to use software such as Canva and PicMonkey. 

Are you ready to begin building your author platform? Scroll to the top and enroll NOW! 

To your success,

Shanda Trofe

Bestselling author of Authorpreneur: How to Build an Empire and Become the AUTHOR-ity in Your Business

Who is the target audience?
  • Authors, aspiring authors, entrepreneurs, email marketers, online marketers--anyone who wants to build their tribe and have an audience to market a product to.
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Curriculum For This Course
23 Lectures
03:13:32
+
Finding Your Target Audience and Branding YOU
6 Lectures 52:02

Welcome from instructor, Shanda Trofe, and overview of the course materials: 

Perhaps one of the most important aspects of becoming an author is creating a solid author platform. But what does that mean…author platform?

Once your book is complete and you publish, then what? If you think your readers are going to come seek you out or are going to stumble upon your book, I’m here to tell you, it doesn’t work like that. Marketing your book is an ongoing process, and the best way to prepare for a book launch is by setting up a solid author platform well in advance. Your publisher may join you in some marketing, but the majority of marketing efforts are all your own.

As a publisher and author coach, I’m often asked by my clients, “When should I start building my platform?”

My answer is simple: “The moment you decide you want to write a book.”

You might be wondering why you would want to start building an author platform before you even begin writing. Simply stated: Finding your tribe takes time, as does gaining their trust, often more time than it takes to write the book.

If you are an aspiring author, or perhaps even a published author who is having trouble finding an audience to market your book to, this 4-week online course Building an Author Platform may be right for you.

You'll learn...

Week One: Branding YOU and Finding Your Target Audience

  • Develop your unique brand that sets you apart from your competition
  • Clearly define your ideal avatar and the best ways to reach your target audience
  • Create an author biography, both a short and long version (Yes, you need both! I'll teach you why, when and where to use each.)

Week Two: Your Author Website & Blog

  • Step-by-step process to build an author website (and all the key pages and elements you need to add!)
  • Domain registration and web hosting (where to get it and how to integrate it)
  • How to add a blog to your site
  • What a blog post should entail including SEO, word count, topics of interest, keywords and categories

Week Three: Setting Up Your Mailing List & Newsletter

  • Step-by-step instructions to set up your list and start collecting leads
  • How to add an email signup form to your website
  • Create a lead magnet (freebie) that entices your target audience to join your list
  • Create an opt-in to automatically deliver your Lead Magnet
  • Set up an email sequence to begin communicating with your list regularly

Week Four: Let's Get Social!

  • Which social media platforms to join and how to set up your business/author pages on each
  • Design tutorials to show you how to easily create logos, banners & graphics that match your unique branding
  • How often to post and what to post to grow your following and entice interaction
  • How to use Facebook advertising and promoted posts effectively to drive traffic to your website and grow your list
  • Clever ways to reach your target audience through blogging, guest blogging, social media and video!
  • Everything you need to know to get started on Facebook LIVE! (The fastest growing tool you can use to reach and grow your tribe!)
Preview 08:20

Finding your target audience (ideal reader/client) and writing an elevator pitch for your book or your business. 

Preview 06:28

How to write an author bio in three sections--both a long and short version since you'll need both. When and where to use each. 

Crafting Your Author Bio
02:44

Develop your unique brand that sets you apart from the competition, then implement your branding across the board to develop brand recognition. 

Developing Your Unique Brand
08:17

Use Pinterest to create a branding board and find your unique style. Use that branding board to create your mood board in the next video. 

Create a Branding Board with Pinterest
10:15

Create a mood board using free software, PicMonkey. Add your fonts, colors, and inspirational quotes and photos. 

Create a Mood Board with PicMonkey
15:58
+
Creating an Author Website and Blog
4 Lectures 39:11

How to create an author website, what pages to add and what to feature on each page--including a blog. 

Creating an Author Website
15:52

How to forward a domain that's registered in GoDaddy to an existing website. 

Forwarding a Domain with GoDaddy
01:52

How to use free software, PicMonkey, to create a logo for your business with a transparent background. Save as a png. 

Creating a Logo with PicMonkey
07:01

How to use two different popular online software, PicMonkey and Canva, to create buttons, headers and graphics for use on your website and social media. 

PicMonkey & Canva for Buttons/Headers/Graphics
14:26
+
Setting Up Your Email Marketing List & Newsletter
8 Lectures 01:14:45

Setting up a email marketing list (mailing list), why it's important and the three options I will cover in the course. 

Creating Your List
04:47

What's an opt-in? What's a lead magnet? How to use a freebie to entice your target audience to sign up for your list. 

Opt-ins & Lead Magnets
07:25

Create a quick and easy (and free!) lead magnet such as a free report or eBook using Microsoft Word. Complete design tutorial. 

Creating a Lead Magnet with Microsoft Word
07:22

Create a lead magnet with free online design software, Canva. 

Creating a Lead Magnet with Canva
10:17

How to set up a mailing list using Aweber. 

Email Marketing with Aweber
13:42

How to set up a mailing list using Convertkit. 

Email Marketing with Convertkit
12:36

How to set up a mailing list using MailChimp. 

Email Marketing with MailChimp
10:59

Creating an email header using Canva, and sending a broadcast or email to your list. 

Creating an Email Header and Sending a Broadcast Email
07:37
+
Let's Get Social!
3 Lectures 27:06

Social media tips for success. 

Social Media Tips for Success
04:22

Setting up an author page on Facebook, creating Facebook ads in power editor, promoting posts and customizing audiences. 

Setting Up an Author Page on Facebook & Boosted Posts and Ads
13:05

Design tutorial on creating social media graphics with free online software, Canva. 

Creating Social Media Graphics with Canva
09:39
+
Resources & Bonus Materials
2 Lectures 00:52

A listing of all the links mentioned throughout the course.

Links
00:29

Additional helpful articles and design tutorials to further aid your learning. 

Bonus Materials
00:23
About the Instructor
Shanda Trofe
4.4 Average rating
47 Reviews
1,839 Students
3 Courses
Bestselling Author, Publisher, Branding Expert

As an author coach, Shanda Trofe inspires aspiring authors to shift their inner messages from idea to publication. Through a variety of techniques, she encourages her clients to delve deep within and write what's truly in the heart.

An avid internet marketer, Shanda prides herself on mentoring business professionals by teaching a variety of techniques to leverage themselves as a top authority in their niche and gain a powerful online presence, increasing sales by list building, marketing, and sales funnel techniques.

Shanda coaches her clients from a positive perspective, while offering genuine support throughout the process. As the Founder of Spiritual Writers Network, Transcendent Publishing, and Write from the Heart LLC, she offers the writers, artists, teachers and healers of the world a stage in which to share their messages through both digital and print publication.