Audit your online presence in preparation for a job search

Learn basic steps to audit, clean up, and improve your online presence.
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  • Lectures 15
  • Length 36 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

This course is for anyone seeking to polish his or her online presence in preparation for a job search. 77% of HR representatives perform an online audit of prospective employees, and over half have eliminated candidates based on information they found. Harmful information included drinking or drug habits, bad-mouthing a previous boss, company, or fellow employees, provocative or inappropriate photographs and information, lying about their qualifications, poor communications skills, criminal behavior, and discriminatory comments related to race, gender, religion, etc.

Twenty percent of employers said that a candidates online presence was instrumental in landing them the job they were seeking. Helpful information included: background information that supported their professional qualifications; evidence that the candidate was well-rounded and showed a wide range of interests; great communication skills; a personal website that conveyed a professional image, and that the candidates personality was clearly a good fit within the company culture.

This course does not take very long, and it will help you build your profile into something you can be proud to show prospective employers.

What are the requirements?

  • Students will need to establish a LinkedIn profile prior to taking this course. There are no other pre-requirements to taking this course.

What am I going to get from this course?

  • Perform a comprehensive audit of one's online presence on Google search results
  • Perform a comprehensive audit of one's online presence on Facebook
  • Identify and refine one's personal brand to two to four areas of focus
  • Build one's online presence around his or her personal brand

Who is the target audience?

  • This online audit course is meant for individuals who are preparing to search for jobs. This course will cover basic steps one should take to identify information a job recruiter might find online about job candidates. We'll discuss what types of information is helpful and what information might be harmful in the job application process and what job applicants can do about it.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to the Course

This is a brief welcome to the course.


This lecture is an overview over the course.


Here's a chance to get to know a bit more about your instructors Clarence and Sterling.


We share tips and tricks on how to take the course in this lecture.

Section 2: Facebook

After this course, you will be able to control what is visible to the public on your facebook news feed.


After this course, you will be able to control which photos on your facebook are visible to the public.


After this course your will be able to populate the "general information" section of your facebook with things that you want employers to see, and eliminate potentially compromising material.

Section 3: Google Search Results

You will learn how to search for and scan homepage web results after watching this lecture.


After this section, you will be able to perform an audit of images that come up when your name is typed into a search engine.


After this lecture, you be able to audit all videos associated with your name when a search is performed.


After this course you will be able to audit any results that come up in a news search related to your name.

Section 4: Building Relevant Content

We'll discuss the importance of maintaining a strong personal brand in this lecture.


Learn a few techniques you can implement to communicate your personal brand on LinkedIn in this lecture.


We'll discuss personal brand-relevant content and outlets to share it on.

Section 5: Thank You and Good Luck!

Thank you for taking our course! Good luck in your job search!

4 questions

We'd like to get your feedback on the course in an effort to improve the course.

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Instructor Biography

Sterling R. Morris, LinkedIn Consultant, PhD student in Instructional Technology

I'm Sterling R. Morris. I consult professionals on ways to improve their LinkedIn profile to help them achieve their professional goals. LinkedIn is my passion – it's what I think about while I'm in the shower. LinkedIn's talented team of developers are constantly updating its features making it a powerful way to connect with associates everywhere. Staying up-to-date with these changes is challenging but something I actively do to provide the most timely and relevant suggestions possible to those I consult.

Some of my favorite things to do are sail, read non-fiction, and run. I also enjoy triathlon and recently completed a 140.6-mile Ironman triathlon.

Instructor Biography

Clarence Ames, Instructional Designer

My goal is to make a positive difference in peoples lives by helping them obtain access to knowledge. I'm currently a Master's student at USU studying Instructional Technology and Learning Sciences.

I have eight years of experience providing technical support, ten years of carpentry experience, and a few years of experience in graphic design. I studied philosophy, public relations and graphic design as an undergraduate and discovered that my passion is designing instruction and helping people become independent and self sufficient.

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