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You want to attract more customers, increase revenue, and grow your business. Inbound content marketing is a way to attract the right customers to you, engage with them, and prepare them to buy from you. In this course you will learn how to plan and implement an inbound content marketing campaign. You will learn how to use free and great content to attract the right customers for you. This course walks you through a step-by-step foolproof process.
Click the "Purchase" button at the top of this page now and get started right away. You don't want to delay learning how to plan and implement an inbound marketing campaign. Don't wait. Get going right away with an inbound marketing campaign and see the powerful results -- more of the right customers engaging with you.
This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.
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|Section 1: Getting Started With Inbound Marketing and The Course|
Here's an introduction to the course and what it can do for you.
Here's an introduction to the other instructor and an overview of what's in the course.
In this lecture you will learn about the core concepts of inbound marketing and why it works so well.
Quiz: About Inbound Marketing
|Section 2: Deciding on Campaign Buyer Personas and Products|
In this lecture we start with an overview of all the steps and then details about the first few steps in inbound content marketing.
Quiz: Buyer Personas
|Section 3: Choosing and Creating Campaign Content|
Types of Content Part 1
This is the second lecture on types of content. In this lecture we discuss video and image blogs.
In this lecture we cover newsletters, whitepapers/reports and infographics.
In this lecture we discuss ebooks, regular books, quizzes, and videos.
Quiz: Types of Content
|Section 4: Creating and Implementing the Campaign|
In this session you put together your inbound marketing campaign.
In this lesson we cover how to create a lead generation form to start your campaign, and how to implement the campaign when you are ready to start.
Quiz: Creating and Implementing a Campaign
I earned my J.D. from the Loyola University School of Law in Chicago, and dual B.S. degrees in Economics and International Studies from the University of Wisconsin, Madison.
Technology has been a life long passion of mine. As the Chief Operations Officer at The Team W I have helped foster and grow an up and coming small business. Before The Team W, I worked at BP as a Procurement and Supply Chain Specialist, and also at Echo Logistics as an Account Executive. I currently live in Chicago, IL.
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.