Attract, Build And Make More Sales With Facebook LIVE!
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Attract, Build And Make More Sales With Facebook LIVE!

Discover How To Use Facebook LIVE To Attract More Customers, Build Your Brand And Make More Sales!
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1 student enrolled
Created by King Human
Last updated 7/2016
Curiosity Sale
Current price: $10 Original price: $30 Discount: 67% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • we'll walk through how to broadcast on Facebook Live, how to analyze your live video's performance, and the top tips and tricks for getting the most out of the platform.
View Curriculum
  • Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform. This guide is meant to help you learn the best tricks and tricks that can make a big, big difference in how many people see your live broadcast, how they engage with it, and how it performs.

In This Course, You'll Find Out The Steps To Getting Started And Making The Most Out of Facebook Live!

The biggest social media platform is none other than Facebook. 
Each day there's 1.09 billion active users on Facebook. 
As a business, you should be "hanging out" where your crowd is. With almost everyone on Facebook, it only makes sense to be in front of where your audience is. However, you cannot just post anything. You need to post engaging, valuable content. 
How do you do that? By using Facebook's "Live"s feature!

Why Should You Use Facebook Live? 

 As a digital marketer, it’s your job to stay one step ahead and to be on the forefront of emerging technologies.Every new type of content or piece of hardware creates new opportunities to find an audience and engage with them in a way that’s fresh, exciting and impactful. Each time a new form of media comes along and creates a new ‘paradigm shift’, new ‘stars’ are born. And right now, the latest and most exciting platform of this nature is live video. Live video lets you engage with your audience like never before and communicate with them directly – even responding to comments. This is the closest you can come to visiting your audience in person and the impact this can have is gigantic. Now Facebook is getting involved with Facebook Live – and most likely it’s this platform that is going to ensure the format really takes off. 

Even Mark Zuckerberg is Obsessed With Live Video! 

Mark Zuckerberg has already stated that he is ‘obsessed’ with live video and is putting all his energy behind making it a success. Facebook’s algorithm even favors live content to the extent that it is much more likely to be found than regular photos or videos. 
This is your opportunity. A new demand for live content is springing up and right now there is not the supply to meet it. If you can get in there and make a splash, then you can gain access to a huge new audience and build a relationship with them in a much more intimate and engaged manner. And when live video becomes widespread throughout the world, you’ll already have a foothold in the market! 

So how can you get started with Facebook Live? 

I've created a course on this exact subject so you can finally reap the benefits.

Who is the target audience?
  • Why are marketers getting so excited about Facebook Live? Because it's an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers.
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Curriculum For This Course
11 Lectures
Facebook LIVE Authority
11 Lectures 01:06:04

There is no other social media brand today that has the enormous global reach combined with the personal intimacy and immediate engagement of Facebook. The impact of Facebook on our society today is simply staggering. It's stunning to think about the sweeping changes that Facebook has created for human connections at all levels, including educational systems, political activities, charitable organizations and businesses. And, certainly, Facebook has defined the promise and the vision of social media platforms.

Preview 01:06

Do you realize that Facebook recognizes this as the next big thing in content marketing? With Facebook Live you can use your phone to share a moment instantly with the people you care about. This means your friends, family or fans can be there with you, and you can respond to their comments and see their reactions.

The Concept of Live Streaming

Your probably wondering what else do marketing professionals recommend for brands considering Facebook Live? well, besides creating relevant, engaging on-brand content that fulfills consumer needs. Here are Facebook's Live Best Practices

Facebook LIVE Best Practices

Even though equipment is less expensive, and events can be live-streamed for a very reasonable cost, there are still many factors that need to be considered before embarking on such a project. 

The Downside of Facebook LIVE

Since video is super-strong right now and Facebook Live seems to get higher organic reach than other types of content, it’s definitely worth getting ready to add Live to your marketing plan just as soon as you have access.

How Marketers Can Use Facebook LIVE

Facebook Live connects your customers to your business through video. Once your video streams live, it remains on the site so that customers can watch and react to it later. They can also share the video with friends and family, potentially increasing its reach.

You can use Facebook Live in many different ways for your business, but three great options include:

“Behind the scenes” content:  All of us love to feel that we have an exclusive look at something other people don’t have access to. So, peel back the curtain on your business’ manufacturing process, your decisions, your daily operations . . . whatever you feel comfortable sharing (and whatever you don’t mind a competitor viewing). Show your customers how you make your unique surfboards, or how you whip up their favorite dessert. Give them access to a side of your business few have ever seen before.

Daily updates: Service-oriented businesses can share daily updates, tips and helpful hints with their followers via Facebook Live. Guy Kawasaki, for example, offers daily tips which are quite popular, and other business gurus, coaches and experts have been quick to follow his lead. These types of quick tips or daily tips can become a popular social media feature if they’re filled with useful information.

Livestreamed events: If your company hosts conferences or events, live-streaming the event is a great way to engage with your customers and followers. Chances are, you have plenty of followers who want to attend the event but can’t afford to. Instead of limiting access, open it by live-streaming the keynote speakers, sessions, event hall and other aspects of the event. You can also take the best-viewed sessions later and offer them as stand-alone videos.

Watch the video to learn more.

Facebook LIVE for Offline Businesses

Live is just the beginning of what Facebook wants to do with video. Facebook is currently testing a dedicated video news feed on select mobile devices, so people always have video in their pocket and at their fingertips. In this course will give you plans and ideas of what you want to create as a subject matter, so you can take advantage of all of the opportunities in store for the future of video.

How Musicians Can Use Facebook LIVE

On average, users watch a live video more than three times longer when it is live. Facebook also says users comment over 10-times more frequently on Facebook Live videos than other videos.

Preview 04:38

No one was born a social media guru. But with dedication, observation, and a quest for improvement, you can rise above the masses! Whether you want to share makeup tutorials or your opinion on last night's episode of Scandal, you can hop on Facebook Live to share. And if you want to gain a following while you do it Watch this

Types of Videos That Work Well on Facebook LIVE

There’s a long way and a short way to learn how to use Facebook Live. The long way? Trying to figure out everything yourself, only to go around in circles. All that time wasted could have been put into something more worthwhile. Go the short way. Watch this video

How To Organize a "LIVEnar"

For many marketers, social media is integrated in almost every aspect of their marketing campaigns, which is a great way to leverage the power of social media to increase awareness of your marketing efforts. But while brands invest so much time and effort into social media integration of their initiatives, many miss out on the one of the biggest ways to showcase the business.

Preview 05:47
About the Instructor
King Human
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Online Income Education Academy - Make Money On Demand Udemy

I was a truck driver for many years. I worked my fingers to the bone until I found the secret. That is, you can work HARD or you can work SMART. Since discovering how to make money on the internet the smart way, I have never looked back.

I have made a pretty decent amount money the smart way and I am all about sharing & helping where I can. Why? Two reasons:  

1. I wish that someone would have been there to help me when I needed it. (Also, these are tough times for everyone and I think if I can help someone with my experience, I should do so.)

2. In return for my expertise and help, When you make a fortune off my courses. I ask you to help someone else less fortunate down the road.  Make a donation to charity (my favorites are those that help kids, like St. Judes Research Hospital for Kids), maybe help the elderly person on your block get some groceries, whatever. Just try to make this world a better place.