In This Course, You'll Find Out The Steps To Getting Started And Making The Most Out of Facebook Live!
The biggest social media platform is none other than Facebook.
Each day there's 1.09 billion active users on Facebook.
As a business, you should be "hanging out" where your crowd is. With almost everyone on Facebook, it only makes sense to be in front of where your audience is. However, you cannot just post anything. You need to post engaging, valuable content.
How do you do that? By using Facebook's "Live"s feature!
Why Should You Use Facebook Live?
As a digital marketer, it’s your job to stay one step ahead and to be on the forefront of emerging technologies.Every new type of content or piece of hardware creates new opportunities to find an audience and engage with them in a way that’s fresh, exciting and impactful. Each time a new form of media comes along and creates a new ‘paradigm shift’, new ‘stars’ are born. And right now, the latest and most exciting platform of this nature is live video. Live video lets you engage with your audience like never before and communicate with them directly – even responding to comments. This is the closest you can come to visiting your audience in person and the impact this can have is gigantic. Now Facebook is getting involved with Facebook Live – and most likely it’s this platform that is going to ensure the format really takes off.
Even Mark Zuckerberg is Obsessed With Live Video!
Mark Zuckerberg has already stated that he is ‘obsessed’ with live video and is putting all his energy behind making it a success. Facebook’s algorithm even favors live content to the extent that it is much more likely to be found than regular photos or videos.
This is your opportunity. A new demand for live content is springing up and right now there is not the supply to meet it. If you can get in there and make a splash, then you can gain access to a huge new audience and build a relationship with them in a much more intimate and engaged manner. And when live video becomes widespread throughout the world, you’ll already have a foothold in the market!
So how can you get started with Facebook Live?
I've created a course on this exact subject so you can finally reap the benefits.
There is no other social media brand today that has the enormous global reach combined with the personal intimacy and immediate engagement of Facebook. The impact of Facebook on our society today is simply staggering. It's stunning to think about the sweeping changes that Facebook has created for human connections at all levels, including educational systems, political activities, charitable organizations and businesses. And, certainly, Facebook has defined the promise and the vision of social media platforms.
Do you realize that Facebook recognizes this as the next big thing in content marketing? With Facebook Live you can use your phone to share a moment instantly with the people you care about. This means your friends, family or fans can be there with you, and you can respond to their comments and see their reactions.
Your probably wondering what else do marketing professionals recommend for brands considering Facebook Live? well, besides creating relevant, engaging on-brand content that fulfills consumer needs. Here are Facebook's Live Best Practices
Even though equipment is less expensive, and events can be live-streamed for a very reasonable cost, there are still many factors that need to be considered before embarking on such a project.
Since video is super-strong right now and Facebook Live seems to get higher organic reach than other types of content, it’s definitely worth getting ready to add Live to your marketing plan just as soon as you have access.
Facebook Live connects your customers to your business through video. Once your video streams live, it remains on the site so that customers can watch and react to it later. They can also share the video with friends and family, potentially increasing its reach.
You can use Facebook Live in many different ways for your business, but three great options include:
“Behind the scenes” content: All of us love to feel that we have an exclusive look at something other people don’t have access to. So, peel back the curtain on your business’ manufacturing process, your decisions, your daily operations . . . whatever you feel comfortable sharing (and whatever you don’t mind a competitor viewing). Show your customers how you make your unique surfboards, or how you whip up their favorite dessert. Give them access to a side of your business few have ever seen before.
Daily updates: Service-oriented businesses can share daily updates, tips and helpful hints with their followers via Facebook Live. Guy Kawasaki, for example, offers daily tips which are quite popular, and other business gurus, coaches and experts have been quick to follow his lead. These types of quick tips or daily tips can become a popular social media feature if they’re filled with useful information.
Livestreamed events: If your company hosts conferences or events, live-streaming the event is a great way to engage with your customers and followers. Chances are, you have plenty of followers who want to attend the event but can’t afford to. Instead of limiting access, open it by live-streaming the keynote speakers, sessions, event hall and other aspects of the event. You can also take the best-viewed sessions later and offer them as stand-alone videos.
Watch the video to learn more.
Live is just the beginning of what Facebook wants to do with video. Facebook is currently testing a dedicated video news feed on select mobile devices, so people always have video in their pocket and at their fingertips. In this course will give you plans and ideas of what you want to create as a subject matter, so you can take advantage of all of the opportunities in store for the future of video.
On average, users watch a live video more than three times longer when it is live. Facebook also says users comment over 10-times more frequently on Facebook Live videos than other videos.
No one was born a social media guru. But with dedication, observation, and a quest for improvement, you can rise above the masses! Whether you want to share makeup tutorials or your opinion on last night's episode of Scandal, you can hop on Facebook Live to share. And if you want to gain a following while you do it Watch this
There’s a long way and a short way to learn how to use Facebook Live. The long way? Trying to figure out everything yourself, only to go around in circles. All that time wasted could have been put into something more worthwhile. Go the short way. Watch this video
For many marketers, social media is integrated in almost every aspect of their marketing campaigns, which is a great way to leverage the power of social media to increase awareness of your marketing efforts. But while brands invest so much time and effort into social media integration of their initiatives, many miss out on the one of the biggest ways to showcase the business.
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