Startup Attention and PR 101
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ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.
Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.
This course covers four broad themes:
● How Journalists Think
● How to Launch a Product
● How to Keep Users Interested
● How to Deal With a Press Crisis
This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches.
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|Section 1: Introduction|
Introduction - If you build it, they won't come!Preview
|Section 2: The Basics of Startup PR|
The Basics of Startup PRPreview
|Section 3: How to Talk to Journalists|
Why Journalists Hate PRPreview
Inside the Mind of a JournalistPreview
|Section 4: Product Launch|
How To Launch a Product
Case Study: Airtime
Case Study - Siri
|Section 5: PR After Launch|
How to Keep Users Interested After Launch
Create Press-Worthy Events
Startup Branding 101
Damage Control 101
PR Dos and Don'ts
Press Networking 101 (How to Make a Journalist Love You)
Personal Branding and Press
Ben's Two Rules for Choosing a PR Firm
|Section 6: PR as you Grow|
PR for Larger Companies and Startups
Case Study: Google
|Section 7: Final Thoughts|
Great PR Can’t Save a Bad Product
|Section 8: Full Powerpoint Presentation|
From Launch to Damage Control & Beyond
Ben Parr is a respected technology commentator, investor, entrepreneur and aspiring world changer. He is launching a new venture, and is a columnist and commentator for the popular technology news website CNET. He is also in the process of writing his first non-fiction book. He was previously the Co-Editor and Editor-at-Large of Mashable.