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ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.
Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.
This course covers four broad themes:
● How Journalists Think
● How to Launch a Product
● How to Keep Users Interested
● How to Deal With a Press Crisis
This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches.
Not for you? No problem.
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Desktop, iOS and Android
Certificate of completion
|Section 1: Introduction|
Introduction - If you build it, they won't come!
|Section 2: The Basics of Startup PR|
The Basics of Startup PR
|Section 3: How to Talk to Journalists|
Why Journalists Hate PR
Inside the Mind of a Journalist
|Section 4: Product Launch|
How To Launch a Product
Case Study: Airtime
Case Study - Siri
|Section 5: PR After Launch|
How to Keep Users Interested After Launch
Create Press-Worthy Events
Startup Branding 101
Damage Control 101
PR Dos and Don'ts
Press Networking 101 (How to Make a Journalist Love You)
Personal Branding and Press
Ben's Two Rules for Choosing a PR Firm
|Section 6: PR as you Grow|
PR for Larger Companies and Startups
Case Study: Google
|Section 7: Final Thoughts|
Great PR Can’t Save a Bad Product
|Section 8: Full Powerpoint Presentation|
From Launch to Damage Control & Beyond
Ben Parr is a respected technology commentator, investor, entrepreneur and aspiring world changer. He is launching a new venture, and is a columnist and commentator for the popular technology news website CNET. He is also in the process of writing his first non-fiction book. He was previously the Co-Editor and Editor-at-Large of Mashable.
Hours of video content