Startup Attention and PR 101

How to Launch a Product - Learn Marketing and Public Relations skills to make an awesome product launch from Ben Parr!
  • Lectures 19
  • Video 6 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.

  Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.

This course covers four broad themes:

●  How Journalists Think

●  How to Launch a Product

●  How to Keep Users Interested

●  How to Deal With a Press Crisis

This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches. 

What are the requirements?

  • Open mind
  • A desire to change the world

What am I going to get from this course?

  • Over 19 lectures and 5.5 hours of content!
  • Provide you with the basic knowledge of how to effectively work with -- and not against -- the press.
  • Teach you how to grab a journalist (or an investor's) attention.
  • Teach you how to successfully launch your startup.
  • Teach you how to keep users interested after launch.
  • Teach you how to deal with a press crisis.

What is the target audience?

  • Entrepreneurs and founders
  • Anybody that has to deal with the press
  • Any employee at an early-stage company


Section 1: Introduction
Introduction - If you build it, they won't come!
Section 2: The Basics of Startup PR
The Basics of Startup PR
Section 3: How to Talk to Journalists
Why Journalists Hate PR
Inside the Mind of a Journalist
Section 4: Product Launch
How To Launch a Product
Case Study: Airtime
Case Study - Siri
Section 5: PR After Launch
How to Keep Users Interested After Launch
Create Press-Worthy Events
Startup Branding 101
Damage Control 101
PR Dos and Don'ts
Press Networking 101 (How to Make a Journalist Love You)
Personal Branding and Press
Ben's Two Rules for Choosing a PR Firm
Section 6: PR as you Grow
PR for Larger Companies and Startups
Case Study: Google
Section 7: Final Thoughts
Great PR Can’t Save a Bad Product
Section 8: Full Powerpoint Presentation
From Launch to Damage Control & Beyond
252 slides

Instructor Biography

Ben Parr , Managing Partner at #DOMINATEFUND

Ben Parr is a respected technology commentator, investor, entrepreneur and aspiring world changer. He is launching a new venture, and is a columnist and commentator for the popular technology news website CNET. He is also in the process of writing his first non-fiction book. He was previously the Co-Editor and Editor-at-Large of Mashable.


Average Rating
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  5. 1 Stars
    • Tracey

    Great comprehensive overview for beginners - punchy and to the point

    Covers almost everything you need to know to get going on PR if you're in a start up. Very punchy, to the point and refreshingly brutal. That's a good thing. One star deducted - perhaps unfairly - because of the constant emphasis on getting to know journalists before pitching, with the only real advice on how to do that being meet them at conferences. Good luck with that. And very useful about when it might be time to get an agency on board. Good quality of presentation.

    • Max Langstrof

    good overview & personal perspective

    I especially liked the insider perspective of a journalist's world and the concise format of this course.

    • Tyler Dylan Brown

    Reality Check for startups


    • Jack Walsh

    Great stuff

    I didn't know what to expect but used my 75% off intro deal so I figured for $12, why not. It is well worth it and more. I like his style of breaking down the diff topics into 2-6 min videos and each video is succinct and to the point. So the method of learning is very good. But what really matters is content. I have a MBA, but don't have any experience with respect to PR. I think the points and advice given are excellent. You might not get so much if you've had some experience in PR. However, as an intro to PR, I give it a high recommendation for anyone needing a crash intro ... Thanks Ben ... ;-)

    • Andre Bartholomeu Fernandes

    tks ben

    Love the course and the honesty. The case studies are pretty awesome. tks

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Available on desktop, iOS and Android

Certificate of completion

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