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Startup Attention and PR 101

How to Launch a Product - Learn Marketing and Public Relations skills to make an awesome product launch from Ben Parr!
4.5 (47 ratings)
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2,579 students enrolled
Created by Ben Parr
Published 11/2012
$15 $25 40% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 19 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.

  Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.

This course covers four broad themes:

●  How Journalists Think

●  How to Launch a Product

●  How to Keep Users Interested

●  How to Deal With a Press Crisis

This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches. 

Who is the target audience?
  • Entrepreneurs and founders
  • Anybody that has to deal with the press
  • Any employee at an early-stage company
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What Will I Learn?
Provide you with the basic knowledge of how to effectively work with -- and not against -- the press.
Teach you how to grab a journalist (or an investor's) attention.
Teach you how to successfully launch your startup.
Teach you how to keep users interested after launch.
Teach you how to deal with a press crisis.
View Curriculum
  • Open mind
  • A desire to change the world
Curriculum For This Course
Expand All 19 Lectures Collapse All 19 Lectures 80:51:16
1 Lecture 02:40
The Basics of Startup PR
1 Lecture 02:05
How to Talk to Journalists
2 Lectures 08:50
Product Launch
3 Lectures 10:19
How To Launch a Product

Case Study: Airtime

Case Study - Siri
PR After Launch
8 Lectures 33:03
How to Keep Users Interested After Launch

Create Press-Worthy Events

Startup Branding 101

Damage Control 101

PR Dos and Don'ts

Press Networking 101 (How to Make a Journalist Love You)

Personal Branding and Press

Ben's Two Rules for Choosing a PR Firm
PR as you Grow
2 Lectures 04:19
PR for Larger Companies and Startups

Case Study: Google
Final Thoughts
1 Lecture 02:00
Great PR Can’t Save a Bad Product
Full Powerpoint Presentation
1 Lecture 00:00
From Launch to Damage Control & Beyond
252 pages
About the Instructor
4.5 Average rating
47 Reviews
2,579 Students
1 Course
Co-founder and CMO, Octane AI

Ben Parr is a respected technology commentator, investor, entrepreneur and aspiring world changer. He is launching a new venture, and is a columnist and commentator for the popular technology news website CNET. He is also in the process of writing his first non-fiction book. He was previously the Co-Editor and Editor-at-Large of Mashable.

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