Startup Attention and PR 101

How to Launch a Product - Learn Marketing and Public Relations skills to make an awesome product launch from Ben Parr!
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  • Lectures 19
  • Length 81 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2012 English

Course Description

ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.

  Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.

This course covers four broad themes:

●  How Journalists Think

●  How to Launch a Product

●  How to Keep Users Interested

●  How to Deal With a Press Crisis

This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches. 

What are the requirements?

  • Open mind
  • A desire to change the world

What am I going to get from this course?

  • Provide you with the basic knowledge of how to effectively work with -- and not against -- the press.
  • Teach you how to grab a journalist (or an investor's) attention.
  • Teach you how to successfully launch your startup.
  • Teach you how to keep users interested after launch.
  • Teach you how to deal with a press crisis.

Who is the target audience?

  • Entrepreneurs and founders
  • Anybody that has to deal with the press
  • Any employee at an early-stage company

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Introduction - If you build it, they won't come!
Section 2: The Basics of Startup PR
The Basics of Startup PR
Section 3: How to Talk to Journalists
Why Journalists Hate PR
Inside the Mind of a Journalist
Section 4: Product Launch
How To Launch a Product
Case Study: Airtime
Case Study - Siri
Section 5: PR After Launch
How to Keep Users Interested After Launch
Create Press-Worthy Events
Startup Branding 101
Damage Control 101
PR Dos and Don'ts
Press Networking 101 (How to Make a Journalist Love You)
Personal Branding and Press
Ben's Two Rules for Choosing a PR Firm
Section 6: PR as you Grow
PR for Larger Companies and Startups
Case Study: Google
Section 7: Final Thoughts
Great PR Can’t Save a Bad Product
Section 8: Full Powerpoint Presentation
From Launch to Damage Control & Beyond
252 pages

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Instructor Biography

Ben Parr, Co-founder and CMO, Octane AI

Ben Parr is a respected technology commentator, investor, entrepreneur and aspiring world changer. He is launching a new venture, and is a columnist and commentator for the popular technology news website CNET. He is also in the process of writing his first non-fiction book. He was previously the Co-Editor and Editor-at-Large of Mashable.

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