Athlete's Guide to Building a Brand on Social Media 2016
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In this course, athletes learn how to build a better professional brand on social media. It was created for athletes interested in taking greater control of their own career development. You benefit from learning specific social media strategies to apply at home and on the road. In this course, you will do the following:
Social media is a big part of an athlete's career. However, many athletes are just told by their team, “Be careful what you put out there. We're watching you!" The problem is that athletes are not told how to post items that are professional in appearance. This course is unique because it specifically teaches athletes how to use social media to professionally brand themselves while promoting their careers. Your team does not promote 100% of the athletes on the roster. So that means you need to promote yourself. In this course you will learn how to take better control of building and maintaining a professional brand on social media as an athlete. The course includes narrated presentations, exercises, quizzes, and a certificate of completion to share on your social media sites! This course will take you about 1 hour to complete, and it is structured so you can take it all at the same time, or spread it out.
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|Section 1: Welcome to Athlete's Guide to Building a Brand on Social Media 2016|
This lecture provides an overview of the course and upcoming sections, focusing on the importance of you being proactive in building a professional brand as an athlete on social media.
|Section 2: Building Your Brand on Social Media|
This lecture describes five tools athletes can use when building a brand on social media.
|Section 3: Social Media Policies and Procedures for Athletes|
This lecture provides social media policy examples from the NFL, NBA, and MLB. It also introduces you to The Progressive Professional Athlete's Social Media Checklist.
In this lecture, you will see how a professional athlete misused social media, and the consequences of his behavior.
|Section 4: Social Media Tips and Examples for Athletes|
In this lecture, you will explore how three professional athletes use specific strategies on social media including: being yourself, sharing photos, and making fans feel special. Sample posts from each athlete are included as examples. As an external resource, you can view a sample video greeting created and shared online by Eric Rasmussen, Twins Pitching Coordinator.
|Section 5: Course Summary and Next Steps|
In this final lecture, you will review what you learned about building your brand on social media, and next steps to make it a regular part of your daily routine as an athlete.
|Lecture 7||1 page|
As you're building your brand on social media, you need to think about what makes you different from all the other athletes. To help you get started, download and print out the "Building Your Brand on Social Media Planning Form." Next answer the questions on the form. Then apply your responses as you build your brand on social media. Make sure that you focus on building and maintaining a positive online reputation that supports and protects the team's brand, as well as your own!
Experienced, credentialed instructors offering unique online professional development for coaches and athletes seeking to advance in their careers. Our extensive experience in education and player development includes in-person and online training to professional athletes, coaches, coordinators, managers, and front office staff from GMs down to rookie athletes. We provide training on topics such as instructional leadership, mentoring, public speaking, appearances, interviews, social media, and more.