Athlete's Guide to Building a Brand on Social Media 2016

Your brand as an athlete is fragile. What you do, and don't do, off the field will make or break it. Don't make mistakes
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  • Lectures 7
  • Length 26 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

In this course, athletes learn how to build a better professional brand on social media. It was created for athletes interested in taking greater control of their own career development. You benefit from learning specific social media strategies to apply at home and on the road. In this course, you will do the following:

  • Review current social media policy examples from NFL, NBA, and MLB
  • Learn a professional athlete social media checklist to apply to all posts
  • Analyze social media posts made by professional athletes
  • Build a larger fan base through social media posts
  • Apply strategies to ensure professional posts on social media

Social media is a big part of an athlete's career. However, many athletes are just told by their team, “Be careful what you put out there. We're watching you!" The problem is that athletes are not told how to post items that are professional in appearance. This course is unique because it specifically teaches athletes how to use social media to professionally brand themselves while promoting their careers. Your team does not promote 100% of the athletes on the roster. So that means you need to promote yourself. In this course you will learn how to take better control of building and maintaining a professional brand on social media as an athlete. The course includes narrated presentations, exercises, quizzes, and a certificate of completion to share on your social media sites! This course will take you about 1 hour to complete, and it is structured so you can take it all at the same time, or spread it out.

What are the requirements?

  • Must have at least one account on a social media networking site such as Facebook, Instagram, Twitter, Tumblr, etc.
  • Be a regular, active user on social media as an athlete
  • Seeking to develop and/or maintain a professional brand on social media as an athlete

What am I going to get from this course?

  • Build and maintain a professional brand on social media as an athlete
  • Understand and apply the social media policies of your sport
  • Apply strategies to ensure professional posts on social media
  • Increase your fan base with more engaging social media content
  • Positively promote yourself and your team on social media

Who is the target audience?

  • This course is designed for athletes seeking to ensure they are representing themselves in a professional manner in all social media posts.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome to Athlete's Guide to Building a Brand on Social Media 2016

This lecture provides an overview of the course and upcoming sections, focusing on the importance of you being proactive in building a professional brand as an athlete on social media.

Section 1
3 questions
Section 2: Building Your Brand on Social Media

This lecture describes five tools athletes can use when building a brand on social media.

Section 2
3 questions
Section 3: Social Media Policies and Procedures for Athletes

This lecture provides social media policy examples from the NFL, NBA, and MLB. It also introduces you to The Progressive Professional Athlete's Social Media Checklist.


In this lecture, you will see how a professional athlete misused social media, and the consequences of his behavior.

Section 3
3 questions
Section 4: Social Media Tips and Examples for Athletes

In this lecture, you will explore how three professional athletes use specific strategies on social media including: being yourself, sharing photos, and making fans feel special. Sample posts from each athlete are included as examples. As an external resource, you can view a sample video greeting created and shared online by Eric Rasmussen, Twins Pitching Coordinator.

Section 4
3 questions
Section 5: Course Summary and Next Steps

In this final lecture, you will review what you learned about building your brand on social media, and next steps to make it a regular part of your daily routine as an athlete.

1 page

As you're building your brand on social media, you need to think about what makes you different from all the other athletes. To help you get started, download and print out the "Building Your Brand on Social Media Planning Form." Next answer the questions on the form. Then apply your responses as you build your brand on social media. Make sure that you focus on building and maintaining a positive online reputation that supports and protects the team's brand, as well as your own!

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Instructor Biography

ProgressiveProAthlete LLC, Redefining Athlete Professional Development

Experienced, credentialed instructors offering unique online professional development for coaches and athletes seeking to advance in their careers. Our extensive experience in education and player development includes in-person and online training to professional athletes, coaches, coordinators, managers, and front office staff from GMs down to rookie athletes. We provide training on topics such as instructional leadership, mentoring, public speaking, appearances, interviews, social media, and more.

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