What Will You Learn in the Artist Management OnLine Course?
In this course you will learn how a successful manager answers and then deals with these issues every day:
Comprehensive Learning Experience
The elements of this Artist Management course are authored and presented by experienced professionals in the music industry that also have years of academic experience at the graduate and undergraduate level, teaching the music business.Tested and Trusted
This original class material has been taught in graduate and undergraduate music business degree programs accredited by The National Association of Schools of Music. The course objectives and learning outcomes for this course were designed to comply with the Southern Association of Colleges and Schools guidelines.
Artist managers work to exploit the artist’s talents and help them build a strong and sustainable career.
This lecture helps the student see the many facets of the music industry, how the industry is evolving and how their understanding of the business can aid an artist's career.
This presentation examines the four basic principals of management and demonstrates how these will apply to the students work with an artist or their own career in the music business.
This presentation describes what education is required to build a career in artist management. Students will learn what resources and paths that can follow to build their artist management career.
Successful managers understand the power of money, gate-keeper access and the value in their body of work. Students will develop an understanding of how to build their personal resources for success.
Students will realize the value in building a financial plan for their business.
This lecture describes the value of the artist development process. Students will learn the steps to developing an artist for a successful career in the music business.
This chapter provides some historical background on several successful artist managers. Students will discover how professionals have developed their businesses and how their own creativity may be their greatest asset.
This lecture looks at key provisions of a typical management contract and shows how these points guide the decision process for those involved. Students will demonstrate their knowledge of key issues in a management contract and how they impact the manager and their clients.
In this presentation, students will learn some of the steps necessary to achieve the goals they have established for themselves and their artist.
This lecture details artist development and building a brand. Students will discover the components of an artist's brand and how the various elements collective build brand equity.
This presentation examines how branding mistakes can harm brand equity. Students will learn how simple tasks, like updating your web site, can keep fans engaged and help to build fans.
This presentation examines the key players that work with an artist or band and what role they each play in the organization. You will discover how critical the manager is to the artist and how they work with the business manager.
This presentation looks at building the team of professionals around an artist. Following this lecture, you will see how the booking agent, tour manager, business manager and attorney all work together and how the manager directs the team.
This lecture continues to examine the artist team. A publicist, multi-media manage and in-house promotion representative can broaden an artist's team capabilities. Students will discover the diversity of roles within an artist management team and how they work within all aspects of an artist career.
An introductory discussion about the live entertainment environment. This lecture provides an overview of some of the major issues that artist and managers deal with when touring and performing live.
This lecture examines live performance revenue and ticket sales. The Boxscore is introduced and explains how ticket sales, touring revenue and venue data provide a road map of the live performance music industry.
This segment demonstrates the value of live performance for an artist creative and financial growth and development. You will discover how the various team members work together to build a live performance career for an artist.
Every artist or band wants a booking agent to get them work. This presentation examines what a booking agent is looking for in an artist and the steps an artist and manager can take to develop interest from a booking agent.
This lecture provides guidelines for building a live performance career for a do-it-yourself artist organization.
The details of DIY touring is examined. The steps to developing a successful DIY live performance career is detailed.
This presentation examines the dynamic relationship between the booking agent and the concert promoter and how this impacts the artist and the manager.
This presentation describes how a booking agent secures dates for an artist. You will see how a booking agent connects with concert promoters and talent buyers and how the booking process develops through to a paid date.
An artist rider is examined in detail. Students will discover the value of the artist rider to the management team and how it is used by the talent buyer and booking agent.
What role the record label plays in an artist tour is examined. Students will discover the value of a record labels marketing team and how a manager can work with the label to build the artist's live performance business and ultimately sell more tickets.
This segment examines the diversity of talent buyers. You will discover how a concert promoter and other talent buyers differ and how that can benefit an artist and manager as they develop a live performance career plan.
Concert tickets are examined in detail. Where the money goes and what role an artist and manager have on tickets and ticket prices is examined.
Corporate sponsorship is now a major financial partner in live music. This presentation reveals what sponsors are looking for and what motivates them to get involved with a tour.
The opportunity to tour internationally has never been greater for working musicians. In this presentation, students will discover some of the important details that an artist and management must consider when developing an international touring plan.
Live concerts, festivals and music venues often use union labor. This segment examines the various labor organizations in live entertainment and what an artist manager should know to strengthen their business.
Songwriting and be a very valuable asset for an artist. This presentations examines some details of copyright and describes how a publisher and performing rights organization can become vital parts of an artist team and business.
Christopher Palmer is an Adjunct Professor for Frost Online at the University of Miami where he teaches and mentors graduate students about the live entertainment industry. He holds a B.B.A and an M.B.A. from Belmont University and recently concluded his service as the managing partner for the jazz/gospel a cappella group Take 6, overseeing their worldwide recording and touring affairs.
Prior to his career in artist management, Christopher worked with Warner Bros. Records for over 20 years, based in both the Nashville and Burbank offices. As vice president of Warner's Progressive Music from 1990-2000, he was responsible for introducing and marketing such artists as Mark O'Connor, Bela Fleck and the Flecktones, Beth Nielsen Chapman, Take 6 and Jeff Foxworthy. Highlights for the Progressive Music department included Grammy Award wins for Take 6, a number one jazz album for Bela Fleck and the Flecktones, an airplay award from Billboard Magazine for Beth Nielsen Chapman and a multi-platinum award for Jeff Foxworthy’s debut release. Later, as general manager and senior vice president of marketing for Warner Nashville, Palmer would oversee releases such as "Breathe" by Faith Hill, selling over eight million units, and introduce new artists such as Blake Shelton, Trick Pony, and Big & Rich.
In 20 14, Christopher created and implemented two of The Frost School of Music’s inaugural on-line classes, MMI 543: Marketing and Promotion in the Music Industry and MMI 543: Tour Management and Event Production in the Live Entertainment Industry. Before assuming his roll as online faculty, he served as the Associate Professor and Program Director for the Arts Presenting and Live Entertainment Management graduate program in the Frost School, on the Coral Gables campus. Prior to his tenure in Miami he was the director of Music Business at Murray State University, in Murray, Kentucky. Christopher is a Leadership Music alum, a member of the National Academy of Recording Arts and Sciences, Music and Entertainment Industry Educators Association and has years of membership activity in the Country Music Association, Association of Performing Arts Presenters, International Association of Jazz Educators, Gospel Music Association, Americana Music Association and served on the board of directors for the Academy of Country Music . He currently lives with his wife Pamela in Mobile, Alabama.