Artist Management for the Music Business
4.4 (21 ratings)
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Artist Management for the Music Business

The Roadmap to Managing Your Own Music Career or Becoming a Professional Manager
4.4 (21 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
122 students enrolled
Last updated 1/2016
Current price: $12 Original price: $50 Discount: 75% off
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  • 4 hours on-demand video
  • 97 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Negotiate all the key points in 360° Recording Contract
  • Negotiate the specific details in a live performance contract
  • Create a technical and hospitality rider for an artist or touring musician
  • Advance the performer's career by effectively directing all team members involved
View Curriculum
  • You should have a basic understanding of music business terminology
  • The course is designed to study at your own pace, in any order you choose
  • You have the talent, now learn the business!

What Will You Learn in the Artist Management OnLine Course?

In this course you will learn how a successful manager answers and then deals with these issues every day:

  • Who are the decision makers in the music industry?
  • What are the key points to negotiate in an artist management contract?
  • How will a business manager support an artist’s career?
  • How does a manager earn their money?
  • What are the negotiating points in a record label contract?
  • How do I interest a booking agent in my artist?
  • What do corporate sponsors look for when partnering with an artist?
  • What is negotiable in a 360° record label deal?
  • What are the fundamental issues in an artist rider?
  • What elements define an artist’s brand?
  • What issues should I look for when negotiating a live performance contract?
  • How will an attorney contribute to an artist’s team?

Comprehensive Learning Experience

The elements of this Artist Management course are authored and presented by experienced professionals in the music industry that also have years of academic experience at the graduate and undergraduate level, teaching the music business.

Tested and Trusted

This original class material has been taught in graduate and undergraduate music business degree programs accredited by The National Association of Schools of Music. The course objectives and learning outcomes for this course were designed to comply with the Southern Association of Colleges and Schools guidelines.

Who is the target audience?
  • Independent artists seeking professional management
  • Aspiring artist managers learning the job responsibilities and areas of expertise
  • Songwriters, musicians, entertainers, managers, industry pros can all benefit
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Curriculum For This Course
46 Lectures
Introduction to Artist Management in the Music Business
4 Lectures 24:03
The Artist Management for the Music Business Online Course is a self study program designed for those interested in a music management career or artists interested in managing their own business affairs.
Preview 02:32

Artist managers work to exploit the artist’s talents and help them build a strong and sustainable career.

This lecture helps the student see the many facets of the music industry, how the industry is evolving and how their understanding of the business can aid an artist's career.

Preview 07:16

This presentation examines the four basic principals of management and demonstrates how these will apply to the students work with an artist or their own career in the music business.

Preview 07:05

Building and maintaining a strong network of relationships in the music industry strengthens your ability to create and discover opportunities for an artist that you are managing. This segment will identify skills, opportunities and organizations that can help you build your music business career for yourself and your clients.
Preview 07:10

Artist Management Primer - Self Evaluation Quiz
6 questions
Working as an Artist Manager: Where to begin
4 Lectures 17:21
Technological, economic, political, social and cultural factors will shift and change the business environment in which we work. Students will identify the changes in the entertainment industry to aid in their planning for their clients career.
Preview 02:36

This presentation describes what education is required to build a career in artist management. Students will learn what resources and paths that can follow to build their artist management career.

Preview 01:54

Understanding your environment and knowing your business will aid your ability to make decisions with confidence and build your management skills. This lecture gives an overview of the work of a artist manager and will help the student build an understanding of the business environment in which they will work,
Preview 08:47

Successful managers understand the power of money, gate-keeper access and the value in their body of work. Students will develop an understanding of how to build their personal resources for success.

Preview 04:04

Working as an artist manager
5 questions
Entrepreneurship and Basic Money Management for the Manager and the Artist
1 Lecture 07:33
In your leadership role as manager, where you take an artist and your organization will be determined by your vision for the future; what are your goals and your values.

Students will realize the value in building a financial plan for their business.

Preview 07:33

Entrepreneurship and Basic Money Management
5 questions
Artist Development: Preparing the Artist to Be Managed
1 Lecture 11:20

This lecture describes the value of the artist development process. Students will learn the steps to developing an artist for a successful career in the music business.

Preview 11:20

Artist Development, Preparing to be Managed
5 questions
Lessons in Artist Management
1 Lecture 00:00

This chapter provides some historical background on several successful artist managers. Students will discover how professionals have developed their businesses and how their own creativity may be their greatest asset.

Preview 20 pages

Lessons Learned From Experienced Artist Management
5 questions
The Artist Management Contract
1 Lecture 10:09

This lecture looks at key provisions of a typical management contract and shows how these points guide the decision process for those involved. Students will demonstrate their knowledge of key issues in a management contract and how they impact the manager and their clients.

Preview 10:09

The Artist Management Contract
6 questions
A Primer for Artist and Talent Managers
1 Lecture 07:08
One of the mangers main functions is to work with the artist, distill their career objectives and set achievable goals for the artist and organization.

In this presentation, students will learn some of the steps necessary to achieve the goals they have established for themselves and their artist.

Preview 07:08

Primer for the Artist Manager
5 questions
Branding and Artist Development
5 Lectures 29:36

This lecture details artist development and building a brand. Students will discover the components of an artist's brand and how the various elements collective build brand equity.

Preview 04:25

This presentation examines how branding mistakes can harm brand equity. Students will learn how simple tasks, like updating your web site, can keep fans engaged and help to build fans.

Preview 04:55

This presentation examines the key players that work with an artist or band and what role they each play in the organization. You will discover how critical the manager is to the artist and how they work with the business manager.

Preview 05:48

This presentation looks at building the team of professionals around an artist. Following this lecture, you will see how the booking agent, tour manager, business manager and attorney all work together and how the manager directs the team.

Preview 07:40

This lecture continues to examine the artist team. A publicist, multi-media manage and in-house promotion representative can broaden an artist's team capabilities. Students will discover the diversity of roles within an artist management team and how they work within all aspects of an artist career.

Preview 06:48

Branding and Artist Development
10 questions
The Business of Live Performance and Touring
16 Lectures 01:06:35

An introductory discussion about the live entertainment environment. This lecture provides an overview of some of the major issues that artist and managers deal with when touring and performing live.

Preview 03:30

This lecture examines live performance revenue and ticket sales. The Boxscore is introduced and explains how ticket sales, touring revenue and venue data provide a road map of the live performance music industry.

Preview 04:41

This segment demonstrates the value of live performance for an artist creative and financial growth and development. You will discover how the various team members work together to build a live performance career for an artist.

Preview 05:12

Every artist or band wants a booking agent to get them work. This presentation examines what a booking agent is looking for in an artist and the steps an artist and manager can take to develop interest from a booking agent.

Preview 01:29

Performing live and developing a performance career can still be pursued as a DIY or “do it yourself” endeavor.

This lecture provides guidelines for building a live performance career for a do-it-yourself artist organization.

Preview 05:07

The details of DIY touring is examined. The steps to developing a successful DIY live performance career is detailed.

Preview 03:11

As the agent works with the artist team on planning and executing a tour, the agency must also safeguard their working relationship with the network of venues and talent buyers

This presentation examines the dynamic relationship between the booking agent and the concert promoter and how this impacts the artist and the manager.

Preview 02:39

This presentation describes how a booking agent secures dates for an artist. You will see how a booking agent connects with concert promoters and talent buyers and how the booking process develops through to a paid date.

Preview 03:09

An artist rider is examined in detail. Students will discover the value of the artist rider to the management team and how it is used by the talent buyer and booking agent.

Preview 03:21

A close examination of a live performance contract. The critical points of a live performance contract are reviewed and suggestions on how an artist and manager would negotiate these points are examined.
Preview 05:38

What role the record label plays in an artist tour is examined. Students will discover the value of a record labels marketing team and how a manager can work with the label to build the artist's live performance business and ultimately sell more tickets.

Preview 05:26

This segment examines the diversity of talent buyers. You will discover how a concert promoter and other talent buyers differ and how that can benefit an artist and manager as they develop a live performance career plan.

Preview 05:12

Concert tickets are examined in detail. Where the money goes and what role an artist and manager have on tickets and ticket prices is examined.

Preview 05:05

Corporate sponsorship is now a major financial partner in live music. This presentation reveals what sponsors are looking for and what motivates them to get involved with a tour.

Preview 04:55

The opportunity to tour internationally has never been greater for working musicians. In this presentation, students will discover some of the important details that an artist and management must consider when developing an international touring plan.

Preview 05:20

Live concerts, festivals and music venues often use union labor. This segment examines the various labor organizations in live entertainment and what an artist manager should know to strengthen their business.

Preview 02:40

The Business of Live Performance and Touring
20 questions
Songwriting and Copyright
1 Lecture 11:24

Songwriting and be a very valuable asset for an artist. This presentations examines some details of copyright and describes how a publisher and performing rights organization can become vital parts of an artist team and business.

Preview 11:24

Songwriting and Copyright
5 questions
3 More Sections
About the Instructor
Christopher Palmer
4.4 Average rating
21 Reviews
122 Students
1 Course
Professor and Music Industry Veteran

Christopher Palmer is an Adjunct Professor for Frost Online at the University of Miami where he teaches and mentors graduate students about the live entertainment industry. He holds a B.B.A and an M.B.A. from Belmont University and recently concluded his service as the managing partner for the jazz/gospel a cappella group Take 6, overseeing their worldwide recording and touring affairs.

Prior to his career in artist management, Christopher worked with Warner Bros. Records for over 20 years, based in both the Nashville and Burbank offices. As vice president of Warner's Progressive Music from 1990-2000, he was responsible for introducing and marketing such artists as Mark O'Connor, Bela Fleck and the Flecktones, Beth Nielsen Chapman, Take 6 and Jeff Foxworthy. Highlights for the Progressive Music department included Grammy Award wins for Take 6, a number one jazz album for Bela Fleck and the Flecktones, an airplay award from Billboard Magazine for Beth Nielsen Chapman and a multi-platinum award for Jeff Foxworthy’s debut release. Later, as general manager and senior vice president of marketing for Warner Nashville, Palmer would oversee releases such as "Breathe" by Faith Hill, selling over eight million units, and introduce new artists such as Blake Shelton, Trick Pony, and Big & Rich.

In 20 14, Christopher created and implemented two of The Frost School of Music’s inaugural on-line classes, MMI 543: Marketing and Promotion in the Music Industry and MMI 543: Tour Management and Event Production in the Live Entertainment Industry. Before assuming his roll as online faculty, he served as the Associate Professor and Program Director for the Arts Presenting and Live Entertainment Management graduate program in the Frost School, on the Coral Gables campus. Prior to his tenure in Miami he was the director of Music Business at Murray State University, in Murray, Kentucky. Christopher is a Leadership Music alum, a member of the National Academy of Recording Arts and Sciences, Music and Entertainment Industry Educators Association and has years of membership activity in the Country Music Association, Association of Performing Arts Presenters, International Association of Jazz Educators, Gospel Music Association, Americana Music Association and served on the board of directors for the Academy of Country Music . He currently lives with his wife Pamela in Mobile, Alabama.

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