ARTISTS GET IT TOGETHER AND MAKE YOUR DREAMS COME TRUE: Your guide to everything you need to make yourself seen and heard by the people who matter the most.
If you are seriously looking to translate your art into a successful career or steady revenue stream, you need to start looking at your art as a business. This course is here to help.
We discuss the most important steps for you to take (and maintain) to be taken seriously as a creative professional in the marketplace. This course is good for any creative professional that struggles putting together all the pieces of their marketing pie.
If you are looking to translate your art into a successful career or steady revenue stream, you need to start looking at it as a business. In this introduction Margot Black explains why it's important you take ownership of your career, and how to do it without being overwhelmed. She also explains why she is the best person to help you navigate this exciting time in your professional life.
GET IT TOGETHER AND SUCCEED
In this second lecture Margot tells you how to map out where you are heading. Artists succeed because they have a clear vision, a business plan and are not afraid to get out there, whether it's to network or seek out others who can educate them. Margot explains how combining your artistry and business acumen will inspire you to go from 'unsure' to 'sassy-ass' in no time.
Margot looks at why it's so important that artists are able to deal with money, something that is so often a dirty word in the creative industries. She explains how you must get clear on payment, packaging and promotion, and also explains how important it is to make sure that you are easy to buy from and easy to pay.
WHAT KIND OF AN ARTIST ARE YOU?
This lecture looks at how you can work towards being a successful commercial artist, how to stay on your path, and also remain dedicated to your craft. But just as importantly, Margot discusses how to make your work accessible, how to be organised, and also to take a good honest look at where you are in your career.
CREATE AN EXPERIENCE
Margot asks, 'What is your compelling marketing story?' She explains how to work out what that is and how people can receive it. Plus, how to create an experience for your customers (Walt Disney knew how to do that and it sure worked out for him), and make your audience part of your experience. She also explains how to get into the press, and what the press want from you.
PROMOTING YOUR WORK
Artists are often shy about self-promotion but all successful artists are fantastic marketers, connectors and storytellers. In this final lecture, Margot looks at how you can promote your business, and why it's important you always forward plan. She reveals how you can get your marketing out to your audience at the right time, and how to do it consistently. Plus she explains why your mailing list is your most important tool, and why the customer is always king.
Margot Black is an experienced, enthusiastic and intuitive Public Relations visionary and marketing coach who can turn your story into profit and make you more client attractive. The driving force behind Hollywood-based, award-winning boutique agency Black Ink Public Relations and Marketing, she is known for her clear, creative and compelling campaigns and is without doubt the woman you wish you’d hired years ago.
A coach with passion and a PR genie who makes public relations, media and marketing dreams come true, Margot works with joy, dedication, strategy, efficiency, compassion and creativity. Nobody knows how to get an audience’s attention like Margot does.
Offering coaching to all people in all countries and all lands, she will hone your marketing stories, pitches and consumer outreach so that they are client atrractive and, increase your marketing expertise, clarify your branding and bring more customers to you.
A one-time stand up comedian and former TV writer, Margot takes storytelling techniques from Plato to Pixar and uses them to throw the spotlight on your own story, enabling your marketing campaign to sing its way to success.
With more than 20 years experience in travel, tourism, lifestyle, reputation management, entertainment, creative entrepreneurs, events, stunts, hospitality and fashion PR, her savvy hands-on multi-platform approach to each campaign, ensures extraordinary results every time.
She has embraced the social media revolution, finding it to be another natural platform for clients storytelling, exhibiting product passion, engaging with customers and all around marketing creativity. She enjoys working with entrepreneurs and creatives in the tech world.
Alongside traditional print and radio campaigns, press trips and event planning, Margot brings to the table her invaluable experience as a television writer/producer and media executive. She instinctively knows what kind of content TV, radio and internet outlets are looking for when they’re packaging a segment – and with today’s multi-media approach to publicity, that is the kind of insider knowledge she will be able to pass on to you.
In the last ten years, Margot’s work includes following tourism campaigns: Visit San Luis Obispo County and Sunset SAVOR the Central Coast Food and Wine Festival, Red Lion Hotel Anaheim, Walk Japan, Premier Tours, Hotel Maya/ MySpace Wedding (in association with TheKnot.com), Chile Tourism, Denver Tourism (during the 2008 Democratic National Convention), Washington State Tourism, The Pacific Edge Hotel, The State of California, North West Washington, Kirkland, Washington, St. Petersburg, Clearwater, Florida, Arizona, and Monte Carlo Beach Hotel in the Principality of Monaco. In addition, she has worked on fashion and accessory campaigns for Oscar Nominees Gift Bags (clients contributed over $1.75million, securing coverage from the red carpet during the Oscars broadcast), Leon’s Fine Jewelry of Beverly Hills, Parade Design, Lotta Stensson Designs, Bed Hog, Blankyclips, Nikki’s Magic Wand, Love Leeves Pillows and FredaLA.
Margot is keen to show that no matter what your budgetary constraints are (big or small), she can counsel and coach in an intuitive way that will see your bottom line increase. Stories are currency and she will demonstrate how you are sitting on a goldmine!
When she's not waving her magic PR genie wand, Margot is a trophy wife to her husband Rob, and perfect mother to their son Jett.