The Indie Dev's Guide To Promoting Apps

Become a successful mobile developer - engage users, market your app, and use data to make better business decisions.
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  • Lectures 7
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

This course is for all mobile developers who want to learn the basics of app marketing and promotion. Topics include growing your user base and increasing both user engagement and retention.

We will also give you an overview of the types of monetization mechanics available to developers. In a world increasingly dominated by freemium apps, we will review how to optimize In-App Purchasing and Mobile Ads. We will dive into what is currently working in user retention and engagement and discuss how to ensure that your users will spend a lot of time with your ads and in-app-purchasing dialogues. Lastly, you will be introduced to Analytics and A/B testing. You will learn how to use data to make good decisions and make good apps that earn more.

Our course is taught by Mike Hines, Developer Evangelist at Amazon in Seattle, Washington. Mike comes to Amazon after two startups and 13 years at Microsoft. At Amazon, Mike helped launch the Kindle eInk app development project. Mike has spoken at dozens of national and international conferences, including AnDevCon, SXSW, GDC and GDC Europe. He has has written mobile app test criteria, judged hackathons, and is a blogger for Amazon Appstore. Mike wants to bring developer feedback back to Amazon and is on a continuing mission to find out what is and isn't currently working in mobile app monetization.

What are the requirements?

  • Basic familiarity with mobile apps and games.

What am I going to get from this course?

  • You will be able to design your app to maximize user acquisition and engagement.
  • You will know which monetization mechanism is best for your app and how to implement it.
  • 7 lectures and 51 minutes 15 seconds of high quality content.
  • You will learn how to look at customer data and run A/B tests to make good decisions.

What is the target audience?

  • For mobile app developers who want to learn the basics of app marketing, including monetization mechanics, user engagement and retention and data driven decision making.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Section 2: App Marketing 101

When starting to think about marketing your mobile apps: don’t forget to start with the basics. From your app name and description, to the screen-shots and icons you choose, you can set up your app for success or failure depending on how well you nail these basics.


An engaged audience is critical to the long term financial health of your app. Learn how to maximize user engagement and improve user retention with the same techniques that the top developers use.

Knowledge Test: App Marketing 101
6 questions
Section 3: Intro to App Monetization

A short overview of the monetization mechanics available to you - Premium, Mobile Ads and In-App Purchasing.


An overview of display ads, interactive ads, and some new display ad types available to developers. You’ll learn how to analyze what makes a good ad network profitable for you to implement, and how to make sure you always have a profitable ad showing in your app.


A detailed look at how to implement In-App Purchasing (IAP), build IAP product catalogs and how to know when to offer what items at which prices.

Knowledge Test: Intro to App Monetization
9 questions
Section 4: Let Data Guide Your Way: Analytics and A/B Testing

An introduction to the kinds of data you can get and use with free tools, and how to use these tools to make significant improvements to your app based on real-world data.

Knowledge Test: Let Data Guide Your Way
2 questions

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Instructor Biography

Amazon Appstore, Developer Marketing and Evangelism

The Amazon Appstore is where customers can discover and download hundreds of thousands of apps using Amazon’s convenient and trusted shopping features. Customers will find their favorite Android apps or apps for the Fire Phone, Amazon Fire TV, and Kindle Fire tablets and can access the store directly on their Fire devices, from any computer, or on any Android phone or tablet.

We’re also focused on providing the best platform for developers to build, monetize, optimize and distribute their apps and games.

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