This course is for all mobile developers who want to learn the basics of app marketing and promotion. Topics include growing your user base and increasing both user engagement and retention.
We will also give you an overview of the types of monetization mechanics available to developers. In a world increasingly dominated by freemium apps, we will review how to optimize In-App Purchasing and Mobile Ads. We will dive into what is currently working in user retention and engagement and discuss how to ensure that your users will spend a lot of time with your ads and in-app-purchasing dialogues. Lastly, you will be introduced to Analytics and A/B testing. You will learn how to use data to make good decisions and make good apps that earn more.
Our course is taught by Mike Hines, Developer Evangelist at Amazon in Seattle, Washington. Mike comes to Amazon after two startups and 13 years at Microsoft. At Amazon, Mike helped launch the Kindle eInk app development project. Mike has spoken at dozens of national and international conferences, including AnDevCon, SXSW, GDC and GDC Europe. He has has written mobile app test criteria, judged hackathons, and is a blogger for Amazon Appstore. Mike wants to bring developer feedback back to Amazon and is on a continuing mission to find out what is and isn't currently working in mobile app monetization.
When starting to think about marketing your mobile apps: don’t forget to start with the basics. From your app name and description, to the screen-shots and icons you choose, you can set up your app for success or failure depending on how well you nail these basics.
An engaged audience is critical to the long term financial health of your app. Learn how to maximize user engagement and improve user retention with the same techniques that the top developers use.
A short overview of the monetization mechanics available to you - Premium, Mobile Ads and In-App Purchasing.
An overview of display ads, interactive ads, and some new display ad types available to developers. You’ll learn how to analyze what makes a good ad network profitable for you to implement, and how to make sure you always have a profitable ad showing in your app.
A detailed look at how to implement In-App Purchasing (IAP), build IAP product catalogs and how to know when to offer what items at which prices.
An introduction to the kinds of data you can get and use with free tools, and how to use these tools to make significant improvements to your app based on real-world data.
The Amazon Appstore is where customers can discover and download hundreds of thousands of apps using Amazon’s convenient and trusted shopping features. Customers will find their favorite Android apps or apps for the Fire Phone, Amazon Fire TV, and Kindle Fire tablets and can access the store directly on their Fire devices, from any computer, or on any Android phone or tablet.
We’re also focused on providing the best platform for developers to build, monetize, optimize and distribute their apps and games.