Marketing iOS Apps Using App Store Optimization (ASO)
4.6 (25 ratings)
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Marketing iOS Apps Using App Store Optimization (ASO)

Increase App Downloads by Learning How to Optimize you iPhone & iPad App in the App Store from Scratch (SEO for Apps)
4.6 (25 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
158 students enrolled
Created by Sebastien Hareng
Last updated 6/2015
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • More than 2 1/2 hours of How To Videos and 40+ Lectures
  • Learn how to get more downloads for your iPhone & iPad apps using App Store Optimization (ASO)
  • Learn how the App Store Search works in details
  • Learn how to craft a great name for your app that sells your app and is also keyword rich
  • Learn many techniques & tools to discover keywords you would have never thought about for your apps
  • Learn how to use ASO tools to evaluate keywords and only pick the ones that will generate downloads
  • Learn how to optimize space to rank for a maximum number of keywords
  • Learn how to change your mindset and treat your app as a real product in the store
  • Learn ways to hire a Graphic Designer
  • Discover which tools to use to create icons yourself in all sizes
  • Learn how to create great app screenshots that sell your apps for you
  • Discover tools to create professional looking screenshots in no time and for a small budget
  • Learn how to craft a great app description that increases downloads and don't bore people to death
View Curriculum
  • Need a Computer (Mac or PC)
  • Existing or Coming App to the Apple App Store
  • Any Spreadsheet software (Excel, Google Sheets, ...)

Wanting to increase downloads for your app?

With more than 1.2 million apps in the App store, you know that you should market your app and heard about App Store Optimization (ASO) but don't know where to start?

Then this course is for you!

Here, I show you step by step (using real examples) how to do ASO for your iPhone and iPad apps on iOS 8. The course is accessible to anybody and no prior knowledge of App Marketing or App Development is required.

My name is Seb Hareng. I'm an app developer, marketer and entrepreneur based in the Silicon Valley (close to the Apple HQ). I published my first iPhone app in the store in 2010. I've been doing ASO for my own apps for years and help other app publishers getting more downloads.

I'm also the host of the App Marketing Lab blog where I write about App Marketing every week.

With this course, you'll learn how to find the best keywords for your app and how to maximise the number of keywords your app ranks for.

You'll also learn how to treat your app like a real product and make it stand out in the app store by creating a great app icon, screenshots, description.

Are you ready? Then don't wait!

Join this course and get more downloads for your app NOW!

Who is the target audience?
  • iOS App Publishers or Developers
  • App Marketers
  • App Entrepreneurs
Compare to Other App Store Optimization Courses
Curriculum For This Course
60 Lectures
Introduction to App Marketing
2 Lectures 05:06

Short introduction to app marketing. Words like "Marketing" and "Sales" can sometime be seen as negative but it should not be the case if you know that your app brings value to people.

Preview 02:51

There are multiple ways to market apps. Here we'll review the top reasons and why app store search is so important.

How People Find Apps To Download?
Introduction to App Store Optimization (ASO)
3 Lectures 08:09

Introduction to App Store Optimization (ASO) by breaking down the steps involved to search for an app in the app store.

What is App Store Optimization (ASO)?

Review in details how the search works in the app store app works to understand how to prepare our app to be found.

How the Apple App Store Search Works?

Cheat Sheet: Introduction to ASO (PDF)
2 pages
Tips to Rank for More Keywords
10 Lectures 12:18

Reasons why it's important to optimize space and rank for more keywords

Preview 01:45

Saving space by removing duplicate keywords

Tip#1: Duplicate Keywords

Saving space formatting the keywords field the right way.

Tip#2: Space in Keyword List

Saving space moving keywords to the app name

Preview 02:31

Ranking for more keywords by using most of the space available in the keyword field

Tip#4: Keyword List Space Usage

Saving space by avoiding to create words that are not in the dictionary

Tip#5: Invented App Names

Saving space by choosing between singular or plural keywords but not both

Tip#6: Singular and Plural Forms of Keywords

Saving space by using short keywords instead of long ones

Tip#7: Keyword Length

Saving space by not recreating keyword phrases in the keyword field

Tip#8: Keyword Phrases in Keyword List

Cheat Sheet: Keyword Space Optimization
2 pages
ASO Tools Overview
2 Lectures 07:48

While different ASO tools can have different functionalities, their common goal is to help us evaluate keywords. We'll look in this lecture how they do this.

What are ASO Tools Used For?

Sensor Tower is a great ASO tool. In this lecture, I show you how to pick the right plan for your needs.

Selecting the Right Plan for Sensor Tower
Discovering Keywords for your Apps
9 Lectures 34:58

Introduction to keyword discovery for your apps.

Introduction to Keyword Discovery

Before using my computer, I like to use a piece of paper and a pencil to brainstorm keywords for my apps. Here is how I do this.

Brainstorming Keywords on Paper

How to leverage the app store search to come up with new keywords for our apps.

Preview 09:55

Search suggestions don't only work in the app store. Many websites offer search suggestions (starting with Google Search). In this lecture, I review which ones I use the most and how I find potential keywords.

Finding New Keywords Using Web Search Suggestions

Google Keyword Planner is a free tool offered by Google within Google AdWords. It's mostly used by web advertiser but we can use it too to discover keywords for our apps.

Finding New Keywords Using Google Keyword Planner

Another free tool by Google. Google Trends helps us see the popularity of our keywords and suggestions for other related ones.

Finding New Keywords Using Google Trends

OneLook is another tool that can be used to discover new keywords

Preview 01:59

How to spy they keywords used by other apps using Sensor Tower

Finding Keywords Used by Other Apps

Cheat Sheet: Discovering New Keyword For Your Apps
1 page
Selecting the Best Keywords for Our Apps
2 Lectures 12:12

Once we have a large list of keywords for our app, it's time to enter them in a spreadsheet (like Excel, Google Sheet, ...) and use an ASO tool like Sensor Tower to evaluate each keyword.

Evaluating Keywords using Sensor Tower

Once the keywords are evaluated, we need to place them in the app name and keyword fields. This lecture shows how to do this and what to keep in mind during the process.

Placing Keywords in App Name and Keyword List
Post App Launch Keyword Verification Steps
3 Lectures 06:10

Once the app is published in the store, it's important to see how well we rank for the keywords we selected. This lecture shows you how to do this using Sensor Tower.

Monitoring App Ranking for Selected Keywords

Apple can decide to block keywords you picked without letting you know. In this lecture, you'll learn how to use Sensor Tower or iTunes to see if you rank for all your keywords.

Preview 03:10

Cheat Sheet - Keywords Discovery & Optimization
2 pages
Leveraging App Assets to Increase Downloads
3 Lectures 10:21

Introduction to the second part of ASO which is to prepare our app assets to increase downloads for our apps.

Last Mile of ASO: App Downloads

In this lecture, I compare apps to cereal boxes to illustrate the fact that apps are real products and should be presented the right way in the app store.

Preview 04:14

In this lecture, I go through a list of real apps to compare how similar apps are presented in the app store.

Preview 05:08
Icon Design
5 Lectures 17:27

Introduction to the flat design for app icons.

Introduction to Flat Design for Icons

Review of several websites that can used to hire graphic designer to design app icons.

How to Hire a Graphic Designer

Review of different graphic tools to create icons based on your budget.

Tools to Design Icons Yourself

Icons are needed in different sizes by Apple. Here I share with you different tools you can use to quickly generate all icons in all the needed sizes.

Tools to Quickly Generate Icons in All Sizes

Cheat Sheet - App Icon Design
1 page
Screenshot Design
7 Lectures 24:35

Introduction to what Apple requires for app screenshots

Screenshot Requirements by Apple

Choosing between vertical and horizontal screenshots has an impact on your App ASO. I review the difference in this lecture.

Vertical vs Horizontal Layout for Screenshots

Screenshots can be more than screenshots. In this lecture, I review how you can use them to promote your app features and benefits.

Promoting App Features and Benefits on Screenshots

Some app publishers can be creative on how they are using the screenshots to showcase their apps. I review several examples in this lecture to show you what's possible and trigger your creative process.

Preview 03:08

In this lecture, we're reviewing the tool MockUPhone to create pro looking screenshots for your app.

Designing Pro Looking Screenshots with MockUPhone

In this lecture, we're reviewing the tool PlaceIt to create pro looking screenshots for your app.

Designing Pro Looking Screenshots with PlaceIt

Cheat Sheet - App Screenshot Design
1 page
3 More Sections
About the Instructor
Sebastien Hareng
4.6 Average rating
25 Reviews
158 Students
1 Course
Mobile Application Entrepreneur

Mobile Application Entrepreneur - Designing, developing and marketing iPhone and iPad applications

Blogging about Mobile Application Marketing on my blog

App Marketer with extensive experience in App store Optimization (ASO)