Marketing iOS Apps Using App Store Optimization (ASO)

Increase App Downloads by Learning How to Optimize you iPhone & iPad App in the App Store from Scratch (SEO for Apps)
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  • Lectures 60
  • Length 3 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Wanting to increase downloads for your app?

With more than 1.2 million apps in the App store, you know that you should market your app and heard about App Store Optimization (ASO) but don't know where to start?

Then this course is for you!

Here, I show you step by step (using real examples) how to do ASO for your iPhone and iPad apps on iOS 8. The course is accessible to anybody and no prior knowledge of App Marketing or App Development is required.

My name is Seb Hareng. I'm an app developer, marketer and entrepreneur based in the Silicon Valley (close to the Apple HQ). I published my first iPhone app in the store in 2010. I've been doing ASO for my own apps for years and help other app publishers getting more downloads.

I'm also the host of the App Marketing Lab blog where I write about App Marketing every week.

With this course, you'll learn how to find the best keywords for your app and how to maximise the number of keywords your app ranks for.

You'll also learn how to treat your app like a real product and make it stand out in the app store by creating a great app icon, screenshots, description.

Are you ready? Then don't wait!

Join this course and get more downloads for your app NOW!

What are the requirements?

  • Need a Computer (Mac or PC)
  • Existing or Coming App to the Apple App Store
  • Any Spreadsheet software (Excel, Google Sheets, ...)

What am I going to get from this course?

  • More than 2 1/2 hours of How To Videos and 40+ Lectures
  • Learn how to get more downloads for your iPhone & iPad apps using App Store Optimization (ASO)
  • Learn how the App Store Search works in details
  • Learn how to craft a great name for your app that sells your app and is also keyword rich
  • Learn many techniques & tools to discover keywords you would have never thought about for your apps
  • Learn how to use ASO tools to evaluate keywords and only pick the ones that will generate downloads
  • Learn how to optimize space to rank for a maximum number of keywords
  • Learn how to change your mindset and treat your app as a real product in the store
  • Learn ways to hire a Graphic Designer
  • Discover which tools to use to create icons yourself in all sizes
  • Learn how to create great app screenshots that sell your apps for you
  • Discover tools to create professional looking screenshots in no time and for a small budget
  • Learn how to craft a great app description that increases downloads and don't bore people to death

Who is the target audience?

  • iOS App Publishers or Developers
  • App Marketers
  • App Entrepreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to App Marketing

Short introduction to app marketing. Words like "Marketing" and "Sales" can sometime be seen as negative but it should not be the case if you know that your app brings value to people.


There are multiple ways to market apps. Here we'll review the top reasons and why app store search is so important.

Section 2: Introduction to App Store Optimization (ASO)

Introduction to App Store Optimization (ASO) by breaking down the steps involved to search for an app in the app store.


Review in details how the search works in the app store app works to understand how to prepare our app to be found.

Cheat Sheet: Introduction to ASO (PDF)
2 pages
Section 3: Tips to Rank for More Keywords

Reasons why it's important to optimize space and rank for more keywords


Saving space by removing duplicate keywords


Saving space formatting the keywords field the right way.


Saving space moving keywords to the app name


Ranking for more keywords by using most of the space available in the keyword field


Saving space by avoiding to create words that are not in the dictionary


Saving space by choosing between singular or plural keywords but not both


Saving space by using short keywords instead of long ones


Saving space by not recreating keyword phrases in the keyword field

Cheat Sheet: Keyword Space Optimization
2 pages
Section 4: ASO Tools Overview

While different ASO tools can have different functionalities, their common goal is to help us evaluate keywords. We'll look in this lecture how they do this.


Sensor Tower is a great ASO tool. In this lecture, I show you how to pick the right plan for your needs.

Section 5: Discovering Keywords for your Apps

Introduction to keyword discovery for your apps.


Before using my computer, I like to use a piece of paper and a pencil to brainstorm keywords for my apps. Here is how I do this.


How to leverage the app store search to come up with new keywords for our apps.


Search suggestions don't only work in the app store. Many websites offer search suggestions (starting with Google Search). In this lecture, I review which ones I use the most and how I find potential keywords.


Google Keyword Planner is a free tool offered by Google within Google AdWords. It's mostly used by web advertiser but we can use it too to discover keywords for our apps.


Another free tool by Google. Google Trends helps us see the popularity of our keywords and suggestions for other related ones.


OneLook is another tool that can be used to discover new keywords


How to spy they keywords used by other apps using Sensor Tower

Cheat Sheet: Discovering New Keyword For Your Apps
1 page
Section 6: Selecting the Best Keywords for Our Apps

Once we have a large list of keywords for our app, it's time to enter them in a spreadsheet (like Excel, Google Sheet, ...) and use an ASO tool like Sensor Tower to evaluate each keyword.


Once the keywords are evaluated, we need to place them in the app name and keyword fields. This lecture shows how to do this and what to keep in mind during the process.

Section 7: Post App Launch Keyword Verification Steps

Once the app is published in the store, it's important to see how well we rank for the keywords we selected. This lecture shows you how to do this using Sensor Tower.


Apple can decide to block keywords you picked without letting you know. In this lecture, you'll learn how to use Sensor Tower or iTunes to see if you rank for all your keywords.

Cheat Sheet - Keywords Discovery & Optimization
2 pages
Section 8: Leveraging App Assets to Increase Downloads

Introduction to the second part of ASO which is to prepare our app assets to increase downloads for our apps.


In this lecture, I compare apps to cereal boxes to illustrate the fact that apps are real products and should be presented the right way in the app store.


In this lecture, I go through a list of real apps to compare how similar apps are presented in the app store.

Section 9: Icon Design

Introduction to the flat design for app icons.


Review of several websites that can used to hire graphic designer to design app icons.


Review of different graphic tools to create icons based on your budget.


Icons are needed in different sizes by Apple. Here I share with you different tools you can use to quickly generate all icons in all the needed sizes.

Cheat Sheet - App Icon Design
1 page
Section 10: Screenshot Design

Introduction to what Apple requires for app screenshots


Choosing between vertical and horizontal screenshots has an impact on your App ASO. I review the difference in this lecture.


Screenshots can be more than screenshots. In this lecture, I review how you can use them to promote your app features and benefits.


Some app publishers can be creative on how they are using the screenshots to showcase their apps. I review several examples in this lecture to show you what's possible and trigger your creative process.


In this lecture, we're reviewing the tool MockUPhone to create pro looking screenshots for your app.


In this lecture, we're reviewing the tool PlaceIt to create pro looking screenshots for your app.

Cheat Sheet - App Screenshot Design
1 page
Section 11: App Reviews
Introduction to App Reviews
Why Reviews Matter
How Ratings and Reviews Can Impact App Downloads
Why You Need 5 Reviews For Your App and How to Keep Them
Tips to Get More Positive Reviews
When to Ask Users for Review
How to Ask Users for Reviews
How to Get Less Negative Reviews
Example on How to Reduce Negative Reviews
Summary of Tips to Get More Reviews
Cheat Sheet - App Reviews
1 page
Section 12: App Description

In this lecture, I share with you tips to create your app description and make it easy to read for people who are reviewing your app in the store.

Cheat Sheet - App Description
1 page
[BONUS MATERIAL] My Top 10 Blog Posts on App Marketing
2 pages

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Instructor Biography

Sebastien Hareng, Mobile Application Entrepreneur

Mobile Application Entrepreneur - Designing, developing and marketing iPhone and iPad applications

Blogging about Mobile Application Marketing on my blog

App Marketer with extensive experience in App store Optimization (ASO)

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