Mobile App Marketing at No Cost - Growth Hacking Approach

App Store Optimization (ASO), AppStore SEO, App Promotion, App Downloads & Hacks, iOS / Android / WP / Indie Development
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  • Lectures 43
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

As seen on: AppTweak, AppLift, SplitMetrics.

Are you interested in increasing app rankings and app downloads at no cost? Then this course is definitely for you!

This course contains step-by-step tutorials. I do not use tons of tools and services, instead, I explain an approach to use certain tools and services in order to get straight to the final result.

This course is appropriate for those who implement everything by themselves, from keyword investigation to Photoshop.

You will find out two Growth Hacks at the end of the course. The first - how to use 200 letters in the keywords field for one location instead of 100 by default. The second - how to test an app icon before app submission and save time.

In total the course includes 4 hours of content. Here you will find 2 hours of unique content that is available only on Udemy. You will also get the episodes of my podcast which is available on iTunes, SoundCloud and Stitcher Radio. In addition to that I've included my guest post on AppTweak. The podcast and guest post are available in preview mode, so you can access them for free.

At the end of the course you will be able to:

  • investigate keywords and choose the most appropriate ones;
  • create an awesome app icon and screenshots in no time using ready-to-use templates;
  • write a description that sells;
  • use tools and services that will make your ASO process faster and easier.

In order to improve, optimize and speed up the ASO process I cover very useful services and templates:

  • SensorTower - ASO tool (free plan);
  • PixelResort - free icon and screenshots templates;
  • Appcrawlr - free service.

This course is based on iOS App Store optimization, but it is also applicable to the Android platform, because I cover the key aspects of keyword investigation and on-page optimization which are similar for both platforms.

What are the requirements?

  • Likely to have ready for sale app(s) in order to implement ASO immediately

What am I going to get from this course?

  • How to boost your app downloads with no budget
  • How to investigate keywords
  • How to rank higher on search in App Store
  • How to make app page more attractive

What is the target audience?

  • Appreneurs
  • App Developers
  • Indie Developers
  • Marketing Agencies

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction - Get the Overview about ASO
What is ASO?
Preview
00:47
Why is ASO Important?
Preview
02:17
What are the Key Elements of ASO?
Preview
01:22
Section 2: Keywords - Investigate Worthwhile Keywords to Gain More Free Organic Traffic
My Approach to ASO
01:05
Define Competitors
03:39
Make Review Analysis
03:43
Spy Competitors
01:12
Use Suggestions and Some Other Sources
02:26
Three Magic Criteria for the Best Choice - Relevance, Difficulty and Traffic
02:13
App Title and Keyword Field
01:51
App Title - Best Practices
5 pages
8 pages

There are too many articles in the Internet about brainstorming, but most of them are boring. I found 7 Unique Brainstorming Techniques on Inc.com and would like to share it with you.

Section 3: Icon - Create Attractive App Icon and Boost your Conversion Rate
Key Aspects of App Icon Creation
02:59
Awesome Tool for App Icon Creation by Michael Flarup
Preview
00:22
Create App Icon in No Time Using App Icon Template
09:33
Beautiful iOS App Icon Designs for your Inspiration
15 pages
3 questions

Make sure you caught key ideas about app icon.

Section 4: Screenshots - Explain What your App is About
Key Aspects of Screenshots Creation
01:11
Create Screenshots for All Devices in No Time Using App Screenshots Template
06:34
App Screenshots - Best Practices
8 pages
2 questions

Make sure you caught key ideas about app screenshots.

Section 5: Description - Cement End User's Intention to Download your App
About App Description
Article
App Description - Best Practices
4 pages
Section 6: BONUS! Growth Hacks
How to Use 200 Letters in Keywords Field for One Location
Article
How to Test App Icon Before App Submission
Article
Section 7: App Marketing - Growth Hacking Podcast Episodes
05:45

Pose is a success story of an app that has created a niche for itself with a focus on fashion conscious users. It is powered by user generated content but has a unique idea whereby it shares revenue with the users. With a user base of more than 1 million, Pose is already being called the Instagram of fashion.

06:39

The Sunrise calendar application found its way into the mobile market by making your calendar more interactive and useful. Its founder believes that the calendar should be more than just your daily schedule and can be more productive. Apparently, enough users agree to get Sunrise to be valued at $100 million dollars. Microsoft agreed also and acquired Sunrise as part of the Microsoft play to grab a larger chunk of the mobile market.

10:28

One of the first things that people will see when they discover your app is your app icon. Your app icon is vital for your conversion rate because it makes the first impression and provides the key idea of your app. You have to make that great first impression by having an amazing app icon. It has to convey the functionality and the essence of an app while being scalable, unique, and just downright attention grabbing.

05:56

Mobile app marketing is mostly an art which is practiced in the dark. Marketers make very important decisions based on their gut feeling and competitors research because both App Store and Google Play do not have a mechanism for split testing to know the best working options. Even in the absence of A/B testing in app stores, it is possible to do split testing. Find out how to do that.

05:22

There are too many match three games on app markets today. How can you beat the top? Here are some useful tips of creating a match-three puzzle games and various strategies of consumer`s attraction.

05:03

Tinder is the location-based dating app which was launched on October, 2012 and made a real breakthrough. By January 2014, the app boasted more than 10 million users. By December of 2014, the app had been downloaded more than 40 million times with users swiping 1 billion times per day. On February 3rd the company reported that Tinder saw 100% year over year growth in monthly active users.

05:45

Welcome to the new episode of the App Marketing - Growth Hacking Podcast! Today I`m going to present you the real case of mobile app Circa News. The case was published on Matt Galligan`s blog at Medium platform. Together we`ll try to understand what let Circa News to get 90% 5-star ratings. This growth hack will also increase the conversion of the incoming traffic to the app landing page in the app store. Hope, you ready to start! Let`s go!

06:36

There is tons of information about app store optimization on the web. This episode provides structured summary about ASO. Listen to this episode and save your time.

05:15

Lately Apple started using its ads to showcase iOS apps as they work in the real world. One series of the last year, called "You are more powerful than you think" highlighted apps meant to give iPhone users a kind of superpower. Each was related to one of four themes. It were power, parenthood, dreams, and strength.7 Minute Workout: Quick Fit was included in the last category.

06:04

Mobile video has been growing steadily for years. This was driven by a couple of factors that listed in this episode. Increased standardization around this medium, better measurement capabilities and advanced targeting capabilities beyond device ID and lat/long over time can help brands and agencies identify the right KPIs and quantify value. These understandings probably will lead to increase of mobile video budget item. More sophisticated, video-specific pricing models can simplify for advertisers calculation of their ROI and also shift the risk to the publisher side and make them even more open to this medium.

06:04

In this episode you will find the growth hack how can you triple your app revenue. Many developers don't test and optimize hypothesis about in-app revenue. But many developers have awesome apps, so listen to this episode and boost you revenue by just adding one button!

05:52

There is a tough competition among social media networks nowadays. That means social networks have to invent and employ something unique and state-of-the-art in order to acquire more users and increase retention rate. Here is the case study how Pinterest makes it successfully by using machine learning model in its Pinnability.

05:48

A/B testing is very popular nowadays. But not all of them know how to do it the right way. There are certain restrictions and requirements that everyone has to follow. Listen to this episode and be on the right way!

06:39

In this episode you will find out how Mr Jump earns $20k per day employing Chartboost's games-only platform for serving ads and why online video important for mobile app marketing strategy.

05:35

Nowadays most companies use bought media to increase their user base, reach the top of app store charts and achieve the mass audience. Ron Brightman the CEO of a mobile performance marketing network has shared useful tips on how to do it in a right way.

05:23

This time I`m going to tell you an amazing story about design process of a walking tour app, called Urban Walks. Anton Repponen has shared this story on his blog on Medium platform. Now I`ll unveil his design tips and tricks.

04:58

It goes without saying that app's name plays a big role. Actually, app store optimization starts with the name. Your goal is to make a shot not only with the first impression, but with any impression. So what is important to take into account while naming an app?

Section 8: Our Guest Post on AppTweak.com - How to Create a Podcast to Drive App Downloads
Guest Post Text Version
Preview
Article
Guest Post SlideShare Version
Preview
34 pages
07:59

This an episode about our guest post for AppTweak. In this post, Timur shows how creating a podcast can leverage your app marketing strategy and drive organic downloads to your app.

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Instructor Biography

Timur Taepov, Founder of Justforward

Hello! My name is Timur. Some time ago I started mobile app business. I started from scratch and faced many challenges on my way and now able to share knowledge on how can you get straight from point A to point B.

I acquired all required steps to be able to publish apps in App Store.

I launched the resource to help others starting their mobile app business. Justforward offers educational courses, app services (app store optimization - aso, app reskinning), source code market.

I have apps which are downloaded 6k+.

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