App Promotion and Marketing MasterClass to 1M+ App Installs

Learn App Promotion and Marketing Strategies like App Store Optimization, Burst Campaigns, etc to Boost your App Ranking
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  • Lectures 68
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2016 English

Course Description

The App Promotion and Marketing Masterclass (2016) will make you an App Millionaire for sure. In this Masterclass, you will discover Top-Notch App Marketing Strategies implemented by All-Time Top Grossing Apps like Angry Birds, Candy Crush, Clash of Clans, 8 Ball Pool, etc. which will help you to race your way to 1 Million + App Installs.


This Masterclass is well structured and provides step-by-step strategies right from researching your app keywords, validating your app ideas to achieving the milestone of 1 Million + App Installs.


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Main Highlights of "App Promotion and Marketing Masterclass to 1 Million+ App Installs"

  1. Explore Most Effective Natural App Discovery Methods.
  2. Profitable Keyword Research to validate your App Idea.
  3. Promote your App for Free on Facebook Groups and Google Plus Communities with over 10 million members.
  4. Acquire App Store Optimization Insights to Outrank your Competition.
  5. Get Lightning Fast 5 Star Positive Ratings and Reviews for your iOS and Android App.
  6. Vital Tips for entering Billion Dollar Asian App Markets.
  7. Localize your apps to get Billion App Installs.
  8. Promote your app via Popular Video Advertising Networks.
  9. Uncover App Marketing Tactics like Incentivized and Non-Incentivized App Installs.
  10. Implement Burst Campaigns strategically to achieve 1 Million+ App Installs.
  11. Apply Apple's Smart App Banner to get app installs from your website.
  12. Boost App Installs by promoting your app on Facebook and Instagram with Laser Focused App Install Ad Targeting strategy.
  13. Drive App Install using Google's Search Network, Display Network and Universal App Install Campaigns.
  14. Increase App Installs on Twitter using App Install Twitter Cards.
  15. BONUS: Flappy Bird 50,000$ Per Day Case Study.

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There are over millions of apps on the App Stores and thousands of new apps are uploaded daily which makes it extremely difficult for your app to gain app visibility and installs.The ultimate aim of App Promotion and Marketing is to gain eyeballs and hands-on engagement with your app, instead of your app collecting dust on the App Stores.


Are you one of those struggling app developers craving to get 1 Million+ App Installs? Do you want to create your own app marketing agency or provide app marketing services? Do you want to become an app millionaire? Do you want to learn App Store Optimization (ASO) to improve your app rankings and outrank your competitors? Do you want to get 5 Star Positive Ratings and Reviews for your apps? Do you want to learn to promote your app on Google Search and Display Network, Facebook, Instagram and Twitter? Do you want to make your app a worldwide hit?


Then, simply enroll into this masterclass and watch your app take flight on the App Stores.

What are the requirements?

  • No prior knowledge is needed.
  • Good Internet Connection.
  • A go-getter attitude to learn about the App Marketing Industry.
  • An App or Game live on Google Play Store or Apple App Store or the App or Game is in Development or Testing Phase.

What am I going to get from this course?

  • Top-Notch App Marketing insights to become an App Millionaire.
  • Profitable Keyword Research to Validate your App Idea.
  • On-Page ASO to outrank your competitors app.
  • Hands-On Mobile App Marketing on Facebook and Instagram.
  • Hands-On Mobile App Promotion on Google's Search Network and Display Network.
  • Hands-On App Promotion on Twitter using Twitter Cards.
  • Vital Tips for entering the Billion Dollar Asian App Market.
  • Explore the Most Effective Natural App Discovery Methods.
  • Learn about Incentivized and Non-Incentivized Mobile App Installs.
  • Discover Google Play Alternatives to extend your app user base.
  • App Localization to make a Worldwide Impact.
  • Get 5 Star Positive Ratings and Reviews on your Apps.
  • Implement Burst Campaigns to get Top 10 Rankings on the App Store and Google Play Store Charts.

What is the target audience?

  • Those who want to become an App Millionaire.
  • Brands wanting to increase their App User Base.
  • iOS and Android Developers who want 1 Million+ App Installs.
  • Anyone who wants to start their own App Marketing Agency or provide App Marketing Services.
  • Game Studios who want massive app installs like Angry Birds, Clash of Clans, Flappy Bird, 8 Ball Pool, etc.
  • People who want to learn about App Store Optimization and the crucial factors determining App Rankings on Apple App Store and Google Play.
  • People eager to learn about the various App Marketing and Promotion strategies.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

02:20

Welcome to my App Promotion and Marketing Masterclass. Hello friends, I am Sumeet Sharma. I have hands-on experience in App Store Optimization and all types of App Promotion and Marketing Strategies. If you have enrolled into this masterclass, I will definitely help you to get 1 million+ app installs. If you want my help in App Store Optimization or App Promotion, feel free to get in touch with me :)

02:46

By learning about the various channels through which users naturally discover apps, you can execute laser-focused app promotion campaigns effectively. General Browsing on the App Stores, Speaking with Friends and Family, Browsing Top Charts List and Social Networks are some of the popular ways through which users come across apps.

01:45

The first thing you need to do before creating and promoting your app is to validate your app idea and then find out the profitable keywords to outrank your competition on Google Play and App Store. Your can start to research profitable keywords for your app on Google Keyword Planner, Sensor Tower, Search Man, App Annie, Metrics Cat. The keywords you research will provide you with a gold mine of information for app store optimization and free app promotion.

Section 1: App Store Optimization (ASO) for Google Play and App Store = Free App Promotion
05:08

After finalizing on the profitable keywords for your app, it's now time to perform App Store Optimization and game the Play Store rankings to outrank your competition. More than 70% of app users discover apps by browsing the play store. That is why, App Store Optimization is the most effective way of Promoting your App for Free. So, let me walk you through the Google Play conversion factors and aso factors to rank high for the relevant keywords of your app.

04:31

After finalizing on the profitable keywords for your app, it's now time to perform App Store Optimization and game the App Store rankings to outrank your competition. More than 70% of app users discover apps by browsing the app store. That is why, App Store Optimization is the most effective way app promotion technique. So, let me walk you through the App Store conversion factors and aso factors to rank high for the relevant keywords of your app.

8 pages

You may have heard about Search Engine Optimization (SEO). But, you maybe wondering what is App Store Optimization (ASO)? As SEO is for websites, ASO is for apps. App Store Optimization is the process of improving the visibility of your app on the App Stores. In other words, App Store Optimization is the most effective and free app promotion technique as more than 70% of the users discover apps by browsing the App Stores.

Article

Copywriting an App Description is a way of writing the long description to persuade the users to download your app. The app description should contain what unique about your app, what is your target audience, how many downloads your app has received so far, features and benefits of your app and much more. The maximum length of app description is 4000 characters and make sure to use all of the characters while copywriting an app description.

Section 2: Facebook Groups List for App Promotion: Expose your App to 100K Facebook Users
2 pages

We have selected the best Android Facebook groups where you can promote your app for free. Login to your Facebook account, open all these Facebook groups and join them one by one. If you have an android app or game, then these Android Facebook groups are the best to promote your app for free. Enter the title of your app, followed by the Play Store url of your app, short description of your app, followed by hashtags related to your app and click on 'Post'.

3 pages

If you have recently launched your app and you want to exchange reviews for your app with other app developers, then these are the Best Review Exchange Facebook Groups for App Promotion. App Reviews help improve the ranking of your app for the keywords you are trying to target and these App Review Exchange Facebook are created for the sole purpose of exchanging reviews with fellow developers. So, join all these Facebook groups and politely request app developers to exchange reviews with each other.

1 page

If you have developed a game using Unity 3D game engine, then it is highly recommended to join these shortlisted Unity 3D Facebook Groups for promoting your app for free. Enter the title of your game, followed by the Play Store url of your game, short description of your game, followed by hashtags related to your game and click on 'Post'.

Section 3: Google Plus Communities for Apps/Games Promotion
2 pages

There are plenty of Apple Communities on Google Plus to promote your iOS app for free. If you have created an iPhone or iPad app, you can go to these Google Plus Communities and start your app promotion. There are plenty of Apple Communities on Google Plus with a large fan following of more than 1,00,000 members. So, it's worth promoting your app in these Google Plus Communities.

3 pages

Just like some popular Android Facebook groups, there are plenty of Google Plus Communities to promote your Android app for Free. Join as many Google Plus Communities related to Android and start your app promotion. Android Communities are very popular in Google Plus based on the massive amount of members each community has and the amount of engagement each post receives. I am sure these communities will help you to boost your app installs.

Section 4: Ultimate List of App Review Websites
7 pages

App Review websites are very useful for getting traffic to your app landing page and boost app installs. In this pdf, we have shortlisted 110 websites with their alexa rank and contact page, where you can consider promoting your app. A feature or review of your app on one of these websites can bring in a lot of app installs and a boost in app store rankings. So, start pitching about your app to these app review websites and gain massive app installs.

1 page

App Review websites are very useful for getting traffic to your app landing page and boost app installs. In this pdf, we have shortlisted some free review websites related to android apps, where you can consider promoting your app. A feature or review of your app on one of these websites can bring in a lot of app installs and a boost in app store rankings. So, start pitching about your app to these app review websites and gain massive app installs in a very short period of time.

1 page

App Review websites not only improve the authority of your google play app landing page, but they are also useful for getting traffic to your app landing page and boost app installs. In this pdf, we have shortlisted some free review websites related to android apps, where you can consider promoting your app. A feature of your app on any of these websites can bring in a lot of app installs and a boost in app store rankings. So, start pitching about your app to these app review websites and boost your app installs in a very short period of time.

3 pages

iOS app review websites are the best way to brand your app and get massive app installs for your app in a very short period of time. A feature of your app on any of these free ios app review websites will shoot your app to the top charts in a matter of 48-72 hours.  Check out this awesome list of free ios app review websites and start pitching your app right now to boost your app installs rate. Give it your best shot and start your iPhone and iPad app promotion campaign on these websites.

2 pages

iOS app review websites are the best way to get branding for your app and massive app installs for your app in a very short period of time. A feature of your app on any of these paid ios app review websites will skyrocket your app to the top charts in a matter of 2-3 days.  Check out this awesome list of paid ios app review websites and start pitching your app right now to boost your app installs rate. Give it your best shot and start your iPhone and iPad app promotion campaign on these websites.

4 pages

We have carefully selected some of the popular and most effective app review websites to maximize your ios app promotion campaign. Getting your app featured on any of these ios app review websites will not only help you to get branding for your app, but will also help you to get massive app installs for your iPhone and iPad app. So, go through each of these websites, start pitching the app reporters about your app and watch your app climb the top charts in a matter of few days. Good luck with your app marketing campaign!

Free, Paid and HandPicked Windows App Review Websites
2 pages
00:58

Hey guys, I am super excited right now to tell you about this extremely useful website to get your app reviewed for free by other developers. As you all are aware of the fact that number of ratings and average rate count is considered as a ranking signal, so it's a must to have more than 4 star ratings on the app stores. But sometimes, things don't go well as planned. Some mischievous users purposely give 1 star reviews to spoil the overall positive ratings of your app, which can be quite frustrating at times. The world doesn't come to an end if you receive a negative review as there are websites where you can exchange app reviews from other app developers. Let us take a look at the popular app review website #1 and see how we are able to achieve lightning fast app reviews to improve our app's overall rankings on Google Play and App Store.

01:11

Hey guys, I am very excited right now to tell you about this extremely useful website to get your app reviewed for free by other developers. As you all are aware of the fact that number of ratings and average rate count is considered as a ranking signal, so it's a must to have more than 4 star ratings on the app stores. But sometimes, things don't go well as we want to. Some mischievous users purposely give 1 star reviews to spoil the overall positive ratings of your app, which can be quite frustrating at times. The world doesn't come to an end if you receive a negative review as there are websites where you can exchange app reviews from other app developers. Let us take a look at the popular app review website #2 and see how we are able to achieve lightning fast app reviews to improve our app's overall rankings on Google Play and App Store.

Section 5: Understanding and Implementing Apple's Smart App Banner to Boost App Installs
02:33

In this video, you will learn "What is Apple's Smart App Banner?" and how it can help you to boost app installs as part of your app promotion campaign. Smart App Banners vastly improve user's browsing experience compared to other promotional methods.They have limited scope and visibility and only show up on Safari browsers on iOS devices. The intention of implementing a smart app banner is to encourage the user to download or open the app. Smart app banners are displayed when a user visits a website or subpage that's usually landing page for the app. Smart App Banners are smart, because they only display on devices that support the promoted app. For example: if your app is only compatible with iOS 9 and above, a user on an iOS 8 device will never see the banner. Also, a smart app banner for an iPad-only app will not be visible to a user on an iPhone. Let us learn how we can use smart app banner on our website and promote iOS app for free by leveraging our website traffic and boosting app installs massively.

02:34

In this video, you will learn "How to implement Apple's Smart App Banner" on your website.I will provide you with the necessary meta data code that will help you to display smart app banner on your website. The intention of implementing a smart app banner is to encourage the user to download or open the app. Smart app banners are displayed when a user visits a website or subpage that's usually landing page for the app. Smart App Banners are smart, because they only display on devices that support the promoted app. For example: if your app is only compatible with iOS 9 and above, a user on an iOS 8 device will never see the banner. Also, a smart app banner for an iPad-only app will not be visible to a user on an iPhone. The only data you need to insert in the meta tags to display Apple's Smart App Banner on your website is "apple-itunes-app", "app-id", "affiliate-data" and "app-argument". Let us learn how we can use smart app banner on our website and promote iOS app for free by leveraging our website traffic and boosting app installs massively.

Section 6: App Localization: Boost App Install Rate by 750%
00:59

In this video, you will learn "How App Localization Increases App Install Rate by 750%. By Localizing your app, you are able to promote your app to a wide range of audience from different regions and countries. If you want your app to make an international impact or become the number one app in a particular region, then it is a must to localize your app. Not only app localization increases app install rate, but it also increases average revenue per user (ARPU). There are plenty of websites to localize your app in as many languages as you want. So, let me walk you through some of the websites that can help you to localize your app and boost your app installs.

02:06

As I said earlier, app localization increases app install rate by 750% and the app localization website #1 can help you to translate your ios or android app in 45 different languages at the rate of $0.09 per word. When you want give your ios or android app a boost, it’s time to go global and translate it. You’ll get top-notch translation quickly, easily and on a tight budget. You can communicate directly with the translators. They will learn what your app does and who it is for and they will produce translations that capture the spirit of your application. You only pay for translation, nothing else. There are no fixed costs and no hidden fees. Because 80% of what you pay for goes to the translator, you end up paying very little and get top translators in the industry.

01:04

The 2nd app localization website will help you to localize your app in 5 different languages: English, French, Japanese, Spanish and Portuguese. This websites provides 3 types of translation service: 1) Google Translation 2) Unbabel Translation 3) Use Jargon Premium Translations. Use Google Translate to instantly get a feel of what your app would be like in another language for free. Use Unbabel machine-source, human-reviewed translations to localize your app within 24 hours at $0.03/word. Use Premium Translations and get a native version of your app in any language your choose within 48-72 hours at $0.25/word.

01:08

The 3rd website that can help you to localize your app has 3 types of app translation plans. The first one in standard translation which costs $0.18/word. The second one is pro translation which costs $0.23/word. The third one is specialist translation which is POA (price on application) which means you have to contact this website officials to get the exact price confirmed. This website can help you to translate your app in German, French, Spanish, Italian, Dutch, Turkish, Portuguese, Russian, Chinese, Japanese, Korean and Arabic. This website claims to support all languages - regional dialects and some officially unsupported languages.

00:56

The 4th website that can help you to localize your app provides only expert level translation at $0.21 per word. You can get your app description for google play and app store done at $99 per app and professional app press release with pr mac distribution at $229 per app.

App Localization Website #5
01:26
App Localization Website #6
02:02
App Localization Website #7
00:57
App Localization Website #8
01:11
App Localization Website #9
02:21
App Localization Website #10
02:30
Section 7: Google Play Store Alternatives for Android Apps
01:23

In this section, we will take a look at the alternative app markets to Google Play. The Google Play Store is usually the go-to place for Android Apps, but it’s not the only place. Though Google doesn’t allow other apps stores to be downloaded from within Google Play itself, that doesn’t mean you can’t get them. There are a number of reasons that you might venture beyond Google Play. Most of the alternative Android app markets out there offer something to set themselves apart like free apps and promotions, app recommendations, curated lists and localized apps. If you are an Android developer, you’ll also want to consider alternative Android app stores in order to maximize your exposure and ultimately your income. So, lets take a look at the Google Play alternative website #1 and see how it can help us to reach new users for our app.

02:03

In this section, we will take a look at the alternative app markets to Google Play. The Google Play Store is usually the go-to place for Android Apps, but it’s not the only place. Though Google doesn’t allow other apps stores to be downloaded from within Google Play itself, that doesn’t mean you can’t get them. There are a number of reasons that you might venture beyond Google Play. Most of the alternative Android app markets out there offer something to set themselves apart like free apps and promotions, app recommendations, curated lists and localized apps. If you are an Android developer, you’ll also want to consider alternative Android app stores in order to maximize your exposure and ultimately your income. So, lets take a look at the Google Play alternative website #2 and see how it can help us to reach new users for our app and promote our app effectively.

02:02

In this video, we will take a look at the alternative app markets to Google Play. The Google Play Store is usually the go-to place for Android Apps, but it’s not the only place. Though Google doesn’t allow other apps stores to be downloaded from within Google Play itself, that doesn’t mean you can’t get them. There are a number of reasons that you might venture beyond Google Play. Most of the alternative Android app markets out there offer something to set themselves apart like free apps and promotions, app recommendations, curated lists and localized apps. If you are an Android developer, you’ll also want to consider alternative Android app stores in order to maximize your exposure and ultimately your income. So, lets take a look at the Google Play alternative website #3 and see how it can help us to reach new users for our app in our app promotion campaign

00:47

In this video, we will take a look at the alternative app markets to Google Play. The Google Play Store is usually the go-to place for Android Apps, but it’s not the only place. Though Google doesn’t allow other apps stores to be downloaded from within Google Play itself, that doesn’t mean you can’t get them. There are a number of reasons that you might venture beyond Google Play. Most of the alternative Android app markets out there offer something to set themselves apart like free apps and promotions, app recommendations, curated lists and localized apps. If you are an Android developer, you’ll also want to consider alternative Android app stores in order to maximize your exposure and ultimately your income. So, lets take a look at the Google Play alternative website #4 and see how it can help us to reach new users for our app while promoting our app.

01:32

In this video, we will take a look at the alternative app markets to Google Play. The Google Play Store is usually the go-to place for Android Apps, but it’s not the only place. Though Google doesn’t allow other apps stores to be downloaded from within Google Play itself, that doesn’t mean you can’t get them. There are a number of reasons that you might venture beyond Google Play. Most of the alternative Android app markets out there offer something to set themselves apart like free apps and promotions, app recommendations, curated lists and localized apps. If you are an Android developer, you’ll also want to consider alternative Android app stores in order to maximize your exposure and ultimately your income. So, lets take a look at the Google Play alternative website #5 and see how it can help us to reach new users for our app during our app marketing campaign

4 pages

Other than the above list of google play alternatives, I have also provided a list of 30 google play alternatives. Having your app listed on some of these websites can give back links to your actual Google Play page which in turn improves the rankings of your app for the keyword you are targeting. These alternative Android app markets offer something to set themselves apart like free apps and promotions, app recommendations, curated lists and localized apps. If you are an Android developer, you’ll want to consider alternative Android app stores in order to maximize your exposure and ultimately your income. So, lets take a look at the complete list of 30 Google Play alternative websites and see how it can help us to reach an altogether new audience for our app.

Section 8: Entering the Billion Dollar App Market of Asia: China, Korea and Indonesia
01:26

In this video, we wil take a look at the popular Indonesian appstores for app developers thinking of targeting the Indonesian app market. Lets take s look at the popular Indonesian appstore #1. This appstore has categorized the apps into many categories like Anti-Virus & Security, Benchmarking, Browser, Cleaning & Tweaking, Compression & Backup, Desktop Enhancement, Developer Tools, Downloader & Plugin, Drivers & Smartphone, File Transfer, Networking, Office & Business Tools, Utilities, Video & Audio, etc. So, it's better to promote your app on this app store to get better visibility in one of it's categories.

00:49

The 2nd most popular Indonesian App Store is created by XL Axiata and developed by Huawei. So far, this website has more than 10,000 apps with 1,50,000 average monthly views. Only XL Axiata subscribers can download premium apps from this app store. Simply register on this website as a developer and start submitting your app to this popular Indonesian App Store and boost your app installs.

00:54

In this video, we will take a look at the popular Korean app store. This app store has a large user base of 18 million users, 1.5 billion app downloads, 28 million downloads every month and over 1,00,000 apps listed. This korean app store distributes android apps in the South Korean market. All you have to do is register your developer account and start promoting your apps on this korean app store.

01:36

In this section, I will walk through some of the popular app stores in China. I have also provided an email template written in Mandarin, for you to create successful partnership with the Chinese app market representatives plus some useful tips for entering the Chinese app market. Like the Great Wall prevented outsiders from entering into China. The app eco-system in China is designed the same way to make it extremely difficult for International app developers to even make an entry into the Chinese app market. Some app markets require you to connect with their popular social networks snd creating an account on these social networks is no easy task as everything is written in Mandarin. Some of their social networks require you to provide a Chinese mobile number for verification. Also, some app markets in China demand a picture of the app developer holding his own passport which also shows the app developer's passport sized photograph. 

Sample Email Template for Contacting Chinese App Stores in Mandarin
Article
Popular Chinese App Market #1
02:07
Popular Chinese App Market #2
03:03
Popular Chinese App Market #3
02:08
Popular Chinese App Market #4
02:07
Popular Chinese App Market #5.mp4
01:11
List of Other Chinese App Store Alternatives
2 pages
This Website Helps you to Enter the Top Chinese App Stores with Localization
02:08
Section 9: Complete List of Worldwide App Marketing Agencies and Ad Networks
Latin American App Promotion Companies and Ad Networks
2 pages
10 Top-Notch Global App Marketing Agencies
19 pages
Submit Your App to these App Award Websites and Boost App Installs
2 pages
Understanding Demand Side Platforms (DSPs) to Increase App Installs
02:10
List of Mobile Demand Side Platforms (DSPs) to Increase App Installs
3 pages
List of Mobile Video App Advertising Networks to Increase App Installs
2 pages
Section 10: Laser Focused App Install Ads Targeting on Google, Facebook and Twitter
05:44

In this video, I will teach you how to configure and launch your app promotion via Google's Search Network only Mobile App Install Ads. These app install ads show in Google Search, Google Play and few Google Search Networks whenever any user searches for the keyword you are targeting. You will also learn laser focused app install ad targeting to target audience relevant to your app and gain maximum profit from the mobile app install campaigns.

05:02

In this video, I will teach you how to configure and launch your app promotion via Google's Display Network only Mobile App Install Ads. Google's Display Network is a collection of more than a million websites, smartphone apps, videos, blogs and other online destinations that show Adword ads. You will also learn laser focused app install ad targeting to reach audience relevant to your app and gain maximum profit from the mobile app install campaigns.

02:34

In this video, I will teach you how to configure and promote your app via Universal App Install Campaigns. Universal App Install Campaigns makes your ad appear on all Google properties like Search Network, Display Network and Youtube. Google Search Network consists of Google Play, Google Search and Google Search Partners. Google Display Network for promoting mobile apps consists of other apps and Google Display Network consists of Google Play, Google Search and Google Search Partners. So, Universal App Install Campaigns are a best way to promote your apps to a wide range of audience.

08:31

In this video, you will learn to boost app installs using Facebook and Instagram. Facebook and Instagram ads helps you to do laser focused ad targeting based on demographics, user behavior, interests, location, language, type of device (mobile or tablet), type of mobile operating system (iOS or Android), data connection type (Mobile Data Connection or Wifi) to reach the relevant and high quality users for your app. You will also learn to setup the daily budget, schedule your ad, bid amount and delivery type for your app campaign. Finally, you will upload your ad creative and be able to see the actual look of your Facebook app installs ad.

07:41

In this video, I will guide you to setup a twitter app install ad campaign. The Twitter App Card is a great way to represent mobile applications on Twitter and to drive installs. You can target twitter users through your mobile app installs twitter card ads based on location, gender, type of operating system (iOS or Android), mobile carrier type, type of data connection (3G, 4G or Wifi), new twitter users, keyword targeting, specific twitter account followers, interests, event targeting, tailored audiences. Lastly, specify the maximum daily budget and total budget to start your app promotion using twitter card ads.

Section 11: Types of App Promotion Terminologies
02:22

In this video, you will learn about an effective app promotion technique called "Incentivized App Installs". Incentivized App Installs is a paid app promotion technique. Incentivized App Installs has it's own pros and cons. Incentivized App Installs can bring in sudden burst of app installs and sky rocket your app to the top charts. There are plenty of websites that offer this type of app promotion. Enroll into this app marketing course and find out how you can correctly leverage incentivized app installs to rank your app high on the top charts in a very short period of time.

01:53

In this video, you will learn about another app promotion technique called "Non-Incentivized App Installs". Just like "Incentivized App Installs, "Non-Incentivized App Installs' is also a paid app promotion technique. This type of app promotion strategy is very effective in providing laser focused high quality relevant app installs, unlike Incentivized App Installs which provide low quality app installs. Just Enroll into this course and find out the difference between incentivized and non-incentivized app installs. These two techniques are the most effective paid app promotion techniques and can race your app to the top charts.

3 pages

Incentivized and Non-Incentivized App Installs are the most effective app promotion strategies to make your app viral and reach the top charts. Incentivized App Installs is a reward based paid app promotion strategy, whereas Non-Incentivized App Installs is a need based app promotion strategy. Incentivized App Installs provide low quality app installs, whereas Non-Incentivized App Installs provide high quality app installs. Incent based installs are cheap, whereas non-incent based installs are expensive. Enroll into this course and find out the websites that provide incent and non-incent app promotion services.

04:00

This video is super interesting because I will show you the exact app marketing strategy implemented by top app developers and companies to sky-rocket their apps to the top charts on the app stores. I am going to discuss with you the most effective app promotion tactic that can boost your app installs 10x, 50x or 100x, depends on your  budget and level of execution. If executed well, you are a few steps away from being an app millionaire. This app marketing strategy is popularly known by the term 'Burst Campaigns'. The term is self explanatory like a sudden burst of app installs that propels your app to the top rankings on the App Stores. You might be wondering how sudden burst in app installs can improve ranking. It's because the App Stores consider download and install velocity as a ranking signal. So, the more number of downloads and installs your app receives compared to other apps in the top ranking territory in a short period of time, the faster your app spikes up to the top charts. Let us learn how we can effectively make use of burst campaigns in our app promotion strategy and receives millions of installs and generate revenue on auto-pilot.

Section 12: ★★★★★ BONUS: Flappy Bird $50,000 Per Day Case Study ★★★★★
Article

If you are a frequent internet user, you would have been exposed to the highly addictive, extremely challenging, seriously frustrating yet equally enjoyable Flappy Bird. It looks very simple at first, but as you begin to play, you understand how tough it is to take your score into 3 digits. Keeping all this aside, how did such a simple game with zero-promotion made it to the #1 Free Game on the App Store? Find out more about the app promotion strategy used by Flappy Bird to get millions of app installs and become a viral phenomenon.

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Instructor Biography

Sumeet Sharma, SEO, ASO, Facebook Marketing and App Promotion Expert

Hello Everyone! I am Sumeet Sharma. I have in-depth experience in the field of Search Engine Optimization (SEO), App Store Optimization (ASO), Facebook Marketing and App Promotion.


Search Engine Optimization (SEO): I help my clients in Website Audit, Keyword Research, Site Health Checkup, Science of Design and Colors for E-commerce Websites, On-Page SEO, Brand Building, Social Media Marketing, Off-Page SEO.


App Store Optimization, App Promotion and Marketing: I help my clients in improving their app rankings on Google Play and App Store and in getting free organic installs. I have also successfully executed paid app promotions on Google, Facebook, Instagram and Twitter.


I love to share my knowledge and experience to help as many people as I can, by creating top quality online courses online.

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