App Marketing: How to Generate Pre-Launch Buzz

Discover the strategy that I used to generate over 150 email signups and land an app review on The Next Web.
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  • Lectures 14
  • Length 4 hours
  • Skill Level All Levels
  • Languages English, captions
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2014 English Closed captions available

Course Description

Discover the strategy that I used to launch oSnap, generate over 150 email signups, and eventually land a review on The Next Web.

What you’ll learn in this course:

  • How to leverage another website’s audience.
  • How to use content marketing to drive email leads for your app.
  • How to generate content that will SPREAD.
  • Why creating content isn’t as important as __________ it!
  • No fluff! Actionable content that you can use right after the course!

Bonus! Included are 6 app marketing interviews I did with the founders of Khush (acquired by Smule),, PreApps, App in the Box, and more!

Packed with actionable content to help you launch and release your next mobile app.

What are the requirements?

  • Thirst for learning
  • Social media accounts (Twitter, Facebook, LinkedIn, etc.)

What am I going to get from this course?

  • By the end of this app marketing course you will know how to generate interest in your app before it launches.
  • How to create content that generates buzz.
  • The little known Google searches to help you find your audience and promote your content.
  • How to capture email leads easily and affordably.

Who is the target audience?

  • App developers
  • App marketers
  • App designers
  • Product managers
  • Marketing Managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Pre-Launch Buzz
Pre-Launch Buzz Checklist
1 page

In this lecture, you'll see the agenda for the whole course along with what's possible.

How to Capture Leads
How to Find Your Target Audience
How to Create Content That Spreads
How to Promote Your Content
How to Leverage Your Buzz
Section 2: App Marketing Interviews

How do you build marketing buzz for your app even before you even build it? Well today’s guest sold her company, Khush, to Smule and she talks about how she leveraged YouTube to market her apps and get millions of downloads. In fact, she even got the stars of Charlie Bit My Finger to do an app video. Also, listen to her cold email strategy that landed her press and review videos from popular YouTubers.


I have the founders of AppInTheBox to talk all about the app marketing strategies they implemented that led to over $100,000 within the first couple of days of launching their hit app, Drop the Chicken. Also, listen to how the different categories in the App Store play a key role in downloads and how you can decide which ones to use for your app.


Are you quietly launching your mobile app without ANYONE writing about it? Well today’s guest teaches us his analytical approach to reaching out to the press that has landed his app on Life Hacker, CNET, Pando Daily and many more publications. Also, listen to the awesome email tool that he recommends and why it’s something that I’m now using.


Are you making the mistake of waiting until after you submit your app to start marketing it? Well today’s guest built a platform that helps you find early beta testers and validate your app ideas. Also, listen to the things you’ll need to make sure you get the most out of your app marketing.

Pre-launch Marketing Strategies with Steve P. Young & Gabriel Machuret

Do you want to decrease the likelihood that your app becomes a complete failure? Well, today’s guest, Dan Martell, shows us the approach he uses to presell his ideas. Also, listen to the part of the episode when Dan schools me when I try to presell my app idea.

Section 3: Conclusion

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Instructor Biography

Steve Young, App publicity whiz & founder of AppMasters

Steve P. Young is the founder of AppMasters, a mobile growth hacking agency, whose strategies have landed press on Techcrunch, Venture Beat, The Next Web, iMore, TUAW, AppAdvice, BGR, and much more.

His unique approach to app marketing has also allowed his clients to become the #1 trending keyword in the App Store along with hitting the top charts in their categories.

He also has an app portfolio of over 50 apps.

Steve believes in learning, executing, and teaching.

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