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App Marketing: How to Generate Pre-Launch Buzz

Discover the strategy that I used to generate over 150 email signups and land an app review on The Next Web.
3.3 (3 ratings)
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94 students enrolled
Created by Steve Young
Last updated 6/2014
English English
30-Day Money-Back Guarantee
  • 22 mins on-demand video
  • 3.5 hours on-demand audio
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Discover the strategy that I used to launch oSnap, generate over 150 email signups, and eventually land a review on The Next Web.

What you’ll learn in this course:

  • How to leverage another website’s audience.
  • How to use content marketing to drive email leads for your app.
  • How to generate content that will SPREAD.
  • Why creating content isn’t as important as __________ it!
  • No fluff! Actionable content that you can use right after the course!

Bonus! Included are 6 app marketing interviews I did with the founders of Khush (acquired by Smule),, PreApps, App in the Box, and more!

Packed with actionable content to help you launch and release your next mobile app.

Who is the target audience?
  • App developers
  • App marketers
  • App designers
  • Product managers
  • Marketing Managers
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What Will I Learn?
By the end of this app marketing course you will know how to generate interest in your app before it launches.
How to create content that generates buzz.
The little known Google searches to help you find your audience and promote your content.
How to capture email leads easily and affordably.
View Curriculum
  • Thirst for learning
  • Social media accounts (Twitter, Facebook, LinkedIn, etc.)
Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 04:04:07
Pre-Launch Buzz
7 Lectures 21:16

In this lecture, you'll see the agenda for the whole course along with what's possible.

Preview 01:46

How to Promote Your Content

How to Leverage Your Buzz
App Marketing Interviews
6 Lectures 03:41:05

How do you build marketing buzz for your app even before you even build it? Well today’s guest sold her company, Khush, to Smule and she talks about how she leveraged YouTube to market her apps and get millions of downloads. In fact, she even got the stars of Charlie Bit My Finger to do an app video. Also, listen to her cold email strategy that landed her press and review videos from popular YouTubers.

How to Build Marketing Buzz for Your App (and Get Millions of Downloads)

I have the founders of AppInTheBox to talk all about the app marketing strategies they implemented that led to over $100,000 within the first couple of days of launching their hit app, Drop the Chicken. Also, listen to how the different categories in the App Store play a key role in downloads and how you can decide which ones to use for your app.

The App Marketing Strategy That Led to Over $100K Within 2 Days of Launch

Are you quietly launching your mobile app without ANYONE writing about it? Well today’s guest teaches us his analytical approach to reaching out to the press that has landed his app on Life Hacker, CNET, Pando Daily and many more publications. Also, listen to the awesome email tool that he recommends and why it’s something that I’m now using.

The Analytical Approach to Reaching Out to The Press with Daniel Lau

Are you making the mistake of waiting until after you submit your app to start marketing it? Well today’s guest built a platform that helps you find early beta testers and validate your app ideas. Also, listen to the things you’ll need to make sure you get the most out of your app marketing.

Validate & Market Your App Before You Launch with PreApps Sean Casto

Pre-launch Marketing Strategies with Steve P. Young & Gabriel Machuret

Do you want to decrease the likelihood that your app becomes a complete failure? Well, today’s guest, Dan Martell, shows us the approach he uses to presell his ideas. Also, listen to the part of the episode when Dan schools me when I try to presell my app idea.

How to Presell Your App Idea with Dan Martell
1 Lecture 00:46
About the Instructor
4.2 Average rating
49 Reviews
1,673 Students
4 Courses
App publicity whiz & founder of AppMasters

Steve P. Young is the founder of AppMasters, a mobile growth hacking agency, whose strategies have landed press on Techcrunch, Venture Beat, The Next Web, iMore, TUAW, AppAdvice, BGR, and much more.

His unique approach to app marketing has also allowed his clients to become the #1 trending keyword in the App Store along with hitting the top charts in their categories.

He also has an app portfolio of over 50 apps.

Steve believes in learning, executing, and teaching.

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