App Marketing: How to Generate Pre-Launch Buzz
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Discover the strategy that I used to launch oSnap, generate over 150 email signups, and eventually land a review on The Next Web.
What you’ll learn in this course:
Bonus! Included are 6 app marketing interviews I did with the founders of Khush (acquired by Smule), Clarity.fm, PreApps, App in the Box, and more!
Packed with actionable content to help you launch and release your next mobile app.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Pre-Launch Buzz|
Pre-Launch Buzz ChecklistPreview
In this lecture, you'll see the agenda for the whole course along with what's possible.
How to Capture LeadsPreview
How to Find Your Target AudiencePreview
How to Create Content That SpreadsPreview
How to Promote Your Content
How to Leverage Your Buzz
|Section 2: App Marketing Interviews|
How do you build marketing buzz for your app even before you even build it? Well today’s guest sold her company, Khush, to Smule and she talks about how she leveraged YouTube to market her apps and get millions of downloads. In fact, she even got the stars of Charlie Bit My Finger to do an app video. Also, listen to her cold email strategy that landed her press and review videos from popular YouTubers.
I have the founders of AppInTheBox to talk all about the app marketing strategies they implemented that led to over $100,000 within the first couple of days of launching their hit app, Drop the Chicken. Also, listen to how the different categories in the App Store play a key role in downloads and how you can decide which ones to use for your app.
Are you quietly launching your mobile app without ANYONE writing about it? Well today’s guest teaches us his analytical approach to reaching out to the press that has landed his app on Life Hacker, CNET, Pando Daily and many more publications. Also, listen to the awesome email tool that he recommends and why it’s something that I’m now using.
Are you making the mistake of waiting until after you submit your app to start marketing it? Well today’s guest built a platform that helps you find early beta testers and validate your app ideas. Also, listen to the things you’ll need to make sure you get the most out of your app marketing.
Pre-launch Marketing Strategies with Steve P. Young & Gabriel Machuret
Do you want to decrease the likelihood that your app becomes a complete failure? Well, today’s guest, Dan Martell, shows us the approach he uses to presell his ideas. Also, listen to the part of the episode when Dan schools me when I try to presell my app idea.
|Section 3: Conclusion|
Steve P. Young is the founder of AppMasters, a mobile growth hacking agency, whose strategies have landed press on Techcrunch, Venture Beat, The Next Web, iMore, TUAW, AppAdvice, BGR, and much more.
His unique approach to app marketing has also allowed his clients to become the #1 trending keyword in the App Store along with hitting the top charts in their categories.
He also has an app portfolio of over 50 apps.
Steve believes in learning, executing, and teaching.