An Introduction to Tax Deductible Crowdfunding
4.2 (116 ratings)
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An Introduction to Tax Deductible Crowdfunding

Hatchfund provides educational resources to artists and tax deductions to donors. Enroll today!
4.2 (116 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
693 students enrolled
Created by Dillon Nicholson
Last updated 4/2015
English
Current price: Free Original price: $20 Discount: 100% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Research and develop your crowdfunding campaign
  • Build content and create social streams
  • Manage your campaign for success
View Curriculum
Requirements
  • PC, laptop, or mobile phone to access the materials. Additional materials can be printed out.
Description

This course covers the in's and out's of launching a successful AIM Hatchfund crowdfunding campaign.

All instruction is taught via screen share, video, and assessments. We are Hatchfund, and we want to help artists like you achieve your dreams.

The course takes about one day to complete from start to finish, however, we suggest going at your own pace.

Here are the three main objectives of the course.

1. Research and development

2. Building content and creating social streams

3. Managing your campaign for success.

Hatchfund has an unmatched success rate of 75% because we provide educational services like this as well as one-on-one support to every artist. You should consider Hatchfund when comparing your funding options. Not only will we give you access to this course when you become an approved artist, but we will also help you raise the awareness of your campaign and receive more money. We've helped artists like you raise over $8.9 million dollars.

You should take this course if you don't want to waste time trying to figure out what works. Not-for-profit crowdfunding has special perks in itself. Combining tax deductibility with Hatchfund's unique one-on-one coaching makes Hatchfund's platform the best opportunity for you and your supporters.

WHAT'S IN THE COURSE?
  1. 24 lectures and assessments along the way
  2. Learn how to leverage new crowdfunding platforms to drive traffic to your work
  3. Learn how to craft your messaging for success
  4. Leverage your local network
  5. Develop a campaign that generates outside backers
  6. Run your campaign efficiently and effectively
Who is the target audience?
  • Artist and creative entrepreneurs who want access to a crowdfunding success rate of 75%.
  • Artists and creative entrepreneurs who are interested in crowdfunding.
  • Artists and creative entrepreneurs who want to raise money for new ideas.
Curriculum For This Course
24 Lectures
01:04:25
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AIM Hatchfund
4 Lectures 07:13

AIM Hatchfund is a not for profit crowdfunding platform, committed to helping artists fund their dreams. Launching your crowdfunding campaign on Hatchfund means that you'll have access to great resources like:

  1. One on one support
  2. Exclusive match fund opportunities
  3. Access to the highest success rate in the industry.
  4. Tax deductibillty for your donors.
Preview 02:43

What is AIM Hatchfund?
2 questions

This course will cover:

  1. Everything you need to know to launch your campaign.
  2. What is AIM Hatchfund all about.
  3. How do I prepare for my campaign
  4. How do I develop my campaign
  5. How will i reach to my network
  6. How important is it update my supporters
Preview 00:58

Hatchfund is different from the other crowdfunding websites because of how we see crowdfunding, approach fundraising and how we create results.

  1. With crowdfunding's growth in every direction, artists and their art are being brushed to the side.
  2. We provide every artist with a dedicated project manager.
  3. Hatchfund has a project success rate of 75%.
Preview 01:29

Success Rate
1 question

Hatchfund maintains a high level of success by offering education, match funds, one on one support.

  1. Match 25 Challenge fund
  2. Match funds from donor
How Hatchfund Works
02:03
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Prepare For Your Campaign
4 Lectures 08:24

Organizing your audience can be done through breaking down the critical elements of a campaign.

  1. The most important thing to organize is your audience
  2. How to reach out to a broad audience
  3. How to reach out to a specific audience
Organizing Your Campaign Audience
02:12

Fundraising goals are the foundation of your campaign.

  1. More time doesnt mean more money
  2. 90 cap for campaigns on our site
  3. We have a $2500 minimum for our site
  4. Set your dream goal (stretch goal) 30 -50 % above your minimum goal
Fundraising Goals
01:30

A proposal wouldn't be complete without a line item budget.

  1. Establishing a budget
  2. Examples of budgets
  3. Outreach capacity
Budget
03:46

Budget
1 question

Crafting a proposal will include how lay out a project proposal.

  1. About 4 paragraphs in length
  2. Example in the additional materials
Proposal Drafting
00:56
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Campaign Development
6 Lectures 16:18

Organizing your resources is the most important part of your digital media production.

  1. Refer back to the accryonm of: F I F A
  2. Resources in additional materials

Digital Media Production
01:49

A project video begins with a proper script. Your script should be about:

  1. 1 - 3 minutes in length
  2. discuss artistic background
  3. why your doing this project now
  4. why you you are raising funds for your project

Your campaign video is the best way to connect with donors.
Script Writing
00:29

Creating a campaign video comes down to three critical elements:

  1. Style
  2. Highlight your work
  3. Timeline
Video Production
02:21

Along with your campaign video, you should also be creating at least 10 different additional assets. Here are two great free resources to create these:

  1. Fotor
  2. EZGif
Additional Assets
05:36

Perks are a great way to offer rewards to your donors. There are four main things to address:

  1. Perk Levels
  2. Material Cost
  3. Tax Deductibility
  4. Examples
Perk Development
05:05

Perks
2 questions

Setting your crowdfunding campaign up for success comes down to developing a proper timeline. An example of a timeline would be:

  1. Production calendar
  2. Campaign calendar
Campaign Timeline
00:58
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How To Leverage your Local Network
5 Lectures 13:18

Leveraging local network and reaching out beyond your network will be tremendously easier if you schedule out your social media post. Two resources with free trials:

  1. Hootsuite
  2. Sprout Social
  3. Keep in mind, you can also schedule out post directly in Facebook.
Social Media Scheduling
03:18

Social Media Scheduling
1 question

Organize your like minded friends, and people who you can rely on into a private facebook group. This is helpful because:

  1. Your private group will multiply your efforts in an efficient way.
  2. You will see an increase in traction to your campaign.
  3. Sometimes your best resources are right around you.
Like-minded Friends and Ambassadors
02:02

Invite all your friends on facebook to like your project page without having to click invite on each friend.

Preview 01:59

Use your linkedin contacts to populate your email blast list.

LinkedIn Hack
01:32

Mass emails are a great way to get the word out about your campaign.

Three ways to facilitate your efforts:

  1. Mailchimp
  2. Jangomail
  3. Constant Contact

What to include in your email blasts:

  1. Start with a hook and link to your campaign
  2. include your work
  3. end with a Call to action (link to your campaign)
Email Blasts
04:27
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Outreach Beyond Your Immediate Network
3 Lectures 12:44

Using your outreach MAP is a great way to quantify your efforts.

  1. M - Media effort
  2. A - Attention to campaign
  3. P - Production of results
Outreach MAP
04:21

Distributing several well crafted press releases can be one of the best ways to spread the word and reach potential donors outside of your network.

  1. How to write a press release
  2. Types of press releases
  3. Where to send
  4. Examples

Press Releases
04:23

Utalizing hashtags can be a great way to join conversations that are already happening. This lecture will go over:

  1. What is a hashtag
  2. Hashtag examples
  3. Resources
Hashtags
04:00

Hashtags
1 question
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Execution and Updates
2 Lectures 06:28

Updating your campaign can really help your campaigns long game. Three examples:

  1. Goal updates across social media
  2. Additional 30 days after reaching target goal
  3. How many days left posts
Preview 03:28

Updating your campaign is a great way to spur engagement and maintain traction. This can be done by:

  1. Adding a 1 dollar park
  2. Limited time perk
  3. Exclusive Hatchfund only perk
  4. Updating your description
Adjusting Content
03:00
About the Instructor
Dillon Nicholson
4.2 Average rating
116 Reviews
693 Students
1 Course
Program Director at AIM Hatchfund

Hi I am Dillon! I joined AIM Hatchfund in 2015 as a Program Officer to help artists fund their dreams. In 2014, I worked on a crowdfunding campaign for a debut rock album. I immediately became enthralled with the accessibility that crowdfunding provides, especially for aspiring artists.