An Introduction to Design as a Process for Innovation
4.1 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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An Introduction to Design as a Process for Innovation

Learn how the process of design can be used to drive innovation, develop new product ideas, and transform your company.
4.1 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
90 students enrolled
Created by Jon Kolko
Last updated 6/2013
English
Price: $85
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the three pillars of design, that are used by designers when driving innovation
  • Understand the process designers use to identify opportunity, make sense of data, build a solution, and test that solution
  • Understand how design can be used as a problem-solving process in many contexts
View Curriculum
Requirements
  • There are no requirements necessary for this course.
Description

Many people consider design to be the secret upon which companies like Apple, Nike, and Starbucks have built billion dollar businesses. You don't need to be a designer to think like one, and the most important thing to understand about design is the process of design. 

This course offers an introduction to design, and describes why you should leverage the process of design in order to develop new product ideas, drive innovation, and transform your organization. You'll learn about the way designers approach problems, and you'll gain a conceptual view of how the process of design works. 

This course provides an overview of the design process - the steps used to arrive at an innovative new product, system, or service. 

Who is the target audience?
  • People with no design experience, who want to enter the field of design
  • People who are tasked with managing designers, either internally or as outside vendors or agencies
  • People curious about the way design process works
  • People looking for an introduction to the theory of design-led innovation
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Curriculum For This Course
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An Introduction to Design as a Process for Innovation
1 Lecture 03:29
In this video, I talk about the role and premise of design in the world around us.
Preview 03:29
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The Three Pillars of Design
3 Lectures 12:34
In this video, I discuss the first of three pillars of design: empathy, or feeling what another person feels. 
Preview 04:46

In this video, I discuss the second of three pillars of design: prototyping, or making artifacts in order to explore a blank space of innovation.

Preview 04:26

In this video, I discuss the third of three pillars of design: informed inference, or making abductive leaps between "just enough data" and new ideas.
Informed Inference
03:22
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The Process of Design
4 Lectures 18:30
Qualitative research is the first phase of the design process - immersing yourself in the culture of behavior to watch people do things.
Qualitative Research
06:16

Design synthesis is the second phase of the design process - assigning meaning to data in order to understand hidden connections between ideas.
Design Synthesis
04:46

Ideation is the third phase of the design process - iterating through multiple ideas, and exploring alternatives through variations.
Ideation
04:17

Testing is the last phase of the design process - ensuring your ideas are usable, useful, and desirable. 
User Testing and Evaluation
03:11
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Applying Design
3 Lectures 14:48
Applying Design in Different Contexts
08:42

How to Enter The Field of Design
05:05

In Conclusion
01:01
About the Instructor
Jon Kolko
4.5 Average rating
72 Reviews
978 Students
4 Courses
Partner, Modernist Studio

Jon is Partner at Modernist Studio, and the Founder and Director of Austin Center for Design. He was previously the Vice President of Design at Blackboard, the largest educational software company in the world. He joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. His work focuses on helping design students develop autonomy through making. He has worked extensively with both startups and Fortune 500 companies, and he's most interested in humanizing educational technology.

Jon has previously held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director at frog design, a global innovation firm. He has been a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in building both the Interaction and Industrial Design undergraduate and graduate programs. Jon has also held the role of Director for the Interaction Design Association (IxDA), and Editor-in-Chief of interactions magazine, published by the ACM. He is regularly asked to participate in high-profile conferences and judged design events, including the 2013 Cooper-Hewitt National Design Awards. He has taught at the University of Texas at Austin, the Center for Design Studies of Monterrey, in Mexico, and Malmö University, in Sweden.

Jon is the author of four books: Thoughts on Interaction Design, published by Morgan Kaufmann, Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis, published by Oxford University Press, Wicked Problems: Problems Worth Solving, published by Austin Center for Design, and Well Designed: How to use Empathy to Create Products People Love, published by Harvard Business Review Press.