An Introduction to Design as a Process for Innovation

Learn how the process of design can be used to drive innovation, develop new product ideas, and transform your company.
4.0 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
90 students enrolled
Instructed by Jon Kolko Design / Design Thinking
$20
Take This Course
  • Lectures 11
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 6/2013 English

Course Description

Many people consider design to be the secret upon which companies like Apple, Nike, and Starbucks have built billion dollar businesses. You don't need to be a designer to think like one, and the most important thing to understand about design is the process of design. 

This course offers an introduction to design, and describes why you should leverage the process of design in order to develop new product ideas, drive innovation, and transform your organization. You'll learn about the way designers approach problems, and you'll gain a conceptual view of how the process of design works. 

This course provides an overview of the design process - the steps used to arrive at an innovative new product, system, or service. 

What are the requirements?

  • There are no requirements necessary for this course.

What am I going to get from this course?

  • Understand the three pillars of design, that are used by designers when driving innovation
  • Understand the process designers use to identify opportunity, make sense of data, build a solution, and test that solution
  • Understand how design can be used as a problem-solving process in many contexts

Who is the target audience?

  • People with no design experience, who want to enter the field of design
  • People who are tasked with managing designers, either internally or as outside vendors or agencies
  • People curious about the way design process works
  • People looking for an introduction to the theory of design-led innovation

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: An Introduction to Design as a Process for Innovation
03:29
In this video, I talk about the role and premise of design in the world around us.
Section 2: The Three Pillars of Design
04:46
In this video, I discuss the first of three pillars of design: empathy, or feeling what another person feels. 
04:26

In this video, I discuss the second of three pillars of design: prototyping, or making artifacts in order to explore a blank space of innovation.

03:22
In this video, I discuss the third of three pillars of design: informed inference, or making abductive leaps between "just enough data" and new ideas.
Section 3: The Process of Design
06:16
Qualitative research is the first phase of the design process - immersing yourself in the culture of behavior to watch people do things.
04:46
Design synthesis is the second phase of the design process - assigning meaning to data in order to understand hidden connections between ideas.
04:17
Ideation is the third phase of the design process - iterating through multiple ideas, and exploring alternatives through variations.
03:11
Testing is the last phase of the design process - ensuring your ideas are usable, useful, and desirable. 
Section 4: Applying Design
Applying Design in Different Contexts
08:42
How to Enter The Field of Design
05:05
In Conclusion
01:01

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Jon Kolko, Partner, Modernist Studio

Jon is Partner at Modernist Studio, and the Founder and Director of Austin Center for Design. He was previously the Vice President of Design at Blackboard, the largest educational software company in the world. He joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. His work focuses on helping design students develop autonomy through making. He has worked extensively with both startups and Fortune 500 companies, and he's most interested in humanizing educational technology.

Jon has previously held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director at frog design, a global innovation firm. He has been a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in building both the Interaction and Industrial Design undergraduate and graduate programs. Jon has also held the role of Director for the Interaction Design Association (IxDA), and Editor-in-Chief of interactions magazine, published by the ACM. He is regularly asked to participate in high-profile conferences and judged design events, including the 2013 Cooper-Hewitt National Design Awards. He has taught at the University of Texas at Austin, the Center for Design Studies of Monterrey, in Mexico, and Malmö University, in Sweden.

Jon is the author of four books: Thoughts on Interaction Design, published by Morgan Kaufmann, Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis, published by Oxford University Press, Wicked Problems: Problems Worth Solving, published by Austin Center for Design, and Well Designed: How to use Empathy to Create Products People Love, published by Harvard Business Review Press.


Ready to start learning?
Take This Course