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Many people consider design to be the secret upon which companies like Apple, Nike, and Starbucks have built billion dollar businesses. You don't need to be a designer to think like one, and the most important thing to understand about design is the process of design.
This course offers an introduction to design, and describes why you should leverage the process of design in order to develop new product ideas, drive innovation, and transform your organization. You'll learn about the way designers approach problems, and you'll gain a conceptual view of how the process of design works.
This course provides an overview of the design process - the steps used to arrive at an innovative new product, system, or service.
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|Section 1: An Introduction to Design as a Process for Innovation|
|In this video, I talk about the role and premise of design in the world around us.|
|Section 2: The Three Pillars of Design|
|In this video, I discuss the first of three pillars of design: empathy, or feeling what another person feels.|
In this video, I discuss the second of three pillars of design: prototyping, or making artifacts in order to explore a blank space of innovation.
|In this video, I discuss the third of three pillars of design: informed inference, or making abductive leaps between "just enough data" and new ideas.|
|Section 3: The Process of Design|
|Qualitative research is the first phase of the design process - immersing yourself in the culture of behavior to watch people do things.|
|Design synthesis is the second phase of the design process - assigning meaning to data in order to understand hidden connections between ideas.|
|Ideation is the third phase of the design process - iterating through multiple ideas, and exploring alternatives through variations.|
|Testing is the last phase of the design process - ensuring your ideas are usable, useful, and desirable.|
|Section 4: Applying Design|
Applying Design in Different Contexts
How to Enter The Field of Design
Jon is Partner at Modernist Studio, and the Founder and Director of Austin Center for Design. He was previously the Vice President of Design at Blackboard, the largest educational software company in the world. He joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. His work focuses on helping design students develop autonomy through making. He has worked extensively with both startups and Fortune 500 companies, and he's most interested in humanizing educational technology.
Jon has previously held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director at frog design, a global innovation firm. He has been a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in building both the Interaction and Industrial Design undergraduate and graduate programs. Jon has also held the role of Director for the Interaction Design Association (IxDA), and Editor-in-Chief of interactions magazine, published by the ACM. He is regularly asked to participate in high-profile conferences and judged design events, including the 2013 Cooper-Hewitt National Design Awards. He has taught at the University of Texas at Austin, the Center for Design Studies of Monterrey, in Mexico, and Malmö University, in Sweden.
Jon is the author of four books: Thoughts on Interaction Design, published by Morgan Kaufmann, Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis, published by Oxford University Press, Wicked Problems: Problems Worth Solving, published by Austin Center for Design, and Well Designed: How to use Empathy to Create Products People Love, published by Harvard Business Review Press.