An Introduction to Design as a Process for Innovation

Learn how the process of design can be used to drive innovation, develop new product ideas, and transform your company.
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Instructed by Jon Kolko Design / Design Thinking
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  • Lectures 11
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2013 English

Course Description

Many people consider design to be the secret upon which companies like Apple, Nike, and Starbucks have built billion dollar businesses. You don't need to be a designer to think like one, and the most important thing to understand about design is the process of design. 

This course offers an introduction to design, and describes why you should leverage the process of design in order to develop new product ideas, drive innovation, and transform your organization. You'll learn about the way designers approach problems, and you'll gain a conceptual view of how the process of design works. 

This course provides an overview of the design process - the steps used to arrive at an innovative new product, system, or service. 

What are the requirements?

  • There are no requirements necessary for this course.

What am I going to get from this course?

  • Understand the three pillars of design, that are used by designers when driving innovation
  • Understand the process designers use to identify opportunity, make sense of data, build a solution, and test that solution
  • Understand how design can be used as a problem-solving process in many contexts

Who is the target audience?

  • People with no design experience, who want to enter the field of design
  • People who are tasked with managing designers, either internally or as outside vendors or agencies
  • People curious about the way design process works
  • People looking for an introduction to the theory of design-led innovation

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: An Introduction to Design as a Process for Innovation
In this video, I talk about the role and premise of design in the world around us.
Section 2: The Three Pillars of Design
In this video, I discuss the first of three pillars of design: empathy, or feeling what another person feels. 

In this video, I discuss the second of three pillars of design: prototyping, or making artifacts in order to explore a blank space of innovation.

In this video, I discuss the third of three pillars of design: informed inference, or making abductive leaps between "just enough data" and new ideas.
Section 3: The Process of Design
Qualitative research is the first phase of the design process - immersing yourself in the culture of behavior to watch people do things.
Design synthesis is the second phase of the design process - assigning meaning to data in order to understand hidden connections between ideas.
Ideation is the third phase of the design process - iterating through multiple ideas, and exploring alternatives through variations.
Testing is the last phase of the design process - ensuring your ideas are usable, useful, and desirable. 
Section 4: Applying Design
Applying Design in Different Contexts
How to Enter The Field of Design
In Conclusion

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Instructor Biography

Jon Kolko, Founder, Austin Center for Design; VP of Design, MyEdu

Jon Kolko is Vice President of Design at MyEdu, and the Founder and Director of Austin Center for Design. His work focuses on bringing the power of design to social enterprises, with an emphasis on entrepreneurship and large-scale industry disruption. He has worked extensively with both startups and Fortune 500 clients, with a focus on humanizing educational technology.

Jon has previously held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in building both the Interaction and Industrial Design undergraduate and graduate programs. Jon has also held the role of Director for the Interaction Design Association (IxDA), and Editor-in-Chief of interactions magazine, published by the ACM.

Jon is the author three books: Thoughts on Interaction Design, published by Morgan Kaufmann, Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis, published by Oxford University Press, and Wicked Problems: Problems Worth Solving, published by Austin Center for Design.

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