Entrepreneurship: The Startup Guide for Female Founders

Learn how to start your business, avoid beginners mistakes and get on a fast track of building a successful business
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  • Lectures 30
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

Why take a course for female entrepreneurs?

I have graduated from a very prestigious Business School in the UK and if you ask me if this has prepared me for starting and running my business - the answer is: "Definitely not"

This is why I have designed this course so you can get a head start and avoid the mistakes I made starting a business.

Beside this essential hard facts, I will give insight and tips on how it is to be in business as a women and share the strategies I developed to be successful and use it to my advantage.

This course is designed for ladies who want to start their own business and already have an idea and want to learn the key essentials on how to get going. I will share my experiences and cover the key topics such as identifying the target market and customer groups, financial planning, finding an investor, setting up processes, promoting and growing your business.

So I invite you to join me in this course. I would be thrilled to support and guide you on this journey of starting your own business and becoming a self-made women.

If you have any questions, I would be thrilled to get hearing from you.

Vladlena

What are the requirements?

  • Have doer's attitude and general interest in business.
  • An aim to start your own business and become financially independent.
  • It is better if you already have a business idea, but it is not required

What am I going to get from this course?

  • Avoid beginners mistakes and get on a fast track of building a successful business
  • Identify the market size and market potential for your business
  • Reach your target audience and win your first customers
  • Choose the right business model for your business and be able to test it
  • Get financing for your business
  • Set up all the necessary business processes (Marketing, PR, HR, Sales)
  • Be confident about presenting yourself and your business in public
  • Be prepared to deal with failure

What is the target audience?

  • This course is for ladies who want to change their lives, become more independent and start their own business
  • This course is probably not for you if you already started several businesses before or look to grow and expand your existing business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: It is all about preparation
03:14

In this lecture you will get familiar with few important definitions and find out the difference between starting a business and a project and why it is important to start a business from the very beginning. By the end of the lecture, you will be able to decide on what type of business you want to start.

04:36

You will get some practical tips on how to find out what your passion is and how to make out of your passion a business.

Exercise: Your passion
3 pages
03:49

In this lecture you will learn the basic definition of what a social business is and what you should consider if you want to start one.

05:37

After completing this lecture you will be able to identify the market potential for your product or a service. You will know the difference between TAM (Total Addressable Market), SAM (Segmented Addressable Market) and SOM (Share of the Market) and how to calculate those metrics.

Exercise: Market potential
3 pages
Section 2: It is all about the customer
02:38

In this lecture you will learn the key seven tips on how to name your business successfully. After completing this lecture you will be able to find a perfect name for your business in no time.

02:15

After completing this lecture you will be able to formulate your business offer in one sentence which is very important to convince your first customers and partners. You will learn a formula of a perfect one sentence pitch, following which you will be able to come up with a short and convincing pitch.

Exercise: Your One Sentence Pitch
1 page
03:47

After completing this lecture you will be able to identify your target audience and create Buyer Personas to understand your customers better and tailor your message to their needs.

Exercise: Your Buyer Persona
2 pages
04:25

In this lecture you will find out the main reasons why positioning is key for your business and how with a good positioning strategy you can get ahead of your competitors. After completing this lecture you will be able to come up with a positioning strategy for your business.

Exercise: Your positioning
2 pages
Section 3: It is all about the money
02:42

In this lecture you will learn the basics which you need to know in order to start developing your business model. You will find out the different types of business models and get tips on how to choose the best one for your business.

02:10

You will learn what a MVP (Minimal Viable Product) is and why it is important to start building one very early on. After completing this lecture you will be able to build a MVP and start testing it with your target audience.

03:09

After completing this lecture you will be able to define the main metrics which you need to be tracking in your business and create a system to start tracking them. You will learn the basics of Google Analytics and Benchmarking your business against your competitors.

05:34

In this lecture you will learn about incorporation of your business and the financial matters. After completing this lecture you will know which main financial documents you will need to create and where you can get initial financing for your business.

03:02

In this lecture you will get tips on how to find an angel investor for your business and the main things you need to consider about finding and working with one.

03:19

After completing this lecture you will be able to decide if crowdfunding is the right tool for your business or not. You will get familiar with a definition of what crowd funding is and how it differs from crowd investing as well as get tips on how to create a successful crowdfunding campaign.

Section 4: It is all about the processes
03:03

In this lecture you will learn how to create a website easily yourself. As well as how to choose a hosting provider and web designer for your website.

05:27

After completing this lecture you will know the difference between Inbound and Outbound marketing and the main marketing instruments which are available for you. I will also share my experience of what worked best for my business and how you should proceed with developing your marketing plan.

02:48

In this lecture you will learn how to build a sales pipeline, why it is important to build up sales proccess from the beginning and which programmes you could use to automate your sales process.

03:08

In this lecture I will share the secrets about how to get your business mentioned in the press. You will get a step by step guide on how to develop great relations with journalists and get the press coverage you want.

04:12

In this lecture I will share my exprience with managing people and will give you practical tips on how to hire and manage your first employees.

Section 5: It is all about you
02:26

In this lecture you will get few tips on how to dress like a boss and how to make a great first impression.

03:33

This lecture covers the important topic of presenting yourself and your business. You will learn how to behave on networking events and how to get the most value out of it.

03:42

After completing this lecture you will be know the main ways how to adjust your lifestyle once you are running your own business, how to improve your life quality and stay happy.

02:43

After completing this lecture you will be able to find a mentor for your business and know how to develop and build long lasting relationship with him/her.

03:57

In this lecture I will share my experience on how to deal and overcome failures. You will learn the best coping strategies about how to reduce the damage and move on.

04:52

This lecture is a recap of the course and it also includes my final thoughts and piece of advice to you on running a successful business.

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Instructor Biography

Vladlena Taraskina, Female entrepreneur

Vladlena Taraskina is a female entrepreneur. She studied, worked and lived in Russia, the USA, the UK, Luxembourg and Austria. Now she lives in Vienna, where she founded the company KEY TO OFFICE - an online marketplace for finding and sharing office space, meeting and seminar rooms.

Prior to this, Vladlena founded the first crowd funding platform for NGOs and social businesses in Russia. She has also worked in the Online Gaming and Venture Capital Industries and has over 7 years of experience in Marketing and Strategic Management. Vladlena graduated from Warwick University with a Bachelor’s Degree in Business Administration and from the Diplomatic Academy of Vienna. Vladlena is passionate about promoting female entrepreneurship and strongly believes in the potential of enabling women to do business and pursue their dreams, for their own benefit and for the benefit of society as a whole

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