How We Make Money on Amazon while Traveling the World
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How We Make Money on Amazon while Traveling the World

I Make Passive Income Selling Physical Products Online via Amazon FBA, Private-Label Sourcing in Bulk from China
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Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1 student enrolled
Created by Riley Bennett
Last updated 9/2017
English
English [Auto-generated]
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to find, source, and launch products on Amazon FBA
View Curriculum
Requirements
  • You should be able to use a computer at a beginner level
  • You should have at least a couple thousand $USD put aside to invest.
Description

Yo guys! 

For those who don't know me from my YouTube Channel 'Livin That Life', here's my quick story – I've been documenting my 'digital nomad' journey for the past 3 years on YouTube ever since I quit my job for the travel lifestyle. My best friend and I discovered 'The Amazon Method' through other travelers – and it's how we've been able to fund our travels and live the exotic lifestyle based in Southeast Asia for 11-months of the year for the past 3 years. 

After my first year of YouTubing, some the most common questions I got were literally:

 'How are you guys doing this Amazon thing?'

 'Can you teach me to sell on Amazon and travel like you?'

... and literally ... 'Where can I buy your course to learn this thing?!'

... so, as an entrepreneur and content-creator, I naturally made my own video course going over everything we did that made our Amazon product and business successful. 

From:

  • How we searched Amazon for a profitable product to sell
  • How we crunched the numbers to narrow down potential products to sell
  • How we found a way to differentiate our product to ensure sales
  • How we found the right Chinese supplier
  • How we imported out stock to Amazon FBA's warehouses
  • How we launched our product on Amazon to get a bunch of reviews fast
  • and everything in between!

This is our step-by-step course that covers everything! 

Parker and I made it because we literally want all our friends to make passive income like this, but we simply don't have the time to lecture everyone personally. 

So if you have been looking to make passive money with Amazon so you can travel and LIVE THAT LIFE,  learn it from someone who is actually LIVING IT!

See you on the inside, 

- Riley



Who is the target audience?
  • Anyone who wants to make money online, passively.
Compare to Other Amazon FBA Courses
Curriculum For This Course
25 Lectures
05:28:19
+
Mindset
2 Lectures 22:00
+
Getting Started
2 Lectures 10:51
Resources
00:47

*FOR US CITIZENS* 

Sole Proprietorship's are owned by a single person or a married couple. These businesses are inexpensive to form and there are no special reporting requirements. The owner is personally responsible (liable) for all business debts and for federal taxes.

Sole Proprietorship

These are very easy to set up and take no capital. If you are starting a business on your own and do not want to spend much on starting a business this is a great choice. When Riley and I initially started our drop shipping stores we each opened sole proprietorship's under our names. This was very easy and you can even use your social security number for your EIN. This is also a great option if you do not want to wait long as this tends to be much quicker instead of waiting for your LLC to get approved and waiting on your EIN. You will set these up under your home state, just do a simple google search of "starting sole proprietorship in Washington" or whatever state you are from.

Bank Account for Sole Proprietorship

It is very easy to start a business bank account for your sole proprietorship. The best way to do this and what we have done in the past is to personally go into your bank and tell them you want to set up a business bank account for a sole proprietorship. They will likely connect this to your personal checking account which is nice because you can move money between accounts, yet they are separate accounts for accounting purposes. You will also be able to wire transfer money straight to your suppliers through this business account without any issues, there is typically just a one time wire transfer fee per transaction (for Bank Of America this is $45) We have done this countless times with no problems!

EIN for Sole Propreitorship

If your business is a sole proprietorship or one-owner LLC and you won’t have employees, you can use your Social Security Number as the business’s federal identification number, although many business owners choose not to for confidentiality reasons. Otherwise, you will need to obtain a federal ID number (also called taxpayer ID number and employer ID number).

LLC (I have taken some information from myusacorporation for you to better understand LLC)

*Use this link when signing up for LLC *

Limited Liability Company, or an LLC, is a relatively new business structure, that first appeared in Wyoming in 1977, and is now recognized by every State's statute and the IRS. An LLC is neither a partnership nor a corporation, but a distinct type of business structure that offers an alternative to those two traditional entities by combining the corporate advantages of limited liability with the advantages of pass-through taxation usually associated with partnerships.

Limited Liability Companies are becoming more and more popular, and it is easy to see why. In addition to combining the best features of partnerships and corporations, LLCs avoid the main disadvantages of both of those business structures. Limited liability companies are much more flexible and require less ongoing paperwork than corporations to maintain them, while avoiding the dangers of personal liability that come with the partnership. Some examples of famous LLCs may surprise you – both Amazon and Chrysler are organized as limited liability companies.

Advantages of Forming LLC

LLC is a relatively new type of business structure that combines the best features of the corporation with those of the sole proprietorship or partnership. An LLC has many advantages and benefits which cannot be enjoyed together in any other type of business.

  • Personal Liability Protection: An LLC is an entity separate from its owners. Being a legally distinct entity, the personal assets of each owner (such as a home, a car or a personal bank account) are not reachable by business creditors. An LLC member's liability is generally limited to the amount of money that person has invested in the LLC. Thus, LLC members are offered the same limited liability protection as the shareholders in a corporation.
  • Tax Advantage:  LLCs allow for pass-through taxation, and that advantage is one of the biggest reasons for the recent popularity of the LLCs. Pass-through taxation means that earnings of an LLC are taxed only once, basically being treated like the earnings from a partnership, a sole proprietorship or an S-Corporation. While neither partnerships nor sole proprietorships also offer limited liability protection, an S-Corporation comes the closest to an LLC. However, an S-Corporation is a much more restrictive business structure that is harder to maintain.
  • Ease of Transfer: With an LLC it is easy to sell the ownership interests to third parties without disrupting the continued operation of the business. As a comparison, selling interests in a sole proprietorship or general partnership requires much more time and effort. An owner must individually transfer assets, business licenses, bank accounts, permits and other legal documentation. Ownership transfers in S-Corporations are also burdened with many restrictions.
  • No Ownership Restrictions: LLCs have no restriction on the number or types of owners. By comparison, S-Corporations cannot have more than 100 stockholders, and each must be a resident or a citizen of the United States. None of these restrictions apply to an LLC.
  • Easier to Raise Capital: LLCs allow for many ways to raise capital. An LLC can admit new members by selling membership interests or even create a new class of members with different voting or profit-sharing characteristics.
  • Greater Credibility: As a registered LLC, a business will enjoy legitimacy and greater credibility when dealing with other companies, banks and potential partners or investors than would, for example, a sole proprietor. An LLC is recognized as a legitimate company and not as an individual engaging in business.
  • Flexible Management and Ownership Structure: Like general partnerships, LLCs are free to establish any organizational structure agreed upon by the members. Thus, profit interests may be separated from voting interests. This offers the owners the ultimate flexibility to separate or combine the interests of the investors into the company and of the people actually running the day-to-day operations.

Bank Account for LLC

This was very easy after we set up our LLC with myusacorporation.com. Since we were abroad when we received the confirmation email that our LLC was formed and received our new EIN, we had to set the new business bank account up online. We simply went to our banks website (BOA) and found business bank account and went to apply. The following is what the bank needs to set up your new business account.

- Business tax ID  - Date business was formed  - Country and state of legal formation (formed in U.S. to apply online)  - Country and state of primary business operation (must be a U.S.-operating business)  - Legal business name and DBA (“doing business as”) name, if applicable

EIN (Federal Tax Number) for LLC

A Federal Tax Identification Number, also known as an Employer Identification Number or EIN, is required for an LLC to obtain a bank account and pay federal taxes. An EIN to an LLC is like a social security number to a person. It is the number the IRS uses to identify the business, and it must be included on all of the tax filings the business will make in its lifetime. If you now operate your business as a sole proprietorship or a partnership and are now looking to form an LLC, you must obtain a new EIN for the new entity.

How To Create LLC and Business Bank Account
10:04
+
Alibaba
2 Lectures 52:29

SOURCING FROM ALIBABA

Alibaba.com is basically the wholesale version of Amazon.com. It's for buying in bulk directly from the factory suppliers in China. 

Once you have made your list of 30 potential product opportunities and you have narrowed it town to your top 3-5 opportunities and thought about how you can differentiate the product and go after a 'niche within a niche' keyword (e.g. 'food scale with calorie counter), you go to Alibaba.com to look around for potential suppliers to source from.

Resources: Supplier Contact Sheet Template: https://docs.google.com/spreadsheets/d/1n75v4f7kgS... (download it as .xls then import to google sheets)

  • Sign up for an Alibaba account.
    • Use a business email address. I use a free gmail one like expertimports@gmail.com or you could quickly create your own domain like suppy@expertimports.com. Something like that so it looks like you are a big company when emailing suppliers.
  • Type in your product's keyword, and start browsing!
    • If something looks good, click Add to Favorites, and keep browsing
    • Go thru ALL the pages, until it starts to get irrelevant. Sometimes there are 50+ pages of items so be prepared for a time-consuming process.
      • Story: I found our first product on PAGE 50 ... It was a unique model not seen on any previous pages... So you never know what you might find. DIG DEEP!
  • Look for Gold suppliers - been active 2+ years
  • Different terms .. MOQ, Minimum Order Quantity. Reach out about 1000 units, order sample, then negotiate price for test order. FOB – Free on Board (or Freight on Board)
  • Getting multiple samples from many different suppliers to test product quality (if doing bundle can contact different suppliers for each part of bundle then send to one supplier to bundle product.)
  • Strategies negotiating prices with supplier once decided on highest quality product (important to go higher quality even if it is slightly more expensive per unit, because reviews will catch up to you.)
  • Payment options (Paypal or Aliexpress for samples, wire transfers for bulk order)

Contact message should look something like this. Don’t overthink it.

Hello there!

My name is Riley Bennett, I'm the product manager for NewRich Imports Inc. in the US. We are an online retailer doing high volume sales on Amazon.com.

We are interested in your [product].

- Can you tell me the per unit cost for 1000 units?

- Can you provide custom private labeling for this product? (Packaging & Product)

- How soon can you deliver a sample?

- Production time for 1000 units?

If you can give us a good unit price, we'd like to order a sample to check the quality.

Thank you!

Riley Bennett

Trend Imports Inc.

1171 Bellevue Way

Bellevue, WA 98004

Resources: Supplier Contact Sheet Template: https://docs.google.com/spreadsheets/d/1n75v4f7kgS... (download it as .xls then import to google sheets)

Preview 35:04

PLACING YOUR TEST ORDER:

It's important to start with a test order (around 200 units) instead of going all in.

  • We recommend ALWAYS starting with a test order. It just makes sense. We need to confirm that this product will be successful before we go all-in and invest in 1000 units.
  • Minimize the risk
  • DON'T GET TOO COCKY!
  • Story - Our Second Product: After the success of the first product, we got a little cocky and went all-in with 1000 units of our second test product. It was a dud. It had no unique in-demand features - aside from premium branding and packaging. 2 Other sellers sold the same model for cheaper.
  • As in any business, you test first before you invest all-in.
  • We started with a test order of 300 units, costing around $2,000USD after shipping.
  • If your product hits 10 sales in a day, we consider it a ‘successful’ product.
    • Our product made about $10/sale x 10 sales/day = $100 a day
    • If your product is a cheaper price / smaller profit, aim to cross $100 profit/day before you consider it a successful test order and buy more.

Negotiations with supplier:

  • When you are talking prices, secure a set a price for 1000 units, telling them that you are shopping around with some different suppliers, and you are planning on doing high volume (1000 units each month).
  • Then once you get a PI price for 1000 (quote for 1000 units),
    • inform them that before the 1000 unit order you will need to place a test order of 200 units to verify the quality, and to make sure there are no defects or issues before buying 1000. Ask for the same price:
    • “Please give us the same unit price for the test order. If there are no issues with the test order, we will be ready to place our order for 1000 at the price agreed upon.”
  • “We need ____ price.”
  • “If we don’t have this price we cannot be profitable”
  • “Please give us this price and we can do long-term business”
  • It may take some back and forth over a few days or a week. Once you get a reasonable price, say you are ready.

FAQ:

Do we need custom logo & packaging for the test order?

  • For our first product, it wasn't custom branded, and that was a mistake. We DO recommend your test order is custom branded, at LEAST the logo, and ideally the packaging.
  • It's not usually that much more $ to have custom printed packaging and logo on the product. Your test order is important!

Dealing with your Supplier to Private Label the product

(See Branding Strategy in later module)

  • Benefits of Private Labeling
    • Qualifies you for 'Amazon Brand Registry'
      • Other sellers can't sell an identical item on your listing
      • Listing can't get hijacked
      • Overall less headaches when you are Brand Registered
    • You are Building a Brand on Amazon
      • People love Brands, not just products
      • Increases the perceived value of your product
        • You are the "New Sexy Brand" in this niche
  • Private Labeling simply consists of sending your Logo PDF file to the supplier to print on the Product (and packaging).
    • Email your logo file to the supplier
      • Sometimes PDF file works for printing, sometimes they request Ai file, vector, curves, or other format.
      • Give them whatever format they need.
      • I've had to do some conversions myself using these tools. If all else fails, have Fiverr do it.
    • Sending the Logo file
      • Include DIAGRAMS with MEASUREMENTS (in cm/mm) and WORDS
      • Make it perfectly clear where the logo is to be printed and how big (example on T-shirt below)
      • They will print one sample logo on the product and send you photos
        • This can take some days
        • Verify the photos look good, then continue with printing the logo on the rest of the test order
  • Custom Packaging (see Branding Strategy in later module)
    • Ideally, the packaging is branded as well.
      • It's usually only around $1 or less to order custom packaging.
    • Benefits of branded packaging
      • The packaging is part of the product - everyone loves opening a cool box.
      • Reviewers will post pictures of the packaging - so shoppers will see it
      • Really increases the perceived value of the product
    • If it's a cardboard box, Supplier will send you the Box template (example below)
      • Have designer incorporate your FBA BARCODE and MADE IN CHINA (or DPRC) in the box design. That way it's all done in one step.
      • Ask what file type they need it in for printing
    • Plastic polybag packaging
      • Even if it comes in a basic plastic bag, ask your supplier if they can stick stickers of your logo on it. Better than nothing.
        • Plastic bag packaging also requires SAFETY WARNING labels - verify they have that on there.
    • Supplier will print sample box
      • Verify the photos look good, then go ahead with printing the rest
  • CUSTOM MOLD
    • If you are bundling multiple items into one box
      • They may need to made a custom blister mold to hold it all for a small fee ($1 or less)
  • CUSTOM DESIGNED PRODUCT
    • It's possible to ask them to slightly customize the product itself
    • Send them diagrams
    • If they can do it, they will need to open a custom mold for one-time fee ($100 or more)
    • Making samples will cost extra as well
    • If this is necessary to differentiate your product from the competition, it's worth it.
  • Keep in mind again, you want your product to be different.


Placing Your Test Order
17:25
+
Seller Central
5 Lectures 30:51

LECTURE NOTES:

How to create an Amazon Seller account:

  • Sign up for your free trial at sellercentral.amazon.com
    • Click Register Now
    • Enter your personal name, address and any info they ask
    • You can use your personal SS or business TAX ID (can change it later if you form a business later - it doesn’t matter for now). Amazon will send you a 1099 each year just like you are a commission-only sales contractor.
    • I used my sole-proprietorship tax info but your personal tax info is fine. You don’t need an LLC yet, until you are doing huge volume, because the tax differences on us are negligible, so don’t overthink it, unless you want an LLC to keep things organized or if you have a partner. We used myusacorporation.com to form an LLC for about $300 in Wyoming b/c JohnnyFD recommended it for ecommerce:)
    • It will take you thru a ‘tax interview’ - just enter all the info you can and follow the instructions. It shouldn’t take long.
Sign up for an Amazon Seller Account
01:37

LECTURE NOTES:

Creating A Product Listing

  • Once you are inside Seller Central:
    • Add Your Product First:
    • Top Left: Go to Inventory -> Add a Product


    • Fill in required info, name, price, etc.
      • Use a basic name for now - (e.g. Lumiii Light Up Selfie Case for iPhone 7) This title will appear on your FBA barcode sticker, so just make sure it’s relevant - we will perfect the title later.
      • You can’t save the product until you enter a EAN/UPC barcode
        • Use speedybarcodes.com to buy a $5 barcode - they will email you your new EAN # in 5 mins.


    • Enter the EAN # that comes with your barcode.


    • Click Save and Finish. That’s good for now.
Adding Product in Seller Central
04:54

INVENTORY PLACEMENT SETTINGS:

(before you create your FBA shipment)

  • This enables your FBA shipment to be directed to 3 FBA warehouses (what you want)
  • In Seller Central,top right:

Settings > Fulfilment by Amazon

  • Inbound Settings > Inventory Placement Option: Distributed Inventory Placement
  • Make sure DISTRIBUTED Inventory Placement is checked (should be the default setting, but just to be sure)


  • It’s cheaper this way (unless you have a heavy oversized item and it costs more to divide your UPS shipment up... If you are unsure, you can create 2 different shipment plans: one to a single warehouse (with the other option checked in settings) and one to the regular 3 warehouses, then give the addresses to your supplier and ask for shipping quotes for your units to both destinations. From there you can choose the cheaper one, keeping in mind that it will be a per unit fee from Amazon to break up the inventory between warehouses for you - based on the fee chart below:

Inventory Placement Service fees

$0.30
$0.40
$0.40 + $0.10/lb above the first 2 lb
$1.30
$1.30 + $0.20/lb above the first 5 lb
Check Your's Inventory Placement Settings
01:12

LECTURE NOTES:

How to send units to Amazon:

*Come back to this when you are ready to place your Test Order from your supplier.

  • Creating your shipping plan in Seller Central for your Test Order
    • Before you create your shipment, in the top right under Settings -> Fulfilment by Amazon -> Inbound Settings -> select Inventory Placement Service (so you can send all boxes to a single warehouse. It’s cheaper to ship from China this way, unless your item is oversized, which you are avoiding b/c of the $2/unit extra fee). Amazon will then automatically split your inventory up in thirds approximately and send some to be held at two other warehouses for a small fee.
    • To create your shipment:
    • Go to Manage Inventory -> Send/Replenish Inventory -> Create a new shipping plan
      • Make sure Individual Products is selected
      • Enter your supplier’s factory address in ‘ship from’ (usually on their Alibaba page)
      • Enter the dimensions of the product (18 inches and above is oversize - avoid if possible. Oversized products will have a $2/unit extra fee)
      • Enter the # of total units your supplier is sending
      • No prep is required -> continue.
      • Under Who Labels? Select ‘Merchant’. You will be adding the FBA barcode to the product packaging.
      • Click Print Item Labels
        • It will download a PDF of identical FBA barcodes. Crop one out and incorporate it into your physical product packaging design so Amazon can scan each unit when they receive it. If there is no barcode on each unit, Amazon will not accept it as they cannot be tracked.
        • Click Continue
      • Give a name to the shipment (e.g. New Product test order 200 units 8/27/16)
        • Click Approve Shipment -> Work on Shipment
      • Double-check the shipping addresses
      • Select Small Parcel Delivery (SPD)
        • Select UPS (Amazon-Partnered Carrier) or whatever shipping company is delivering your boxes to Amazon. We use UPS. (In the video I selected UPS under Other, but if it is UPS just select Amazon-Partnered Carrier UPS).
      • Select ‘Multiple Boxes’
      • Enter the # of units per box, # of boxes, size and weight. Supplier will tell you this.
        • If any box is over 50 lbs (shouldn’t be), have your supplier break it up. Over 50 lbs boxes will have extra fee.
        • If not all boxes are identical (common), click ‘add another box configuration’.
        • Once all box sizes are accounted for, click Confirm.
      • Click Print box labels
      • It will download a PDF shipping label for each INDIVIDUAL box, they are all unique. It will say ‘Box 1 of 10’ etc. They should all be going to the same address in the US / Amazon FBA warehouse. If they are addressed to different warehouses/cities, go back to step one and change your FBA settings to Inventory Placement Service.
        • Email the PDF labels to your supplier to put on each box - make sure they understand each label is unique and if box sizes/contents are different, labels must go on the correct box so when Amazon scans it, they know exactly how many units are inside. Most suppliers have done this before, but ask them if they have sent to Amazon FBA before to be sure.
        • Complete Shipment.
          • When the boxes have shipped, you can enter the tracking numbers.
      • Double-check everything,
        • Congratulations, you have created your first shipment. It’s really not supposed to be that hard

If you have any questions just let us know!

Shipping Your Units To Amazon FBA & Creating Shipment Plan
05:49

Shipping Straight From Supplier to FBA Warehouse

-In the beginning stages of our FBA business we chose to ship directly from our suppliers warehouse to Amazon.

-Via UPS Express or Fed-Ex (5-10 day total)

-More expensive

-Most Convenient: Had all our box dimensions, they arranged the whole shipment for us. Just had to send shipping labels

-Easy to track, no major issues with customs agents UPS handles everything from picking up at supplier's warehouse to Amazon

-Make sure product packaging has Made In China visible on outside to avoid customs issues

- Cheaper to ship to one warehouse, More expensive to split into three (Depending on Amazon placement fees) look into these before making final decision

- Can get two different quotes either to one warehouse or to 3 separate warehouses using Amazon placement fees. Compare and see what is cheaper overall with the placement fees added to the 3 separate warehouse option.

Switching to Top Way Freight

-After a couple initial shipments we wanted to take down our shipping cost and make sure we were getting the best bang for our buck.

-Contact info: http://www.topwayfreight.com

Rain

Shenzhen Top Way International Forwarding Co., Ltd

NVOCC: MOC-NV06914

MOBILE:+86-13528787227

TEL:+86-755-89367755-802

WHATS APP: +86-13528787227

Skype:rain-blestocean

QQ:840626628

-We were recommended using top way freight for our other company, and the relationship worked so well, we decided to use for both companies.

-We have used this company for both Air and Sea freight

-Three types: Express (7-10 days) Normal Air Freight (10 - 20 days) Sea Freight (1-2 months)

-They hire a truck to pick up from supplier warehouse and take to their warehouse to ship

-Once goods arrive at warehouse, Rain makes sure FBA stickers are correctly placed on cartons. (Experienced FBA shipping company)

-Shipping Express: UPS will pick up from their warehouse and tracking is available from then

-Shipping Air Freight: They hire truck to take to airport then have freight plane take to USA, they hire customs agent, then hire truck to deliver to FBA warehouse

Example Invoices

Shipping with Supplier

Screenshot 2016-12-31 at 4.54.45 PM.png

  • You can see for this option they just add to the overall product invoice and can wire the money directly with your product costs

Shipping with Freight Forwarder

Screenshot 2016-12-31 at 3.45.57 PM.png

  • This invoice was directly from our freight forwarder for our holiday order. This was expensive because we chose the fastest option (UPS Air Express) and it was during the holidays which caused rates to fluctuate up. We paid this with a bank wire transfer, just like with a product payment to supplier.

Quote Comparing Air Freight and Sea Freight

Good morning!

Hope you had a wonderful weekend.

Please find the freight quotation as below:

1)BY AIR

54ctns 6.42CBM Volume weight: 1072kgs. Gross weight: 897kgs

FOB Shanghai to

Amazon.com.dedc, LLC

4400 12th Street Extension

West Columbia, SC 29172

US

Air freight: $2.63/kg

DDU Cost: $600

Total freight is: $3419.36

2) BY SEA

54ctns 6.42CBM Gross weight: 897kgs

FOB Shanghai to

Amazon.com.dedc, LLC

4400 12th Street Extension

West Columbia, SC 29172

US

Total Sea freight to Amazon: $1950

Should you have any questions, please feel free to contact me.

Appreciate your kindly reply.

Have a nice day!

  • Email quoting shipping half our orders via air and the other half sea. You can get an idea of the difference in cost. Could be a good idea if you have a heavy or big product (which we typically do not suggest) This was shipping directly to one warehouse.

Shipping Labels

  • Typically you will creating your shipping plan then download your shipping labels from there. Each box will have a unique shipping label (They are not the same!!)
  • Once you download these send to your supplier, make sure they understand the process of putting a unique shipping label on each box
  • There can be nothing covering these shipping labels and they must be clearly visible (good idea to put a lot of clear masking tape so they do not get f’d up shipping)
  • Have supplier send you photos before they ship them out
Shipping To Amazon
17:19
+
Branding Your Product
5 Lectures 59:25

Branding advice from our good friend John Wilkinson.

http://johnwilkinsondesign.com/

Pro Branding Interview with Designer John Wilkinson
16:24

LECTURE NOTES:

Once you are ready to place your test order:

Choose a Brand Name (and optional product name)

  • Choose a Product Name and Brand Name
    • E.g. Apple - iPhone …. Brand - Product
    • E.g. The Lumii Case by Travel Bros / Travel Bros Lumii Case
    • Brand name can be generic, or category specific
      • E.g. Travel Bros if you plan to build a brand around travel-related products
      • Or something nonspecific like Tested Tough Products or something made up like Apple if you want to keep your options open for your next product category.
    • Trademarking a product name
      • We don’t have a trademark, it’s not that important
      • But if you want to, it’s about $275 on http://www.uspto.gov/trademarks-application-proces...
      • You will get rejected if the product name at all describes or suggests what the product is/does. This is to prevent disputes where other sellers are just trying to describe what their similar product does. E.g. IlluminateCase .. because it describes how it’s a case that illuminates.
Choosing Brand Name & Product Name
09:28

BRANDING

This is the ‘Private-Labeling’ or ‘White-Labeling’ part of the business. We are putting our own brand image on an product that we buy, and re-selling it under our new sexy brand. The Costco ‘Kirkland’ brand is an example of private-labeling. They cut out the middleman on the best selling generic items and buy direct from the supplier and have them print their own Kirkland brand on it. More profitable than selling ‘someone else’s product’.

You will need a basic logo and basic custom packaging. It doesn’t have to be world-class, just needs to look good. Don’t overthink it, and don’t spend too much time deliberating over the perfect logo. If it’s delaying the ordering process at all, you’re taking too long. The important thing is getting the design to your supplier asap so you can place your test order asap and get the ball rolling.

  • Getting a logo
    • Fiverr.com
    • Upwork.com
    • DIY on Powerpoint, using free graphics on google
      • I’ve used all three methods, but nowadays I make new logos and graphics myself on basic PowerPoint. Basic logos but I get to edit it myself and make many different mockups.
      • You can also make sketches to send to ppl on Fiverr/Upwork (I’ve had a bit more luck with Fiverr)
    • But don’t over think the logo! Get a basic logo done and move on!
    • Have supplier print logo on product!
  • Make custom packaging
    • You want custom branded packaging!
    • Fiverr / Upwork / or I DIY on PowerPoint.
      • Get the packaging template outline with the size/dimensions from your supplier. Ask for this in PDF form. It’s just a printing template outline on white background. Send this to your designer or DIY.
      • Include the obvious stuff on the packaging - look at everyday examples. Some basic photos of the product, logo, some features, your website…
    • Include YOUR FBA BARCODE in the packaging design.
      • When I’m finished with the packaging design, I email it to our supplier rep as PDF file. It’s got the FBA barcode already on there.
    • Include MADE IN CHINA somewhere on the packaging.

Use ARROWS, DIMENSIONS, and WORDS to make the design perfectly clear!

  • They will send you a box template to fill out.


Getting Logo & Custom Packaging
06:43

GREAT PRODUCT PHOTOS

Getting professional looking photos doesn't have to be hard.

How we do product photos:

  • Get a final product in final packaging sent to you from your supplier to take good photos
    • Or alternatively, just order one from Amazon as soon as it’s in stock to take your good photos - use temp photos for a few days from supplier or from samples ( you will be doing giveaways your first week anyway and won’t be getting many views)
    • Ask supplier to take final product w/ packaging white background photos for you - some do it.
  • We have used:
    • A friend with DSLR and portable white background
    • Paid a local photographer, went to their studio (ideal)
    • DIY with my vlogging cam
    • I recommend using at least DSLR on professional white background setup and good lighting
      • Easily remove the background yourself with clippingmagic.com - I use it all the time.
    • People I know have sent their final product to Fiverr/Upwork product photographer
    • Cell phone pics as last resort
  • Find a DSLR to get good ACTION PHOTOS
    • Photos of sexy model using product where & how customers will use it
    • Shoppers want to visualise themselves using the product
    • Take your product around to cool places / in your daily life and get pics of it with your phone - for later use for an Instagram ‘customer’ collage

GREAT IMAGES ON AMAZON

  • Examples of good images on Amazon
    • First photo clear, hi-res, white background
    • Incorporate sexy models if possible
    • Graphics and text are good
    • Action photos! Ppl using it in action / in real life.
      • Instagram collage
    • Bonuses / guarantees
      • Bonuses are good!
        • Ebooks / video tutorials / instructional guides
          • Can be done on Fiverr/Upwork
          • If for instructional video, use sexy models where possible
        • Throw in as many digital freebies as possible!
        • Includes 2 FREE E-books PLUS 5-Video Instructional Course!
      • Guarantee badges
How To Take Great Product Images
13:12

GREAT SELLING COPY: BULLET POINTS & DESCRIPTION

  • Bullet Points - There are 5
    • MAIN POINTS IN BOLD - Then a couple lines selling the features and BENEFITS
    • Some ppl like to fill all 5 lines per bullet - others like to go short and sweet. Whatever you think looks best.
    • Limit 500 characters per line if you think larger paragraphs look best.
    • You can always test different looks! One week at a time. After organic traffic comes.
  • Description - the paragraph at the bottom.
    • Good examples
    • Basic bold and line breaks HTML
      • <b> This makes a bold text in your description for main points </b>
      • <p> Separates lines of text </p>
      • <ul> For bullet points aka ‘unnumbered list’ </ul>
        • <p> for blank line
        • Look it up, not that hard.
      • Can add bullet points • or checkmarks ✔, or make a numbered list. Design it how you think looks good. There are many styles.
      • Limit 2000 characters
Steps To Write Great Product Description & Bullet Points
13:38
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Product Launch
3 Lectures 43:09
Getting Quick Reviews From Facebook Groups 2.0 - Post TOS Change
24:26

UPDATE: As you already know, coupon code orders are no longer allowed to review items, so stay tuned in the Facebook group for updates as we pay attention over this holiday season so see what the next best method is that starts to work for sellers!

Creating SINGLE-USE coupon codes

They look like this:

25K2-3ZAVWU-9EUYUX

25FA-43WR2P-ATU7WG

25LT-3JSNXS-9SW4GZ

25TK-42U2ZV-F68G2E

  • In Seller Central > Advertising Tab > Promotions
  • Create a MONEY OFF promotion
    • Step 1: Conditions
      • Buyer purchases: At least this quantity of items
      • Purchased Items: Entire catalog
      • Buyer gets: Amount off (in $)
      • Applies to: Purchased Items
    • Step 2: Scheduling
      • Start date: Leave as default. Will be 4 hrs from now. Has to be at least then.
      • End date: I usually choose a week or a month out. Reviewers will place their orders within 24 hours so a week will be plenty of time for everyone to use their coupon.
      • Internal Description: Name it for your reference. E.g. Test Product blast #1 - 20 codes
      • Tracking ID: leave default.
    • Step 3: Additional Options
      • Single-use
      • One redemption per customer
      • Exclusive
    • REVIEW > double check the numbers > SUBMIT
  • Promotions > Manage Your Promotions
    • Change promotion status from Active to Pending. Click Search.
    • Click View > Manage Claim Codes
    • Enter a name for your reference e.g. Blast 1 - test order - 20 codes
    • If you plan to give away 20 codes, create 21 so you can test one yourself before you send them out. I’ve sent them out before but I messed up the code so none of them worked. You can create more extras if you want.
    • Click CREATE
    • Refresh the page > click Download
      • It will download a text file with a long codes. These are SINGLE-USE. Paste them into a Google sheet, and give them out individually to your reviewers, and mark which ones you’ve given away.
      • That’s it!
Creating Single - Use Coupons
08:50

Creating Auto Followup Emails w/Salesbacker.com
09:53
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Optimizing PPC & Keywords
4 Lectures 31:57

*AFTER YOU GET YOUR FIRST 15 PRODUCT REVIEWS: TIME TO START PPC*

What is PPC?

PPC stands for pay per click and is Amazon's advertising platform which is a great tool to get your product more visitors and sales! A successful PPC campaign can increase sales along with boost your organic rankings. Amazon makes using their advertising platform very simple, but it is important that your campaigns are set up properly to avoid losing money. PPC is crucial for our business and helps boost sales and drive up profits.

How PPC works

People go to Amazon to buy products, most of the time they are not going to search around and shop. Typically a customer will type into the search bar exactly what they are looking for i.e. “Yoga Mat” Once someone searches for this product Amazon shows the results they feel the customer wants to see and buy the most, there are two types of results organic results and paid advertising results. You will see these paid advertising results mixed in throughout the page with the organic results, typically saying “suggested” or “sponsored” by the listing.

Key Terms for PPC Campaign

Acos: Advertising Cost of Sales: This is simply the total you have spent on advertising divided by your total product sales. So if you sell $100 worth of product (from PPC) and spend $20 on advertising you acos is 20%. We typically like our acos to be anywhere below 20% to still make profit from the campaign.

Sales: The total product sales revenue you made from PPC for each keyword.

Impressions: This is the number of times your ads have been displayed to customers.

Clicks: This is the number of times your ads have been clicked. (Which is what you pay for)

CPC-Cost Per Click: This is the average of how much you paid for each click for a certain keyword.

Creating your first campaigns

There are two types of campaigns you can run.

Manual Campaign: You choose the search terms (keywords) to show your ads.

Auto Campaign: Amazon chooses search terms they feel are relevant to your product.

Depending on your budget it is up to you which campaign you would like to run (or both) to start. We typically run a Auto Campaign for the first week, to understand which keywords convert best for our listing. After this we create a manual campaign with these converting keywords and eliminate any keywords that may be costing us money.

Setting up a Auto Campaign

In seller central >Advertising > Campaign Manager

-Click Create Campaign

-Name Campaign: Auto Launch Test (Or anything that will help you differentiate your campaigns)

-Daily Budget: This is dependent on you and how much you have to spend on advertising per day. (We typically put this between $30 to $50 a day. DO NOT EXPECT TO MAKE THIS MONEY BACK IMMEDIATELY. The point of this campaign is to FIND your profitable keywords for future successful campaigns. Although you should still get sales!)

-Start Date: Immediately

-End Date: One Week After Your Start Date

-Targeting Type: Automatic

Continue to next step

-Default Bid: This is what you are willing to pay for you CPC. (Typically between $1.50 to $2) This is high for CPC but you want your Ad to get in front of customers to see what search terms convert the best. (You may have to adjust this throughout the week if you are not getting enough clicks, you will have to raise the Default Bid)

-Choose Your Product: Click the product that you have created a listing for.

-YOU HAVE CREATED YOUR AUTO CAMPAIGN!$$

*Run This Campaign for 1 Week!*

Creating an Ad Campaign
06:09

*After 1 Week With Your Auto Campaign Running it is time to Optimize and create a Manual campaign. You should have enough data to sort through and pull out some money making search terms (WE LOVE THOSE!)*

How to find the profitable search terms and set up your manual campaign.

In Seller Central > Reports > Advertising Reports > Search Term Report > Request Report

Wait for the report to generate (Should only take a couple minutes)

Download the report and Import to Google sheets or Excel

Go to the spreadsheet you created and sort Z-A by column Acos

Highlight the Rows with 25% or below Acos

Now sort Z-A for column Orders placed

Highlight the rows with more than 1 order placed

For the rows that are highlighted 2 times, take the keyword (from the keyword column) and place in your manual campaign

Analyzing Auto Campaign Data
09:34

Creating your Manual Campaign

In seller central >Advertising > Campaign Manager

-Click Create Campaign

-Name Campaign: (product) Manual Campaign

-Daily Budget: This is dependent on you and how much you have to spend on advertising per day. (We typically put this at $30 a day. This campaign should be profitable, so you should make this money back with sales.)

-Start Date: Immediately End Date: No End Date (If you want to end the campaign you can easily do this manually)

-Targeting Type: Manual

Continue to next step

-Choose Your Product

-Default bid (Depending on your product usually $1 to $1.50 should get you enough clicks, if you are not getting clicks after a couple days you will need to keep raising this until you do)

-Select provide your own keywords

-In the box below type in the keywords which were highlighted 2 times in your auto campaign.

-Use match type Broad (This will always list your ads for similar keywords)

-Click add these keywords

-Save and Finish!

*Any questions post in the comments*

Setting Up Optimized Manual PPC Campaign
10:00

Final Steps

-Adding Keywords That might not come up on Auto Campaign

-Go to Campaign manager

-Click on your manual campaign

-Click on Ad Group name

-Click on Keywords

-Add any keywords that you feel are relevant to your product

Final Notes

Sales will not typically show for a couple days in stats, so don’t panic. Just run your numbers for last weeks campaign to get accurate data.

Conversion rate around 10% or above it typically good. You will usually see this as your conversion rate if you had two highlighted categories from the Auto Campaign

If your campaigns are not getting enough or any impressions it could be because your bid is too low, you need to raise your CPC.

Competitive niches will have higher CPC and running campaigns could be challenging depending on your keywords and conversion rates. This is why we looked for ideal keywords when we did our research!

PPC ads will not always show on first page, sometimes they will be on the 2nd or 3rd. Use a VPN to search for your keywords and check your ads to make sure they look presentable once a week or so.

*We will keep updating information as PPC changes, but please feel free to ask any questions in FB group or right on the course!*

Final Points On PPC Campaigns
06:14
About the Instructor
Riley Bennett
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1 Student
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Digital Nomad YouTuber

Yo guys. It's Riley here, your favorite Digital Nomad. I'll be your personal instructor and guide for this course, along with my friend and partner in crime, Parker. We've been living in Southeast Asia on the cheap for 2 years while building our Amazon business one product at a time. Let's do this.