Amazon SEO Seller: Rank Your Private Label Products With FBA

An Advanced Guide To Getting More Traffic & Ranking Page 1 For Any Product On Amazon FBA via Search Engine Optimization.
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  • Lectures 21
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

There are plenty of courses on how to create a product from start to finish and sell on Amazon. But there are no courses on just how to rank your products on Amazon via SEO (Search Engine Optimization), which is the most critical area needed to sell well on Amazon. In this course, we discuss only topics that impact your rankings and help you increase your sales velocity via Amazon. These topics are both intermediate and advanced level topics.

  • Areas Specific To Ranking Well On Amazon
  • How To Rank Any Product On Amazon
  • How To Maintain Your Rankings
  • Optimizing Your Listing For Sustained Rankings
  • Amazon SEO Ranking Factors
  • Reviews & Product Giveaways For Ranking
  • Specific Amazon SEO Case Studies
  • The Proper Way To Target 100's Of Keywords To Rank For
  • Bonus - Powerful Tools To Perform Amazon Keyword Research For Your Products
  • Bonus - How to Target Amazon Sponsored Ads (PPC) Keywords

By the end of this course, you will know everything required to rank any product you choose to sell on Amazon's platform. This is the most comprehensive Amazon SEO course and we're constantly adding more to the Advanced Section to ensure our students have the most up to date information.

What are the requirements?

  • Just to have some familiarity with selling on Amazon

What am I going to get from this course?

  • Learn The Primary Factors That Impact Rankings On Amazon
  • Rank Any Product You Decide To Sell On Amazon
  • Get An Influx Of Reviews For Your Products
  • Optimize Your Listings For High Conversions

Who is the target audience?

  • This is suited for anyone who is looking to sell products on Amazon
  • Big Brands that are to drive even more traffic to their listings

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Amazon SEO Introduction - Course Overview

We just want to introduce you to the concept of ranking your products on Amazon, which is one of the top three skills needed to sell well on the platform and maximize your sales. In the introduction we discuss:

  • Areas Specific To Ranking Well On Amazon
  • How To Maintain Your Rankings
  • How To Rank Any Product On Amazon
  • Specific Amazon SEO Case Studies
  • Optimizing Your Listings For Sustained Rankings
  • Reviews & Product Giveaways For Ranking
  • Amazon SEO Ranking Factors

  • Amazon Product Listing Ads
  • Course Tailored Solely To Ranking Products On Amazon
Section 2: Module 1 - Amazon SEO Ranking Factors

In this section, we discuss the primary Amazon Ranking Factor that you should be aware of including:

  • Sales Rank (BSR)
  • Consistent Sales/Product Giveaways
  • Conversion Rates Of Your Products
  • Timeframe in which products are sold
  • Keywords In Backend System – Details Page
  • Keyword Purchases
Section 3: Module 2 - Optimize Your Listings For Betting Rankings & Conversions

In this section, we provide a quick overview on listing optimization and the many optimization areas you must focus on for your listings:

  • Great Photography
  • Optimized Title With Rich Keyword Usage
  • Bullets Points – Benefits Only
  • Description – HTML Usage & Instructions
  • Promotional Area: 2 – 3 Promotions
  • Details Page - Keywords In Backend System

We provide some critical photography and even one of our best sources we use for all of our photography.


Specific areas around optimizing your titles with proper keyword usage and other components.


We discuss the components and best practices for building effective bullet points and descriptions for all of your listings on Amazon.

Taking Advantage Of Promotions

How to place all of your keywords in the details section of your seller central dashboard.


We do a complete walkthrough of the entire module and showcase specific products that have done well and others that have not.

Section 4: Module 3 - Getting Reviews For Your Products

The lifeblood of conversions and rankings, we discuss the importance of getting reviews which can have huge implications to your rankings on Amazon.

Section 5: Module 4 - Super URL's Versus No Super URL's

Super URL or no Super URL....that is the question. We discuss the pros and cons of both when doing product giveaways and promotions.

Section 6: Module 5 - Doing Product Giveaways For Increased Rankings

Truly the one area that is required to spike your sales rank and improve your rankings for specific keyword rankings on Amazon.

Section 7: Module 6 - Utilizing Amazon PPC To Help Increase Rankings

We provide an overview of Amazon Product Listing Ads and their importance to ranking for more keywords and getting sales velocity immediately.

Section 8: Module 7 - Factors That Don't Impact Your Rankings

There are many rankings factors that people think will impact your rankings but the truth is those factors don't. We discuss those factors in detail in this module.

Section 9: Module 8 - Case Study On Ranking Factors

Quick case study on our own product and the process of ranking products on Amazon.

Section 10: Module 9 - Bonus For Performing Keywords Research From Multiple Sources

Introduction to the process of sourcing powerful keywords for your Amazon SEO campaigns. This was pulled from our Amazon PPC Course: But the content is still the same.


We wanted to provide this research tool as another means of finding useful keywords you deem necessary to try to rank your products for.


The powerful Google Keyword Planner search tool needs to be in everyone's arsenal for locating keywords that can help with ranking a product. In this tutorial, we provide a thorough review and demo of how to use this tool for Amazon.


This is a paid tool. But one we use quite often. We utilize this tool to find out what keywords our competitors are ranking for to ensure we're not missing out on anything.

Section 11: Advanced Material & Topics
Amazon PPC - How To Increase Conversions & Your Organic Rankings
In this video, I show how I use Keyword Inspector, Google Adwords, and Amazon to find the very best keywords to use for your keyword details backend system, Title, Bullets, Description, and your Amazon PPC campaign. I also discuss conquesting (taking advantage of big brands and the traffic they could bring to your listings)

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Instructor Biography

Justin Croxton MBA, Digital Marketing & Ecommerce Amazon Expert

I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.

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