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Amazon SEO Seller: Rank Your Private Label Products With FBA

An Advanced Guide To Getting More Traffic & Ranking Page 1 For Any Product On Amazon FBA via Search Engine Optimization.
4.6 (49 ratings)
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Last updated 12/2015
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  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn The Primary Factors That Impact Rankings On Amazon
Rank Any Product You Decide To Sell On Amazon
Get An Influx Of Reviews For Your Products
Optimize Your Listings For High Conversions
View Curriculum
  • Just to have some familiarity with selling on Amazon

There are plenty of courses on how to create a product from start to finish and sell on Amazon. But there are no courses on just how to rank your products on Amazon via SEO (Search Engine Optimization), which is the most critical area needed to sell well on Amazon. In this course, we discuss only topics that impact your rankings and help you increase your sales velocity via Amazon. These topics are both intermediate and advanced level topics.

  • Areas Specific To Ranking Well On Amazon
  • How To Rank Any Product On Amazon
  • How To Maintain Your Rankings
  • Optimizing Your Listing For Sustained Rankings
  • Amazon SEO Ranking Factors
  • Reviews & Product Giveaways For Ranking
  • Specific Amazon SEO Case Studies
  • The Proper Way To Target 100's Of Keywords To Rank For
  • Bonus - Powerful Tools To Perform Amazon Keyword Research For Your Products
  • Bonus - How to Target Amazon Sponsored Ads (PPC) Keywords

By the end of this course, you will know everything required to rank any product you choose to sell on Amazon's platform. This is the most comprehensive Amazon SEO course and we're constantly adding more to the Advanced Section to ensure our students have the most up to date information.

Who is the target audience?
  • This is suited for anyone who is looking to sell products on Amazon
  • Big Brands that are to drive even more traffic to their listings
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Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 02:09:00
Amazon SEO Introduction - Course Overview
1 Lecture 06:02

We just want to introduce you to the concept of ranking your products on Amazon, which is one of the top three skills needed to sell well on the platform and maximize your sales. In the introduction we discuss:

  • Areas Specific To Ranking Well On Amazon
  • How To Maintain Your Rankings
  • How To Rank Any Product On Amazon
  • Specific Amazon SEO Case Studies
  • Optimizing Your Listings For Sustained Rankings
  • Reviews & Product Giveaways For Ranking
  • Amazon SEO Ranking Factors

  • Amazon Product Listing Ads
  • Course Tailored Solely To Ranking Products On Amazon
Preview 06:02
Module 1 - Amazon SEO Ranking Factors
1 Lecture 10:34

In this section, we discuss the primary Amazon Ranking Factor that you should be aware of including:

  • Sales Rank (BSR)
  • Consistent Sales/Product Giveaways
  • Conversion Rates Of Your Products
  • Timeframe in which products are sold
  • Keywords In Backend System – Details Page
  • Keyword Purchases
Amazon SEO Ranking Factors
Module 2 - Optimize Your Listings For Betting Rankings & Conversions
7 Lectures 24:25

In this section, we provide a quick overview on listing optimization and the many optimization areas you must focus on for your listings:

  • Great Photography
  • Optimized Title With Rich Keyword Usage
  • Bullets Points – Benefits Only
  • Description – HTML Usage & Instructions
  • Promotional Area: 2 – 3 Promotions
  • Details Page - Keywords In Backend System
Preview 01:52

We provide some critical photography and even one of our best sources we use for all of our photography.

Photography Tips

Specific areas around optimizing your titles with proper keyword usage and other components.

Optimizing Your Title For Better Rankigs

We discuss the components and best practices for building effective bullet points and descriptions for all of your listings on Amazon.

Creating Stellar Bullet Points & Descriptions

Taking Advantage Of Promotions

How to place all of your keywords in the details section of your seller central dashboard.

Leveraging Your Details Pages For More Keywords

We do a complete walkthrough of the entire module and showcase specific products that have done well and others that have not.

Listing Optimization Case Study
Module 3 - Getting Reviews For Your Products
1 Lecture 06:00

The lifeblood of conversions and rankings, we discuss the importance of getting reviews which can have huge implications to your rankings on Amazon.

Getting Reviews For Your Products
Module 4 - Super URL's Versus No Super URL's
1 Lecture 03:16

Super URL or no Super URL....that is the question. We discuss the pros and cons of both when doing product giveaways and promotions.

Preview 03:16
Module 5 - Doing Product Giveaways For Increased Rankings
1 Lecture 05:37

Truly the one area that is required to spike your sales rank and improve your rankings for specific keyword rankings on Amazon.

Product Giveaways For Increased Rankings (And More Reviews)
Module 6 - Utilizing Amazon PPC To Help Increase Rankings
1 Lecture 04:52

We provide an overview of Amazon Product Listing Ads and their importance to ranking for more keywords and getting sales velocity immediately.

Preview 04:52
Module 7 - Factors That Don't Impact Your Rankings
1 Lecture 03:28

There are many rankings factors that people think will impact your rankings but the truth is those factors don't. We discuss those factors in detail in this module.

Myth's Around Amazon's Non-Ranking Factors
Module 8 - Case Study On Ranking Factors
1 Lecture 08:12

Quick case study on our own product and the process of ranking products on Amazon.

Quick Case Study On Ranking Our Own Products
Module 9 - Bonus For Performing Keywords Research From Multiple Sources
4 Lectures 33:29

Introduction to the process of sourcing powerful keywords for your Amazon SEO campaigns. This was pulled from our Amazon PPC Course: But the content is still the same.

Introduction to the process of sourcing powerful keywords for Amazon SEO

We wanted to provide this research tool as another means of finding useful keywords you deem necessary to try to rank your products for.

How To Use Merchant Words For Further Keyword Research

The powerful Google Keyword Planner search tool needs to be in everyone's arsenal for locating keywords that can help with ranking a product. In this tutorial, we provide a thorough review and demo of how to use this tool for Amazon.

How To Perform Keyword Research With Google Keyword Planner

This is a paid tool. But one we use quite often. We utilize this tool to find out what keywords our competitors are ranking for to ensure we're not missing out on anything.

How To Spy On Your Competitors To Extract Powerful Keywords
1 More Section
About the Instructor
4.5 Average rating
301 Reviews
5,631 Students
5 Courses
Digital Marketing & Ecommerce Amazon Expert

I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.

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