There are plenty of courses on how to create a product from start to finish and sell on Amazon. But there are no courses on just how to rank your products on Amazon via SEO (Search Engine Optimization), which is the most critical area needed to sell well on Amazon. In this course, we discuss only topics that impact your rankings and help you increase your sales velocity via Amazon. These topics are both intermediate and advanced level topics.
By the end of this course, you will know everything required to rank any product you choose to sell on Amazon's platform. This is the most comprehensive Amazon SEO course and we're constantly adding more to the Advanced Section to ensure our students have the most up to date information.
We just want to introduce you to the concept of ranking your products on Amazon, which is one of the top three skills needed to sell well on the platform and maximize your sales. In the introduction we discuss:
Amazon SEO Ranking Factors
In this section, we discuss the primary Amazon Ranking Factor that you should be aware of including:
In this section, we provide a quick overview on listing optimization and the many optimization areas you must focus on for your listings:
We provide some critical photography and even one of our best sources we use for all of our photography.
Specific areas around optimizing your titles with proper keyword usage and other components.
We discuss the components and best practices for building effective bullet points and descriptions for all of your listings on Amazon.
How to place all of your keywords in the details section of your seller central dashboard.
We do a complete walkthrough of the entire module and showcase specific products that have done well and others that have not.
The lifeblood of conversions and rankings, we discuss the importance of getting reviews which can have huge implications to your rankings on Amazon.
Truly the one area that is required to spike your sales rank and improve your rankings for specific keyword rankings on Amazon.
We provide an overview of Amazon Product Listing Ads and their importance to ranking for more keywords and getting sales velocity immediately.
There are many rankings factors that people think will impact your rankings but the truth is those factors don't. We discuss those factors in detail in this module.
Quick case study on our own product and the process of ranking products on Amazon.
Introduction to the process of sourcing powerful keywords for your Amazon SEO campaigns. This was pulled from our Amazon PPC Course: https://www.udemy.com/amazon-pay-per-click-advertising-ppc. But the content is still the same.
We wanted to provide this research tool as another means of finding useful keywords you deem necessary to try to rank your products for.
The powerful Google Keyword Planner search tool needs to be in everyone's arsenal for locating keywords that can help with ranking a product. In this tutorial, we provide a thorough review and demo of how to use this tool for Amazon.
This is a paid tool. But one we use quite often. We utilize this tool to find out what keywords our competitors are ranking for to ensure we're not missing out on anything.
I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.