Amazon SEO Optimization 2.0 For FBA Private Label Products
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Amazon SEO Optimization 2.0 For FBA Private Label Products

Discover The Most Important Amazon Search Engine Ranking Factors & Increase Your Product Position on Search Results
Best Seller
4.7 (232 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,624 students enrolled
Created by Damir Serbecic
Last updated 10/2016
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Current price: $10 Original price: $20 Discount: 50% off
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  • 2 hours on-demand video
  • 9 Articles
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how Amazon product ranking system works
  • Understand which factors will help you increase your product rankings on Amazon search results
  • Optimize product listing for higher Amazon ranking positions
View Curriculum
  • No prior technology knowledge needed! Except for basic internet browsing.
  • In order to apply content from this course you will need to have at least one active product on Amazon Marketplace using Amazon FBA

Are you struggling to increase your Amazon search rankings for your private label products?

Would you like to learn how Amazon A9 algorithm works so you can overtake your competitors?

Through trial and error, me and my partners identified which product listing elements and promotion types are most important for increasing your keyword rankings on Amazon search results.

Learn how to take your Amazon FBA business to the next level :

► How Amazon's search engine ranks products (The A9 Product Search engine technology)

► How ranking on Amazon is different than ranking on Google and why it's much easier

► The most important fields where you should enter your main product keywords in order to get the most impact on rankings

► The big mistake about "Search Terms" fields explained

► How to find the best converting keywords for your specific product

► How to correctly categorize your product and avoid being excluded from search results!

► The Search/Buy method

► On which performance metrics you should focus

► What you should stop doing IMMEDIATELY! Amazon changed the ToS. Which tactics you should eliminate now and save your account from being banned from Amazon.

► HOT Product Opportunity Ideas UPDATED MONTHLY!

► And much more VALUABLE and IN-DEPTH information in the discussion section and announcements...

My lectures are short and to the point! I VALUE YOUR TIME! Highly valuable & actionable content that you can apply right away!!!


- Fast and personal support. Ask me anything about your Amazon business.

- Updates and announcements that will make sure that you stay informed about new policy changes and strategies.

Click "Take This Course" button to learn how to increase your keyword rankings on Amazon!

Talk to you inside :)

Who is the target audience?
  • This course is for Amazon sellers who already sell or intend to sell their own private label products on Amazon
  • Brand owners
  • Marketing managers
  • Online marketers
  • Amazon FBA sellers
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Curriculum For This Course
38 Lectures
Introduction and Amazon SEO fundamentals
5 Lectures 18:02

Quick introduction on what to expect from this course

Preview 03:08

Learn how Amazon determines what are the most relevant products on search results

How Amazon Rank's Products on Search Results

Understand why ranking product listings on Amazon is fundamentally different than ranking websites on Google.

How is ranking on Amazon different from ranking on Google

Amazon changed ToS - What you should stop doing IMMEDIATELY!

Learn why Amazon search engine ranks higher converting products at the top and also learn a cool trick for finding the best converting keywords for your product listing even though Amazon doesn't show you that figure under the reports dashboard.

Conversion Rates - Why and How!
5 Lectures 28:53

Since on Amazon people find products by using search bar, it is very important to position your product listing for the most relevant product-related keywords.

Every successful SEO campaign starts with a keyword research. 

Learn which tools you should use to uncover the best keywords for your private label products. 

Keyword Research for Amazon private label product sellers

Google Keyword Planner, MerchantWords and Suggested keywords on Amazon search results are great for brainstorming what people are searching for.

But this method shows you how to find the best converting keywords for your specific product listing, so you can then use that data to optimize your whole product listing towards those best converting keywords.

Preview 05:51

Learn what is the biggest mistake that sellers make when filling in the search terms fields and how it can limit the visibility of your product listing on Amazon search results.

Preview 07:35

The Truth About Platinum Keywords

Quick and easy trick to check if your product listing is showing up on Amazon search results for a certain keyword. 

How to check if product listing is ranking on Amazon for a certain keyword
Amazon SEO ranking factors
16 Lectures 01:12:24

Proven step by step formula for crafting great titles that increase visibility of product listing page.

Proven Way to Create Titles That Increase Search Rankings

Learn how bullet points affect keyword rankings and what type of product information you need to include!

The Main Purpose of Bullet Points - Should you overstuff with keywords?

Although stuffing product description with keywords wont help you rank higher, this is an important listing element because if you treat description as a sales letter then you can increase conversion rates. Higher conversion rates ultimately lead to higher rankings. 

Product Descriptions - The Indirect Ranking Element

How to create high quality, perfect images like big players​

Optimizing main product image for CTR​ on search results

Learn why you should properly categorize your product listing in both top level and subcategories.

Why is Product Categorization Extremely Important

How Performance Metrics Affect Rankings and What Should You Do About It

Learn how to avoid Amazon listing suppression and how to check whether your Amazon listing is suppressed or not, so you can be sure that it's showing up on search results.

Is Your Listing Even Displaying in Amazon’s Search?

This is by far one of the most effective way of improving product rankings on Amazon.

But, this tactic requires that you have an already established and engaged audience on social media or email list.


Sales Velocity - BSR and SEO correlation

Pre-qualified traffic for boosting product listing conversions

Learn whether you can improve product listing rankings on Amazon search results with link building. 

Does link building help with ranking on Amazon?

FBA vs. FBM for Amazon search rankings

Parent/child product listings = more exposure?

Going beyond Amazon - optimizing for other search engines

Easy to follow step by step checklist of the most important SEO tasks you need to do in order to improve search ranking positions of your product listing on Amazon. 

CHECKLIST: step by step guide for keyword position increase

Test your Amazon Search Engine Optimization Knowledge

Amazon SEO Quiz
4 questions
Social proof of your product listing
3 Lectures 19:33

- The main difference between feedback and review

- Which type of reviews exist on Amazon

- What are the most trusted reviews

- 7 proven tactics for getting verified product reviews while staying 100% in compliance with latest Amazon policies

- The Snowball effect

How to get legitimate reviews in 2016

How NOT to get reviews in 2016

Review quality
5 Lectures 15:21

Trick for maintaining high seller rating.

Learn how to easily remove some of your negative seller feedback's!

How to remove negative seller feedback

Learn how to protect yourself from losing your whole inventory when doing aggressive over 50% off sales on deal sites. This lecture is related to the Sales velocity method lecture.

Protecting your inventory

Does super URL still work?

If you are using the Amazon FBA you might want to consider disabling the new repackaging service that Amazon introduced and automatically enrolled FBA sellers.

"This service returns an item to fulfillable status where the packaging is damaged but the item is otherwise in new condition."

The problem is that in some cases product with missing parts or partly damaged items have been repackaged and then sent to customers again, which resulted in customer complaints.

DISABLING the Repackaging service

Learn who should use Vendor program to sell products directly to Amazon and who should stick with Amazon FBA. 

Negative and positive sides of Vendor program. 

Should you let Amazon sell your products?
4 Lectures 02:55
How to get help from me ANYTIME! (ask me anything related to Amazon)

Still on the fence? Don't know which product to launch on Amazon?

This FRESH & UPDATED list of hot product opportunities can help you uncover some of the most lucrative, high demand and low competition niches.

---> The list has been updated on September 2016

The sooner you join the more product opportunity ideas you will receive, because the list is updated monthly, and previous lists are being replaced by new ones!

Private Label Product Ideas - September 2016 Issue - WinWinAcademy Monthly

These are the most reliable tools for tracking your product ranking progress on Amazon.

Tools recommendation for automating your Amazon business

About the Instructor
Damir Serbecic
4.6 Average rating
2,499 Reviews
25,908 Students
6 Courses
Amazon FBA Seller, Digital Marketer, eCommerce Entrepreneur

You know how people struggle to get their online businesses off the ground profitably? 

I solve this!

I do this by teaching you step-by-step tested and proven marketing tactics that I successfully apply to my own businesses.

Hi, my name is Damir. I've been involved with internet marketing since 2007 and I am thrilled to be your guide. 

I have specialized in selling physical products on Amazon as well as on my own eCommerce stores by leveraging the power of both paid and free traffic sources.

During my online presence I have been involved in many different types of businesses across various niches, selling both informational and physical products.

I've created and managed digital strategies for both large multinational companies and small companies who are just starting out. This helped me develop valuable set of skills needed to compete in today's crowded internet marketing space. Everything from finding a perfect niche/opportunity, developing a high converting website, launching products, analyzing and improving sales performance. That is why my courses are perfect for anyone who is seeking to start a new online business or to improve current sales performance.

Currently besides growing and managing my own online physical product businesses I do consulting for one major European eCommerce website and actively teach on Udemy and WinWinAcademy.

My style of teaching is different and highly focused on you taking action, without wasting your valuable time. That is why lessons are short, practical and to the point.

I also believe that nobody should be left alone when learning new skills, especially in this dynamic internet marketing environment. That is why I provide personal and fast support to every student.

Join me on a mission of helping 1.000.000 people launch predictable, stable and location independent business. 

I hope you will enjoy taking my courses as much as I enjoyed making them.

If you have any questions along the way make sure to join discussions or to contact me through private message or through my website WinWinAcademy.


Let's get started!