Amazon SEO Optimization 2.0 For FBA Private Label Products

Discover The Most Important Amazon Search Engine Ranking Factors & Increase Your Product Position on Search Results
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  • Lectures 38
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

Are you struggling to increase your Amazon search rankings for your private label products?

Would you like to learn how Amazon A9 algorithm works so you can overtake your competitors?

Through trial and error, me and my partners identified which product listing elements and promotion types are most important for increasing your keyword rankings on Amazon search results.

Learn how to take your Amazon FBA business to the next level :

► How Amazon's search engine ranks products (The A9 Product Search engine technology)

► How ranking on Amazon is different than ranking on Google and why it's much easier

► The most important fields where you should enter your main product keywords in order to get the most impact on rankings

► The big mistake about "Search Terms" fields explained

► How to find the best converting keywords for your specific product

► How to correctly categorize your product and avoid being excluded from search results!

► The Search/Buy method

► On which performance metrics you should focus

► What you should stop doing IMMEDIATELY! Amazon changed the ToS. Which tactics you should eliminate now and save your account from being banned from Amazon.

► HOT Product Opportunity Ideas UPDATED MONTHLY!

► And much more VALUABLE and IN-DEPTH information in the discussion section and announcements...

My lectures are short and to the point! I VALUE YOUR TIME! Highly valuable & actionable content that you can apply right away!!!


- Fast and personal support. Ask me anything about your Amazon business.

- Updates and announcements that will make sure that you stay informed about new policy changes and strategies.

Click "Take This Course" button to learn how to increase your keyword rankings on Amazon!

Talk to you inside :)

What are the requirements?

  • No prior technology knowledge needed! Except for basic internet browsing.
  • In order to apply content from this course you will need to have at least one active product on Amazon Marketplace using Amazon FBA

What am I going to get from this course?

  • Understand how Amazon product ranking system works
  • Understand which factors will help you increase your product rankings on Amazon search results
  • Optimize product listing for higher Amazon ranking positions

Who is the target audience?

  • This course is for Amazon sellers who already sell or intend to sell their own private label products on Amazon
  • Brand owners
  • Marketing managers
  • Online marketers
  • Amazon FBA sellers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction and Amazon SEO fundamentals

Quick introduction on what to expect from this course


Learn how Amazon determines what are the most relevant products on search results


Understand why ranking product listings on Amazon is fundamentally different than ranking websites on Google.

Amazon changed ToS - What you should stop doing IMMEDIATELY!

Learn why Amazon search engine ranks higher converting products at the top and also learn a cool trick for finding the best converting keywords for your product listing even though Amazon doesn't show you that figure under the reports dashboard.

Section 2: Keywords

Since on Amazon people find products by using search bar, it is very important to position your product listing for the most relevant product-related keywords.

Every successful SEO campaign starts with a keyword research. 

Learn which tools you should use to uncover the best keywords for your private label products. 


Google Keyword Planner, MerchantWords and Suggested keywords on Amazon search results are great for brainstorming what people are searching for.

But this method shows you how to find the best converting keywords for your specific product listing, so you can then use that data to optimize your whole product listing towards those best converting keywords.


Learn what is the biggest mistake that sellers make when filling in the search terms fields and how it can limit the visibility of your product listing on Amazon search results.

The Truth About Platinum Keywords

Quick and easy trick to check if your product listing is showing up on Amazon search results for a certain keyword. 

Section 3: Amazon SEO ranking factors

Proven step by step formula for crafting great titles that increase visibility of product listing page.


Learn how bullet points affect keyword rankings and what type of product information you need to include!


Although stuffing product description with keywords wont help you rank higher, this is an important listing element because if you treat description as a sales letter then you can increase conversion rates. Higher conversion rates ultimately lead to higher rankings. 

How to create high quality, perfect images like big players​
Optimizing main product image for CTR​ on search results

Learn why you should properly categorize your product listing in both top level and subcategories.

How Performance Metrics Affect Rankings and What Should You Do About It

Learn how to avoid Amazon listing suppression and how to check whether your Amazon listing is suppressed or not, so you can be sure that it's showing up on search results.


This is by far one of the most effective way of improving product rankings on Amazon.

But, this tactic requires that you have an already established and engaged audience on social media or email list.

Sales Velocity - BSR and SEO correlation
Pre-qualified traffic for boosting product listing conversions

Learn whether you can improve product listing rankings on Amazon search results with link building. 

FBA vs. FBM for Amazon search rankings
Parent/child product listings = more exposure?
Going beyond Amazon - optimizing for other search engines

Easy to follow step by step checklist of the most important SEO tasks you need to do in order to improve search ranking positions of your product listing on Amazon. 

4 questions

Test your Amazon Search Engine Optimization Knowledge

Section 4: Social proof of your product listing

- The main difference between feedback and review

- Which type of reviews exist on Amazon

- What are the most trusted reviews

- 7 proven tactics for getting verified product reviews while staying 100% in compliance with latest Amazon policies

- The Snowball effect

How NOT to get reviews in 2016
Review quality
Section 5: Additional

Trick for maintaining high seller rating.

Learn how to easily remove some of your negative seller feedback's!


Learn how to protect yourself from losing your whole inventory when doing aggressive over 50% off sales on deal sites. This lecture is related to the Sales velocity method lecture.

Does super URL still work?

If you are using the Amazon FBA you might want to consider disabling the new repackaging service that Amazon introduced and automatically enrolled FBA sellers.

"This service returns an item to fulfillable status where the packaging is damaged but the item is otherwise in new condition."

The problem is that in some cases product with missing parts or partly damaged items have been repackaged and then sent to customers again, which resulted in customer complaints.


Learn who should use Vendor program to sell products directly to Amazon and who should stick with Amazon FBA. 

Negative and positive sides of Vendor program. 

Section 6: BONUS
How to get help from me ANYTIME! (ask me anything related to Amazon)

Still on the fence? Don't know which product to launch on Amazon?

This FRESH & UPDATED list of hot product opportunities can help you uncover some of the most lucrative, high demand and low competition niches.

---> The list has been updated on September 2016

The sooner you join the more product opportunity ideas you will receive, because the list is updated monthly, and previous lists are being replaced by new ones!


These are the most reliable tools for tracking your product ranking progress on Amazon.


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Instructor Biography

Damir Serbecic, Amazon FBA Seller, Digital Marketer, eCommerce Entrepreneur

You know how people struggle to get their online businesses off the ground profitably? 

I solve this!

I do this by teaching you step-by-step tested and proven marketing tactics that I successfully apply to my own businesses.

Hi, my name is Damir. I've been involved with internet marketing since 2007 and I am thrilled to be your guide. 

I have specialized in selling physical products on Amazon as well as on my own eCommerce stores by leveraging the power of both paid and free traffic sources.

During my online presence I have been involved in many different types of businesses across various niches, selling both informational and physical products.

I've created and managed digital strategies for both large multinational companies and small companies who are just starting out. This helped me develop valuable set of skills needed to compete in today's crowded internet marketing space. Everything from finding a perfect niche/opportunity, developing a high converting website, launching products, analyzing and improving sales performance. That is why my courses are perfect for anyone who is seeking to start a new online business or to improve current sales performance.

Currently besides growing and managing my own online physical product businesses I do consulting for one major European eCommerce website and actively teach on Udemy and WinWinAcademy.

My style of teaching is different and highly focused on you taking action, without wasting your valuable time. That is why lessons are short, practical and to the point.

I also believe that nobody should be left alone when learning new skills, especially in this dynamic internet marketing environment. That is why I provide personal and fast support to every student.

Join me on a mission of helping 1.000.000 people launch predictable, stable and location independent business. 

I hope you will enjoy taking my courses as much as I enjoyed making them.

If you have any questions along the way make sure to join discussions or to contact me through private message or through my website WinWinAcademy.


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