Amazon PPC Product Ads: Grow Your Private Label FBA Products
3.8 (185 ratings)
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Amazon PPC Product Ads: Grow Your Private Label FBA Products

How create robust Amazon PPC product ads and sponsored campaigns to generate immediate traffic to your Amazon listings.
Best Seller
3.8 (185 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
990 students enrolled
Last updated 2/2016
English
Current price: $12 Original price: $25 Discount: 52% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Become HIghly Proficient In Building Amazon PPC Campaigns
  • Research and discover powerful keywords from multiple keyword sources
  • Build Microtargeted Amazon PPC Campaign
  • Improve The Profitability Of Your Campaign
View Curriculum
Requirements
  • You don't need to have any prior knowledge to taking this course other than having an idea of what selling on Amazon is.
Description

We know that creating an Amazon listing and getting your branded or private label product up and running is one thing. But generating traffic is another and there truly is an art and science to it. In this Amazon PPC course, we discuss how to source powerful keywords and create profitable campaigns via Amazon sponsored product Ads (pay per click advertising PPC). The course is broken into four modules:

  • How To Source Powerful Keywords
  • How To Navigate Broad, Phrase, Exact, and Negative Match Keywords In Amazon
  • Philosophy On Building A Robust Campaign
  • Reviewing Terms & Optimizing Your Campaign
  • Live Demo & Walkthrough With Actual Case Studies
  • Profound Ways To Improve Your Listings In Order To Improve ACOS & Even SEO

In addition, we have an advanced sections around conquesting your competitors, ranking for multiple keywords, and other advanced topics critical to generating targeted and profitable traffic with an ROI and ACOS (Average Cost of Sale) better than 25% (spend / sales).

If you are a big brand, private label amazon seller, retail arbitrage seller, or a traditional merchant seller, this information will be incredibly relevant to your growth and product success.

Who is the target audience?
  • Any Who Sells On Amazon
Compare to Other Private Label Products Courses
Curriculum For This Course
14 Lectures
02:11:36
+
Introduction To Amazon PPC (Per Per Click Advertising)
1 Lecture 08:59

In this video, I introduce myself and walk you through the power of Amazon PPC and why it matters to all sellers.

Preview 08:59
+
Module 1 - Sourcing Powerful Keywords From Multiple Sources
4 Lectures 33:29

Introduction to the process of sourcing powerful keywords for your Amazon pay per click advertising campaigns.

Module 1 - Sourcing Powerful Keywords From Multiple Sources
07:10

The process of how I use Google Keyword Planner to source keywords for campaigns.

Preview 10:13

The process of how I use Merchant Words to source keywords for campaigns.

Module 1 - Merchant Words
04:36

The process of how I use Keyword Inspector to source keywords for campaigns. Here we can do reverse ASIN searches across multiple competitors to see what keywords they're ranking for so we can then use those keywords for our own campaigns.
Module 1 - Keyword Inspector (Perform Reverse ASIN Keyword Searches)
11:30
+
Module 2 - Building A Profitable & Targeted Campaign
1 Lecture 20:02

In this video, I discuss the philosophy and process of building profitable and micro targeted campaigns, based on the initial keyword research that was conducted.

Module 2 - Building A Profitable & Targeted Campaign
20:02
+
Module 3 - Reviewing Your Campaigns & Optimizing
1 Lecture 10:27
Module 3 - Reviewing & Optimizing Your Campaign
10:27
+
Module 4 - Live Demo Walkthrough
4 Lectures 23:10

Here we discuss the actual interface and provide an introduction to the utilization of the amaozn ppc campaign builder.

Module 4 - Live Demo Introduction
05:23

In this lesson, we show you how to build a campaign from start to finish for both Auto Campaigns and Manual Campaigns.

Module 4 - Live Demo of Building A Campaign
05:23

In this lesson, I show you how to review the campaign data and make decision on improving conversions and reducing your ACOS.

Module 4 - Live Demo of Reviewing Campaign Data
07:42

In this lesson, we discuss the process of downloading your reports and reviewing the keyword data so you can make better decisions on optimizing your amazon ppc campaigns.

Module 4 - Downloading Your Search Terms Reports
04:42
+
Advanced Section & Material
3 Lectures 35:29

In this section you will learn advanced strategies and see me apply my complete bid adjusting walkthrough of my own campaign. Some of this you may have seen in a previous video, but I try really dive deeper into the purpose of bidding higher for expected terms that will generate sales and also budget optimization.

Advanced PPC Strategies - How To Really Improve ACOS
12:24

We discuss conversion optimization strategies that will also improve your PPC conversions. This includes:

  • Turning off broad match and focusing on phrase and exact match
  • Deleting Certain Terms (Pausing) altogether
  • Adding More Terms To The Negative Terms List
  • Better Images To Attract Clicks
  • Creating A Better Listing In General (Our Amazon SEO Course)
  • Get More Reviews To Increase Conversions
  • Lowering Price To Entice More Buys

How To Improve Conversions - Listing Optimization
08:43

In this video, I show how I use Keyword Inspector, Google Adwords, and Amazon to find the very best keywords to use for your keyword details backend system, Title, Bullets, Description, and your Amazon PPC campaign. I also discuss conquesting (taking advantage of big brands and the traffic they could bring to your listings)

Advanced Tips On Conquesting & Finding More Expansive Keywords (Live Demo)
14:22
About the Instructor
Justin Croxton MBA
3.8 Average rating
362 Reviews
5,941 Students
5 Courses
Digital Marketing & Ecommerce Amazon Expert

I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.