We know that creating an Amazon listing and getting your branded or private label product up and running is one thing. But generating traffic is another and there truly is an art and science to it. In this Amazon PPC course, we discuss how to source powerful keywords and create profitable campaigns via Amazon sponsored product Ads (pay per click advertising PPC). The course is broken into four modules:
In addition, we have an advanced sections around conquesting your competitors, ranking for multiple keywords, and other advanced topics critical to generating targeted and profitable traffic with an ROI and ACOS (Average Cost of Sale) better than 25% (spend / sales).
If you are a big brand, private label amazon seller, retail arbitrage seller, or a traditional merchant seller, this information will be incredibly relevant to your growth and product success.
In this video, I introduce myself and walk you through the power of Amazon PPC and why it matters to all sellers.
Introduction to the process of sourcing powerful keywords for your Amazon pay per click advertising campaigns.
The process of how I use Google Keyword Planner to source keywords for campaigns.
The process of how I use Merchant Words to source keywords for campaigns.
In this video, I discuss the philosophy and process of building profitable and micro targeted campaigns, based on the initial keyword research that was conducted.
Here we discuss the actual interface and provide an introduction to the utilization of the amaozn ppc campaign builder.
In this lesson, we show you how to build a campaign from start to finish for both Auto Campaigns and Manual Campaigns.
In this lesson, I show you how to review the campaign data and make decision on improving conversions and reducing your ACOS.
In this lesson, we discuss the process of downloading your reports and reviewing the keyword data so you can make better decisions on optimizing your amazon ppc campaigns.
In this section you will learn advanced strategies and see me apply my complete bid adjusting walkthrough of my own campaign. Some of this you may have seen in a previous video, but I try really dive deeper into the purpose of bidding higher for expected terms that will generate sales and also budget optimization.
We discuss conversion optimization strategies that will also improve your PPC conversions. This includes:
In this video, I show how I use Keyword Inspector, Google Adwords, and Amazon to find the very best keywords to use for your keyword details backend system, Title, Bullets, Description, and your Amazon PPC campaign. I also discuss conquesting (taking advantage of big brands and the traffic they could bring to your listings)
I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.