Amazon PPC Product Ads: Grow Your Private Label FBA Products

How create robust Amazon PPC product ads and sponsored campaigns to generate immediate traffic to your Amazon listings.
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  • Lectures 14
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

We know that creating an Amazon listing and getting your branded or private label product up and running is one thing. But generating traffic is another and there truly is an art and science to it. In this Amazon PPC course, we discuss how to source powerful keywords and create profitable campaigns via Amazon sponsored product Ads (pay per click advertising PPC). The course is broken into four modules:

  • How To Source Powerful Keywords
  • How To Navigate Broad, Phrase, Exact, and Negative Match Keywords In Amazon
  • Philosophy On Building A Robust Campaign
  • Reviewing Terms & Optimizing Your Campaign
  • Live Demo & Walkthrough With Actual Case Studies
  • Profound Ways To Improve Your Listings In Order To Improve ACOS & Even SEO

In addition, we have an advanced sections around conquesting your competitors, ranking for multiple keywords, and other advanced topics critical to generating targeted and profitable traffic with an ROI and ACOS (Average Cost of Sale) better than 25% (spend / sales).

If you are a big brand, private label amazon seller, retail arbitrage seller, or a traditional merchant seller, this information will be incredibly relevant to your growth and product success.

What are the requirements?

  • You don't need to have any prior knowledge to taking this course other than having an idea of what selling on Amazon is.

What am I going to get from this course?

  • Become HIghly Proficient In Building Amazon PPC Campaigns
  • Research and discover powerful keywords from multiple keyword sources
  • Build Microtargeted Amazon PPC Campaign
  • Improve The Profitability Of Your Campaign

Who is the target audience?

  • Any Who Sells On Amazon

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction To Amazon PPC (Per Per Click Advertising)

In this video, I introduce myself and walk you through the power of Amazon PPC and why it matters to all sellers.

Section 2: Module 1 - Sourcing Powerful Keywords From Multiple Sources

Introduction to the process of sourcing powerful keywords for your Amazon pay per click advertising campaigns.


The process of how I use Google Keyword Planner to source keywords for campaigns.


The process of how I use Merchant Words to source keywords for campaigns.

The process of how I use Keyword Inspector to source keywords for campaigns. Here we can do reverse ASIN searches across multiple competitors to see what keywords they're ranking for so we can then use those keywords for our own campaigns.
Section 3: Module 2 - Building A Profitable & Targeted Campaign

In this video, I discuss the philosophy and process of building profitable and micro targeted campaigns, based on the initial keyword research that was conducted.

Section 4: Module 3 - Reviewing Your Campaigns & Optimizing
Module 3 - Reviewing & Optimizing Your Campaign
Section 5: Module 4 - Live Demo Walkthrough

Here we discuss the actual interface and provide an introduction to the utilization of the amaozn ppc campaign builder.


In this lesson, we show you how to build a campaign from start to finish for both Auto Campaigns and Manual Campaigns.


In this lesson, I show you how to review the campaign data and make decision on improving conversions and reducing your ACOS.


In this lesson, we discuss the process of downloading your reports and reviewing the keyword data so you can make better decisions on optimizing your amazon ppc campaigns.

Section 6: Advanced Section & Material

In this section you will learn advanced strategies and see me apply my complete bid adjusting walkthrough of my own campaign. Some of this you may have seen in a previous video, but I try really dive deeper into the purpose of bidding higher for expected terms that will generate sales and also budget optimization.


We discuss conversion optimization strategies that will also improve your PPC conversions. This includes:

  • Turning off broad match and focusing on phrase and exact match
  • Deleting Certain Terms (Pausing) altogether
  • Adding More Terms To The Negative Terms List
  • Better Images To Attract Clicks
  • Creating A Better Listing In General (Our Amazon SEO Course)
  • Get More Reviews To Increase Conversions
  • Lowering Price To Entice More Buys


In this video, I show how I use Keyword Inspector, Google Adwords, and Amazon to find the very best keywords to use for your keyword details backend system, Title, Bullets, Description, and your Amazon PPC campaign. I also discuss conquesting (taking advantage of big brands and the traffic they could bring to your listings)

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Instructor Biography

Justin Croxton MBA, Digital Marketing & Ecommerce Amazon Expert

I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.

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