Amazon Kindle Publishing Masterclass - Self-publish an eBook
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Amazon Kindle Publishing Masterclass - Self-publish an eBook

A Step-by-step Guide to Researching, Writing, Editing, Formatting, Publishing and Marketing Your Book.
4.5 (41 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,309 students enrolled
Created by David James Ault
Last updated 2/2017
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
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  • 7.5 hours on-demand video
  • 1 Article
  • 25 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • ANSWER important questions about whether self-publishing is the correct choice for you
  • DISCOVER how to increase your writing productivity and the number of words you write each day
  • LEARN how to dissect the elements that make up a bestselling book in your niche or genre
  • DISCOVER the true financial costs involved in self-publishing
  • CREATE a strategic plan for your writing with clear objectives
  • CREATE a daily schedule with the day-to-day tasks needed to achieve your planned objectives
  • DISCOVER how to find the keyword phrases that readers are searching for in your niche or genre
  • DISCOVER the best places for sourcing images for your books
  • UNDERSTAND the different elements that make up a professional looking cover for your book
  • COMPILE professional looking eBooks within Scrivener
  • FORMAT your book's front and back matter
  • WRITE compelling copy for your book's description
  • PUBLISH an ebook to the Amazon Kindle Store
  • UNDERSTAND the importance of giving away valuable content to your readers for free
  • LEARN important concepts such as perma free and lead magnets
View Curriculum
  • A willingness to learn
  • A commitment to take action on the knowledge learned in this course
  • An open-mind to the concept of giving valuable content away to your readers for free
  • Some lessons need a copy of the writing tool Scrivener (NB. You can download a FREE 30 day of actual use trial of Scrivener)

The Amazon Kindle Publishing Masterclass is the definitive resource on How to Self-publish an eBook

The course has been split up into 17 different modules, which I call the 17 ‘ings’ of Self-publishing, is over 7 hours in length and is continuously being developed (last updated: 22nd December 2016) !!!

Once you have watched this course, not only will you know how to write and publish your first book, but you will also have learned how it is possible to make a living, or at least a part-time income, from your writing.

  • Module One on QUESTIONING whether you should write a book or not 

In this module, I attempt to help you answer the extremely important question of whether the writing and publishing of a book is the correct choice for you personally, by first asking a series of other questions, such as:

  • Why do you want to self-publish a book?
  • What type of books are you going to write?
  • How are you going to go about writing your book?
  • Are you in this for the long haul?
  • Are you able to write a series of books? (Literary Factors)
  • Are you able to write a series of books? (Commercial Factors)

  • Module Two on PLANNING the Writing of Your Book

In this module, I  show you how you can easily create both a Strategic Plan and Your Daily Work Schedule with WorkFlowy, a simple to use online notebook for lists. Specifically,  we shall look at:

  • The importance of planning in order to increase productivity
  • An overview of the online list tool, WorkFlowy
  • How to use WorkFlowy to create a long-term strategic plan
  • Writing part-time versus writing full-time
  • The importance of writing every day
  • How to use WorkFlowy to create a daily work schedule

  • Module Three on BUILDING your Writer Platform

This module looks at the importance of building an online presence and ultimately creating a direct relationship with your readers; in short your Writer Platform. Specifically, we shall cover:

  • The building of your Brand
  • The building of your Author Website
  • The building of a Mailing List

  • Module Four on the RESEARCHING of your Book

In this module, I take a look at the researching of your topic or genre, to see if it is commercially viable. Specifically, we shall look at:

  • Researching the type of books that are selling well in your niche or sub-genre 
  • Researching the categories and sub-categories in your niche or sub-genre 
  • Researching the factors that help make a bestseller in your niche or sub-genre 
  • Researching the best selling authors in your niche or sub-genre 
  • Researching keyword phrases in your niche or sub-genre

  • Module Five on Writing your Book

In this module, I discuss the writing process; from the initial idea right through to completing the first draft, as well as the importance of writing quickly. Specifically, I shall look at:

  • The Writing Process 
  • The importance of writing quickly 
  • Factors that have increased the speed of my writing 
  • Scrivener and why it is a must for all self-published authors 
  • The importance of researching your book and the rules of the genre 
  • Researching characters and settings within Scrivener 
  • The importance of outlining - Are you a Pantser or a Plotter? 
  • Why an Elevator Pitch is still good practice 
  • Mapping out your scenes and chapters 
  • Distraction free writing in Scrivener 
  • Setting daily writing targets 
  • Project Statistics in Scrivener 
  • Project Targets in Scrivener and Write or Die 2 
  • Why it is important to remember that the first draft doesn't have to be perfect

  • Module Six on the POLISHING of your manuscript

This module looks at what you need to do once you have finished writing that first draft. Specifically, we shall look at:

  • How to rewrite your first draft
  • The rules of writing 
  • The elements of a story

  • Module Seven on the EDITING of your book

In this module, I discuss the different types of editing that your book should go through before it is ready to be published. I also go through my own editing process in detail and what you can do if you are unable to afford the professional editing of your book. Specifically, you will learn:

  • The importance of editing 
  • Self-editing your book 
  • Substantive editing 
  • Copy editing 
  • Proofreading 
  • What you can do if you can't afford an editor?

  • Module Eight on the ILLUSTRATING of your book

This module looks at the sourcing and editing of those images that form part of your book's content and promotion, as well as advice on the most important image of all, your book's cover. Specifically, we shall look at:

  • Sourcing images for your books
  • Image manipulation and editing
  • Illustrating your book
  • The alternatives available for creating a cover for your book

  • Module Nine on the FORMATTING of your ebook

This module shows you the various options available to you so can quickly and easily format and validate your book without pulling your hair out! Specifically, we shall look at:

  • The two different format types that you will need to consider formatting to
  • My personal thoughts on manual formatting
  • How you can easily format your ebooks using Scrivener's compile feature
  • An over-the-shoulder walkthrough of how to compile an eBook within Scrivener.
  • FREE applications that are available for formatting different types of ebooks
  • Professionally formatted books using Vellum
  • How you can validate your ebooks and check that they render correctly on your target devices

  • Module Ten on COPYWRITING

This module is concerned with the different places where it is essential that you write good copy, before you can actually publish your book. Specifically, we shall look at writing copy for:

  • Your book’s title
  • Your book’s subtitle
  • The tagline of your book
  • Your book’s description
  • The front and back matter of your books

  • Module Eleven on PUBLISHING your ebook

This module offers a step-by-step, over-the-shoulder look at publishing your book to the Amazon Kindle Store, where you will learn:

  • How to enter your book details
  • How to create a description for your Amazon sales page
  • How to set up your book’s pricing
  • How to incorporate your keyword phrases
  • How to use HTML so that your book stands out from the crowd

  • Module Twelve on SELECTING the distribution channels for your book

This module discusses the pros and cons of distributing your book exclusively through Amazon’s KDP Select and just when an author should consider distributing wide. Specifically, I shall look at:

  • The concept of exclusivity
  • The advantages of KDP Select
  • The disadvantages of KDP Select
  • Why new authors should choose KDP Select
  • Why established authors should distribute wide
  • Some of the other book distributors

  • Module Thirteen on the LAUNCHING of your book

This module is a step-by-step guide to launching your first ebook. In the class, you will learn about:

  • The importance of the setting up of a pre-launch landing page 
  • The creation of your Street Team 
  • The importance of early reviews 
  • The pricing of your book 
  • The soft launch of your book 
  • The primary launch phase 
  • The secondary launch phase

  • Module Fourteen on GIVING your readers high quality content for free

This module shows you what is without doubt the most effective marketing tool that self-published authors currently have at their disposal. In the class, you will learn about:

  • Giving away your product for FREE 
  • The Perma-free Book 
  • The Lead Magnet 
  • Turning your subscribers into true fans 
  • Continuing to give value through your author website 
  • Making a name for yourself 
  • Adding value, before self-promotion

  • Module Fifteen on MARKETING

In this module you will learn the Importance of marketing your book at each and every stage of its development, including the various book marketing strategies that you should implement both before and after you publish your book. In the class, you will learn about:

  • Marketing your book during the researching, writing and publishing of your book 
  • Evergreen strategies to optimise your author website 
  • A reminder of promotional strategies available for authors 
  • The importance of engaging with your readers through a suitable social media channel 
  • Amazon Author Central

  • Module Sixteen on LEARNING

This module looks at the importance of life-long learning and keeping abreast of what is happening in both your own niche as well as in the self-publishing industry. Specifically, you will learn:

  • Why it is important to make learning a daily habit in order to stay ahead of the curve in your niche
  • What are the best resources for keeping abreast of what's going on in the world of self-publishing
  • How to set up a Google Alert for a topic within your niche or genre
  • How to refine your Google Alert to make it more relevant to your niche

  • Module Seventeen on EXPANDING

The final module of the course discusses the importance of repurposing the content you have already created for your ebooks in order to expand your product range. Specifically, you will learn about repurposing your content into:

  • Print versions of your books
  • Foreign language versions of your books
  • Audiobooks
  • Online Courses

If you are serious about becoming a Self-published author, then the Amazon Kindle Publishing Masterclass is simply a must watch. So enrol in the course today and I look forward to seeing you on the inside.

Who is the target audience?
  • Anyone, who is thinking about self-publishing a book
  • Anyone, who is considering beginning a part-time career as a self-published author
  • Part-time self-published authors, who are struggling to make time for their writing
  • Self-published authors looking to increase the number of books they write each year
  • Self-published authors looking to include images within their books
  • Self-published authors looking to improve the effectiveness of their book's cover
  • Self-published authors who want to save time and money formatting their eBooks
  • Authors who would like to stay ahead of the curve in their particular niche or genre
  • Authors, who are new to self-publishing, and are looking to publish their first eBook
  • Authors who have already published books, but who would like to sell more books on the Amazon Kindle Store
Compare to Other Amazon Kindle Courses
Curriculum For This Course
167 Lectures
An Introduction to the Course
1 Lecture 03:33
Module 02: Planning the Writing of Your Book
14 Lectures 48:11
An Introduction to Planning

An Introduction to WorkFlowy

How to Create a Medium to Longterm Strategic Plan

How to Set Up a Strategic Plan Within WorkFlowy

Day-To-Day Tasks One: Part-Time Versus Full-Time

Day-To-Day Tasks Two: The Importance of Writing Daily

Day-To-Day Tasks Three: Planning Your Daily Work Schedule

How to Set Up a Daily Work Schedule in Workflowy

An Introduction to Healthy Habits

Why You Should Make Time for a Daily Walk

The Importance of Taking Regular Breaks

An Introduction to the Pomodoro Technique

Online Application: Tomato Timer

iOS App: Pomodoro Time
Module 03: Building a Writer Platform - The Key to Self-publishing Success
13 Lectures 27:29
An Introduction to Building Your Writer Platform

Building Your Brand

Building an Author Website

Choosing a Domain Name

Choosing Hosting for Your Website

Why Choose WordPress?

Choosing Premium Themes and Skins For Your Website

What Should Your Author Website Include?

A Look at Other Products You Can Sell on Your Website

Creating a Mailing List to Connect with Your Readers

Component One: Sign-up Forms and Landing Pages

Component Two: Lead Magnets

Component Three: Email Marketing Provider
Module 04: Researching Your Book's Niche or Genre Before You Begin Writing
7 Lectures 15:38
An Introduction to Researching Your Book's Niche or Genre

Taking a Commercial Perspective During Your Research

Researching the Categories and Sub-Categories in Your Niche or Sub-Genre

Researching the Best-Selling Books in Your Niche or Sub-Genre

Researching the Best-Selling Authors in Your Niche or Sub-Genre

Researching the Best Keyword Phrases for Your Book

Researching Keyword Phrases Using the Amazon Search Box
Module 05: Writing Your Book and How To Increase The Number of Words You Write
17 Lectures 45:02
Introduction to the Writing Process

The Importance of Writing Quickly

The Factors That Have Increased the Speed of My Writing

Scrivener and Why it is the Must-have Application for All Self-published Authors

The Importance of Researching Your Book and the Rules of the Genre

The Researching of Characters and Settings within Scrivener

The Importance of Outlining - And are You a Pantser or a Plotter?

Why an Elevator Pitch is Still Good Practice

Mapping Out Your Scenes and Chapters

Distraction Free Writing in Scrivener

Setting Daily Writing Targets

Project Statistics within Scrivener

A Closer Look at Scrivener's Project Statistics

A Closer Look at Scrivener's Text Statistics

Project Targets within Scrivener and Write or Die 2

A Closer Look at Scrivener's Project Targets

Remember the First Draft Doesn't Have to Be Perfect
Module 06: Polishing Your Manuscript - the Rewriting and Self-editing Process
4 Lectures 06:17
So What Exactly Do I Mean by Polishing?

The Rewriting of Your First Draft

With One Eye on the Rules of Writing

And Another Eye on the Elements of a Story
Module 07: Editing Your Book and What to Do if You Can't Afford a Professional
7 Lectures 13:51
The Importance of Editing

The Different Types of Editing

Self-editing Your Book

Substantive Editing

Copy Editing


What You Can Do if You Can't Afford an Editor?
Module 08: Illustrating Your Book, Sourcing Images and DIY Cover Design
13 Lectures 23:58
Illustrating for Authors

The Types of Images You May Use Within Your Book

A Word About Licensing

Taking Your Own Photos

Getting Photos from the Public Domain

Getting Photos from Creative Commons

Paid Royalty Free Stock Photo

Image Manipulation and Editing

Illustrating Your Book

Why Your Book Cover is So Important

Getting a Professionally Designed Cover

Alternative Options Available for Your Cover Design

Designing a Cover Yourself
Module 09: Formatting and Validating Your Books without Pulling Your Hair Out
24 Lectures 01:55:29
A Look at the Different Formatting Types

My Thoughts on Manually Formatting a Book

Compiling Your Book in Scrivener

Front Matter and Back Matter and Why They Matter !!!

How to Set Up Your Front Matter in Scrivener (Part One)

How to Set Up Your Front Matter in Scrivener (Part Two)

How to Set Up Your Back Matter in Scrivener

An Overview of Scriviner's Compile

Installing Kindle Gen Within Scrivener

Scrivener Compilation Options: Contents

Scrivener Compilation Options: Separators

Scrivener Compilation Options: Cover

Scrivener Compilation Options: Formatting

A Walkthrough of Scrivener's Compile

Preset Formats in Scrivener's Compile

An Overview of the FREE Software for Formatting eBooks Depending on the Genre

A Look at the Kindle Kids' Book Creator

An Introduction to Vellum

A Tutorial on How to Use Vellum

An Overview of Validating and Checking the Formatting of an ePub eBook

Validating with the ePUB Validator

An Overview of Validating and Checking the Formatting of a Kindle eBook

Validating with the Kindle Previewer

Using the Send To Kindle application
9 More Sections
About the Instructor
David James Ault
4.1 Average rating
353 Reviews
15,081 Students
22 Courses
Author, Internet Marketer & Udemy Instructor

My name is David James Ault and I am a British ex-pat living in Slovakia, in the heart of Europe, with my wonderful Slovak wife, our three children and our English Bullterrier, Shaggy.

Having graduated with a BSc (Hons) Degree in European Business, the first part of my career was spent in marketing, especially in the tourism industry, and during that time I completed my Postgraduate Diploma in Marketing, at the CIM.

In 2001, I moved from the UK to Slovakia, where I set up a tourism portal about Slovakia and wrote travel related articles and books. I also began writing my first novel.

At that time I taught English as a Foreign Language, as well as Business English Mentoring, and then in 2005 I started working as a Freelance Translator, before finally setting up my own translation company.

During the last 15 years I have written a number of non-fiction books within a variety of niches and set up a number of successful websites to promote my various interests. More recently, I have also been writing fiction and non-fiction books for teenagers and young adults and, in January 2015, I set myself the goal of becoming a full-time author within the next two years. I am currently creating a series of online courses to impart some of the knowledge I have learned over the years to my students.