Album Launch & Release Music Promotion Blueprint
4.8 (36 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Album Launch & Release Music Promotion Blueprint

How To Launch An Album & Market it Using Radio, Music Videos, Social Media and Touring With Or Without a Budget
4.8 (36 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
530 students enrolled
Last updated 3/2016
Current price: $10 Original price: $200 Discount: 95% off
1 day left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How To Market An Album Successfully That Makes Sales
  • How To Promote & Market Your Album With a Budget
  • How To Promote & Market Your Album Without a Budget
  • Where NOT to spend money
  • How To Put Together a Marketing Plan That Works
View Curriculum
  • Get ready to put in work to make your album launch successful
  • Notepad or something to take notes and write your marketing plan

As the artist Manafest I've released and marketed 9 albums! 3 Independent and 6 with a record label.

I've sold over 300,000 albums worldwide over 1,000,000 singles and toured over 20 different countries.

I've spent the last 10 years touring playing live shows, writing songs and attending conferences improving and eventually succeeding in the music industry. I'm tired of artists being broke. I have friends that have sold over 1,000,000 records but because they haven't setup their business correctly are forced to get a part time job driving for Uber.

I have put this course together for you - to which you have full lifetime access, including all the updates, for free.

I "take you by the hand" and "behind the scenes" and show you everything, explaining it in simple detail with videos and written support lectures.

See exactly why I'm so successful with my music career - see the stats in the free preview videos, below).

  • See how to market with a small or not budget
  • Learn where and where NOT to spend your money
  • How To Release a Successful album
  • Nothing is left out - you see everything
  • ... and my help and assistance to Udemy students is legendary


Who is the target audience?
  • Artists & Musicians
  • Managers
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Curriculum For This Course
32 Lectures
WATCH FIRST: Album & Music Marketing 101
6 Lectures 36:21

Here is a course overview of what you will be taught in this course. Please watch this first so you can get a full understanding.

Preview 03:20

This is a recent budget of what I've spent on marketing my album and the results

Preview 07:59

Invest your money in the songs but understand you need to invest twice as much marketing it

Preview 02:29

Make everything an event and a big deal when you announce it: New album, Album Name, Street Date, First Song

Preview 02:33

Social Media & Touring, Radio if you can crack the door open.

I Have a Budget: Where Should I Invest My Money For Best ROI

Touring, and get super creative. Favors, Friends & Fiverr

I Don't Have a Budget: How Can I Still Market My Album Effectively
Assembling Your Creative Team
5 Lectures 15:54

Producer or Producers (Engineer)

Mix & Mastering Engineer

Anyone special you want playing on the record or feature collaborations.

Players, Features & Collaborations

Who is going to design the album cover

Graphic Designer & Photographer
Pre-Album Launch - Marketing Starts Now By Building Buzz & Anticipation
6 Lectures 21:48

For every album going forward I will crowdfund it for these reasons

1) Fans love to get involved and support that which they helped create

2) Builds tremendous buzz to the launch

3) Built in Launch team

4) Sell a higher priced product

Preview 03:43

Choose a release date which is now Friday's for new albums. It used to be Tuesday's but they have recently changed it.

Set a Release Date & Announcing Album Title

When you decide to pull the trigger announce the name or title

Updating Your Online Presence: Website & Social Media Platforms

Keep priming the pump about studio updates, writing lyrics, videos, pushing it to your website or Kickstarter Crowdfunding campaign.

Social Media On Steroids - Lots Of Content & Keep Promoting!

Offer your fans behind the scenes access and special meet ups with you for being on the launch team to say thank you. Include special bonuses for them and THANK THEM for helping.

Building a Street Team or Launch Team To Help Get The Word Out

Spotify is a must for building your streaming income and growing an audience. Check out this article for further info:

Spotify Playlists
Album Pre-Launch Checklist
8 Lectures 29:00

Hire a good bio writer that can tell your story effectively.


Press photos, album artwork photos will be needed for promoting the album.

Photo Shoot & Using Dropbox For Transferring Files

Design a new or update the current logo.



Back Cover

Credit & production info/songwriters etc.

Thank You’s

Photo Shoot

UPC Code


Booking & website Info Info


Photography & Artwork credits

Mixed & Mastered by

Produced by:

Executive Producer

Album Artwork

In prepearation for album launch make sure you upload your album way in advance and apply to be part of the iTunes feature with TuneCore in your specific genre.

Distribution: Uploading Your Songs To TuneCore or CDBaby

Planning ahead and getting your album featured on iTunes requires a lot of planning. Here is the link to submit your album for feature consideration:

Preview 05:23

Upload all of your songs to YouTube as well as Full album Video so people can stream the whole thing.

Upload Songs To YouTube With Good Thumbnails

Lyric Cards are a great way to promote on social media. Take each one of your songs and grab 2-3 lyric phrases and make a lyric card for each. If not every song at least the singles.

Lyric Cards
Putting Together Your Promotional Team
2 Lectures 18:17
Must Watch: Hiring a Publicist For Your Album Launch

Here is my advice when hiring a radio promoter.

Hiring a Radio Promoter
Album Launch
5 Lectures 17:49

Send email to your list of subscribers. Once in the morning and once at night. Resend the next day to all the people that didn't open the email but change the subject

Email List

Record the dozens of podcast interviews to go live the day the product launches.

Podcast Interviews Go Live

Promote on all your social media accounts. YouTube, Facebook Pinterest, Twitter,

Social Media Strategy & Scheduling

Try to schedule these ahead of time but any big stations do the day of and promote album giveaways etc. Speak to your radio promoter about this.

Scheduling Radio Interviews

Periscope, Google Hangouts, or Facebook Mentions, Blab, Snap Chat.

Live Chat With Fans & Online Listening Party
About the Instructor
Christopher Greenwood
4.3 Average rating
1,101 Reviews
36,975 Students
29 Courses
Teaches 22 Courses: Best Selling Author & Entrepreneur

Chris Greenwood: Musician, Best Selling Author & Entrepreneur

Why are 36,000+ students enrolled in my Udemy courses?

As an entrepreneur, I have spent over a decade building multiple businesses in the music industry, real estate & online marketing. I believe in a no debt philosophy - and that good morals is good economics

Learn from someone living out everything he teaches!

Would you like to see how I make over $4,000 a month selling music online?

Would you like to become a world class performer and own the stage & my $10,000 a month touring strategy?

Would you like to see how I get Millions of views on my YouTube Videos?

Would you like to know how to Write a book from idea to published author?

Would you like to easily start an online business teaching with Udemy?

Enroll in my Udemy courses - you too can be doing all of this - and more!

Across the last decade and some change, Manafest has steadily cemented his status as one of the world's most diverse, envelope-pushing and all around uplifting artists. His seamless, lightening-like blur between the spectrums of rap, hip-hop, rock and pop hasn't just led to 300,000-plus album sales and five coveted Juno Award nominations (essentially the Grammy equivalent in his home country of Canada), but also more than 1,000 shows logged over four continents.