Agile Marketing - Online Training Course (Six Hours Videos)
4.3 (12 ratings)
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Agile Marketing - Online Training Course (Six Hours Videos)

Learn how to implement Agile framework to accelerate your marketing campaign process. Double Marketing Productivity
4.3 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
73 students enrolled
Last updated 6/2017
English
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 6 hours on-demand video
  • 1 Article
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will learn how to design effective Agile Marketing strategies that will drive growth through focusing your marketing efforts on the insights revealed through the customer feedback loops.
  • By the end of the course you will be able to create a Kanban board for your marketing campaign. You will develop a thorough understanding of both Scrum and Kanban in the context of marketing. You will also be able to create and execute Agile marketing strategies.
  • Learn how Agile has disrupted the world of marketing and created a process that helps marketing become faster and more adaptive to changes in customer behaviour.
  • You will learn productivity strategies to help you get through everyday tasks faster and more efficiently.
  • You will learn what's fundamentally different about Agile in marketing as compared to Agile in IT. Understand the shifts in thinking that marketing professionals might need to make to successfully deliver Agile marketing campaigns.
  • You will learn Time Management strategies to help you get organized, visualise workflow and eliminate procrastination.
  • You will develop an in-depth understanding of Agile, Kanban and Scrum values, principles and practices, which will equip you with the knowledge and skills to confidently apply Agile within your marketing team.
  • You will understand common problems that can cause an Agile marketing initiative to fail and how to avoid them.
  • Use real case studies to learn how to improve your agile marketing implementation, these agile marketing case studies helps you to deliver your marketing campaigns more effectively.
  • Understand the basics of each type of agile marketing framework, their similarities and differences.
  • Learn how to use the Agile marketing rituals and techniques available, and what role qualitative analytics plays in implementing an agile marketing campaign.
  • Download - for free - the audio version of my book 'Lean Agile Marketing', as well as other supplemental materials for each session in this course.
View Curriculum
Requirements
  • The concepts taught in this course presume a thorough practical knowledge of marketing planning, strategy, tactics execution and Digital marketing in general. It is strongly recommended that if you are not already well versed in these marketing disciplines, you should not register for this course.
Description

In this course you get a complete resource which can help you get started on applying Agile methodologies to marketing. Agile marketing helps companies and individuals dramatically increase productivity and quality. The course provides you with access to actual examples of Agile implementation in global, spread out marketing teams, as well as collocated teams. This will allow you to go through all the important concepts required to build thorough contextual knowledge of Agile marketing.

In this course you will start with basic history of Agile, how it started and why it is important for marketing teams to adopt Agile way of working in today's fast paced environment.. You will learn how to create Agile marketing plans and use frameworks like Scrum and Kanban to increase campaign inspection and adaptation. There are no assumptions that you have any prior knowledge of Agile, so the course walks you through the concepts from a beginner's point of view. 

Companies like Spotify, ING bank and VistaPrint are applying Agile marketing across their entire marketing function. At the heart of Agile marketing lies the customer feedback loop that informs the overall marketing strategy. It applies to a one person marketer, a team of less than 10 and even marketing teams of over 300 people. You will learn about the core concepts that will give you a solid foundation to implement Agile frameworks like Scrum and Kanban. 

This course has been designed to save you hundreds, if not thousands, of dollars on Agile marketing training workshops, Scrum/Kanban Certifications and hours of research about what you need to know about Agile marketing.

Who should take this course?

Whether you are a marketing professional, CMO, Marketing director, Agile coach, entrepreneur, small business owner or simply someone who wants to better understand Agile marketing, this course is a good starting point. You also get the opportunity to post your questions on the course landing page and I will respond within 24 hours.

For Individuals
The growing popularity and acceptance of Agile marketing has created a great demand for Agile marketing certified professionals to help marketers in a wide range of industries adopt Agile methodologies. Grab the opportunity and join this growing community of Agile marketing professionals.

For Organizations
Agile marketing certified professionals help marketing teams improve the level of Agility in marketing strategy planning and execution which ultimately leads to increased ROI.

What you will learn?

Learn how to design effective Agile Marketing strategies that will drive growth through focusing your marketing efforts on the insights revealed through the customer feedback loops.

By the end of the course you will be able to create a Kanban board for your marketing campaign. You will develop a thorough understanding of both Scrum and Kanban in the context of marketing. You will also be able to create and execute Agile marketing strategies.

Learn how Agile has disrupted the world of marketing and created a process that helps marketing become faster and more adaptive to changes in customer behaviour.
  
Learn productivity strategies to help you get through everyday tasks faster and more efficiently.
   
Learn what's fundamentally different about Agile in marketing as compared to Agile in IT. Understand the shifts in thinking that marketing professionals might need to make to successfully deliver Agile marketing campaigns.
 
Learn Time Management strategies to help you get organized, visualise workflow and eliminate procrastination.
  
Develop an in-depth understanding of Agile, Kanban and Scrum values, principles and practices, which will equip you with the knowledge and skills to confidently apply Agile within your marketing team.
  
Understand common problems that can cause an Agile marketing initiative to fail and how to avoid them. 
  
Use real case studies to learn how to improve your agile marketing implementation, these agile marketing case studies helps you to deliver your marketing campaigns more effectively. 
  
Understand the basics of each type of agile marketing framework, their similarities and differences. 

Learn how to use the Agile marketing rituals and techniques available, and what role qualitative analytics plays in implementing an agile marketing campaign.

Download - for free - the audio version of my book 'Lean Agile Marketing', as well as other supplemental materials for each session in this course.


The concepts taught in this course presume a thorough practical knowledge of marketing planning, strategy, tactics execution and Digital marketing in general. It is strongly recommended that if you are not already well versed in these marketing disciplines, you should not register for this course.


Who is the target audience?
  • CMO, Marketing Directors, Managers and Marketing Executives
  • Startup Entrepreneurs with a keen interest in marketing
  • Small Business Owners with a keen interest in marketing
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Curriculum For This Course
46 Lectures
05:49:15
+
Introduction To Agile Marketing
7 Lectures 01:00:57


Why Agile?
13:17

Agile Marketing Values
15:50

Agile Marketing Principles
19:27

Audiobook Download: Lean Agile Marketing (Chapter One)
00:22

Conclusion
01:29
+
Agile Marketing Fundamentals
9 Lectures 01:36:21
Introduction
04:31

Definition of Agile Marketing
11:13

Developing Soft Skills
13:27

Why Marketing needs to be Agile
09:57

Agile Marketing Plan
21:07

Agile Structure
07:53

Benefits Of Agile Marketing
22:35

Agreements
04:09

Conclusion
01:29
+
Agile Marketing with Kanban
13 Lectures 01:47:34
Introduction
01:35

History Of Kanban
01:16

Kanban in the context of marketing
04:33

Principles of Kanban in Marketing
10:54

Creating Personal Kanban Board
06:06

Creating the Team Kanban Board
05:25

Benefits of Kanban to Marketing
09:28

Setup Kit
04:47

Example of Physical Kanban board - My Personal Kanban
17:29

Example of Physical Kanban board - 1
16:23

Example of Physical Kanban board - 2
13:38

Example of Physical Kanban board - 3
14:31

Conclusion
01:29
+
Agile Marketing with Scrum
13 Lectures 56:17
Introduction
03:30

Scrum Overview
05:09

History of Scrum
06:03

Scrum in the context of Marketing
04:28

Scrum Values and Concepts
09:09

Benefits of Applying Scrum to Marketing
06:49

Team Structure
02:21

Sprint Planning
03:13

Daily Standups
03:22

Reviews
01:43

Retrospective
02:38

Example of Retrospective Board
06:23

Conclusion
01:29
+
Agile Marketing Case Study Examples
4 Lectures 28:01
Introduction
01:46

Case Study: Global Marketing Team
10:42

Case Study: Collocated Marketing Team
14:04

Conclusion
01:29
About the Instructor
CXconversion Training
4.5 Average rating
24 Reviews
2,070 Students
3 Courses
Agile Marketing Advisor and Trainer | Management Consultant

I am the author of "Lean Agile Marketing: How to Become Agile and Deliver Marketing Success" I have been a featured speaker at a number of meetup events, agile groups, and universities. Brand names we have worked on include but not limited to; PayPal, Timberland, Fico, Comic Relief, Smith & Nephew, Ovo Energy, RAC and Avis Budget Group.

I develop high quality video training courses around topics in Agile Marketing, Web Analytics, Digital Marketing, SEO, Social Media Marketing, Customer Experience, Agile Leadership and Conversion Optimization. Every course is supplemented with practical case studies and additional practice materials to enable you apply your learning in real life situations. Each course is continuously updated to keep and align them to our ever changing world. 

I am also a Agile certified (Scrum Master), Google analytics, Customer Experience Strategist, Website Conversion Optimisation, Digital Marketing Strategy, Omnichannel Journeys and Customer Experience, Project Management, Psychology of Online Sales, as well as Value Proposition Development. We focus on embedding Lean principles in any Agile marketing implementation project. Using his Agile Marketing framework, I help companies evaluate and optimise their customer experience touchpoints to increase their Customer Acquisition, Customer Retention and Customer Lifetime value so that they can grow their bottom line.