Applications of Fitness Business Marketing

This is an integrative case study that teaches you the basics on how to create an effective marketing plan.
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  • Lectures 23
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

This course is an integrative case study that teaches you the basics on how to create, research, implement and control a successful fitness marketing plan. This course will include topics like the 4 P's of marketing, analyzing the internal and external environments of your business or company, consumer behavior, SMART objectives, tribal marketing, and Implementing, controlling and assessing the outcome of your marketing plan. This course will place you in the "Senior Marketer" seat as you create a marketing plan for your company or business. For your case study you will select an idea you would like to see happen then the course will take you step by step through the process making a plan that you can put into action the second you complete the course.

What are the requirements?

  • The students will need a printer to print out course templates.

What am I going to get from this course?

  • Know, understand and use the 4 P's of marketing.
  • Analyze the internal and external environments of your business or company.
  • Become familiar with consumer behavior.
  • Create SMART objectives.
  • Better understand what is tribal marketing.

What is the target audience?

  • This course is intended for the current or aspiring fitness and wellness entrepreneur or marketeer.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Congratulations on becoming a Senior Marketer!
Preview
02:05
04:01

AFTER studying this presentation please click on and complete the "Knowledge Assessment" located under "View External Resources" to get the most out of this course. Have fun with this and good luck!

2 pages

These templates are the "meat" of each section. Please print and fill them out at the end of each section. You will put these templates together at the of this course to complete your Strategic Marketing Plan.

Section 2: Value Proposition
00:50

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

03:31

AFTER studying this presentation please click on and complete the "Knowledge Assessment" located under "View External Resources" to get the most out of this course. Have fun with this and good luck!

2 pages
These templates are the "meat" of each section. Please print and fill them out at the end of each section.You will put these templates together at the of this course to complete your Strategic Marketing Plan.
Section 3: Situation Analysis
01:03

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

03:24

AFTER studying this presentation please click on and complete the "Knowledge Assessment" located under "View External Resources" to get the most out of this course. Have fun with this and good luck!

2 pages

These templates are the "meat" of each section. Please print and fill them out at the end of each section.You will put these templates together at the of this course to complete your Strategic Marketing Plan.

Section 4: Analysis of Target Markets
01:19

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

Analysis of Target Markets Presentation and Knowledge Assessment
03:32
2 pages

These templates are the "meat" of each section. Please print and fill them out at the end of each section.You will put these templates together at the of this course to complete your Strategic Marketing Plan.

Section 5: Marketing Objectives
02:31

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

02:08

AFTER studying this presentation please click on and complete the "Knowledge Assessment" located under "View External Resources" to get the most out of this course. Have fun with this and good luck!

2 pages

These templates are the "meat" of each section. Please print and fill them out at the end of each section.You will put these templates together at the of this course to complete your Strategic Marketing Plan.

Section 6: Marketing Strategies
02:44

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

03:52

AFTER studying this presentation please click on and complete the "Knowledge Assessment" located under "View External Resources" to get the most out of this course. Have fun with this and good luck!

1 page

These templates are the "meat" of each section. Please print and fill them out at the end of each section.You will put these templates together at the of this course to complete your Strategic Marketing Plan.

Section 7: Implementation and Control
02:46

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

02:37

AFTER studying this presentation please click on and complete the "Knowledge Assessment" located under "View External Resources" to get the most out of this course. Have fun with this and good luck!

2 pages

These templates are the "meat" of each section. Please print and fill them out at the end of each section.You will put these templates together at the of this course to complete your Strategic Marketing Plan.

Section 8: Executive Summary
02:21

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

2 pages

For this last template simply follow it step by step as it will guide you on how to put together your completed Strategic Marketing Plan.

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Instructor Biography

Ramon A Torres, Business Architect

Ramon Torres's experience in the healthcare, martial art, and fitness and wellness industries is extensive, having spent over 16 years in the martial arts industry as an instructor, over 11 years in various healthcare roles and over 5 years in the fitness and wellness industry. He is great at inspiring others and has vast knowledge and experience as a leader, coach, mentor, visionary, innovator, and researcher.

He currently holds various professional certifications including:

  • Six Sigma, Lean Green Belt Certified (LGBC) – Management and Strategy Institute
  • Change Management Specialist Certification – Management and Strategy Institute
  • Project Management Diploma – ALISON
  • Fitness Trainer Certification – International Sport Science Association
  • Fitness Nutrition Specialist Certification – International Sport Science Association
  • Personal Trainer Certification – National Academy of Sports Medicine
  • Allergy Technician Certificate – University of Incarnate Word
  • Medical Assistant Certificate – Sanford-Brown Institute
  • Shotokan Karate – Black Belt
  • Isshin Ryu Karate – Black Belt
  • Tae Kwon Do – Black Belt
  • Gracie Jiu Jitsu – Purple Belt

Accomplishments & Organizations

  • Franklin Covey – Leader for Life Certificate
  • Florida Hospital – Spiritual Ambassador and Healthy 100 Employees Health Champion
  • Celebration Seventh-Day Adventist Church – Healthy 100 Church Team Member
  • California University of Pennsylvania – Dean's List
  • National Society of Leadership and Success – National Engaged Leader
  • Project Management Institute – Member
  • Project Management Institute Central Florida Chapter – Member
  • Business Architect Institute – Member
  • Turnaround Management Association – Member

Native of: Holyoke, MA

Favorite food: Pizza!

Fun fact: He's a huge history buff, but can't remember anyone's birthday to save his life.

One word self-description: Resilient.

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