Applications of Fitness Business Marketing
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
416 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Applications of Fitness Business Marketing to your Wishlist.

Add to Wishlist

Applications of Fitness Business Marketing

This is an integrative case study that teaches you the basics on how to create an effective marketing plan.
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
416 students enrolled
Created by Ramon A Torres
Last updated 5/2015
English
Current price: $10 Original price: $40 Discount: 75% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 39 mins on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know, understand and use the 4 P's of marketing.
  • Analyze the internal and external environments of your business or company.
  • Become familiar with consumer behavior.
  • Create SMART objectives.
  • Better understand what is tribal marketing.
View Curriculum
Requirements
  • The students will need a printer to print out course templates.
Description

This course is an integrative case study that teaches you the basics on how to create, research, implement and control a successful fitness marketing plan. This course will include topics like the 4 P's of marketing, analyzing the internal and external environments of your business or company, consumer behavior, SMART objectives, tribal marketing, and Implementing, controlling and assessing the outcome of your marketing plan. This course will place you in the "Senior Marketer" seat as you create a marketing plan for your company or business. For your case study you will select an idea you would like to see happen then the course will take you step by step through the process making a plan that you can put into action the second you complete the course.

Who is the target audience?
  • This course is intended for the current or aspiring fitness and wellness entrepreneur or marketeer.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
+
Introduction
3 Lectures 06:06

AFTER studying this presentation please click on and complete the "Knowledge Assessment" located under "View External Resources" to get the most out of this course. Have fun with this and good luck!

Preview 04:01

These templates are the "meat" of each section. Please print and fill them out at the end of each section. You will put these templates together at the of this course to complete your Strategic Marketing Plan.

Introduction Template
2 pages
+
Value Proposition
3 Lectures 04:21

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

Preview 00:50

AFTER studying this presentation please click on and complete the "Knowledge Assessment" located under "View External Resources" to get the most out of this course. Have fun with this and good luck!

Preview 03:31

These templates are the "meat" of each section. Please print and fill them out at the end of each section.You will put these templates together at the of this course to complete your Strategic Marketing Plan.
Value Proposition Template
2 pages
+
Situation Analysis
3 Lectures 04:27

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

Situation Analysis Briefing
01:03

AFTER studying this presentation please click on and complete the "Knowledge Assessment" located under "View External Resources" to get the most out of this course. Have fun with this and good luck!

Situation Analysis Presentation and Knowledge Assessment
03:24

These templates are the "meat" of each section. Please print and fill them out at the end of each section.You will put these templates together at the of this course to complete your Strategic Marketing Plan.

Situation Analysis Template
2 pages
+
Analysis of Target Markets
3 Lectures 04:51

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

Analysis of Target Markets Briefing
01:19

Analysis of Target Markets Presentation and Knowledge Assessment
03:32

These templates are the "meat" of each section. Please print and fill them out at the end of each section.You will put these templates together at the of this course to complete your Strategic Marketing Plan.

Analysis of Target Markets Template
2 pages
+
Marketing Objectives
3 Lectures 04:39

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

Marketing Objectives Briefing
02:31

AFTER studying this presentation please click on and complete the "Knowledge Assessment" located under "View External Resources" to get the most out of this course. Have fun with this and good luck!

Marketing Objectives Presentation and Knowledge Assessment
02:08

These templates are the "meat" of each section. Please print and fill them out at the end of each section.You will put these templates together at the of this course to complete your Strategic Marketing Plan.

Marketing Objectives Template
2 pages
+
Marketing Strategies
3 Lectures 06:36

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

Marketing Strategies Briefing
02:44

AFTER studying this presentation please click on and complete the "Knowledge Assessment" located under "View External Resources" to get the most out of this course. Have fun with this and good luck!

Marketing Strategies Presentation and Knowledge Assessment
03:52

These templates are the "meat" of each section. Please print and fill them out at the end of each section.You will put these templates together at the of this course to complete your Strategic Marketing Plan.

Marketing Strategies Template
1 page
+
Implementation and Control
3 Lectures 05:23

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

Implementation and Control Briefing
02:46

AFTER studying this presentation please click on and complete the "Knowledge Assessment" located under "View External Resources" to get the most out of this course. Have fun with this and good luck!

Implementation and Control Presentation and Knowledge Assessment
02:37

These templates are the "meat" of each section. Please print and fill them out at the end of each section.You will put these templates together at the of this course to complete your Strategic Marketing Plan.

Implementation and Control Template
2 pages
+
Executive Summary
2 Lectures 02:21

These "briefings" are designed to give the student a quick overview of what the following presentation will cover.

Executive Summary Briefing
02:21

For this last template simply follow it step by step as it will guide you on how to put together your completed Strategic Marketing Plan.

Executive Summary Template
2 pages
About the Instructor
Ramon A Torres
4.5 Average rating
2 Reviews
416 Students
1 Course
Business Architect

Ramon Torres's experience in the healthcare, martial art, and fitness and wellness industries is extensive, having spent over 16 years in the martial arts industry as an instructor, over 11 years in various healthcare roles and over 5 years in the fitness and wellness industry. He is great at inspiring others and has vast knowledge and experience as a leader, coach, mentor, visionary, innovator, and researcher.

He currently holds various professional certifications including:

  • Six Sigma, Lean Green Belt Certified (LGBC) – Management and Strategy Institute
  • Change Management Specialist Certification – Management and Strategy Institute
  • Project Management Diploma – ALISON
  • Fitness Trainer Certification – International Sport Science Association
  • Fitness Nutrition Specialist Certification – International Sport Science Association
  • Personal Trainer Certification – National Academy of Sports Medicine
  • Allergy Technician Certificate – University of Incarnate Word
  • Medical Assistant Certificate – Sanford-Brown Institute
  • Shotokan Karate – Black Belt
  • Isshin Ryu Karate – Black Belt
  • Tae Kwon Do – Black Belt
  • Gracie Jiu Jitsu – Purple Belt

Accomplishments & Organizations

  • Franklin Covey – Leader for Life Certificate
  • Florida Hospital – Spiritual Ambassador and Healthy 100 Employees Health Champion
  • Celebration Seventh-Day Adventist Church – Healthy 100 Church Team Member
  • California University of Pennsylvania – Dean's List
  • National Society of Leadership and Success – National Engaged Leader
  • Project Management Institute – Member
  • Project Management Institute Central Florida Chapter – Member
  • Business Architect Institute – Member
  • Turnaround Management Association – Member

Native of: Holyoke, MA

Favorite food: Pizza!

Fun fact: He's a huge history buff, but can't remember anyone's birthday to save his life.

One word self-description: Resilient.