Improve Your Google AdWords Results - Data Backed Strategies

Confused with Google AdWords? Stop struggling. Learn key metrics and data -analysis techniques. Includes case studies.
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  • Lectures 25
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

Join over 1600 students who have taken Nikolai's courses.

Includes a free VIP 1:1 consulting call once you finish the course!

Are you confused with Google AdWords? Not sure why visitors are leaving in masses when they come to your page?

I was confused like you before. Then, I spent months reading and researching about advertising. From Traction to Scientific Advertising, I read every marketing and analytics book I could get my hands on. This course is the product of my research. From my College Prep Course off of Udemy where I created sales of a $220 eCourse without an established brand name, to my "Test Your Business Idea" Bestseller on this site, I've created massive returns.

What I learned is that using AdWords is all about leveraging the right data and metrics. There's a lot of courses on how to jumpstart your AdWords campaign on Udemy, but none of them tell you what to do when your efforts haven't panned out. That's what this course is about--figuring out with certainty and objective data that you can analyze what's going on with your AdWords campaigns. No previous experience is necessary. In the first section, I'll jumpstart your AdWords account if you've never used it before. I'll even walk you through how to sign up.

Then I'll show you specific strategies and tactics you can use to make objective, data-backed decisions that will make your advertising campaigns really stand out.

Join now. I'll see you on the other side. Every moment you wait is time that could have built a business.

It doesn't take a genius to do the math- AdWords math makes good sense to buy.

Enroll Now!


*Call available upon completion of course. Limited spots available, so get started with the course now.

What are the requirements?

  • No previous experience or knowledge is necessary! Get ready to learn.

What am I going to get from this course?

  • Increase their return from advertising on AdWords.
  • Understand why their campaigns have been performing poorly.
  • Use data to objectively decide on campaign performance.

Who is the target audience?

  • This AdWords course is for beginners who are not familiar with AdWords terminology. It is also packed with strategies for intermediate users to boost their conversions and lower the cost per visitor.
  • This course will prepare you for my comprehensive, "Test Your Business Idea in 5 Hours" Marketing Bestseller.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: AdWords Math: Getting Started Guide

Get the scoop on how data backed strategies will improve your Google AdWords results.

  • Why taking notes is very important to Google AdWords success.
  • How to get a $50 consulting call with the instructor for free about your Google AdWords campaigns.
Section 2: Kickstart Your Google AdWords Advertising (For Beginners)
  • Why to skip this section if you've used Google AdWords before
  • Basic terminology in Google AdWords
  • The fundamentals of Google AdWords
  • Conversions
  • Cost Per Click
  • Click Through Rate (CTR)
  • Walk-through of how to create your Google AdWords account
  • Walk-through of how you create your first Google AdWords campaign
Section 3: Scientific Strategies on Google AdWords
  • How to measure the Cost per Conversion in Google AdWords
  • How to run A/B tests for price points in Google AdWords
  • How to use Cost/ Conversion to optimize this test in Google AdWords
  • How to obtain demographic information
  • How to use this information in Google AdWords ad design
  • How to get perfect Google AdWords targeting
  • Not too specific or too broad
  • The bigger picture of what Google AdWords is useful for
  • When to use accelerated spend in Google AdWords
  • How to use Cost per Click to achieve a balance in your AdWords campaigns
  • P Values
  • P Values in Google AdWords
  • How they help you make objective campaign decisions
  • How to give feedback on this course
Section 4: Online Marketing Fundamentals and Google AdWords
  • What permission marketing is
  • Seth Godin's strategy
  • How to use permission marketing in Google AdWords campaigns
  • Long term advertising approaches
  • Short term advertising approaches
  • How to blend long term and short term approaches
  • Using Google AdWordsto achieve this hybrid approach
  • AdWords
  • Bing Ads
  • Facebook Ads
  • How targeting differs in the many PPC services available
  • How to make sure you understand your customers
  • The perfect complement to online Google AdWords campaigns
Section 5: Case Studies with Google AdWords
  • How I profitably marketed my Udemy course on Google AdWords
  • How I used Google AdWords to market signs for a sign company
  • How you can become a part of improving this Google AdWords course for other students
  • The next steps to take in your Marketing education

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Instructor Biography

Nikolai Warner, Chief Marketer at Brainiac

An entrepreneurship minor at the University of Washington, Nikolai has worked with several startups, most recently Brainiac. He has helped to market and successfully sell a $200+ eCourse for niche SAT/ACT tutoring through paid advertising. He is currently working on analytics and marketing at an internship at Portelo, Inc. His expertise includes Google Analytics, Google Adwords, and Microsoft Web Expression 4. He is experienced with landing page optimization, conversion rate optimization, and basic web development.

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