Improve Your Google AdWords Results - Data Backed Strategies
3.9 (7 ratings)
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Improve Your Google AdWords Results - Data Backed Strategies

Confused with Google AdWords? Stop struggling. Learn key metrics and data -analysis techniques. Includes case studies.
3.9 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,752 students enrolled
Created by Nikolai Warner
Last updated 8/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 7 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Increase their return from advertising on AdWords.
  • Understand why their campaigns have been performing poorly.
  • Use data to objectively decide on campaign performance.
View Curriculum
  • No previous experience or knowledge is necessary! Get ready to learn.

Join over 1600 students who have taken Nikolai's courses.

Includes a free VIP 1:1 consulting call once you finish the course!

Are you confused with Google AdWords? Not sure why visitors are leaving in masses when they come to your page?

I was confused like you before. Then, I spent months reading and researching about advertising. From Traction to Scientific Advertising, I read every marketing and analytics book I could get my hands on. This course is the product of my research. From my College Prep Course off of Udemy where I created sales of a $220 eCourse without an established brand name, to my "Test Your Business Idea" Bestseller on this site, I've created massive returns.

What I learned is that using AdWords is all about leveraging the right data and metrics. There's a lot of courses on how to jumpstart your AdWords campaign on Udemy, but none of them tell you what to do when your efforts haven't panned out. That's what this course is about--figuring out with certainty and objective data that you can analyze what's going on with your AdWords campaigns. No previous experience is necessary. In the first section, I'll jumpstart your AdWords account if you've never used it before. I'll even walk you through how to sign up.

Then I'll show you specific strategies and tactics you can use to make objective, data-backed decisions that will make your advertising campaigns really stand out.

Join now. I'll see you on the other side. Every moment you wait is time that could have built a business.

It doesn't take a genius to do the math- AdWords math makes good sense to buy.

Enroll Now!


*Call available upon completion of course. Limited spots available, so get started with the course now.

Who is the target audience?
  • This AdWords course is for beginners who are not familiar with AdWords terminology. It is also packed with strategies for intermediate users to boost their conversions and lower the cost per visitor.
  • This course will prepare you for my comprehensive, "Test Your Business Idea in 5 Hours" Marketing Bestseller.
Compare to Other AdWords Courses
Curriculum For This Course
25 Lectures
AdWords Math: Getting Started Guide
3 Lectures 01:58

Get the scoop on how data backed strategies will improve your Google AdWords results.

Promo Video for Google AdWords Course

  • Why taking notes is very important to Google AdWords success.
My #1 Tip to Maximize Results from this Google AdWords Course

  • How to get a $50 consulting call with the instructor for free about your Google AdWords campaigns.
Claim Your 15 Minute Google AdWords Consulting Call ($50 Value)
Kickstart Your Google AdWords Advertising (For Beginners)
4 Lectures 19:35
  • Why to skip this section if you've used Google AdWords before
Skip This Section If You Already Use Google AdWords

  • Basic terminology in Google AdWords
  • The fundamentals of Google AdWords
  • Conversions
  • Cost Per Click
  • Click Through Rate (CTR)
Basic Google AdWords Terminology

  • Walk-through of how to create your Google AdWords account
Creating Your Google AdWords Account

  • Walk-through of how you create your first Google AdWords campaign
Kickstarting Your Advertising Campaign on Google AdWords
Scientific Strategies on Google AdWords
9 Lectures 35:39
  • How to measure the Cost per Conversion in Google AdWords
Measure the Cost per Conversion on Google AdWords

  • How to run A/B tests for price points in Google AdWords
  • How to use Cost/ Conversion to optimize this test in Google AdWords
Preview 06:13

  • How to obtain demographic information
  • How to use this information in Google AdWords ad design
Leveraging Demographics in Ad Design in Google AdWords

  • How to get perfect Google AdWords targeting
  • Not too specific or too broad
Goldilocks Targeting using CTR Data in Google AdWords

  • The bigger picture of what Google AdWords is useful for
The Bigger Picture: Why Google AdWords

  • When to use accelerated spend in Google AdWords
1 Day Sprints with Accelerated Spend on Google AdWords

  • How to use Cost per Click to achieve a balance in your AdWords campaigns
CPC: The Balance Between Specific and Cheap on Google AdWords

  • P Values
  • P Values in Google AdWords
  • How they help you make objective campaign decisions
Google AdWords "P" Values: Decide Them Ahead of Time

  • How to give feedback on this course
Like This Google AdWords Course? Please Submit a Review
Online Marketing Fundamentals and Google AdWords
5 Lectures 24:41
  • What permission marketing is
  • Seth Godin's strategy
  • How to use permission marketing in Google AdWords campaigns
Permission Marketing and Google AdWords

  • Long term advertising approaches
  • Short term advertising approaches
Long Term and Short Term Approaches

  • How to blend long term and short term approaches
  • Using Google AdWordsto achieve this hybrid approach
The Hybrid Approach: PPC Driven eMail Funnel Using Google AdWords

  • AdWords
  • Bing Ads
  • Facebook Ads
  • How targeting differs in the many PPC services available
Preview 06:52

  • How to make sure you understand your customers
  • The perfect complement to online Google AdWords campaigns
Avoiding Customer Misunderstanding: Leveraging In-Person Research With AdWords
Case Studies with Google AdWords
4 Lectures 09:51
  • How I profitably marketed my Udemy course on Google AdWords
Marketing Udemy Courses on Google AdWords

  • How I used Google AdWords to market signs for a sign company
Commission Marketing with a Sign Company on Google AdWords

  • How you can become a part of improving this Google AdWords course for other students
2 Min- Improve This Google AdWords Course for Other Students

  • The next steps to take in your Marketing education
BONUS: The Next Step in Your Marketing: Beyond Google AdWords
About the Instructor
Nikolai Warner
4.3 Average rating
79 Reviews
17,363 Students
4 Courses
Chief Marketer at Brainiac

An entrepreneurship minor at the University of Washington, Nikolai has worked with several startups, most recently Brainiac. He has helped to market and successfully sell a $200+ eCourse for niche SAT/ACT tutoring through paid advertising. He is currently working on analytics and marketing at an internship at Portelo, Inc. His expertise includes Google Analytics, Google Adwords, and Microsoft Web Expression 4. He is experienced with landing page optimization, conversion rate optimization, and basic web development.