Adwords for Beginners
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Adwords for Beginners

Before you start spending money on adwords learn about this platform first and set things up the right way.
4.4 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
258 students enrolled
Created by Gary Kind
Last updated 3/2015
English
Current price: $10 Original price: $20 Discount: 50% off
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30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the key concepts to start using Google Adwords
  • Be able to create ads and ad groups
  • Understand the difference between keyword match types
  • Use the adwords editor to make mass changes
View Curriculum
Requirements
  • A basic understand of IT is all that is required
  • No special skills necessary
  • We will be using the freely available adwords editor
Description

Wanted to learn about Google's advertising platform adwords? This course assumes no prior knowledge of adwords. If you have a business or website to promote then using adwords, if done correctly, is the fastest way to drive traffic to your website.

We cover the basics from actually setting up an account to going through how campaigns, ad groups and ads are structured.

If you are completely new to adwords and either wanted to learn the skills so you can start writing and ads to help others or you run your own business and want to promote it using Google adwords then this course is for you.

From the basics of campaign creation, through keyword research to keyword match types it is all explained here.

Who is the target audience?
  • Anyone wishing to learn the basics of Adwords
  • Those with a business or website they wish to drive traffic to
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Curriculum For This Course
11 Lectures
02:25:36
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Introduction and Getting Started
3 Lectures 14:50

The obligatory intro video! A look at what we will cover in the course.

Preview 00:58

A brief description of the history of adwords, what it is and the good and the bad!

Preview 08:42

No adwords account? No problem, we look at how to setup an adwords account for the very first time. If you have one then you can skip this lecture!

Preview 05:10
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Adwords Overview
4 Lectures 17:10

All adwords start with a campaign. This is the first step, the creation of a campaign and here we look at the structure of a campaign.

Campaign Structure
03:31

There are four 'matching' types for keywords within adwords, it is crucial to understand them so here we cover what they are.

Keyword Types
06:17

Three letter acronyms; there are plenty of them; CPC, CTR, CPM. What are they and what do they mean?

We look at the key metrics involved in running adwords campaigns and what these acronyms stand for.

Key Metrics
07:22

Some additional official material that Google themselves provide to help you understand adwords. The pdf is a study guide which whilst used for those wishing to take the adwords exam, provides a very useful reference for everything adwords. Also the google ads channel on youtube has some useful beginner videos.

Additonal Resources
78 pages

How are campaigns structured?

Campaign Stucture
2 questions

About keyword types

Keywords
3 questions
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Creating a Campaign
2 Lectures 29:25

So this is a look at creating a campaign, doing keyword research and adding those keywords to a campaign.

Keyword Research and Campaign Setup Part 1
10:13

Following on from the previous lecture, part 1, we now build our ad groups and ads for our campaign.

Campaign Setup Part 2
19:12
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Next Steps
2 Lectures 06:11

Google provide their very own software; the adwords 'editor'. This can be downloaded for free and runs on Windows and Mac OS X and allows you to make changes 'offline' and easily make bulk changes to campaigns, ad groups and ads. We look at where to get this tool and how to use it.

Adwords Editor
03:15

Off you go into the world of adwords! A quick re-cap.

The links used throughout the course are available as a separate download and there is also a link to adwords help where you can ask questions or even get support from Google.

Track, Tweak and Test!
02:56
About the Instructor
Gary Kind
4.2 Average rating
845 Reviews
41,465 Students
12 Courses
Developer, Author, Marketeer

Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.

He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.