Adwords for Beginners

Before you start spending money on adwords learn about this platform first and set things up the right way.
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  • Lectures 11
  • Length 2.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Wanted to learn about Google's advertising platform adwords? This course assumes no prior knowledge of adwords. If you have a business or website to promote then using adwords, if done correctly, is the fastest way to drive traffic to your website.

We cover the basics from actually setting up an account to going through how campaigns, ad groups and ads are structured.

If you are completely new to adwords and either wanted to learn the skills so you can start writing and ads to help others or you run your own business and want to promote it using Google adwords then this course is for you.

From the basics of campaign creation, through keyword research to keyword match types it is all explained here.

What are the requirements?

  • A basic understand of IT is all that is required
  • No special skills necessary
  • We will be using the freely available adwords editor

What am I going to get from this course?

  • Understand the key concepts to start using Google Adwords
  • Be able to create ads and ad groups
  • Understand the difference between keyword match types
  • Use the adwords editor to make mass changes

Who is the target audience?

  • Anyone wishing to learn the basics of Adwords
  • Those with a business or website they wish to drive traffic to

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction and Getting Started

The obligatory intro video! A look at what we will cover in the course.


A brief description of the history of adwords, what it is and the good and the bad!


No adwords account? No problem, we look at how to setup an adwords account for the very first time. If you have one then you can skip this lecture!

Section 2: Adwords Overview

All adwords start with a campaign. This is the first step, the creation of a campaign and here we look at the structure of a campaign.


There are four 'matching' types for keywords within adwords, it is crucial to understand them so here we cover what they are.


Three letter acronyms; there are plenty of them; CPC, CTR, CPM. What are they and what do they mean?

We look at the key metrics involved in running adwords campaigns and what these acronyms stand for.

78 pages

Some additional official material that Google themselves provide to help you understand adwords. The pdf is a study guide which whilst used for those wishing to take the adwords exam, provides a very useful reference for everything adwords. Also the google ads channel on youtube has some useful beginner videos.

2 questions

How are campaigns structured?

3 questions

About keyword types

Section 3: Creating a Campaign

So this is a look at creating a campaign, doing keyword research and adding those keywords to a campaign.


Following on from the previous lecture, part 1, we now build our ad groups and ads for our campaign.

Section 4: Next Steps

Google provide their very own software; the adwords 'editor'. This can be downloaded for free and runs on Windows and Mac OS X and allows you to make changes 'offline' and easily make bulk changes to campaigns, ad groups and ads. We look at where to get this tool and how to use it.


Off you go into the world of adwords! A quick re-cap.

The links used throughout the course are available as a separate download and there is also a link to adwords help where you can ask questions or even get support from Google.

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Instructor Biography

Gary Kind, Developer, Author, Marketeer

Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.

He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.

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