Wanted to learn about Google's advertising platform adwords? This course assumes no prior knowledge of adwords. If you have a business or website to promote then using adwords, if done correctly, is the fastest way to drive traffic to your website.
We cover the basics from actually setting up an account to going through how campaigns, ad groups and ads are structured.
If you are completely new to adwords and either wanted to learn the skills so you can start writing and ads to help others or you run your own business and want to promote it using Google adwords then this course is for you.
From the basics of campaign creation, through keyword research to keyword match types it is all explained here.
A brief description of the history of adwords, what it is and the good and the bad!
All adwords start with a campaign. This is the first step, the creation of a campaign and here we look at the structure of a campaign.
There are four 'matching' types for keywords within adwords, it is crucial to understand them so here we cover what they are.
Three letter acronyms; there are plenty of them; CPC, CTR, CPM. What are they and what do they mean?
We look at the key metrics involved in running adwords campaigns and what these acronyms stand for.
Some additional official material that Google themselves provide to help you understand adwords. The pdf is a study guide which whilst used for those wishing to take the adwords exam, provides a very useful reference for everything adwords. Also the google ads channel on youtube has some useful beginner videos.
How are campaigns structured?
About keyword types
So this is a look at creating a campaign, doing keyword research and adding those keywords to a campaign.
Following on from the previous lecture, part 1, we now build our ad groups and ads for our campaign.
Google provide their very own software; the adwords 'editor'. This can be downloaded for free and runs on Windows and Mac OS X and allows you to make changes 'offline' and easily make bulk changes to campaigns, ad groups and ads. We look at where to get this tool and how to use it.
Off you go into the world of adwords! A quick re-cap.
The links used throughout the course are available as a separate download and there is also a link to adwords help where you can ask questions or even get support from Google.
Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.
He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.