Essentials of LinkedIn Advertising and Linkedin Marketing

Learn How to Use Linkedin Ads to Drive Traffic, Generate Leads and Boost Revenue
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838 students enrolled
Instructed by Rosie Vaughn Marketing / Advertising
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  • Lectures 18
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

Advertising on LinkedIn an excellent choice for websites or businesses looking to generate more leads or increase sales. In this course, we'll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign.

LinkedIn has targeting options so specific that users are able to increase conversions while decreasing costs. In this course, we’re going to look at the essentials of creating a successful advertisement on LinkedIn.

You'll learn how to effectively advertise on Linkedin, best ways to target ads to users based on important B2B demographics, how to track performance of your ads and much more.

What are the requirements?

  • LinkedIn Account

What am I going to get from this course?

  • Learn how to setup ad campaigns
  • Learn how to track ad campaigns performance
  • best methods for creating effective and successful advertising campaigns

What is the target audience?

  • LinkedIn users
  • Businesses
  • Website owners
  • anyone interested in learning how to use LinkedIn advertising platform

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: The Intro
Welcome! Welcome!
Preview
00:59
What's Inside
Preview
03:53
Section 2: Getting Started
Getting Started with LinkedIn Ads
Preview
09:25
Understanding the social consumer
09:29
What are you looking to get out of your ads
09:22
Section 3: Sponsored Updates
Sponsored Updates Features
10:32
Budgeting Ad Campaigns
02:37
Sponsored Update Ad Campaign Creation
04:45
Ad Campaign Analytics
05:45
Section 4: LinkedIn Ads
Getting Started with Text Ads
10:43
Targeting
06:52
New Audience Targeting
03:46
Bid Strategy
05:53
Campaign Manager
08:15
Sponsored Groups and Display Ads
06:23
Sponsored InMail
01:53
Lead Accelerator
05:46
Section 5: Summary
Course Summary
03:03

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Instructor Biography

Rosie Vaughn, Social Media Consultant

I am an author, blogger, entrepreneur, and social media consultant. I assist busy business owners with their day to day social media activities.

My goal is to train students the power of using social media for advertising to increase sales and leads. I am here to help you increase your presence around the world-wide web.

Ready to start learning?
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