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Essentials of LinkedIn Advertising and Linkedin Marketing

Learn How to Use Linkedin Ads to Drive Traffic, Generate Leads and Boost Revenue
4.3 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
860 students enrolled
Created by Rosie Vaughn
Last updated 1/2016
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  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn how to setup ad campaigns
Learn how to track ad campaigns performance
best methods for creating effective and successful advertising campaigns
View Curriculum
  • LinkedIn Account

Advertising on LinkedIn an excellent choice for websites or businesses looking to generate more leads or increase sales. In this course, we'll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign.

LinkedIn has targeting options so specific that users are able to increase conversions while decreasing costs. In this course, we’re going to look at the essentials of creating a successful advertisement on LinkedIn.

You'll learn how to effectively advertise on Linkedin, best ways to target ads to users based on important B2B demographics, how to track performance of your ads and much more.

Who is the target audience?
  • LinkedIn users
  • Businesses
  • Website owners
  • anyone interested in learning how to use LinkedIn advertising platform
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Curriculum For This Course
Expand All 18 Lectures Collapse All 18 Lectures 01:49:21
The Intro
2 Lectures 04:52
Getting Started
3 Lectures 28:16

Understanding the social consumer

What are you looking to get out of your ads
Sponsored Updates
4 Lectures 23:39
Sponsored Updates Features

Budgeting Ad Campaigns

Sponsored Update Ad Campaign Creation

Ad Campaign Analytics
LinkedIn Ads
8 Lectures 49:31
Getting Started with Text Ads


New Audience Targeting

Bid Strategy

Campaign Manager

Sponsored Groups and Display Ads

Sponsored InMail

Lead Accelerator
1 Lecture 03:03
Course Summary
About the Instructor
4.3 Average rating
12 Reviews
860 Students
1 Course
Social Media Consultant

I am an author, blogger, entrepreneur, and social media consultant. I assist busy business owners with their day to day social media activities.

My goal is to train students the power of using social media for advertising to increase sales and leads. I am here to help you increase your presence around the world-wide web.

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