Essentials of LinkedIn Advertising and Linkedin Marketing

Learn How to Use Linkedin Ads to Drive Traffic, Generate Leads and Boost Revenue
4.2 (9 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
838 students enrolled
Instructed by Rosie Vaughn Marketing / Advertising
5% off
Take This Course
  • Lectures 18
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 1/2016 English

Course Description

Advertising on LinkedIn an excellent choice for websites or businesses looking to generate more leads or increase sales. In this course, we'll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign.

LinkedIn has targeting options so specific that users are able to increase conversions while decreasing costs. In this course, we’re going to look at the essentials of creating a successful advertisement on LinkedIn.

You'll learn how to effectively advertise on Linkedin, best ways to target ads to users based on important B2B demographics, how to track performance of your ads and much more.

What are the requirements?

  • LinkedIn Account

What am I going to get from this course?

  • Learn how to setup ad campaigns
  • Learn how to track ad campaigns performance
  • best methods for creating effective and successful advertising campaigns

What is the target audience?

  • LinkedIn users
  • Businesses
  • Website owners
  • anyone interested in learning how to use LinkedIn advertising platform

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The Intro
Welcome! Welcome!
What's Inside
Section 2: Getting Started
Getting Started with LinkedIn Ads
Understanding the social consumer
What are you looking to get out of your ads
Section 3: Sponsored Updates
Sponsored Updates Features
Budgeting Ad Campaigns
Sponsored Update Ad Campaign Creation
Ad Campaign Analytics
Section 4: LinkedIn Ads
Getting Started with Text Ads
New Audience Targeting
Bid Strategy
Campaign Manager
Sponsored Groups and Display Ads
Sponsored InMail
Lead Accelerator
Section 5: Summary
Course Summary

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Rosie Vaughn, Social Media Consultant

I am an author, blogger, entrepreneur, and social media consultant. I assist busy business owners with their day to day social media activities.

My goal is to train students the power of using social media for advertising to increase sales and leads. I am here to help you increase your presence around the world-wide web.

Ready to start learning?
Take This Course