Learn to use Facebook as an advertising platform
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Learn to use Facebook as an advertising platform

Importance of Facebook advertising in today's online marketing
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
189 students enrolled
Created by Girijan Raghavan
Last updated 7/2016
English
Current price: $12 Original price: $20 Discount: 40% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Know more about Facebook as an advertising channel
  • Know the strengths of Facebook in online advertising
  • How marketers use Facebook for their marketing and advertising needs
  • Know more about the recent changes made to Facebook as a social media platoforms
View Curriculum
Requirements
  • Every internet user who surf the internet can take this course
  • No software nor any special skills required for this course
Description

NOTE : I am adding lectures to this course regularly, so please  don't forget to check out the course curriculum frequently!!  

Facebook used to be one of the most neglected online advertising channel of Digital Marketing earlier. This has changed drastically. The increasing popularity of Facebook amongst marketers and advertisers can be ascertained  from the unprecedented growth in Facebook's revenue generation over the recent years. The rise in number of marketers using this platform which crossed 50 million at the beginning of this year also points to this factor.

In this course I have explained why Facebook has become one of the most sought after marketing platforms of social media and also how  Facebook can help to target customers with Its multiple features and huge user data.  Facebook enable marketers to serve its users targeted ads, that show them products they are likely to buy, sites they tend to like or events they’d love to attend.

This course will provide information on what Facebook is all about and how it has an edge over other social media platforms we have today. 

Facebook provides a number of features to marketers for targeting their advertising to  niche customers. This course explains this process. This course also explains ways to increase the customer base of a brand using Facebook platform.

This course will help all those who want to get deeper into Facebook marketing and understand the platform better. I hope you will join this course and provide an opportunity  to share my knowledge on the subject.

I intend to add more lectures and sections covering more topics related to this course in coming days.  

Who is the target audience?
  • This course is for those who are interested to know about Facebook and its functioning as a lead advertising platform
Compare to Other Facebook Marketing Courses
Curriculum For This Course
32 Lectures
03:58:22
+
Introduction to the Course
1 Lecture 10:54
+
Significance of Facebook in Advertising Industry
3 Lectures 23:29
Introduction Lecture - Section II
05:41

Role of Facebook in Advertising Industry
08:29

Advantages for Brands on Facebook
09:19
+
Social Media Platforms
3 Lectures 24:12
Introduction Lecture - Section III
06:01

Social Media and Marketing
09:13

Facebook - An Effective Social Media Platform
08:58
+
Social Media in Marketing
3 Lectures 22:17
Introduction Lecture - Section IV
04:57

Different Social Media Platforms
11:18

Workings of Facebook
06:02
+
Fan Base on Facebook
4 Lectures 32:52
Introduction Lecture - Section V
06:04

Building a Fanbase - Part I
09:24

Building a Fanbase - Part II
12:08

Converting Fans to Customers
05:16
+
Marketing and Advertising Tactics
4 Lectures 27:15
Introduction Lecture - Section VI
02:51

Building an Audience
13:24

Lead Generation Tactics
05:39

Targeting Niche Customers
05:21
+
Facebook History
7 Lectures 52:27
Introduction Lecture - Section VII
02:54

Evolution of Facebook as in 2016
07:42

Facebook 2004 to 2006
08:44

Facebook 2007 to 2011
07:33

Facebook 2012 to 2013
07:36

Facebook 2014 to 2016
06:41

Facebook - Future Plans
11:17
+
Facebook for Effective Advertising (Added on 16 July 2016)
3 Lectures 18:58

Efficient ways to use Facebook for advertising
09:38

Dark Posts and its Benefits
05:58
+
Facebook Ad Formats (Added on 29 July 2016)
4 Lectures 25:58

Variety of Ad Formats on Facebook
09:11

A Brief Description of Various Ad Formats - I
07:00

A Brief Description of Various Ad Formats - II
07:23
About the Instructor
Girijan Raghavan
4.1 Average rating
115 Reviews
10,282 Students
11 Courses
Online Tutor

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.

Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.

I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.

I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.