NOTE : I am adding lectures to this course regularly, so please don't forget to check out the course curriculum frequently!!
Facebook used to be one of the most neglected online advertising channel of Digital Marketing earlier. This has changed drastically. The increasing popularity of Facebook amongst marketers and advertisers can be ascertained from the unprecedented growth in Facebook's revenue generation over the recent years. The rise in number of marketers using this platform which crossed 50 million at the beginning of this year also points to this factor.
In this course I have explained why Facebook has become one of the most sought after marketing platforms of social media and also how Facebook can help to target customers with Its multiple features and huge user data. Facebook enable marketers to serve its users targeted ads, that show them products they are likely to buy, sites they tend to like or events they’d love to attend.
This course will provide information on what Facebook is all about and how it has an edge over other social media platforms we have today.
Facebook provides a number of features to marketers for targeting their advertising to niche customers. This course explains this process. This course also explains ways to increase the customer base of a brand using Facebook platform.
This course will help all those who want to get deeper into Facebook marketing and understand the platform better. I hope you will join this course and provide an opportunity to share my knowledge on the subject.
I intend to add more lectures and sections covering more topics related to this course in coming days.
I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.
Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.
I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.
I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.