Photo Manipulation, UX and Advertising Design Course

Make money from home by designing beautiful advertising photo manipulations and by applying UX principles
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  • Lectures 81
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

JOIN 1104 CURRENT STUDENTS THAT ARE EAGER TO LEARN ALL ABOUT PHOTO MANIPULATION, UX PRINCIPLES AND ADVERTISING ART DIRECTION DESIGN TECHNIQUES AND PLANNING.

Join the first complete and real advertising design and photo manipulation course, combined with UX best practices on the web and learn how to create successful advertising design campaigns for your clients or for your products.

Learn advanced photo manipulation, art direction techniques and UX principles from more than 80 lectures and more than 2.5 hours of real-time recorded content. The course is based on more than 8 years experience in web design and art direction, with real clients and real problem solving.

  1. Do you want to learn advanced photo manipulation?
  2. Do you want to learn the advanced design techniques that art directors use?
  3. Are you interested in starting or evolving your career as a web designer or art director?
  4. Would you like to be able to create a successful advertising design campaign from the first try?
  5. Do you want to learn the best practices of UX design?

If your answer to these questions is yes, then join the course today.

This course is a complete learning experience for what design advertising design really is. The structure of the course is divided into theoretical and practical sections. All design theory lectures have practical examples and real applications.

The course contains all source materials used (Photoshop and Flash* files) and also a lot more design resources that will help you in your work.

*applies for Animate. All files are compatible with Adobe Animate.

Enroll now and start learning!

>> Join now <<

What are the requirements?

  • Basic Photoshop Knowledge
  • Know the basics of the web: how it works

What am I going to get from this course?

  • Know what advanced techniques art directors use design smarter and faster
  • Create a successful advertising campaign
  • Learn the best practices for design advertising
  • Find out what design psychology is and how to apply it
  • How to use the best user experience principles and best practices
  • How to research a campaign
  • Use advanced Photoshop techniques that anyone can learn
  • Quickly animate Flash banners
  • Learn what it takes to become a successful art director or freelance designer.
  • Use the skills you've just learned to make more money as a freelancer
  • Impress clients with your new techniques

What is the target audience?

  • Web designers and graphic designers that want to take their skills to the next level
  • Anyone interested in advertising design
  • Anyone interested in becoming an art director
  • Anyone interested in web design and online campaign success

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Hello and welcome! Promo Video
Preview
00:55
Section 1: Course overview
Section overview
00:43
What the course is
Preview
00:56
What the course is not
Preview
00:45
What you will learn
00:50
What you will need
00:25
Achieve success and make money
00:16
Who I am
00:25
No excuses
01:01
Section 2: Campaign planning and research
Section overview
00:18
Applying advertising theory
02:05
Advertising campaign briefing
Preview
02:38
Designing for your target audience
00:45
Promotional media types to use
00:57
Designing for sales driven campaigns
01:34
Research your campaign
00:54
Storytelling in design
01:24
Section conclusions
Article
Section 3: Design theory
Section overview
00:15
Designing for emotion
03:25
Staying true to the brand and product
01:08
Design timeless not trendy
01:22
User experience principles
01:34
Finding inspiration
02:18
Section conclusions
Article
Section 4: Key visual planning
Section overview
00:54
Tools and extensions needed
01:17
Choosing the format of the key visual
01:42
Sketching the key visual
01:19
01:22

Images credits:

  • Francisco Antunes - Repetição
  • Jason - The road to Offen 2
  • paul bica - vanishing point
  • Rob Ellis - Ruins
Finding images for your composition
00:55
Choosing the right fonts
01:34
Product placement
00:32
Best practices before design
01:43
Feedback implementation
01:15
Section 5: Key visual design
Starting to design the key visual
01:08
Placing the images on the canvas
06:32
Masking the key visual elements
03:40
Editing the key visual elements
02:12
Overall lighting
01:55
Individual element lighting
08:12
Final colour grading of the key visual
Preview
00:53
Exporting your design
00:50
Presenting your design
00:39
Section conclusions
Article
Section 6: Landing page plannning
Section overview
00:27
Tools and extensions needed
00:26
Presenting the information to the public
00:23
Prototyping and wireframing
Preview
02:23
Responsive design and mobile design
01:32
User experience applied
00:44
Web optimization for better performance
00:46
Using layer comps in your design process
01:05
Section 7: Landing page design
Designing the landing page/website
00:30
Adding the menu to the page
00:26
Adding the key visual
01:13
Adding content areas
01:09
Adding a newsletter subscription form
00:39
Adding a footer to the web page
00:16
Exporting your design for web development
01:06
Presenting your design
00:26
Evolving you web design
00:25
Section conclusions
Article
Section 8: Promotional materials overview
Section overview
00:24
Best practices ad design you should use
00:20
Google and Yahoo banners overview
01:14
Newsletter campaign
00:37
Facebook advertising overview
00:20
Section 9: Promotional materials design and animation
Flash banner design in Photoshop
01:23
Flash banner design: from Photoshop to Flash
01:21
Canvas preparation in Flash
00:34
Adding the elements in Flash
Preview
01:34
Animating the banner in Flash
02:43
Flash banner technical requirements
03:02
Making more banners in a short time
02:11
Designing a Facebook post image
01:01
Newsletter design
01:27
Section conclusions
Article
Section 10: That's a wrap
Your next steps to success
Preview
00:58
Let's continue together
Preview
00:34
More great content to come
Article

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Instructor Biography

Tudor Mardar, Senior Art Director

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With more than 8 years experience in advertising and web design, Tudor is a passionate designer with digital in mind. Although he has multi-discipline web design knowledge, he is always eager to learn others the secrets of web design and advertising.

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