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Advertising Art Direction design techniques and planning

Become an art director by learning advanced design techniques, photo manipulation and UX best practices for the web
4.1 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,136 students enrolled
Created by Tudor Mardar
Last updated 7/2015
English
$10 $50 80% off
2 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 6 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Know what advanced techniques art directors use design smarter and faster
Create a successful advertising campaign
Learn the best practices for design advertising
Find out what design psychology is and how to apply it
How to use the best user experience principles and best practices
How to research a campaign
Use advanced Photoshop techniques that anyone can learn
Quickly animate Flash banners
Learn what it takes to become a successful art director or freelance designer.
Use the skills you've just learned to make more money as a freelancer
Impress clients with your new techniques
View Curriculum
Requirements
  • Basic Photoshop Knowledge
  • Know the basics of the web: how it works
Description

JOIN 1123 CURRENT STUDENTS THAT ARE EAGER TO LEARN ALL ABOUT PHOTO MANIPULATION, UX PRINCIPLES AND ADVERTISING ART DIRECTION DESIGN TECHNIQUES AND PLANNING.

Join the first complete and real advertising design and photo manipulation course, combined with UX best practices on the web and learn how to create successful advertising design campaigns for your clients or for your products.

Learn advanced photo manipulation, art direction techniques and UX principles from more than 80 lectures and more than 2.5 hours of real-time recorded content. The course is based on more than 8 years experience in web design and art direction, with real clients and real problem solving.

  1. Do you want to learn advanced photo manipulation?
  2. Do you want to learn the advanced design techniques that art directors use?
  3. Are you interested in starting or evolving your career as a web designer or art director?
  4. Would you like to be able to create a successful advertising design campaign from the first try?
  5. Do you want to learn the best practices of UX design?

If your answer to these questions is yes, then join the course today.

This course is a complete learning experience for what design advertising design really is. The structure of the course is divided into theoretical and practical sections. All design theory lectures have practical examples and real applications.

The course contains all source materials used (Photoshop and Flash* files) and also a lot more design resources that will help you in your work.

*applies for Animate. All files are compatible with Adobe Animate.

Enroll now and start learning!

>> Join now <<

Who is the target audience?
  • Web designers and graphic designers that want to take their skills to the next level
  • Anyone interested in advertising design
  • Anyone interested in becoming an art director
  • Anyone interested in web design and online campaign success
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Curriculum For This Course
Expand All 81 Lectures Collapse All 81 Lectures 01:41:13
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Hello and welcome! Promo Video
1 Lecture 00:55
+
Course overview
8 Lectures 05:21
Section overview
00:43



What you will learn
00:50

What you will need
00:25

Achieve success and make money
00:16

Who I am
00:25

No excuses
01:01
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Campaign planning and research
9 Lectures 11:32
Section overview
00:18

Applying advertising theory
02:05


Designing for your target audience
00:45

Promotional media types to use
00:57

Designing for sales driven campaigns
01:34

Research your campaign
00:54

Storytelling in design
01:24

Section conclusions
00:57
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Design theory
7 Lectures 10:13
Section overview
00:15

Designing for emotion
03:25

Staying true to the brand and product
01:08

Design timeless not trendy
01:22

User experience principles
01:34

Finding inspiration
02:18

Section conclusions
00:11
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Key visual planning
10 Lectures 12:33
Section overview
00:54

Tools and extensions needed
01:17

Choosing the format of the key visual
01:42

Sketching the key visual
01:19

Images credits:

  • Francisco Antunes - Repetição
  • Jason - The road to Offen 2
  • paul bica - vanishing point
  • Rob Ellis - Ruins
Perspective guides for better compositions
01:22

Finding images for your composition
00:55

Choosing the right fonts
01:34

Product placement
00:32

Best practices before design
01:43

Feedback implementation
01:15
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Key visual design
10 Lectures 26:15
Starting to design the key visual
01:08

Placing the images on the canvas
06:32

Masking the key visual elements
03:40

Editing the key visual elements
02:12

Overall lighting
01:55

Individual element lighting
08:12


Exporting your design
00:50

Presenting your design
00:39

Section conclusions
00:14
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Landing page plannning
8 Lectures 07:46
Section overview
00:27

Tools and extensions needed
00:26

Presenting the information to the public
00:23


Responsive design and mobile design
01:32

User experience applied
00:44

Web optimization for better performance
00:46

Using layer comps in your design process
01:05
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Landing page design
10 Lectures 06:25
Designing the landing page/website
00:30

Adding the menu to the page
00:26

Adding the key visual
01:13

Adding content areas
01:09

Adding a newsletter subscription form
00:39

Adding a footer to the web page
00:16

Exporting your design for web development
01:06

Presenting your design
00:26

Evolving you web design
00:25

Section conclusions
00:15
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Promotional materials overview
5 Lectures 02:55
Section overview
00:24

Best practices ad design you should use
00:20

Google and Yahoo banners overview
01:14

Newsletter campaign
00:37

Facebook advertising overview
00:20
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Promotional materials design and animation
10 Lectures 15:24
Flash banner design in Photoshop
01:23

Flash banner design: from Photoshop to Flash
01:21

Canvas preparation in Flash
00:34


Animating the banner in Flash
02:43

Flash banner technical requirements
03:02

Making more banners in a short time
02:11

Designing a Facebook post image
01:01

Newsletter design
01:27

Section conclusions
00:08
1 More Section
About the Instructor
4.1 Average rating
19 Reviews
1,136 Students
1 Course
Senior Art Director

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With more than 8 years experience in advertising and web design, Tudor is a passionate designer with digital in mind. Although he has multi-discipline web design knowledge, he is always eager to learn others the secrets of web design and advertising.

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