Adventure Travel Business Management for Ground Suppliers

Learn sales, cost, and staff structures for adventure travel ground suppliers; successful ways to manage the business.
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Instructed by AdventureEDU . Business / Management
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  • Lectures 21
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Adventure Travel Business Management for Ground Suppliers is recommended for company owners and managers. It covers the business model for ground suppliers, and provides practical training for analyzing cost and sales structure. Participants learn how to best price products and manage their business to profitability.

  • Gain knowledge and expertise from one-of-a-kind training designed specifically for adventure travel ground suppliers
  • Learn about pricing structures
  • Understand how to staff effectively
  • Learn the combination of rules and practices that govern business: B-to-B and B-to-C sales system and commissioning
  • Understand cost structure by dividing into operational, fixed, and marketing costs
  • Understand the profit index EBITDA and how to calculate EBITDA, gross profit, and net profit for your company
  • Learn adventure product pricing, including commission and taxes
  • Answer the key strategic questions any business owner must ask themselves
  • Understand the tourism business model, as well as the business models specifically in adventure travel
  • Sustainability: how to work with local communities, authorities, active trade associations and how to examine the local natural environment.

About AdventureEDU Educator Jean-Claude Razel of Alaya Expedições

Jean-Claude has 30 years experience in the adventure business, specializing in safety management, operations and product development. Initially focused in mountaineering and climbing, Jean-Claude is now active in the whole chain of the adventure business. He has created safety systems for zipline circuits in Brazil, managed the Brazilian National Rafting Team, was president of ABETA in Brazil, and actively participated in Aventura Segura, one of the most successful qualification programs in Adventure Travel with more than 4000 qualified professionals and 100 companies certifying their operations and safety management.

What are the requirements?

  • Basic knowledge of tour operations
  • Interest and passion for sustainable tour business operations
  • You will be calculating basic figures to help you understand your business. For optimal experience, general knowledge of your company's financials is recommended for the exercises (but not required)

What am I going to get from this course?

  • Learn the business model of a ground supplier in the adventure travel industry
  • Analyze the sales structure, the cost structure, and staff structure of a ground supplier in the adventure travel industry
  • Understand the profit index EBITDA
  • Learn how to fix the price of a product including commission and taxes
  • Understand the importance of sustainability and how it can benefit your business

Who is the target audience?

  • This course is for adventure travel tour company owners and managers
  • This course is ideal for those interested in starting a new adventure travel business or learning how to effectively manage their current business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Introduction to AdventureEDU
Introduction of Jean-Claude Razel
Learning Objectives
Introduction to Business in Adventure Travel
TIP #1: Money & Passion
Section 2: Business Models in Adventure Travel
Business Models
Section 3: Business Management in Adventure Travel
Case Study: Great Outdoors (GO)
TIP #2: Cash Flow
Cost Structure of GO Adventures
TIP #3: Operating Costs
Fixed Cost Structure of GO Adventures
TIP #4: Staff and Fixed Costs
Maketing and Commission
TIP #5: Marketing Your Business
EBITDA, Gross Profit and Net Profit
Key Management Issues in Adventure Travel
Section 4: The Financial Aspect of Sales
The Financial Aspect of Sales in Adventure Travel
TIP #6: How to Price an Adventure
Using Formulas to Price Your Product
Section 5: Sustainability in Adventure Travel
Sustainability in Adventure Travel
Section 6: What We Learned
What We Learned

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Instructor Biography

AdventureEDU ., Adventure Travel Education

AdventureEDU courses educate companies to deliver the best adventure travel experiences in a safe and sustainable practice. AdventureEDU is the only United Nations World Tourism Organization (UNWTO)-backed training program with courses specifically designed to address the unique needs of adventure travel companies. AdventureEDU educators are experienced adventure business owners and trainers; they share proven techniques to help drive profitability and sustainability.

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