Advanced Social Media Marketing Course For Long-Term Success

Advanced social media marketing course with professional social media marketing strategies to reach 1,000,000+ people
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  • Lectures 55
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2014 English

Course Description

LATEST: Course Updated On September, 2016 To Include More Lectures:

  • Example of an advanced strategy for getting more retweets on Twitter
  • Lecture on how to write better headlines that drive more traffic
  • Example of how to use social media to boost the SEO rankings of your web pages

* OVER 2,000 DELIGHTED STUDENTS HAVE TAKEN THIS SOCIAL MEDIA MARKETING COURSE


In this course you will learn in this advanced social media marketing course:

  • Advanced social media marketing used by growth hackers and professional marketers
  • How to grow traffic, customers, and ultimately make more money
  • How to get other people to retweet, like and re-share your content
  • How to use social media to boost your Google SEO
  • How to use hashtags and catchy headlines to increase virality of your messages

I am a small business owner just like you! The strategies in this course work for start-ups and small businesses. So if you have a small business or a tech start-up, this social media marketing course is designed to make you a pro marketer, and empower you to get many new customers.

How This Social Media Marketing Course Is Structured

To make sure that everyone is able to follow along, the course starts by covering beginner social media marketing topics and goes over the fundamentals. Once everyone is up to speed, we get into more complex social media marketing strategies that help your business truly grow. The course is made up of 25 lectures that are almost all video, and should take you just over an hour to complete.

Section One Of This Social Media Marketing Course

The first part of the course focuses on social media marketing basics and fundamentals. But that section if brief.

Section Two Of This Social Media Marketing Course

The next part of the course focuses on popular social media marketing strategies like Facebook marketing strategy, Twitter marketing strategy, YouTube marketing strategy, GooglePlus marketing, Quora marketing, and how to do social media marketing on a few other social networks. This list could be endless because there are so many social networks, so I stop there since you probably already understand the right strategies on such sites by that point.

Section Three Of This Social Media Marketing Course

The next part of the course covers more insightful social media marketing strategies like how to amplify your social media marketing by leveraging search (SEO) inside the social networks, how to use photos, make things more entertaining, and similar strategies that enhance your social media marketing efforts.

Personal Touch Like Nowhere Else!

My goal is to help you succeed, and I go out of my way to help students however I can. In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

Why I Made This Course

One of the reasons I made this social media marketing course that I often see entrepreneurs struggle with getting traffic and exposure from social media. In this course I explain why the common social media marketing strategy of posting of Facebook and Twitter is simply not enough. Instead, I show you how to create an amazing social media marketing strategy for your business by leveraging the full potential with social media and combining it with search, and other advanced topics.

I hope you enjoy the course, and I think almost no matter what your previous marketing experience might be, there will be something new to learn in this course. I wish you best of luck with whatever you are promoting!

My goal is to help you succeed. Sign up for the course now, and give it a try. If you don't find the course or my help useful, there is no risk. The course comes with a 100% money back guarantee. I hope to see you on the inside.

What kinds of businesses be promoted with the social media marketing strategies in this course?

With the marketing strategies in this course, you can promote a wide variety of businesses. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.

Here is a list of potential online businesses you can promote using the strategies in this  social media marketing course: blogging, affiliate marketing, elearning, create a channel on YouTube, become an author and sell books on Amazon and the Kindle, or become a freelancer or a local concierge. 

+++++++++++++++++++++++++++++

MONEY BACK GUARANTEE

The social media marketing course comes with an unconditional, Udemy backed, 30 day money-back guarantee so you can try the course risk free. This is not just a guarantee, it's my personal promise to you that you will succeed ... just like my thousands of other Udemy students.

So go ahead, sign up for this social media marketing course, get the strategies you need to grow your business, and take the steps to find growth and success.

What are the requirements?

  • You should be promoting something
  • You may need to promote something in the future
  • Want to learn how to do social media marketing the right and effective way

What am I going to get from this course?

  • You will learn intermediate and advanced social media marketing strategies
  • You will be able to create an effective social media marketing strategy
  • You will learn many ways to promote your business using social media marketing
  • Learn to promote your business on Facebook
  • Learn to promote your business on Twitter
  • Learn to promote your business on Quora
  • Learn to promote your business on YouTube
  • Learn how to combine SEO and social media for double the effect
  • Learn about the power of building your own large social media marketing channels
  • Learn about combining blogging and social media
  • Get personal help from the instructor if you have specific questions
  • Amplify your SEO efforts with social media sharing
  • Learn how to increase social sharing of your product
  • Save money because you won't have to hire marketing consultants or agencies
  • Learn how to brand yourself using social media

What is the target audience?

  • Entrepreneurs and business owners
  • People who are starting out in marketing, or learning how to promote things
  • Social media marketing enthusiasts

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Course Introduction: Watch This First To Understand What You Get From The Course
02:02

This is the introduction and welcome to this social media marketing course. In this social media marketing course you will learn professional and effective social media marketing strategies.

Exercise to start the course: initial competitor research
01:30
Section 2: Social media marketing fundamentals before diving into advanced material
03:03

This lecture is a basic introduction to the social media marketing section of our social media marketing course. We cover social media marketing in quite a bit of depth in this training because if done right, social media marketing can be a very powerful tool that you can use to position your business and your personal brand.

Common social media websites start with your blog, Facebook, Twitter, YouTube, Pinterest, GooglePlus, online forums, LinkedIn, and many other social media sites.

03:39

In this lecture of the social media marketing course, I talk about how to do social media marketing the right way. This is how companies do social media marketing, and very smart marketers do promote their businesses. They focus on leveraging social media for scalable growth, personal and business brand authority and recognition, and building customer loyalty and focusing on customer retention. Additionally, they do much of their customer service via social media which can further boost their community.

03:09

In this part of the social media marketing training program, I discuss common social media marketing errors that many first time marketers and first time entrepreneurs tend to make. The first mistake is simply posting promotional messages about your work everywhere and blatantly promoting your business or product. That just turns people off in most cases. Additional social media marketing mistakes tend to be rooted in the same thing where the entrepreneur just blatantly promotes instead of providing value first. Social media is all about being a good player and providing value. The more value you provide, the better you will do long-term. And that is the other kind of a typical mistake: not thinking long-term.

05:00

In this part of our social media marketing course, I explain how to combine if with SEO to boost your results. This is one of the advanced concepts of this training, or at least this is getting us to some advanced concepts.

05:42

In this part of our social media marketing training, I talk about the viral coefficient formula, and what the viral coefficient is. Additionally, I talk about how to increase the virality of your website, webpage, or a piece of content. The viral coefficient is a calculation of how often people recommend your content or website, and how often people accept those recommendations. As the business owner, there are concrete things you can do to increase your viral coefficient by influencing the amount of sharing people are doing, and making it easier and more attractive for people who got invited to actually join your site.

02:47

This is the summary of what we learned in this introductory section of this social media marketing course. Now let's move on to the next part of the training.

Section 3: Facebook marketing
02:23

Introduction to the Facebook marketing part of this social media marketing course. Facebook is something that almost all business owners think about when they consider social media marketing and online strategies for promoting their business. So this is an important section of the course.

03:52

In this part of our social media marketing training, I show you what you really wanted to know: how to sell on Facebook. 

04:01

In this part of our social media marketing online course I talk about whether you should promote your business with Facebook groups, Facebook business pages, or Facebook fan pages. Since more people are not celebrities, the fan pages are more or less not an option, and the choice is between a business page and a group. If you want to build engagement and interaction, a group is much better. If you want to attract new people to your business, a Facebook business page is the right option. But keep in mind that business pages have the least engagement so you will have a hard time reaching the people who liked your page unless you pay Facebook to give you that extra boost.

08:03

In this part of our social media marketing training program, I do a tutorial on how to squeeze out extra little bit of sales from your Facebook business page and I show you what features are available to increase sales from your Facebook business pages.

09:37

In this part of the social media marketing course I show you how to get more engagement on Facebook, and get more likes, comments and more people to share your posts. 

04:00

In this part of the social media marketing course I talk about how to use images correctly in your Facebook posts in order to get more engagement like likes, comments and sharing on Facebook.

01:51

In this part of our social media marketing training, I show you how to use Facebook pinned posts in your group in order to make more sales on Facebook.

13:58

In this part of our social media marketing course, I give you a brief introduction to Facebook ads. Facebook ads are not free. This course is all about free promotion. But I give you just a small glimpse of paid promotion with Facebook ads.

02:34

In this part of our social media marketing training, I show you a new feature within Facebook called Facebook Marketplace. Facebook Marketplace was introduced on October 3rd, 2016, and this is another way you can sell on Facebook.

Section 4: How to use different social media marketing websites to get traffic
02:46

In this part of our social media marketing training I talk about Quora. Quora isn't the most commonly known social media website, but it is a very big site, and I have used it successfully in the past to drive a significant amount of traffic to my website. You can use Quora to promote your business and boost your personal brand by answering people's questions there. Quora is a Q&A (question and answer) site here people ask questions about different topics. And if you answer questions about whatever subject matter you are an expert in, you can build up a big presence in Quora, get recognition, and drive traffic to your website or product.

08:08

In this part of the social media marketing course I talk about how to combine Quora and YouTube to amplify and increase your YouTube traffic. This is a very nifty growth hack, and it has worked very well for me in the past so see if you can get it to work for you by embedding your YouTube tutorials into Quora.

05:27

In this part of the social media marketing course I discuss how to promote your business with a podcast. Podcasting is one of the most rapidly growing online and social media marketing strategies. It is very powerful because the host can make a real connection with people, and use the podcasting platform to build their personal brand. Plus, podcasting is simply fun. You get to meet many interesting guests and forge many career-long relationships with your business peers.

05:28

In this part of the social media marketing course I talk about Google Plus (sometimes written as Google+) and how it helps your SEO. Google Plus is a very important social network because it is owned by Google itself. And since Google search has such a large control of the search industry, its social network has a lot to do with SEO. Additionally, since many of Google's services are so well connected, Google Plus is largely connected to YouTube and Google Hangouts. Make sure you post your content on Google Plus to help it rank better, and use hashtags to boost your visibility within Google Plus.

05:51

In this part of the social media marketing course, I go over how to make posts on Google Plus in order to give yourself a boost in SEO.

02:09

In this part of the social media marketing course, I explain how to post on different online forums and communities.

03:29

In this part of our social media training, I talk about how your blog is a part of social media marketing, and how to incorporate your blog into your overall promotional strategy for your business.

06:55

In this part of the social media marketing course I talk about how Facebook groups are replacing much of what LinkedIn used to be used for. Much of LinkedIn used to be about joining professional LinkedIn groups. But now I am in many professional Facebook groups, and they are much more effective and helpful.

Section 5: YouTube Marketing
01:26

In this part of the social media marketing course, I talk about the benefits of growing your presence on YouTube. YouTube is an amazing platform to grow traffic, make money, and build your personal and business brands. I use YouTube all the time, and it is great. In the upcoming lectures of the course I will give a very detailed overview of how you will be able to grow your presence on YouTube. For now, I just outline the basics of YouTube to get your appetite going.

13:41

In this part of the social media marketing course, I talk about YouTube SEO, and how you can do SEO on YouTube to get your videos to rank higher. This part of the training is pretty valuable because this is the key to you having your own successful YouTube channel.

05:04

In this part of our social media marketing training, I explain how to get more subscribers on YouTube. YouTube subscribers are very important because they will watch many of your videos, and they are some of your most loyal audience. So make sure to get as many subscribers as possible. 

04:06

In this part of our social media marketing course, I talk about a WordPress plugin that will help you automate some of your tweeting, and also help you keep your blog posts fresh in Google search.

03:23

In this part of our social media marketing training, I talk about YouTube marketing, and specifically how to get the YouTube recommendation algorithm to recommend your content.

14:16

In this part of our social media marketing training I explain how to get more views for your YouTube videos. You will, of course, want to get more views for your YouTube videos because why would you not. So in this tutorial I will teach you strategies to get more YouTube views.

Section 6: Twitter Marketing: How To Get Retweets And Maximize Social Sharing
04:13

In this section of our social media marketing training course, I make you a Twitter marketing professional. You will learn how to grow your followers on Twitter, how to get retweets, how to build your business and personal brand, and how to use actually dominate hashtags to get a large amount of extra exposure and marketing on Twitter. I will show you lots of industry research for how to get much more engagement and more followers with your Twitter account.

03:13

In this part of our social media marketing online marketing school I explain hashtag marketing. I show you how to use hashtags, and how hashtags can help you reach more people that wouldn't ordinarily have found your business. In a way, hashtags work like directories under which content can be found. But hashtags are much more dynamic than simple directories, and they are an integral part of social media.

01:42

In this part of my social media marketing course, I talk about the ideal number of hashtags you should use in a tweet. Research shows that two hashtags per tweet it the right amount. Using two hashtags in a tweet gives you enough extra exposure without making your tweet seem overly spammy and unreadable. So try using two hashtags in your tweets for maximum extra engagement, followers and retweets.

05:36

In this part of the social media marketing course I talk about how to write good headlines, and why writing good headlines is so important for your business. A good headline can make your content jump out, and get people's attention. And that is exactly what you need to do. You must get your business to stand out above all the other noise, and headline writing is a gigantic part of social media, sales, advertising, and all of your marketing.

Article

In this part of our social media marketing training, I share an article with examples of great headlines that get attention for different types of content.

01:53

In this part of our social media marketing course, I talk about Twitter marketing, and specifically how to structure your tweets to get optimal engagement on every tweet, and with that, more Twitter followers and more retweets.

02:44

In this tutorial of our social media marketing course I explain how to increase your social sharing and social recommendations by actually building it into your product. This is something you can plan for during the very initial stages of your business when you are just writing your business plan. But don't worry, if you didn't plan for this when you wrote your business plan, that isn't the end of the world. You can always think creatively about how to make your product to naturally get people to share. For example, if your product become better or more useful or more fun if people use it together with friends, then people will immediately recommend it. I talk about these strategies in this tutorial.

01:33

One tip to get a little bit more attention in your social media posts is to mention people in them. You can either praise people, or give them credit or just chat them up. They might decide to share or engage in conversation which will give you a little bit of an extra boost in social media exposure.

08:47

More strategies on how to get more retweets, more social sharing and boost your website's Google SEO in the process. In this part of the course I tie some of the SEO and social media marketing together because as you recall, social media sharing boosts your SEO, and here I show how to use Twitter to not only get more exposure on Twitter, but to also boost your search engine optimization and help your website, individual pages or product pages rank higher in Google searches. This is another good topic that I wanted to add to this social media marketing course.

02:48

In this part of our social media marketing training, I give some ideas for which time of the day might be best to post your social media marketing posts and updates on Twitter.

01:35

In this part of the social media marketing course I talk about the ideal tweet length for your tweets. Many people think that the ideal length for tweets is 140 characters which happens to be the upper character limit. But that is wrong. When other people scan their Twitter feeds, they don't fully read all the tweets, but rather scan them. And their eyes naturally land on the tweets that are easiest to read. So if your tweets are shorter than 140 characters, it will become more attractive to people, and they will focus on your tweets more than other tweets and you will get more engagement which will help you get more followers and retweets.

06:39

In this part of the social media marketing course I explain how to use a Wordpress plugin to automate your tweets, and include hashtags in your tweets. If you continuously use certain hashtags in your tweets (especially if those tweets get a good amount of engagement), you will begin to gain a certain authority within those hashtags on Twitter, and Twitter will keep your tweets up there longer than other tweets. This will get you much more visibility and more people discovering your account and ultimately finding your business this way.

10:30

In this part of our social media marketing course, I explain an advanced Twitter marketing strategy where you use automation to get more Twitter followers, increase Twitter engagement, and even sell products on Twitter.

Section 7: Other techniques to get and amplify traffic
02:53

In this part of our social media marketing course I talk about how maximize engagement of your social media updates and posts by using photos to draw attention to whatever you are posting and promoting.

01:40

In this lecture of our social media marketing course I discuss the fact that social media isn't just for marketing. It is kind of entertainment too. So the more fun, engaging and entertaining you can be, and if you can use humor at times, it will make your promotional efforts be more successful.

06:45

Explanation of how social sharing can help your SEO and search traffic.

06:34

One of the most important business strategies is retaining customers long-term. In this tutorial of our social media marketing course I explain how to retain your customers long-term.

02:12

In this part of our social media marketing course I talk about a small nifty tactic that can get you a little bit more traffic every day. It is very simple to set up too. All you have to do is add a link and a catchy description of whatever you are promoting to your email signature. And whoever gets your email, gets your little ad. And if you make that little ad something easy to engage with like a free piece of content or a very cheap product, people might engage.

Section 8: Tools
01:47

In this part of our online social media marketing course I talk about the Buffer app which is a software tool that helps you manage your social media updates. Buffer app is quickly becoming one of the industry standard social media automation tools so check it out.

03:13

In this part of our social media marketing course I talk about the Revive Old Posts WordPress plugin that might help you get more mileage out of your older blog posts, and even help them rank a little bit better in Google search.

01:23

This is a minor tip - this is a Twitter recommendation account. No biggie. It might not be around for too much longer, not sure, but thought I would add it here.

Section 9: Advertising With Social Media (advertising means paid promotion)
06:50

Facebook ads to boost initial engagement of your posts and make it look like you have a very popular Facebook page, and get likes.

04:03

Explaining Facebook ads with boosted posts.

Section 10: Further resources
Bonus lecture: DISCOUNTS ON ADDITIONAL COURSES AND RESOURCES
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Instructor Biography

Alex Genadinik, $100k+/year entrepreneur with 75,000 students & 100 courses

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

I created over 100 courses on Udemy with 75,000+ students by whom I am humbled and who I try to help any way I can!

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