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In this course 15 advanced SEO tips: not every ranking problem is a penalty, the ex-Googler Jonas Weber (Search Quality team) & SEO expert (over 10 years experience in SEO) gives you special and advanced tips about different ranking problems from real client case studies and how he solved them. Most of them have nothing to do with updates like Penguin or Panda. It is important to have the perfect technical setup that nothing can happen. You need years to build great and sustainable rankings but you can destroy them in a very short period of time.
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|Section 1: Start Here|
|Section 2: 4 quick facts to start|
Manual penalties vs. filter/algorithm
Healthy vs. sick pages of a website
The process chain of a search engine
|Section 3: Advanced SEO tips: ranking problems in Google & solutions|
Get noindex and nofollow right
Wrong crawling setup kills PageRank
Never change all at once, you might destroy your business!
Change for a better new domain from one with plenty of authority?
Over optimization with commercial keywords
Not enough brand traffic might harm your rankings
Too many indexed pages may become a boomerang
Sometimes Google does't trust you but external sources
To many wrong redirects to the homepage act like a rollercoaster
Partial domain relocation as a Penguin solution
Your database is you content asset
Unique content is not always unique content
hreflang tag is the new power tag
The double filter -> you're screwed!
Mobile censorship is not a solution
|Section 4: Added value|
Free SEO tips from an Ex-Googler - good investment
Deutsche Version am Ende / German version at bottom
Jonas Weber is a freelance SEO & Google consultant based in Munich, Germany. Prior to that he worked for the Search Quality team at Google in Dublin, Ireland which is responsible for the quality of the natural search results. He also co-founded the online marketing agency webhelps and worked for companies such as Lufthansa German Airlines and Bertelsmann Media Group.
Jonas holds a master’s degree in business administration from University of Tübingen, Germany and École Supérieure des Affaires in Grenoble, France. He presented at several SEO conferences, such as BrightonSEO, SMX Munich, Inside Google in London, OMCap Berlin, SEOktoberfest, SEOCampixx, SEOkomm, SEMSEO and A4U Expo. He also gives ongoing lectures about Search & Google at the entrepreneurship centers of Ludwig-Maximilians-Universität München and Technische Universität München.
Jonas Weber ist selbstständiger Suchmaschinenoptimierungs (SEO) & Online Marketing Berater. Er hat davor unter anderem bei Google im Search Quality Team in Dublin, Irland gearbeitet.
Des Weiteren war Diplom-Kaufmann Jonas Weber im Online Marketing bei Großkonzernen wie Lufthansa und Bertelsmann tätig. Sowohl auf vielen Branchen-Konferenzen als auch an den Entrepreneurship Centern der LMU und TU München hält er jährlich die Fachvorträge zum Themenbereich Suchmaschinenoptimierung (SEO).