How to Create Bot-Powered Facebook Ads
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How to Create Bot-Powered Facebook Ads

Use Bots & Messenger to Skyrocket Open Rates, Engagement and Fully Crank Up Your Marketing Awesomeness
4.2 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,406 students enrolled
Created by Dave Williams
Last updated 6/2017
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create and deploy a working 'bot'.
  • Deploy your bot to manage interactions on a Facebook Page
  • Apply your bot to manage interactions spawned by an advertisement.
  • Know exactly how to use your new bots and messenger to flood your business with new customers
View Curriculum
Requirements
  • You should have run at least some Facebook Advertising
  • You should have at least a passing familiarity with the concept of Artificial Intelligence
  • You should have created a Facebook Page for your business.
  • You should have an active Facebook Ads Account
Description

We want you to:

Do. Epic. Stuff.  

"
How can we make you more awesome."  That is the question:

Not only is this kind of campaigning a smart thing to do, it's something Facebook wants you to do.  If you're a Facebook Advertiser, this is the next wave, and we'll show you exactly how to do this in such away as to crank up your marketing awesomeness to eleven.  

This approach will reduce your response times to ZERO, massively engage your audience and the people to whom you advertise.  Think people don't like bots?  Think again.

Would you like to use Facebook Messenger as a free artificially intelligent auto-responder & also get 100% of your communications inboxed, 80-90% open rates AND instant response times for your Facebook Page(s)?  

Who is the target audience?
  • Our target student is an active advertiser who wants better results
  • Our target student happily adapts and benchmarks new technologies, specifically in marketing tech
  • Our target student is NOT a total noob. We will cover basics, but this is an advanced technique. This is for people looking to improve upon their existing campaign results.
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Curriculum For This Course
14 Lectures
01:37:24
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Creating a Bot that Works
7 Lectures 40:32

If you're a Facebook Advertiser, this is the next wave, and we'll show you exactly how to do this in such away as to crank up your marketing awesomeness to eleven.  

This approach will reduce your response times to ZERO, massively engage your audience and the people to whom you advertise.  Think people don't like bots?  Think again.

  • Welcome aboard
  • This course is quick, dirty and to the point
  • We want you up and running tonight, tomorrow at the latest.
Preview 02:19

Make no mistake about it:   Facebook wants you to be adapting this technology.  Here's a nice overview of most of the leading players in the commercial artificial intelligence landscape, and our election for what you should use to get up and running right away.

The Landscape of Artificial Intelligence
02:46

These ads are superb for spawning a flow of automated interaction followed by a discounted offer, a give-away, a contest or a free report.  The point is...engagement.  As with any advertising mode...some people won't like it, and we'll automate dealing with that kind of person.  We'll be teaching you how to leverage this for the best kind of interactions, the kind that provide value and establish trust.  Step-by-step, we'll:

  • Create them
  • Test them
  • Make them even better
  • Bond them to your Facebook Page
  • Bond them to an advertising campaign
  • Deploy them


What Your Bot Ad Will Do
02:03

We said 'quick and dirty', and we meant it.  Here's how you can take a bot template off of the shelf, plug it in, modify it slightly to your needs, wind it up and let it go.  In this section, we will:

  • Create your first bot
  • Cover the basics of bot block configuration
  • Learn to modify tutorial templates



Creating Your Bot
07:28

Ok, now we've created some 'blocks'.  The next step is how to create responses that can be governed by artificial intelligence.  In this section we'll cover off on:

  • Creating AI responses
  • Setting response key-words
  • Configuring which text blurb or block is sent in response to a user query or action
  • Building conversations


Setting up Basic Responses and Bot Flow
04:54

How about we take a look at something that's getting deployed right now in live campaigning.  This will be a good example from which you can glean all sorts of ideas about how to roll your own.  In this lecture, we'll be reviewing:

  • Advanced configuration elements
  • How to broadcast to your optins
  • How to add 3rd party apps and data to your bot to begin to make it a giant asset for your business.
Advanced Configuration, Broadcasts, and Adding in Apps
14:37

Adding your new bot to your existing Facebook Fan Page (or brand page) could not be easier.  Prepare to have response times that are instantaneous.

  • One and done.  
  • Now we test it.
Syncing Your Bot to Your Page
06:25
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Intermission
1 Lecture 04:47

Time to take stock in what you just did, and to have a little discussion about what we're going to be doing moving forward with Section 3.  Promoting.  For.  The.  Win.

We will:

  • Stretch
  • Relax
  • Pat ourselves on the back (YOU JUST MADE A FREAKIN' ARTIFICIALLY INTELLIGENT ROBOT!)
  • Plot fiendishly to take over the world with advertising tactics and strategies.


Preview 04:47
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Advertising Like a Jedi
5 Lectures 47:57

All meat, no fluff.  Step by step on how we create the ads to work with the bots.  It's a little technical at points, but you'll make it through no problem :)

We cover everything but the targeting.  That's for Lecture 10, because it's pretty involved and pretty darned cool in how we do it.  Very Jedi indeed.

Creating Your Ad
23:16

Important limitations on the objectives you can use in your Facebook advertising and still have this work.

Limits with Your Ad Objectives
01:20

Psych!  YOU ALREADY DID IT!  

That's right, your page's bot was synced to your ad when you created the ad!

  • Why that's important
  • Limitations of the bots/ads combo you just made.
Syncing Your Bot to Your Ad
04:56

Think of a Venn diagram.  We're going to be putting together audiences that live at the intersection of interests and behaviors.  We'll discuss:

  • Layered targeting
  • Collecting interests and managing them
  • Campaign targeting structure done right
Advanced Awesomeness: Targeting Your Ad
13:18

Targeting is one thing; deployment tactics are another.  In this unit we'll begin a discussion to be carried on throughout this course:

  • What are the best way to structure ads, specifically we'll be discussing some tactics in that regard.
  • That ads don't just act to sell things, they're beginning of divining who's actually interested and then engaging them
  •  And followup ads?  We'll talk about a couple of good strategies for collecting huge audiences and then sicking your bot like a mad dog on them.
Preview 05:07
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Bonus Lectures
1 Lecture 04:08

06/08/2017 - this is a HUGE development.  What MSGHero charges $47/mo for, Comments-to-Chat engagement is now FREE under your Chatfuel account.  Here's how to use it.

HUGE development: Chatfuel Now Supports Comments-to-Chat
04:08
About the Instructor
Dave Williams
4.5 Average rating
39 Reviews
3,821 Students
3 Courses
Digital Polymath | Marketing Jedi

Marketing…It surrounds us and penetrates us; it binds the galaxy together.

I do marketing and advertising in a non-obnoxious way, in a way that lines up the message to the market, the right product to the exact right person at the exact right time. I will show you how, Padewan.

At one time I was not a marketer with Fortune 100 experience on both the corporate and agency sides. I was a trained Actor and I produced off-Broadway theater. This was in the days before the rise of the commercial internet. If you’ve never done a campaign or have a fear of tech – don’t worry, I was there once.

BUT, if you are experienced, you’re going to dig this too; there’s a very good chance you’ve never deployed this way before.

So, get ready! Dive in BELOW, I’m here to answer questions on the boards and to guide you in For The Win.