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This course is updated as at October 2016
***Just uploaded - Gmail ads! These are a very new feature added to AdWords.
- AdWords Hacks for better management - more coming soon to this section!
Do you want to take your AdWords account to the next level? If you are new to AdWords, then this course is NOT for you. This course is designed to build on a basic knowledge of AdWords.
This course will give you a rare glimpse under the hood of the advanced techniques I use to manage existing accounts in my AdWords agency.
Remarketing is where it is at!!!!
Ever wanted to learn how the pros do advanced remarketing for their clients? I will show you how I do it for my clients.
Do you have an eCommerce store? Then you need to run a specific shopping cart abandonment campaign and I will show you how to do (I fact, I show you 2 ways to do it). It is important to do as it will give you the best possible ROI.
Don't know what RLSA is? Then you NEED to know this and START IMPLEMENTING IT!
This course will also go through the following:
- How you can use in built automation tools to speed up your account management.
- How to use labels and filters for quicker management.
- How to use Google Tag Manager to look after your tracking codes so you can be sure they have been implemented correctly.
- How to make a campaign specifically for mobile! And how to track mobile conversions! Highly relevant in this day and age.
- A timetable of optimizations that should take place each month - i.e. what needs to happen weekly, fortnightly, and monthly!
Each section of the course contains:
- A course tutorial on the topic
- A live walk through of what was just taught.
This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make.
Click Enrol Now to access the course instantly.
And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Start Here|
By The End Of This Course....
|Section 2: Setting Up Google Tag Manager To Look After All The Tracking Codes|
This lecture will walk you through how to add your Google Analytics code to your Google Tag Manager account. We show you just how easy it is to do!
In this lecture, we walk you through how to add AdWords conversion tracking code to your website using Google Tag Manager. You'll see just how easy it is to do and for some reason, so many people get this wrong!
Note, you can do this for as many conversion tracking codes are you like.
In this lecture, we show you how to add AdWords remarketing code to your website using Google Tag Manager.
Once again, super easy to do!
|Section 3: Budgeting|
Budgeting in AdWords
|Section 4: Advanced Remarketing|
So many people do remarketing incorrectly by not segmenting their past visitors. The most common example, is showing product ads to people who have already purchased the product!
So, this lecture explains why you need to be taking your remarketing campaigns a step further by showing different ads to different people, based on their behaviour.
I also explain the concept behind time based remarketing campaigns as well as shopping cart abandonment campaigns.
One of the biggest and most common mistakes I see advertisers make with remarketing is showing ads to people who have either already purchased your product / contacted you. So, as an advertiser, by showing ads to these specific people, you are wasting your money AND annoying people.
So, in this lecture, I walk you through how to remove these specific people from your remarketing campaign so you avoid this really common mistake. You'll be amazed at how easy it is to implement!
In this lecture I do a live walk-through, step by step, on how to create a shopping cart abandonment remarketing list to then use in a campaign.
Note, it is much easier than it sounds - watch me show you how I do it!
There are actually 2 ways you can create a shopping cart abandonment campaign and in this lecture I show you the alternative method.
Note: there is no difference and the end result is the same. But it is still good to know both ways to do it.....
In this lecture, I go through exactly how to change your bids based on the time since a users last visit to your website.
This is because often, most recent website visitors are worth more to a business, than someone who hasn't been to your website for a long time. So, it is worth adjusting your bids based on time since last visit.
This will get the most out of your remarketing campaign as you will be spending the most on the people who are most important to your business and ALSO spending the lease on people who are least important to your business.
In this lecture I go throughwhat RLSA is and why you should be using it in your account.
Unsure how to implement RLSA into your account? In this lecture we show you just how to do it.
|Section 5: Using Labels For Easier Management In Your Account|
Labels are a great way to help you manage your AdWords account. You can assign labels on an Ad Group, Keyword or Ad level and I use them in the accounts that I manage.
Find out why you will want to start using them in your account...
Creating new labels or assigning a label to another keyword / ad is super easy. This lecture does a live walk through on how to create a label and you'll see just how easy it is to do
In this lecture I show you how I use labels in search campaigns.
You'll see how helpful they can be to find specific keywords / ads and how you can use it in your account.
|Section 6: Using Filters for Easier Management|
Filters are another great tool used to speed up account management.
Find out in this lecture why you will want to start using filters in your account and I talk about some common filters you can start using right away in your account.
I go through in detail the first common filter you can use in your account.
This lecture is a live walk through in an existing AdWords account of exactly how to perform this filter and why you will want to use it.
In this lecture I go through the next helpful filter you should be using in your account.
In this lecture, I show you how to use a simple filter to find ads which have no conversions and therefore may be a case for rewriting the ad. Therefore, finding underperforming ads which need to be changed.
You'll see just how easy it is to do this in this live walk-through.
|Section 7: Using Automation in AdWords!|
What is Automation in AdWords and How to Use it?
Initial Walkthrough of Rules
Example 1: Creating a rule to increase bids for keywords below first page bid
Example 2: Creating a rule to automatically pause low performing keywords
Example 3: Creating a rule to automatically increase bids for good keywords
How to delete an existing rule
|Section 8: How To Create A Mobile Specific Campaign|
With the explosion of mobile traffic, catering for mobile traffic is a critical component to every account.
So, in this lecture we go through how to adjust your campaigns to target mobile visitors using mobile bid adjustments, mobile ad extensions and creating mobile only ads.
Also, we show you which is the optimal ad position to be in for a mobile which is often why you need to implement mobile bid adjustments.
In this lecture we will show you which free tool you can use to see just how mobile friendly your website is....
Part 2: Tracking 3 Different Kinds of Conversions for Mobile Campaigns
|Section 9: Ongoing Management - What To Do On A Weekly, Monthly & Quarterly Basis|
This video touches on the list of tasks to do on a weekly, monthly and quarterly basis to continually optimise your account.
By doing these tasks, you will hopefully continually tweak and improve your account performance.
Display Campaign Placements
|Section 10: YouTube: Advertising On The World 2nd Largest Search Engine|
YouTube Basics: Different Types of Ways to Advertise on YouTube
|Section 11: AdWords Hacks|
Creating a custom column is useful when you want to view specific data in the interface, which does not appear to be in the default categories.
The example used in this video shows how to add a specific conversion field to appear in the interface, so that you can see of the total number of conversions, how many were phone calls.
All is revealed and explained in the video.
|Section 12: UPDATE: Latest Features Rolled Out In AdWords|
Gmails Ads: What Are They & How Is The New Feature Different
This video is a live walk-through of how to create the new types of Gmail ads. This video walks you through each step in the process
Ilana Wechsler is a Pay Per Click Marketing Professional with over 15 years experience in Information Technology working for many large international corporations.
Ilana started on her online marketing journey 7 years ago and founded Green Arrow Digital, a digital agency specialising in Pay Per Click Marketing for businesses. Since then, she has run this successful agency, specialising in Google AdWords, Facebook Advertising as well as content marketing strategies for many different businesses. Each and every month, she manages tens of thousands of dollars in ad spend across all industries. She has managed to turn around numerous unprofitable ad campaigns into successful multi-million dollar campaigns.
Ilana is passionate about Pay Per Click marketing and generating positive ROI for her clients. She is based in Sydney Australia, where she lives with her husband and 3 children.