This is an advance course on Resume writing for professional who have a bit of work experience. Inside this course, I will help you master highly successful resume writing techniques that I personally use, and have successfully used to position others in roles that earn over $500 a day.
This course is for those who want to aggressively grow their corporate career and earn more by branding themselves. The focus of this training is on the on developing the right resume content, more specifically the personal branding and positioning aspects in the resume - the real ingredient that will help you get a higher pay and a faster career advancement.
If you are just out of college, this may not be the best course for you as I do not cover basics of how to make a resume, like the grammar or the font you should use in your Resume template.
To understand if this is the right course for you, go through the curriculum and the lectures listed below.
This resume builder and resume template requires a bit of work, especially around researching the keywords and analyzing the roles. So again, if you are looking to write a resume on the fly, this may not be the course as this resume template requires effort.
After the 2008-12 recession, large corporations switched their hiring policies to focus more on their tactical needs rather than on long term strategic needs. This provides a tremendous opportunity for professionals who can quickly position themselves as experts and whose resume reflects a strong personal brand and positioning.
My name is Nara Kaveripatnam. I am a senior consultant in the banking industry. I specialize in managing change initiatives which requires me to work on internal branding and positioning strategies at these banks and corporations. I know exactly what these large corporations are looking for and what they want to see when it comes to resourcing. And that is what I have have based this training on.
This Advanced Resume writing course is intended to teach you the skill of how to make a resume, using a step-by-step resume builder process and resume template. Even before you finish this training, you will have your Resume ready – one that works in today's world. We will be building a brand new Resume that will position you are a leader and expert. The exercises will first help you identify your area of expertise and then leverage it to build your brand.
Once you master this skill, you will be ahead in the job market for life. I would love to see you go through this training and turbo-charge your career.
About the Advanced Resume Writing Course
Key outcome for you:
Why this is different? Be prepared for a paradigm shift.
Most of the Resume writing courses that are available today are from self-proclaimed professional Resume Writers who work from home and who oftentimes have no clue on how these corporations work. Their methods are stuck in the past. The world has moved on and traditional resume writing methods just don't work anymore.
There are just two aspects for a good Resume.
In this lecture we discuss how we can help the recruiter find you. We cover the following.
In this lecture we discuss why the key to your job hunting success depends on the quality of your keyword research.
We discuss the following.
We will also be doing an exercise to find the 3 kinds of keywords
Before you start writing your Resume, you have to understand a few facts about the human brain. There are 4 key facts that you must understand. We discuss how the following 4 brain traits affect our resume.
Note: These 4 brain traits will be the basis of how we do the content of your Resume.
This is a personal message to you to help you get the best of this course.
In this lecture, we discuss
In this lecture we discuss all the aspects of the Resume Content. This is the core focus of the entire training. We discuss why the content of your Resume is significantly more important than the Resume Template.
We start with a discussion on the Covering letter
Two aspects of the Resume Content
Narrative: The first aspect of the Resume Content,
What is Perspective? and why it is key to your success..
Your Resume has to convey that you are happy and feel fulfilled at work. It should not be boring and it should not be a dull report of what you had done in the past. This is not an obituary. It's your sales document and a prospectus for a valuable asset YOU. It must be interesting.
It has to show your role, experience and abilities in the proper perspective. What goes into your Resume will largely depend on how you see yourself.
One of the biggest mistake people make in the Resume is the way they communicate who they are. A good Resume MUST contain a positive tone and a subtle message that says you a happy person with a great attitude..
Employee engagement statistics
According to one study on employee engagement, only about 29% of employees are actively engaged with a positive attitude and strong commitment toward their job. Just 29%. 15% are miserable and openly dissatisfied while more than half, 55% are just plain disengaged – not only do they not actively contribute; they are there to simply collect their pay.
If you want to be hired, you have to be seen as part of the 29% who have a positive attitude.
Case Study: We discuss the following sample and deconstruct it for Perspective.
I am the Project Manager on the Alpha project. I lead a team of 20 technology specialists on an $5 million engagement aimed at increasing the market share of the company from 4% to 10%.
This is THE most important section of the training. We will discuss the first line of the Resume in this section. (It is called the 'Branding and Positioning Statement' )
But before we discuss the first line, I discuss the overall Summary section itself in this lecture.
For now, don't worry about the credibility builders, I will walk you through these credibility builders once we have our Opening Statement ready.
Since you will be positioning yourself as an authority and expert in ONE area of specialization, our first step in building your resume would be identify this ONE area of specialization.
Exercise-1 will help you defining area of your expertise. This exercise comes in two parts.
If you have finished Exercise 1a you must be fairly sure of what roles can you play and who you want to be. Now that you have defined what role you want to play and what role your Resume is being pitched for, its time to put your Role selection to the Acid Test.
This acid test is more for those who are in the mid-career or want to re-look at their career. Unlike somebody who is just starting out in their career, any mistake in the selection of a role can send you in a downward spiral quite quickly.
So here is the test that I apply to myself and advice every senior executive to take.
Download the Exercise 1 from the resources area now. As mentioned earlier, this has two section 1a and 1b. You must do 1b only after you have completed 1a.
This test will help you re-evaluate what your selection.
Once you have clearly listed all the roles you can play, finish Exercise 1b. Answering these will help you get clarity on what you really should be doing with your career. There are about 6 simple questions.
I suggest you go someplace where you won't be disturbed to do this. You will need to research to answer some of these questions. You will need a laptop and internet. Don't rush. Take you time.
Here is a tip:
If you are approaching the mid-point in your career (say you already have over 15 years) try not to position yourself into an area that is prone to fast paced changes, unless you are passionate about it and are on top of all things that are happening there. Or are ready to put in the effort to stay ahead.
Complete the exercise now and I join me in the next lecture.
As mentioned earlier, the purpose of the Summary is to position you as an expert in ONE area. Before I proceed further, I want you to understand what positioning means.
Positioning is what marketing and advertising companies do for their product. Every product is promoted to "own" a word in their consumer's mind. Positioning gives you increased visibility and desirability to a ring-fenced audience. It makes you want to ask for Coke when you are looking for a drink.
You have to be positioned properly to be ahead of the pack in an competitive employment market.
A mistake in your positioning will have significant negative impact on your career, finances and reputation. Which is why I wanted you to finish the first exercise before you came to this section. Exercise-1 helps you identify the word that you will own.
By now you have learnt what the Resume Template should be and how long your resume should be. You have learnt what positioning is. We learnt that the purpose of the Summary is to position you as an expert in ONE area.
You also should have identified that ONE area of your expertise if you have completed Exercise-1. It absolutely must for you to have your area of expertise to start this section.
You are now ready to start writing your Resume.
The first line of your Resume is the most important sentence in a Resume and your personal brand has to be communicated in the opening sentence. I call this the 'Branding and Positioning Statement'. It should be the first point in your Summary.
We discuss the following in this lecture
In this lecture we discuss why the first line replaces the traditional “Objective", “Purpose"
Long back, when Resumes were printed and circulated, it used to open with a candidate's “objective”. The world was a different place where people genuinely had the ambition of joining a company and spending their entire lifetime in one company. So when somebody wrote that their objective was to join such a company, they meant that. It meant something.
The objective was relevant during the times when you could join a company at the lowest rung and work yourself up through the ranks and retire from the company.
This is how job markets worked earlier, but not anymore.
Today, there is actually a risk in using the Objective. If you use it, you will be perceived as a person out of sync with the times.
The credibility of the Objective has come down because it's an established fact that we apply for several jobs all at once and it is normal human tendency to copy and paste the “Objective”, change the name of the company and send it to everyone.
Don't use it. The opening Branding and Positioning statement replaces this quite powerfully.
To find out the 5 components of a highly effective first line you have to answer these five questions first...
In this lecture we discuss the five components of the resume opening statement.
We also walk through two examples of effective first lines for experienced professionals to help you understand this better:
Each of these components is individually explained in the following lectures.
Your most important asset is your name. Nothing can ever take it away from you. It distinguishes you from others.
It is your Brand identifier. It is the capstone on which you will build your brand and credibility.
And since the recruiting company is looking for an “expert", an “authority", unless you are as famous and an expert like Einstein, you have to follow a certain rule when it comes to establishing your name as a personal brand identifier.
So, in this lecture we discuss how should your name be presented if it has to be your "Brand Identifier". We discuss how you must stand apart and resist becoming a part of the crowd.
At the end of the lecture, you are encouraged to complete Exercise-2 which will help you select the name for your personal branding.
It is important that you finish the keyword research we discussed in the earlier section. If you have not done the keyword research, please do it now and come back to this section. You should have also completed Exercise-1 &2 from the earlier lectures.
Now that we have your Brand Identifier ready, we will now work at positioning in this lecture.
We discuss the following two roles each of us play in our professional life
To make it easy to understand, we walk through a few examples and deconstruct it in this lecture.
We also discuss a mistake professional's make that keeps them away from success.
You are encouraged to finish Exercise-3 which will help you affirm the two roles you can play. You will select ONE skill-based role and ONE hierarchical role you can play.
If you had done all the exercises till now, you will have your role & your brand identifier ready.
In this lecture I show you how you should showcase your experience in the Branding and Positioning Statement.
Your experience has to be appropriate to the role, plus, it has to send the right signal to the recruiter. From a positioning point of view, this is very important.
WE discuss the following
You are encouraged to complete Exercise 4 after you go through the lecture. It has 4 simple questions to help you get your experience sorted in a way that will support your branding and positioning in the opening statement.
Here is an important fact - A company is NOT looking to hire you for your talent, skill or experience. They are hiring you for the result that you will help them achieve. They are looking for a certain end-outcome.
So don't sell your skills, sell what your skill can do for them. In other words - “'Don't sell what you do, sell what you're doing does”.
If you have done all your exercises so far, you will have the brand identifier, the role and the experience sorted. We will now focus on the benefit you deliver in this lecture
Now you are selling. And there is only one rule when it comes to selling yourself as a brand. You have to be absolutely crystal clear on how the hiring company perceives the benefits you bring to the table.
This is true, whether it is selling your personal brand or selling a Ferrari. People don't buy a Ferrari for Ferrari's sake. What they are actually buying is the “feeling" or “emotion" that owning a Ferrari brings. They are buying the pride, the exclusivity, the thrill and of course their neighbours envy that owning a Ferrari brings them.
Ferrari salesmen don't sell the Ferrari, they sell the feeling the Ferrari brings. So don't sell your experience, sell the benefit you will bring to the hiring company.
Because your Resume is selling the outcome you bring to their business, you have to clearly tell the hiring company, the benefit they get when they hire you.
Once you finish the lecture, move to Exercise 5 where we will define the benefit you bring to your employer.
In this lecture we discuss how our domain specialty is to be handled.
You have to clearly and precisely define the industry or domain you operate in. We are living in a time of super specialization. If you say you sell art, it is not enough. You have to specify which kind of art work you specialize in selling.
You have to take this to a lower level, but not so low that you miss the spectrum of opportunity. I do not recommend that you drive yourself into a super-niche corner unless you have a reason to. I would suggest that you stay one step above this
You purpose is not to have the best Resume in town. Your ultimate purpose is to make profitable career progression.
Ensure that your Resume gives you access to as many opportunities as possible today and in the same time gives you elbow room to leverage your experience to access a larger, broader market without diluting your brand.
Getting yourself in a super niche has both advantages and disadvantages. For one, you get paid more for the super specialty. However, on the flip side, you could paint yourself into a small super-specialty corner. Super niches tend to disappear and give way to other newer niches and that is real danger to your career. If the demand disappears, you are left out in the cold. It's always good to be slightly generic, just a notch up from a super specialization.
You are encouraged to do Exercise 6. It has two simple questions that help you define the domain you want to operate in.
Once you complete this exercise, we will be moving into the final exercise in this section where we tie all this together to finalize your own Branding and Positioning Statement.
If you have done all the exercises till now, you will now have all the 5 components of a highly effective first line.
Congrats! You are now ready to write your own Branding and Positioning statement.
You are now ready for your final exercise. Your final exercise is to combine all this and write your final Branding and Positioning Statement that clearly defines the role you want to play in the industry you want.
Download Exercise-7 from the resources area and complete it. This may be an iterative exercise. In other words you may have to write a few versions till it feels right.
You may also want to run it past a few friends to get their feedback for fine tuning it. I suggest you post your Branding and Positioning Statement in the discussion area and share it with all of us.
You have now crossed a very critical milestone in creating a well-positioned Resume that properly communicates your brand and positions you as an expert and authority in your domain. This is sure to grab the attention of the recruiter.
Now that you have your Branding and Positioning Statement ready, you can now start writing the rest of your Resume. Once you complete this, I look forward to seeing you in the next section.
Congrats again !!
Recap of what you learnt in this section
Now that your Branding and Positioning Statement is ready, we will move on to finish the rest of the Resume summary.
In this lecture we discuss the second and third line of the summary
In the first line you introduced and positioned yourself. You will use the second line to emphasize your area of specialization. If you are a senior executive and a specialist in any area, you must use the second line to emphasis this.
The third line is what I call the 'Association line'. Again it exists to support the first bullet. You will include all the names of the companies you were associated with in this line. In this bullet point, list out all the companies you had been associated with “in the domain you are pitching for".
I will show you my Resume in a moment and you will understand this better.
Once you finish the lecture, download Exercise 8 from the Resources area and complete it. It has two parts. One to help you capture your Specialization line and the other to help you get your Association line ready.
Finish this exercise before you move to the next lecture on the rest of the Credibility builders.
We discuss the rest of your summary's “credibility builder points” in this lecture.
These credibility builders should showcase your skills and areas of expertise. If you have more than one area of expertise within the domain, you can have multiple bullet points, one for each area of expertise.
These could include
If you are a senior executive, there are two specific points that I insist on including in a Resume. One is Stakeholder Management and another is your ability to Communicate.
As you go up the corporate ladder, some terms like “stakeholder management" and “communication skills" take on additional importance and have different meaning than what they have in the Resume for a junior role. We discuss why in this lecture.
Once you complete the lecture, please download Exercise 9 from the resources area and complete it. In this exercise you will list out all the credibility builders that you feel you can boast of. Go ahead and complete it now.
We are almost finished with the Summary.In the next lecture, we will cover the Academic and Education line, the last sentence in your Summary.
WE discuss the Qualification line, the last line of the Resume Summary in this Lecture.
Academic qualification has to be mentioned prominently and separately in the summary part of your Resume. It should be the last line in you summary.
From a branding and positioning perspective, mentioning your academic qualification in your Resume has an immensely high value. It shows you had invested time and money to gain a higher level of learning. It shows you have a stretched mind, a broader outlook and a wider experience that goes beyond work related skills.
It also shows that you stand apart from others who do not have any academic qualification.
Yet, professionals sometimes don't mention their academic qualification in the Resume at all. Or even if they do, it appears as an after-note in the Resume. I find this appalling.
People don't mention their academic qualification in their Resume, either because the subjects they majored in is no more relevant to the role they are applying for or because they feel mentioning academic qualification is only for those who are fresh out of college. Both are not true.
There are four types of qualification that you will need to be aware of -
You can club all the qualifications & professional memberships in one bullet point. Here are a couple of examples:
Mention all the academic qualifications you hold, irrespective of whether it is in a subject related to your role or not.
You don't need to mention the year when you got the qualification or the grades but clearly mention the University where you got the qualification from. Explain what you majored in for each qualification
As for technical qualifications or skill level certifications, mention only those technical qualifications that is relevant to the role you are applying.
Mention all the industry bodies or societies you are a member of. One exception here – If you are a member of a premium society or body say the Royal Society, you must mention it as a separate bullet point.
Download exercise 10 and complete it. That will help you firm up your qualification line.
We discuss how the skill summary is to be showcased in your Resume.
In terms of real estate on your Resume, the Experience section clearly uses the most.
The presentation is likely to occupy the entire second page of the Resume and possibly a third or quarter of the first page as well.
The Experience section broadly has three parts.
In this lecture we discuss how your Experience is to be showcased.
The content of your Work experience section will contain a chronological listing of your “relevant" experience, with the latest experience appearing first accompanied by a short summary for each engagement.
In this section, for each company you were engaged with, you will detail out 4 key elements
You also need to limit the list to either a time period of say 5 to 10 years or to a maximum of 5 or 6 relevant engagements. Determine what fits nicely and positions you properly.
The purpose of the showing your experience is to convince the recruiting company that you have “relevant experience to support the role you want to play". Do not showcase any experience that does not support the role, even if it was recent.
In this lecture, I analyze a real resume - mine !! I show you how your resume should look and explain each component. This will help you make your resume.
If you have followed all the exercises so far, you must have your Resume ready by now, one that communicates instant credibility and authority. I am sure you found this simple.
If you had followed all the exercises till now, You will have a razor sharp, well researched, well structured and usable resume ready. And the best part, this works, THIS REALLY WORKS..
Thanks for completing this course. I would love you feedback.It will help me update the course and in return help others.
Lets summarize what we done so far.
If you had followed all my instruction, you will have a very powerful resume ready, one that will brand and position you and put you head and shoulders over others in a competitive arena.
Before I finish this course formally, I want to share two important aspects.
Which brings me to the final point.
You can contact me through Udemy or connect with me on LinkedIn.
Warm regards and best wishes..
I am a Senior Business Analyst. I specialize in Change Management and work with corporate leaderships and Change, Transformation & Regulatory Compliance teams.
Though my recent engagements have been with British banks, most of my clients are based in the US and a few are based in India & China. I also mentor a few Scottish tech start-ups. Over the years I had also promoted or invested in half a dozen start-ups, both in the UK and in India.
My clients include Barclay Bank, Royal Bank of Scotland, Lloyds Banking Group (HBOS, Scottish Widows), Ford Credit, GE Capital, Thomson Financials (Thomson Reuters), P&G, PeopleSoft Inc. (Oracle Corp), UTi, Day's Inn, Electrolux, Huawei Technologies and Haggai Institute. I had been involved in helping some of these companies expand their footprint globally, usually through international partnerships or joint venture.