Marketing Plan: Achieving The Ultimate Business Advantage
4.8 (9 ratings)
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Marketing Plan: Achieving The Ultimate Business Advantage

Create a powerful marketing-oriented business plan and achieve the ultimate advantage over the business competitors
4.8 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
25 students enrolled
Created by Yahel Demeter
Last updated 7/2017
English
Curiosity Sale
Current price: $10 Original price: $100 Discount: 90% off
30-Day Money-Back Guarantee
Includes:
  • 5 hours on-demand video
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • During the course you'll be able to create a powerful marketing-oriented business plan based on a proven template
  • You'll be able to organize your knowledge about marketing and all available knowledge much better
  • You'll know how to use some of the most powerful business models available to fulfill your ideas
  • What is the real competition you probably didn't even know existed and how to deal with direct and indirect competition
  • The secrets to identifying the ultimate target market and how to wisely segmentize your target market to save money with efficient marketing
  • What are personas and why they are so important when creating business strategies, and how to hold great focus groups
  • How to know your customers' expectations in advance and how to create the best value proposition to make your product more approachable
  • What is a marketing-oriented business plan, and what is the template we use in our agency
  • How to use the Business Model Canvas wisely and the secrets to the SWOT analysis
  • How to create your brand values and brand promise, in a way that your competitors will find hard to copy
  • The most common and destructive mistakes that business owners make on a daily basis
  • How to construct your brand strategy and make it better
  • What are the secrets when creating advertising and marketing strategies that actually work
  • How to penetrate a new market and how to identify the best marketing and advertising channels
  • How to write a slogan, tagline and ads
  • How to use mailing lists and e-mail marketing
  • How to create the best customer experience and what is the secret no one knows about it
  • 15 useful insights to marketing in social networks and more than 10 brilliant tips for writing titles and headlines, followed by 12 tips for content writing
  • How to construct your own website and what pages you should include in it
  • How to construct a development plan for an app
  • How to use Sociology to understand the target market and get unbelievable results
  • 10 psychological tricks that work like magic
  • What are validation and proof of concept, how to do it the right way and why it is so important
View Curriculum
Requirements
  • You learn how to create a powerful marketing plan for your business, starting with terms and ending with proven models. Therefore, Prior knowledge is good, but not a must.
  • A business you wish to expand or an idea you wish to develop into a business
  • Entrepreneurial thinking
Description

*** Before you continue to read this description, please take a few minutes and watch the intro video above. ***

Hi, This is Yahel Demeter here, the author and the instructor of this course.

Now, I honestly respect you and therefore I am not going to sell this course to you, but rather to explain something important that will also help you benefit more from this course and from any other course you take. It will also explain why I created this course.

I am in this business since 2002, and I can't really count how many entrepreneurs who wanted to establish or to expand their start-up or business have met with me. 

They all asked me more or less the same questions: how to establish a successful business, how to expand it, how to work from home, how to make money, how to implement ideas, how to find better clients, and what are the fundamentals for business success. They want to make it big and to enjoy the small things life has to offer.

There is one answer to these questions, and that is strategy, which is basically a business plan.
However, today, the real star when you establish a business is the marketing plan, because without it, a business plan is worth almost nothing. 

To achieve the ultimate advantage in your market you must have a marketing-oriented business plan, and this is exactly what this course is about. Here you'll get a proven template for a marketing-oriented business plan, and will learn how to implement it correctly to gain better results quickly. 

What you have to understand is that it doesn't matter how good your ideas are, what matters is whether you implement it with a regular business plan or with a powerful marketing-oriented business plan. 

I was born and raised in Israel, also known as the world’s start-up nation. In the intro movie above I told you the first reason behind many Israeli success stories, but the truth is, that when it comes to business, Israel does have an x-factor. You’ll understand exactly what it is during this course and will know how to leverage it immediately for your own goals. 

I wish you lots of success in business and life, and encourage you to dream big. 

Be the best. Change the world. 
Yahel Demeter



Who is the target audience?
  • Small and medium business owners who want to expand their business wisely and successfully
  • People who wish to start their own business or start-up and wish to get a much better starting point than others
  • Start-up founders and owners who wish to sharpen their marketing strategy
  • People who wish to widen their knowledge about Branding and Marketing
Students Who Viewed This Course Also Viewed
Curriculum For This Course
65 Lectures
04:44:39
+
Level 1: Introduction and Explanation of the Term "Business Competition"
6 Lectures 22:44

Introduction to level 1
01:20

What is competition and how to identify it
05:42

How to cope with competition
05:58


Conclusion of level 1
01:30
+
Level 2: Understanding and Selecting the Target Market
7 Lectures 25:08
Introduction to level 2
04:11

Why it is important to define a target market
05:28

How to define a target market and its actual needs
04:42

Constructing personas
02:42

Holding focus groups
04:38


Conclusion of level 2
01:21
+
Level 3: Defining your Products and Services
7 Lectures 26:11
Introduction to level 3
02:53

The difference between need and desire
03:15

What the customer usually gets, what he expects to get, and what you give him
03:20

The new hierarchy of needs
05:05

Making your product approachable using a value proposition
04:16


Conclusion of level 3
02:22
+
Level 4: A Business Plan Template and Wise Business Models to Realize Your Idea
7 Lectures 26:19

Putting ideas into practice and creating a vision
04:59

Constructing a marketing-oriented business plan
07:25

The Business Model Canvas
04:47

The SWOT analysis model
03:09

The TAM SAM SOM model
02:25

Conclusion of level 4
01:21
+
Level 5: Building a Brand, Important Definitions and Correcting Common Mistakes
7 Lectures 24:53

What you have to know before you construct a brand
05:44

Brand values and brand promise
04:18

How to implement brand values and brand promise
03:05

The brand story
02:55

Common mistakes and how to correct them
05:59

Conclusion of level 5
01:49
+
Level 6: Constructing Advertising and Marketing Strategies
7 Lectures 27:25

Constructing a marketing strategy
08:45

Constructing an advertising strategy
06:59

Constructing a market penetration strategy
02:26

What is the creative?
03:27


Conclusion of level 6
01:40
+
Level 7: How to Maintain the Connection with Potential and Existing Customers
7 Lectures 35:52

Setting up mailing lists and conducting e-mail marketing
07:02


Advertising on social networks
07:29

Content strategy
06:55

Using videos as marketing tools
03:29

Conclusion of level 7
01:30
+
Level 8: Websites, Landing Pages, Virtual Stores and Applications
7 Lectures 34:45

Developing websites and landing pages
11:52

Call-to-action and site conversion rate
05:05

Organic and paid promotion
06:16


Mobile applications
05:02

Conclusion of level 8
00:56
+
Level 9: Making Decisions, Validation, Sociology and Psychology
7 Lectures 33:08

Market better with Sociology
05:59

Market better with Psychology
08:12

What is the marketing funnel
05:30

Validation and proof of concept
05:41

Decision making
04:14

Conclusion of level 9
00:48
+
Level 10: 15 Practical Tips for the Road
3 Lectures 28:14
Introduction to level 10
02:39

15 Practical tips for the road
23:26

Conclusion of the course and final words
02:09
About the Instructor
Yahel Demeter
4.8 Average rating
9 Reviews
25 Students
1 Course
Branding, Marketing and Business Development Expert

Born and raised in the start-up nation, Israel, Yahel started his career in 2002, and after he gained his academic knowledge, he founded his own international consulting agency and published his first book, all before turning 30. As the Israeli start-up scene plays a significant role in his professional life, Yahel helps SMBs and start-ups in Israel and around the world to create powerful growth strategies. 

Yahel is one of the world’s pioneers in creating marketing and branding models based on pure Sociology, and he demonstrates how to implement it by giving hands-on tools and explanations of his business insights. 

We all have that person who told us the right sentence at the beginning of our career, that sentence that always resonates in our minds. For countless people, Yahel is that person, and he influenced many organizations, SMBs and start-ups during his career.