Account Management for Beginners
4.2 (68 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
266 students enrolled
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Account Management for Beginners

Practice Partner Relationship Management and Communication Strategies with Real World Scenarios
4.2 (68 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
266 students enrolled
Last updated 8/2016
English
English
Curiosity Sale
Current price: $10 Original price: $50 Discount: 80% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 4 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Confidently manage partner-facing communications
  • Build and grow strategic partnerships for your business
  • Choose effective language to use in difficult conversations
  • Maintain healthy relationships with partners through large and small bumps in the road
View Curriculum
Requirements
  • This course doesn’t require any special equipment or skills.
  • It is helpful to have a partner(s) in mind for the case study activities. However, this is not required--we have included templates for sample partners, if needed.
Description

Enroll today and practice real-world strategies to build and grow strong relationships with your partners. Using practical examples and case studies, learn to overcome common challenges in Account Management, while maintaining loyalty with partners of all shapes and sizes. This course is for beginners and those who are new to Account Management or thinking about becoming an Account Manager.

Build Partner Management skills to meet mutual goals, establish trust and overcome obstacles with this in-depth course.

  • Set individual and mutual goals to guide relationship development
  • Define boundaries and set clear expectations with partners
  • Explore strategies to expand the value of your partnership
  • Build partner delight and loyalty
  • Choose effective language to use in difficult conversations
  • Maintain healthy relationships with partners through ups and downs


Explore strategies and tools for each phase of your partnership.

Many companies today hire employees to manage high profile customers or partners. Often called Account Managers, the primary goals of these team members are to support satisfaction and loyalty with key partners, work toward shared objectives and, ultimately, grow or expand the partnerships to benefit their business.

This is a basic course for aspiring or new Account Managers to learn the foundational skills needed to manage external partners. We will NOT be covering advanced tactics or strategies.

We’ll begin by exploring the best ways to start your partnerships off on the right foot, including establishing clear goals, as well as boundaries, to guide your relationships. We’ll then move into the best ways to build your partnerships through different forms of interaction, including suggestions for language to use in each of these interactions. Last, we’ll walk through a few examples of conflict you’ll likely face with partners. Each scenario includes a case study, giving you an opportunity to apply your new skills to a real-world example.

By the end of this course, you’ll be able to confidently maintain healthy relationships with partners throughout the lifecycle of your partnership. Click “Take This Course” and join us today!

Who is the target audience?
  • Account or Partner Managers
  • Anyone interested in pursuing a career as an Account or Partner Manager
  • Anyone who is in an interpersonal role and needs to manage relationships with external stakeholders
Students Who Viewed This Course Also Viewed
Curriculum For This Course
+
Introduction
2 Lectures 04:35

Warm Up Activity: Setting Goals
02:07
+
Starting Your Partnership
4 Lectures 07:37
Introduction
00:56


Setting Boundaries
01:55

Conclusion
01:15
+
Building Your Partnership
8 Lectures 15:30
Introduction
01:11

Partner Check-Ins
01:51

In Person Events
01:13


Case Study
00:03

Case Study Recap
03:07

Building Delight and Loyalty
03:06

Conclusion
01:08
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Managing Difficult Conversations
7 Lectures 10:54
Introduction
01:01

Preparing for a Difficult Conversation
01:57

Structuring a Difficult Conversation
02:36

Closing a Difficult Conversation
01:32

Conclusion
01:10

Case Study
00:03

Case Study Recap
02:35
+
Apologizing to Partners
5 Lectures 06:37
Introduction
00:50

How to Apologize
02:16

Case Study
00:03

Case Study Recap
02:53

Conclusion
00:35
+
Influencing Partners
7 Lectures 11:25

Framing the Request
01:26

Identifying Needs and Concerns
02:26

Handling Objections
01:44

Conclusion
01:09

Case Study
00:03

Case Study Recap
03:12
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Conclusion
1 Lecture 01:05
Congratulations!
01:05
About the Instructor
Erin Adams
4.2 Average rating
67 Reviews
266 Students
1 Course
Manager of Content Strategy, Udemy for Business

Erin Adams is the Manager of Content Strategy for Udemy for Business. Previously, she spent two years as an Account Manager at Udemy. She has worked in Partnerships Management for Bay Area education technology companies for the past four years, and graduated from Sarah Lawrence College with concentrations in Education and Theatre.

Deeply committed to the education field, her passion is supporting global access to meaningful learning experiences. In her career, she seeks opportunities to build strong, long-lasting relationships with diverse stakeholders in education and EdTech to support learner success.

Catherine Gao
4.2 Average rating
67 Reviews
266 Students
1 Course
Instructor Marketing Manager @ Udemy

Catherine currently works on the instructor team at Udemy. She helps instructors create and launch their courses. Previously, she was a Partnership Manager at another education technology company, helping university partners create online courses. 

Catherine's love for education started when she first began teaching piano in her hometown in Indiana. She brought that passion with her to college where she worked at a social enterprise dedicated to connecting donors to grassroots education projects and student scholarships around the world. After graduating from the Wharton School at the University of Pennsylvania with a BS in Economics, she worked at a consulting firm, helping companies across all industries with their marketing and brand strategy.