A User Experience Approach to ROI + Brainstorming
4.5 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
19 students enrolled

A User Experience Approach to ROI + Brainstorming

Hands-on Techniques for brainstorming and collaboration to infuse your organization with design-thinking
4.5 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
19 students enrolled
Last updated 12/2018
English
English [Auto-generated]
Current price: $84.99 Original price: $89.99 Discount: 6% off
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This course includes
  • 43 mins on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • A numerical way to represent the value generated by a brainstorming session.
  • Identifying a common baseline for a project, by establishing a unified purpose and forming alignment.

Requirements
  • This is an introductory level, course with hands-on activities to take a user-centered design (UCD) approach to return-on-investment (ROI) and brainstorming.
Description

This course will explore hands-on techniques for quantifying time spent on brainstorming, and identifying a common baseline for a new project or product. Participant-focused, new approaches to brainstorming to increase return-on-investment (ROI). These methods work best in a group setting, for small teams.

The course will include:

  • A numerical way to represent the value generated by a brainstorming session.

  • Identifying a common baseline for a project, by establishing a unified purpose and forming alignment.

I hope you take advantage of the activities provided in the course, as well as all the lecture videos.  Each section of the course will start with a section introduction video and a section conclusion video. The first section of the course is offered, through Udemy, as a free preview of the course. Section two of the course will start to dive into the core content of the course.

Created by Frank Garofalo, Principal Consultant of Garofalo UX.

Who this course is for:
  • An Entrepreneur working on creating a new product.
  • An Entrepreneur working on updating an existing product.
  • Any employee working on creating a new product.
  • Any employee working on updating an existing product.
Course content
Expand all 18 lectures 42:34
+ Introduction & Preview
3 lectures 07:38

An introduction to the course and the course objectives, as well as meet the Instructor. 

Preview 03:32

This sample lecture focuses on a presentation method called, Sketch-a-robics.

Lecture Goal: A quick (hopefully, fun)  activity to show that anyone can draw simple sketches during a brainstorming session. 

Preview 03:28

A conclusion for the course introduction, including a walk-through of the methods and techniques taught within the course.

Preview 00:38
+ Human Element, User Experience, ROI, and Cost of Design
4 lectures 09:32

Introduction to the first series of lectures within the course. Including a brief "disclaimer" about this specific combination of methods.
The lectures in this section, lay the foundation and context for the following lectures in the course.

Preview 01:03

A discussion around the human element to brainstorming, and the definition of the term "user experience."

Preview 05:04

A discussion around the "return on investment" (ROI) and the cost of design.

ROI and Cost of Design
02:57
Quiz
2 questions

A quick summary of the items covered within this section of the course.

Section Conclusion
00:28
+ Quantified Brainstorming
3 lectures 07:37

An introduction to Section 3 of the course.
Goal: A numerical way to represent the value generated by a brainstorming session .

Section Introduction
00:21
  • Provide a numerical way to represent the value generated by a brainstorming session

  • Complimentary to the Scrum methodology for self-organizing teams

  • Can be used in conjunction with practically any brainstorm method

Quantified Brainstorming
06:26

A quick summary of the items covered within this section of the course.

Section Conclusion
00:50
+ Experience Journey Hexagons
8 lectures 17:47

An introduction to Section 4 of the course.
Goal: Identifying a common baseline for a project, by establishing a unified purpose and forming alignment.

Section Introduction
00:28

An overview of the Experience Journey Hexagons method.

The following lectures will be a "workshop" format to walk-through sections of the Experience Journey Hexagons.

Experience Journey Hexagons: Overview
03:50

A method to identify a frame of reference (a brief slogan or tagline) that helps to measure your ideas against a desired design theme.

Walk-Through 1 - Setting the Frame
02:12
Identify a brief slogan or tagline that helps them measure your ideas against a desired design theme. This should be aligned with the organization slogan/tagline/vision if being conducted in a single company.
Walk-Through 1 - Setting the Frame activity
1 question

A workshop-style walk-through of five sections/hexagons, of the Experience Journey Hexagons:

  • Situation

  • Strengths

  • Complications

  • Implications

  • Solutions

Walk-Through 2 - Situation, Strengths, Complications, Implications, & Solutions
02:22
A workshop-style walk-through of five sections/hexagons, of the Experience Journey Hexagons: Situation, Strengths, Complications, Implications, and Solutions
Walk-Through 2 - Activity
5 questions

A workshop-style walk-through of four sections/hexagons, of the Experience Journey Hexagons:

  • Unique Value Proposition

  • Benefits

  • Target Audience

  • Channels

Walk-Through 3 - Unique Value Proposition, Benefits, Target Audience, & Channels
03:05
A workshop-style walk-through of four sections/hexagons, of the Experience Journey Hexagons: Unique Value Proposition, Benefits, Target Audience, and Channels
Walk-Through 3 - Activity
4 questions

A workshop-style walk-through of three sections/hexagons, of the Experience Journey Hexagons:

  • Key Objectives / Metrics

  • Unfair Advantage

  • Business Model (Costs & Revenue)

Walk-Through 4 - Key Objectives / Metrics, Unfair Advantage, & Business Model
02:05
A workshop-style walk-through of three sections/hexagons, of the Experience Journey Hexagons: Key Objectives / Metrics, Unfair Advantage, and Business Model (Costs and Revenue)
Walk-Through 4 - Activity
3 questions

A summary of the items covered within this section of the course, as well as a Conclusion for the entire course.

Section Conclusion
02:25

A list of resources and materials available to students.

BONUS: Additional Resources and Materials
01:20